What AmorSui does

AmorSui is a Philadelphia-based sustainable personal protective equipment (PPE) brand founded in 2018 by Beau Wangtrakuldee, Ph.D., after a laboratory chemical spill burned through a standard-issue lab coat and injured her. The company designs, develops, and sells reusable protective apparel for healthcare and research professionals, anchored by proprietary custom textile formulations — a shorter-chain fluid-repellent coating on 100% recyclable mono-material polyester, an anti-odor fluid-resistant lab coat blend (76% polyester, 18% rayon, 6% spandex), and a fire-resistant blend (50% Modacrylic, 25% Cotton, 13% Aramid, 12% Lyocell) certified to NFPA 2112 and ASTM F1506. Core products include women's and men's fluid-resistant lab coats, AAMI PB70 Level 1 and Level 2 isolation gowns certified for up to 100 wash cycles, and a fire-resistant line (hijab, top, pant). The portfolio is rounded out by a limited-edition merchandise collection and a V Coterie sub-brand collaboration.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce via a Shopify storefront (amorsui.com) for individual healthcare and research professionals, paired with an enterprise field-sales motion ([email protected]) for bulk institutional orders and a Reusable Gown Program subscription that bundles provision, replacement, laundering, and a mobile application for supply management. Customer segments span individual clinicians, Muslim healthcare professionals (served by the FR hijab), national laboratories, and large healthcare enterprises. Marketing is conducted primarily through owned channels — email via Klaviyo, Instagram, Facebook, LinkedIn — and earned media in Quartz, Fast Company, Women's Health, and Infection Control Today.

The company is venture-backed, having closed a $3.5M seed round in August 2024 led by Gold House with RevUp Capital and The MBA Fund, and holds certifications including AAMI PB70, FDA, OSHA, CDC, NFPA 2112, ASTM F1506, OEKO-TEX Standard 100, and WBENC Women's Business Enterprise. Revenue is not disclosed; the company is in active discussions with major medical supply distributors for North American and European channel expansion and is developing an AI-Integrated Net-Zero Marketplace as a platform extension to its physical PPE business.

Name

AmorSui

Legal name

AMORSUI, LLC

Website

https://amorsui.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AmorSui is a Philadelphia-based sustainable PPE brand designing and selling reusable, certified lab coats, isolation gowns, and fire-resistant apparel for healthcare and research professionals via direct e-commerce and enterprise sales.

Ownership category

akta.pro rank

Product category

Medical Protective Apparel (Reusable PPE)

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• Reusable medical PPE
• Sustainable protective apparel
• Fire resistant clothing
• Isolation gowns lab coats
• Healthcare textile manufacturing

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchase of PPE products (lab coats, isolation gowns, fire-resistant apparel) through e-commerce platform. Individual and bulk orders available.
2. Reusable Gown Subscription Program: Subscription-based program for reusable isolation gowns including provision, replacement, and cleaning services. Mobile app for managing supply and replacement.
3. Custom Embroidery Services: Optional custom embroidery on lab coats with premium thread. Additional charges for personalization.
4. Enterprise/Bulk Orders: Large-scale institutional sales to healthcare enterprises, national labs, and healthcare systems with quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AmorSui designs, manufactures, and sells reusable, gender-inclusive personal protective equipment (PPE) for healthcare and research professionals, including fluid-resistant lab coats, AAMI-certified reusable isolation gowns, and NFPA/ASTM-certified fire-resistant apparel (hijab, top, pant). Products are sold direct-to-consumer via the AmorSui e-commerce store and through bulk/enterprise sales to healthcare systems and national laboratories, with a subscription-based reusable gown program covering provision, replacement, and cleaning.

Product overview

AmorSui is a sustainable PPE (Personal Protective Equipment) brand offering a portfolio of reusable, gender-inclusive protective apparel for medical and research professionals. The core product line includes Women's Lab Coat and Men's Lab Coat (both fluid-resistant, anti-odor, machine washable up to 100 times), Unisex Isolation Gown (AAMI certified Level 1 and 2, 100% recyclable), and a Fire-Resistant Line featuring Hijab, Top, and Pant (NFPA 2112 and ASTM F1506 certified). The company also offers a Reusable Gown Program subscription service with mobile app management, and is developing an AI-integrated net-zero marketplace. A limited-edition merch collection includes apparel accessories and V Coterie collaboration pins. AmorSui positions itself as a pioneer in circular PPE, emphasizing sustainability, inclusivity, and affordability.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Lab Coat Fluid-resistant and anti-odor lab coat designed specifically for women's fit, with 10 multi-use pockets, adjustable drawcord waist, hidden snap closure, and 76% polyester, 18% rayon, 6% spandex blend; machine washable up to 100 times without losing safety features. Priced at $118.
• Men's Lab Coat Fluid-resistant and anti-odor men's lab coat with added room in shoulders, hem vent, and stretchy knit cuffs; made from the same 76% polyester, 18% rayon, 6% spandex blend and machine washable up to 100 times.
• Unisex Isolation Gown AAMI Safety Certified (Level 1 and Level 2) fluid-repellent isolation gown made from 100% recyclable mono-material polyester; reusable up to 100 washes, 70% more cost effective than disposables, reduces carbon emissions up to 30%, and minimizes fluid penetration and infections by 400%. Sold via quote-based enterprise pricing.
• Fire-Resistant Hijab Fire-resistant certified hijab made from a soft, breathable blend (50% Modacrylic, 25% Cotton, 13% Aramid, 12% Lyocell) that resists catching and spreading fire, certified to NFPA 2112 and ASTM F1506 for the lifetime of the garment; buttonless design for versatile wrapping. Priced at $88 ($79.20 on sale).
• Fire-Resistant Top Fire-resistant top crafted from soft, breathable fabric designed to be worn as a PPE base-layer under a lab coat or isolation gown for additional protection layers; available in sizes XS-2XL. Priced at $98.
• Fire-Resistant Pant Fire-resistant pant with a soft, stretchy fabric, fitted silhouette, two-tone design, and back zipper for easy on/off; designed as a PPE base-layer for additional protection. Priced at $148.
• Reusable Gown Subscription Program Subscription program for institutional customers covering provision, replacement, and laundering of reusable isolation gowns, with mobile-app management of supply and replacement; requires 30-day cancellation notice. Targeted at healthcare enterprises and national labs.
• AmorSui T-Shirt Limited-edition branded t-shirt made from 100% cotton with an easy fit, three-color silkscreen, taped neck and shoulders, and AmorSui shield logo over the heart; sustainable manufacturing certified to OEKO-TEX Standard 100. Priced at $38.
• AmorSui Baseball Hat Adjustable baseball cap made from 100% cotton chino twill with an unstructured, six-panel, low-profile design and embroidered AmorSui shield logo.
• AmorSui Shield Pin Collectible 7/8-inch lapel pin featuring the AmorSui shield logo, released as a limited-edition collaboration with V Coterie. Priced at $18.
• AmorSui Circular Logo Pin Collectible lapel pin featuring the AmorSui circular logo, released as a limited-edition collaboration with V Coterie; currently sold out.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• JVS Philadelphia Fund for WomencoreGTM or Marketing Partner · 27 August 2024AmorSui received $50,000 grant as one of four women-owned businesses awarded in the fourth round of JVS Philadelphia Fund for Women grants. Fund has distributed over $1.2 million to 19 women-owned businesses since inception.
• V CoterieflagshipStrategic or Co-development PartnerCollaboration between AmorSui and V Coterie, both founded by AAPI women in STEM. Partnership celebrates shared values and purpose, creating limited-edition collectibles including lapel pins. Both companies united by commitment to empowering iconic individuals through innovative, purpose-driven design.
• Large Healthcare EnterprisescoreStrategic or Co-development PartnerGrowing partnerships with large healthcare enterprises for sustainable PPE solutions. Products being evaluated for large-scale deployment.
• National LabscoreStrategic or Co-development PartnerPartnerships with national laboratories for deployment of sustainable protective apparel for research professionals.
• Major Medical Supply DistributorsflagshipChannel Partner/ Reseller/ DistributorOngoing discussions with major medical supply distributors for large-scale distribution in North America and Europe markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FIGS: FIGS is the leading direct-to-consumer premium medical apparel brand (scrubs, lab coats, footwear). Closest comparable on positioning (premium DTC medical apparel, healthcare professional target, brand-led differentiation) though FIGS focuses on scrubs versus AmorSui's lab coats/isolation gowns and reusable positioning.
• Jaanuu: Jaanuu is a premium medical apparel brand selling scrubs, lab coats, and jackets via DTC e-commerce. Direct peer on premium medical apparel targeting healthcare professionals with brand-led differentiation.
• Barco Uniforms: Barco Uniforms is a long-established medical uniform brand (Barco One, Grey's Anatomy line). Direct peer in lab coats and medical apparel, but distributed through traditional wholesale channels versus AmorSui's DTC-plus-enterprise model.
• Careismatic Brands: Careismatic Brands (formerly Strategic Partners) is one of the largest medical apparel manufacturers, with brands like Cherokee, Dickies Medical, and Heartsoul. Direct peer in medical apparel but at significantly larger scale and broader wholesale distribution.

Broad incumbents

• Medline Industries: Medline is the largest private medical supply manufacturer and distributor in the US, including a major presence in protective apparel and isolation gowns. Broad incumbent overlapping with AmorSui's isolation gown category but serving the entire medical supply stack.
• Ansell: Ansell is a global leader in protective apparel and PPE including examination and surgical gloves, gowns, and protective apparel. Broad incumbent overlapping directly with AmorSui's gown and protective apparel lines, but with much broader product portfolio and global GPO contracts.
• Cardinal Health: Cardinal Health is a Fortune 500 medical products distributor with a significant PPE and isolation gown portfolio. Broad incumbent offering competing isolation gowns and lab apparel through hospital and GPO contracts.
• Kimberly-Clark (Halyard Health): Kimberly-Clark's Halyard Health division is a leading manufacturer of medical PPE including surgical gowns and protective apparel. Broad incumbent with established hospital contracts competing in the same isolation gown category.
• 3M (Personal Safety Division): 3M's Personal Safety Division produces protective apparel and PPE including lab coats, coveralls, and protective garments for healthcare and industrial use. Broad incumbent with significant R&D and global distribution.

Emerging players

• Encompass Group: Encompass Group manufactures and distributes reusable textile solutions including healthcare apparel, patient gowns, and PPE. Comparable on reusable textile positioning and healthcare customer base, though at larger scale and broader product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amorsuiclothing
• LinkedInlinkedin.com/company/amorsui
• Instagraminstagram.com/amorsuiclothing
• Xx.com/AmorsuiC

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmorSui