Careismatic Brands
Careismatic Brands is a private multi-brand medical apparel company (founded 1995, Los Angeles) that designs, manufactures, and distributes healthcare scrubs, uniforms, and footwear across 10 brands — from value (Scrubstar at Walmart) to premium (Medelita) — serving individual healthcare professionals, hospitals, and retail partners globally.
- Company typePrivate
- Founded1995
- HeadquartersChatsworth, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Careismatic Brands does
Careismatic Brands (CBI) is a private medical apparel company founded in 1995 and headquartered in the Los Angeles area, operating as a multi-brand portfolio company that manufactures and distributes healthcare uniforms, scrubs, footwear, and related accessories. The company owns ten brands spanning the full price spectrum: Cherokee (flagship, described as the largest medical apparel line globally for over 25 years), Infinity (athletic-inspired), Healing Hands (fashionable scrubs), MedCouture (chic styling), Dickies (workwear), Medelita (premium with advanced fabric technology), AllHeart (apparel plus medical instruments), Heartsoul (premium fashion-forward), Scrubstar (value tier at Walmart), and Classroom (school uniforms). Product differentiation centers on fabric technology, antimicrobial coatings, sustainable materials, and eco-friendly lines rather than software or AI.
CBI generates revenue primarily through one-time sales of medical apparel across its brand portfolio, complemented by a subscription-style Careismatic Rewards loyalty program for repeat purchases. The go-to-motion is multi-channel: direct-to-consumer e-commerce via 8+ brand websites, independent retail partners with a physical store locator, mass-market retail (Scrubstar at Walmart), and an institutional Groups/Dealer program for bulk procurement by hospitals and healthcare facilities. Customer segments include individual healthcare professionals, healthcare institutions, retail partners, and nursing students (via the A Nurse I Am scholarship program).
The company is undergoing a leadership transition, having appointed Jonathan Ram as CEO in November 2024 and Deborah J. Gendreau-Flynn as CRO in March 2026. It recently acquired BALA Footwear (June 2023) to extend into footwear and is executing a publicly stated transformation focused on customer experience and operational excellence. Notable community partnerships include The DAISY Foundation (since 2010), Mercy Ships (since 2019), MATTER 360 (2023 donation of 500,000+ pounds), and Project Street Vet (2024), reinforcing brand affinity with the nursing and broader healthcare professional community.
Careismatic Brands firmographics
Firmographics- Name
- Careismatic Brands
- Legal name
- Careismatic Brands, LLC.
- Website
- https://careismatic.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Careismatic Brands is a private multi-brand medical apparel company (founded 1995, Los Angeles) that designs, manufactures, and distributes healthcare scrubs, uniforms, and footwear across 10 brands — from value (Scrubstar at Walmart) to premium (Medelita) — serving individual healthcare professionals, hospitals, and retail partners globally.
- Ownership category
- akta.pro rank
Careismatic Brands industry classification
Industry- Product category
- Medical Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
- akta.pro secondary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Careismatic Brands is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Careismatic Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Medical Apparel Sales: CBI generates revenue through the sale of medical uniforms, scrubs, and healthcare apparel across their portfolio of brands including Cherokee, Infinity, Healing Hands, Dickies, Medelita, Heartsoul, MedCouture, AllHeart, and Scrubstar. Products are sold directly to consumers via e-commerce and through retail partners.
- Careismatic Rewards Loyalty Program: CBI operates a loyalty program (Careismatic Rewards) that provides rewards and exclusive offers to customers, driving repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase of medical apparel products |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Careismatic Brands product offering
Product offeringCore offering
Careismatic Brands manufactures, markets, and distributes medical apparel and accessories under multiple owned and licensed brands, including scrubs, uniforms, lab coats, footwear, and related accessories designed for healthcare professionals. The company sells through direct e-commerce sites, an institutional Group Dealer Program serving hospitals and health systems, and an independent retail dealer network.
Product overview
Careismatic Brands operates as a multi-brand portfolio company that outfits healthcare professionals worldwide. The company offers a diverse portfolio of medical apparel brands spanning from accessible quality to premium excellence, including Cherokee (flagship brand), Infinity (athletic-inspired scrubs), Healing Hands (fashionable scrubs with practical features), MedCouture (chic styles), Dickies (workwear), Medelita (premium advanced fabric technology), AllHeart (one-stop shop for apparel and medical instruments), Heartsoul (fashion-forward premium scrubs), Scrubstar (affordable scrubs), and Classroom (school uniforms). Each brand offers medical scrubs, uniforms, and related apparel with varying price points and style preferences, all competitively priced with quality that exceeds industry standards.
Differentiator
Problem solved
Functional benefit
Brands
- Cherokee: Careismatic's flagship brand for over a quarter-century, and the largest and most popular medical apparel line in the world.
- Infinity
- Healing Hands
- MedCouture
- Dickies
- Medelita
- AllHeart
- Heartsoul
- Scrubstar
- Classroom
Products and services
- Cherokee Uniforms
- Infinity by Cherokee
- Healing Hands Scrubs
- MedCouture
- Dickies Medical (licensed)
- Medelita
- Heartsoul Scrubs
- Scrubstar
- Classroom Uniforms
- AllHeart (direct e-commerce retail brand)
- Group Dealer Program
Quantifiable outcome
- Cherokee is the largest medical apparel line in the world for over 25 years
- +3 more outcomes
Companies that use Careismatic Brands
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Careismatic Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Careismatic Brands partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, major and core.
- Project Street VetminorProject Street Vet provides free care to pets of individuals experiencing homelessness. In 2024, Careismatic partnered with founder Kwane Stewart on Healing Hands' Dr. Kwane Collection, designed for veterinarians and pet parents in support of Project Street Vet.
- MATTER 360majorMATTER 360 promotes sustainability by repurposing medical waste to benefit resource-challenged areas. In 2023, Careismatic donated over 500,000 pounds of inventory benefiting communities in Bolivia, Liberia, Senegal, Ukraine, and the United States.
- Mercy ShipscoreCBI is a proud supporter of Mercy Ships, operating floating hospitals with state-of-the-art medical equipment. Cherokee Uniforms has been the official medical uniform sponsor since 2019, donating over $100,000 in apparel to help perform lifesaving surgical and dental procedures and outfitting local health professionals.
- The DAISY FoundationcoreSince 2010, Careismatic has partnered with The DAISY Foundation, an international organization recognizing nurses for extraordinary care. Through brand Healing Hands, they fund the Conference Grant for DAISY Nurses, an annual education program. They also sponsor The DAISY Award within the Indian Health Service and support the DAISY Health Equity Award.
- A Nurse I AmcoreIn 2007, Careismatic produced the landmark documentary 'A Nurse I Am' and launched the A Nurse I Am Scholarship supporting nursing students. To date, they've awarded more than $200,000 in scholarship funds, helping over 100 healthcare professionals launch their careers.
- PNAA (Professional Nurses Association of America)minorCBI supports PNAA, an organization serving professional nurses.
- AAMN (American Assembly for Men in Nursing)minorCBI supports AAMN, an organization promoting men in nursing.
- NOBC (National Association of Negro Business and Professional Women's Clubs)minorCBI supports NOBC, a national organization for business and professional women.
- NBNA (National Black Nurses Association)minorCBI supports NBNA, an organization serving Black nurses.
- AONL Foundation (American Organization for Nursing Leadership)minorCBI supports AONL Foundation, the leadership organization for nursing professionals.
- NAINA (National Association of Indian Nurses of America)minorCBI supports NAINA, serving Indian nurses in America.
- U-VOL FoundationminorCBI supports U-VOL Foundation.
- BNR (Black News Radio)minorCBI supports BNR.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Careismatic Brands competitors and assessment
Company assessmentBroad incumbents
- Medline Industries: One of the largest privately held medical supplies and apparel manufacturers/distributors in the U.S. Identified alongside Careismatic as a key player in the global medical scrubs market, with broader healthcare product breadth.
- Cintas Corporation: Large public uniform and services company with significant healthcare uniform programs; competes with CBI's Groups/Dealer channel in institutional accounts and is co-listed as a key industry player.
Direct peers
- Superior Uniform Group: Public competitor directly named alongside CBI as a key medical scrubs player; manufactures and sells healthcare uniforms and image apparel to similar institutional and retail customers.
- Figs: DTC medical apparel brand competing for the same healthcare professional demographic, with a strong premium, fashion-forward positioning that overlaps Medelita and Heartsoul.
- Jaanuu: DTC premium medical scrubs and lab coats brand; directly competes for style-conscious clinicians in the same premium tier as Medelita and Heartsoul.
- Barco Uniforms: Long-standing medical uniform manufacturer (Barco, Skechers by Barco, Landau) competing across multiple price tiers and channels, with comparable institutional sales coverage.
- Landau Scrubs: Heritage medical scrub and uniform brand with deep institutional and retail distribution; directly competes with Cherokee, Healing Hands, and Dickies within CBI's portfolio.
- Koi Scrubs: Fashion-forward medical scrubs brand targeting the same healthcare professional buyer as Infinity and Healing Hands, with comparable DTC and retail distribution.
- Adar Medical Uniforms: Medical uniform manufacturer serving healthcare institutions and group purchasers, overlapping with CBI's Groups/Dealer channel and mid-tier Cherokee positioning.
- WonderWink Scrubs: Scrubs-focused brand with retail and institutional distribution; competes directly with Cherokee and Healing Hands on price, fit, and design in the mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Careismatic Brands social profiles
Digital presenceCareismatic Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Careismatic Brands leadership team
Management profileNumber of profiles
Profiles4 records
Careismatic Brands subsidiaries and ownership
Company hierarchySubsidiaries10 records
Careismatic Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Careismatic Brands M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Careismatic Brands
What does Careismatic Brands do?
Careismatic Brands manufactures, markets, and distributes medical apparel and accessories under multiple owned and licensed brands, including scrubs, uniforms, lab coats, footwear, and related accessories designed for healthcare professionals. The company sells through direct e-commerce sites, an institutional Group Dealer Program serving hospitals and health systems, and an independent retail dealer network.
Is Careismatic Brands a public or private company?
Careismatic Brands is a private company. It is classified as unknown and is currently operating.
When was Careismatic Brands founded?
Careismatic Brands was founded in 1995. It employs 501 to 1,000 people.
Where is Careismatic Brands based?
Careismatic Brands is headquartered in Chatsworth, United States, in the North America region.
How does Careismatic Brands make money?
Two revenue lines are on record. Medical Apparel Sales are the primary driver. The others are careismatic Rewards Loyalty Program.
Who are Careismatic Brands's main competitors?
Broad incumbents on record are Medline Industries and Cintas Corporation. Direct peers are Superior Uniform Group, Figs, Jaanuu, Barco Uniforms, Landau Scrubs, Koi Scrubs, Adar Medical Uniforms and WonderWink Scrubs.
Does Careismatic Brands have an API?
No public API is recorded for Careismatic Brands.
What industry is Careismatic Brands in?
Careismatic Brands's product category is Medical Apparel. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats), with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 45811 and its SIC code is 5130.