Moov

What Moov does

Moov is a US-based payment infrastructure company headquartered in Cedar Falls, Iowa (incorporated in Delaware as Moov Financial, Inc.), founded in 2018. The company operates a single, open-source API platform that orchestrates the full money-movement lifecycle—Accept (card acceptance and pay-by-bank), Store (wallets, ledger, reporting), Send (instant payouts via ACH, RTP, and push-to-card), and Spend (virtual card issuing)—under one legal agreement and one integration. The platform is built from scratch without middleware and exposes server-side SDKs across Node.js, Python, Java, PHP, Ruby, and .NET, plus client-side SDKs for Web, iOS, and Android, with API versions extending through v2026.07.00. Supporting products include Moov Drops (prebuilt UI components), Hosted Onboarding (KYC/KYB automation), Data Sync (warehouse streaming, e.g., to BigQuery), Tap to Pay on iPhone and Android, Payment Links, and Invoicing.

Moov monetizes through transaction-based pricing on payment processing (ACH, card acquiring, RTP, push-to-card), recurring platform/account fees, and card-issuing services. It offers Standard (with a $500 monthly transaction minimum), Cost Plus (interchange pass-through for high-volume accounts), and Flat Rate pricing tiers, all on monthly billing. The company serves digital banking and financial institutions, small businesses, and vertical use cases including construction (Trimble), loan servicing (LoanPro), transportation (Super Dispatch), property management (Canopy), and fundraising platforms; a flagship partnership with Jack Henry embeds Moov's Rapid Transfers and Tap2Local products into the Banno Digital Platform serving 1,000+ financial institutions and 15 million users, with 65 FIs live and 170 in implementation. Go-to-market is API-first and developer-centric, combining self-serve sign-up, comprehensive documentation, an open-source community (Slack, fintech_devcon), and direct enterprise sales.

The company is privately held and venture-backed, having raised approximately $77.5 million cumulatively across seed ($5.5M, 2020), Series A/extension ($27M, 2020), and Series B ($45M, 2023, led by Commerce Ventures with participation from Andreessen Horowitz, Bain Capital Ventures, B3 Capital, Sorenson Ventures, and Visa). Reported ARR for 2024 was $15.1 million across approximately 2,400 customers, with operations limited to US-domiciled businesses.

Name

Moov

Legal name

Moov Financial, Inc.

Website

https://moov.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Moov is a US-based, open-source payment infrastructure platform that lets businesses accept, store, send, and spend money across ACH, RTP, and card rails through a single API, serving digital banks, lenders, SMBs, and vertical platforms like Jack Henry, LoanPro, and Trimble.

Ownership category

akta.pro rank

Product category

Payment Infrastructure

akta.pro primary industry

Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI)

akta.pro secondary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Payment infrastructure
• Payment processing API
• Money movement platform
• Card issuing
• Merchant onboarding

Headquarters

HQ city

Cedar Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Processing Fees: Moov charges transaction fees for processing payments across various rails including ACH, card payments, and RTP. Standard plans have a $500 monthly transaction minimum with cost-plus or flat rate pricing models.
2. Platform/Account Fees: Monthly platform fees associated with account maintenance and access to various capabilities. Fee plans include standard plans with minimums and custom interchange plans for high-volume accounts.
3. Card Issuing Services: Fees associated with virtual card creation and management for business accounts, including card-issuing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Moov provides a unified, open-source payment infrastructure platform that orchestrates the entire money movement lifecycle through a single REST API and one legal agreement. The core Moov Platform covers Accept (card and ACH acceptance, pay-by-bank, Tap to Pay on iPhone and Android), Store (Moov wallets, ledger, reporting), Send (instant payouts to bank accounts and debit cards via RTP, ACH, and push-to-card), and Spend (virtual card issuing with spend controls), and is sold to financial institutions, fintechs, and developers embedding payments into their own products.

Product overview

Moov offers a unified payment infrastructure platform built for technical teams, providing a single API integration to orchestrate the entire money movement lifecycle. The core Moov Platform supports four primary functions: Accept (card acceptance and pay-by-bank), Store (wallets and ledger), Send (instant payouts by bank and card), and Spend (virtual card issuing). The platform is modular, with additional products including Payment Links, Invoicing, Tap to Pay (iPhone and Android), Rapid Transfers, Tap2Local, Moov Drops (prebuilt UI components), Onboarding (streamlined merchant onboarding), Dashboard, and Data Sync. Built from open-source software, Moov targets financial institutions, lenders, construction companies, fundraising platforms, small businesses, and transportation/logistics companies through a B2B API-first approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Moov Platform Unified payment infrastructure platform that orchestrates the entire money movement lifecycle (Accept, Store, Send, Spend) through a single REST API integration and one legal agreement, providing visibility and control over the complete payment experience for financial institutions, fintechs, and vertical SaaS platforms.
• Rapid Transfers Cloud-native real-time account-to-account payment solution co-developed with Jack Henry, enabling banks and credit unions to offer instant fund transfers from external institutions, neo-banks, brokerages, and crypto exchanges via Visa Direct and Mastercard Move rails. Live with 65 financial institutions and 170 in implementation as of the launch period.
• Tap2Local Tap-to-pay solution co-developed with Jack Henry that enables banks and credit unions to offer hardware-free tap-to-pay services to SMB customers on iOS and Android devices through the Banno Digital Platform. Winner of the 2026 FinTech Breakthrough Award for Small Business Payments Solution of the Year.
• Tap to Pay on iPhone

Quantifiable outcome

• Over 200 credit unions and banks have adopted Rapid Transfers solution
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Jack HenryflagshipStrategic or Co-development Partner · 19 March 2026Joint development of Tap2Local solution enabling tap-to-pay on iOS and Android for small and medium-sized business customers without additional hardware. Delivered through Jack Henry's Banno Digital Platform. Recognized with 2026 FinTech Breakthrough Award.
• Jack HenryflagshipStrategic or Co-development Partner · 12 January 2026Jack Henry partnered with Moov to develop Rapid Transfers, a cloud-native real-time A2A payment solution integrated into the Banno Digital Platform. The solution enables banks and credit unions to offer instant fund transfers from external institutions, neo-banks, brokerages, and crypto exchanges. Over 200 institutions have adopted the solution with 65 live and 170 in implementation stages.
• Veridian Credit UnioncoreTechnology or IntegrationVeridian Credit Union serves as Moov's RTP (Real-Time Payments) Financial Institution Partner for RTP Transfer Services. Enables users to initiate funds transfers through the RTP network operated by The Clearing House Payments Company.
• Lincoln Savings BankcoreTechnology or IntegrationLincoln Savings Bank (Issuer) serves as Moov's card-issuing Financial Institution Partner for Card Issuing Services. Issues cards and maintains cardholder agreements for businesses using Moov's card-issuing capabilities.
• VisacoreTechnology or IntegrationVisa Direct debit card rails integrated into Moov platform for instant push-to-card payments, enabling real-time fund transfers to debit cards.
• MastercardcoreTechnology or IntegrationMastercard Move debit card rails integrated into Moov platform for instant fund transfers, providing additional real-time payment rail alongside Visa Direct.
• The Clearing House Payments Company (TCH)coreTechnology or IntegrationTCH operates the RTP (Real-Time Payments) network. Moov enables users to initiate and receive RTP payments through this partnership, with RTP FI Partner Veridian Credit Union.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stripe: Stripe is the dominant developer-first payments platform, offering card acceptance, ACH, payouts, and Issuing via API. It is the obvious benchmark for Moov's developer-first GTM and competes directly for the same platform-software customers, though at vastly greater scale and capital base.
• Adyen: Adyen is a global payments platform providing unified acquiring, payouts, and POS across cards and local rails. It competes with Moov on multi-rail orchestration and embedded payments for platforms, though at enterprise scale and global footprint Moov does not yet have.
• Plaid: Plaid is a dominant financial-data connectivity and payments-enablement platform used by most US fintechs. It overlaps with Moov on bank-linking, ACH/RTP enablement, and the developer-first embedded-finance GTM, though focused on connectivity rather than Moov's full money-movement orchestration.
• Block (Square): Block (Square) provides SMB payments, Tap to Pay on iPhone, and developer APIs (Square APIs, Cash App). It overlaps with Moov on in-person acceptance (Tap to Pay), invoicing, and SMB segments, serving as an incumbent benchmark for SMB-facing payment experiences.

Direct peers

• Modern Treasury: Modern Treasury is a payment-operations platform for software companies, offering ACH, RTP, wire, and ledger APIs with a strong developer focus. It is the closest direct competitor to Moov's 'orchestrate money movement via single API' positioning, especially for fintechs and platforms.
• Finix: Finix is a payments infrastructure provider offering card acquiring, payouts, and unified payment APIs targeted at platforms and software companies. It is a direct comparable to Moov in the embedded-payments-for-platforms category.
• Dwolla: Dwolla is a US-focused ACH and open-banking payments API used by fintechs and software platforms. Like Moov, it targets developers with bank-transfer APIs and partners with FIs for rails, making it one of the most apples-to-apples US payment-infrastructure competitors.
• Treasury Prime: Treasury Prime provides banking-as-a-service infrastructure connecting fintechs with bank partners for accounts, payments, and card issuing via API. It is a direct competitor in the US embedded-payments-for-fintech category, particularly for FI-mediated payment-rail access similar to Moov's Veridian and Lincoln Savings partnerships.
• Marqeta: Marqeta is a modern card-issuing and payments platform whose API-first model is directly comparable to Moov's Spend (card issuing) module. Both target platforms and fintechs that need programmable card infrastructure with developer tooling.

Emerging players

• Synctera: Synctera is an emerging banking-as-a-service platform pairing fintechs with sponsor banks for accounts, cards, and ledger APIs. It competes with Moov on parts of the embedded-payments stack (issuing, banking) but with a deeper BaaS orientation.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moov
• LinkedInlinkedin.com/company/moov-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moov