Mabl
Mabl is a Boston-based, AI-native agentic test automation platform founded in 2017 that continuously builds, runs, and maintains end-to-end test coverage across web, mobile, API, and AI applications for enterprise engineering and quality teams in financial services, healthcare, insurance, and retail.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mabl does
Mabl is a Boston-based, AI-native test automation company founded in 2017 that provides an agentic testing platform for enterprise engineering and quality teams. The platform continuously builds, runs, and maintains end-to-end test coverage across web, mobile, API, AI, accessibility, and performance layers, anchored by adaptive auto-healing, runtime recovery, intent-based assertions for non-deterministic LLM outputs, and an MCP Server that exposes test intelligence to AI coding agents (Claude Code, Cursor, VS Code). Notable named enterprise customers include Mercedes-Benz, LendingClub Bank, JetBlue, ADP, Intuit, US Bancorp, Workday, Phreesia, FIS, New York Life, Deloitte, and Priceline, with a deliberate vertical focus on financial services, healthcare, insurance, retail and eCommerce, travel and hospitality, and software and technology.
The product is built on a multi-model AI framework that combines machine learning, expert systems, and Generative AI, with a decade of accumulated ML training data from production test execution. Core capabilities include Agent Instructions and Cloud Test Generation (natural-language or Jira-driven test authoring via Atlassian Rovo), Runtime Recovery (mid-run failure detection and automatic handling), Conversational Results Analysis (AI failure analysis with natural-language follow-up), Test Impact Analysis (IDE-native targeted feedback), Visual Assist for mobile (visual element detection independent of DOM), and cross-browser parallel execution across Chrome, Firefox, Safari, and Edge. The platform is SOC 2 Type II certified, supports SAML/OIDC SSO, RBAC, audit trails, and offers Business Associate Agreements for healthcare customers.
Mabl operates a quote-based SaaS subscription model with a usage-based component (cloud test-run credits starting at 500 per month, shared across capabilities) and a self-serve 14-day free trial land motion. The company sells primarily through a direct enterprise sales motion, augmented by a global partner ecosystem (Sii, Hitachi Solutions, Coforge, Digital Hearts, VeriServe, Mphasis, BlueMeme, NTT, NEC), with a dedicated Japanese-language site, Japanese-language support, and a Google Cloud Partner designation. Co-founders Dan Belcher and Izzy Azeri, both ex-Google and former Stackdriver co-founders, remain with the company. The company has raised approximately $76 million across four disclosed funding rounds, the most recent a $40 million Series C led by Vista Equity Partners in November 2021.
Mabl firmographics
Firmographics- Name
- Mabl
- Legal name
- mabl Inc.
- Website
- https://mabl.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mabl is a Boston-based, AI-native agentic test automation platform founded in 2017 that continuously builds, runs, and maintains end-to-end test coverage across web, mobile, API, and AI applications for enterprise engineering and quality teams in financial services, healthcare, insurance, and retail.
- Ownership category
- akta.pro rank
Mabl industry classification
Industry- Product category
- Test Automation Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
- akta.pro secondary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Mabl is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mabl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- SaaS subscription: Primary revenue stream is SaaS subscription pricing (quote-based, not publicly listed), bundling web, mobile, API, accessibility, and performance testing under a single platform fee. Includes unlimited apps, environments, workspaces, unlimited Participant licenses, unlimited local and CI test runs, and unlimited test-run concurrency. Mobile App Testing is positioned as an add-on.
- Usage-based cloud test-run credits: Secondary usage-based component: cloud test runs are metered via a credit system starting at 500 credits per month, shared across browser and mobile UI, API, performance, and accessibility testing. Local test runs are free. Customers can purchase additional credits as usage scales.
- Premium support and Technical Account Manager (TAM): Premium/managed services layer including 24/5 live in-product support, designated Customer Success Manager (CSM), and an optional Technical Account Manager (TAM) for technical and strategic guidance at additional cost.
- 14-day free trial (freemium entry point): Self-serve 14-day free trial offers full feature exploration before paid conversion; used as a land motion into the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise subscription: web, API, accessibility, performance testing plus unlimited apps/environments/workspaces, unlimited Participant licenses, and unlimited local and CI test runs. |
| Subscription | Annual | Add-on: Mobile App Testing with unlimited parallel cloud test runs across iOS and Android devices. |
| Other | Annual | Add-on: Technical Account Manager (TAM) for technical and strategic guidance at additional cost. |
| Freemium | Pay-as-you-go | 14-day free trial. |
| Usage-based | Monthly | Cloud test-run credit consumption (starting 500 credits/month shared across capabilities). |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Mabl product offering
Product offeringCore offering
Mabl is an AI-native, cloud-based agentic testing platform that continuously builds, runs, and maintains end-to-end test coverage across web, mobile, API, and AI-powered applications. Its unified suite combines low-code test authoring, AI auto-healing, runtime recovery, intent-based assertions for LLM features, cross-browser parallel execution, and Test Impact Analysis under a single subscription. The platform is sold primarily through a direct enterprise sales motion with a self-serve 14-day free trial, augmented by a global partner ecosystem.
Product overview
Mabl offers a single unified agentic testing platform that brings together its AI-Native Test Automation, Low-Code Test Automation, AI Auto-Healing, and Active Coverage capabilities under one suite, with module-level coverage for Web Application Testing, Mobile App Testing, API Testing, AI App Testing, Performance Testing, Cross-Browser Testing, Automated Regression Testing, Salesforce Test Automation, and Selenium Alternative. The core Agentic Testing Platform and its Active Coverage engine build, run, analyze, and recover tests continuously across every layer, while complementary capabilities such as the mabl MCP Server, Test Impact Analysis, and Conversational Results Analysis connect the platform directly into developer IDEs, coding agents, Jira, Rovo, and CI/CD tools.
Differentiator
Problem solved
Functional benefit
Products and services
- mabl Agentic Testing Platform Unified agentic testing platform that continuously builds, runs, and maintains end-to-end coverage across web, mobile, API, and AI app layers, with enterprise SSO, RBAC, audit trails, and SLA-backed support.
- Web Application Testing End-to-end browser-based testing that authors stable, intent-aware tests from natural language or user flows and recovers automatically as the UI evolves, with cross-browser execution across Chrome, Firefox, Safari, and Edge.
- Mobile App Testing Low-code iOS and Android testing that runs in parallel across cloud devices, with Visual Assist element detection, unified suite alongside web/API tests, and CI/CD integration.
- API Testing API automation that imports Postman collections, supports API+UI test chaining, validates schemas/contracts, and runs natively in GitHub Actions, GitLab CI, and Jenkins pipelines.
- AI App Testing Agentic testing for AI/LLM-powered features using intent-based assertions, guardrails, and natural-language criteria that survive the natural variation of LLM outputs.
- Performance Testing Performance-under-load evaluation included in Mabl's core platform, sharing the same suite and dashboard as web, mobile, API, accessibility, and AI coverage.
- Active Coverage Capability launched in 2026 that autonomously builds, runs, and recovers test coverage in step with AI-driven development, so teams can ship at coding-agent velocity without losing quality.
- 14-Day Free Trial Self-serve 14-day free trial offering full feature exploration before paid conversion; used as the land motion into Mabl's enterprise subscription.
Quantifiable outcome
- 96% cost savings on regression testing at Fortune 500 financial services organization
- +14 more outcomes
Companies that use Mabl
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles3 records
Mabl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature13 records
Mabl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atlassian
Scale indicators17 records
Recent moves6 records
Expansion highlights7 records
Mabl competitors and assessment
Company assessmentBroad incumbents
- Tricentis: Tricentis is a large, established application testing platform that includes Tosca, qTest, and Testim. It competes with mabl across web/API test automation and acquired Testim (a direct AI-testing peer). It is a broad incumbent offering a wider portfolio than mabl's focused agentic platform.
- BrowserStack: BrowserStack is a broad incumbent in cross-browser and mobile testing infrastructure with a growing suite of AI features (Percy, Automate). Competes with mabl in cross-browser parallel execution, mobile cloud testing, and visual regression. Larger, more diversified platform.
- Sauce Labs: Sauce Labs provides cloud-based automated testing for web and mobile with parallel execution and CI integrations. Overlaps mabl's Cross-Browser, Mobile, and API testing modules at the infrastructure layer; sells to the same enterprise QA and engineering buyer.
Direct peers
- Testim (by Tricentis): Testim is one of the closest direct peers: AI-based, low-code test automation for web applications with self-healing locators and CI/CD integrations. Now part of Tricentis but historically sold as a standalone SaaS to engineering teams — the same buyer and use case as mabl.
- Functionize: Functionize offers AI-powered, cloud-based functional testing with self-healing tests and natural-language authoring — directly comparable to mabl's web/API auto-healing and low-code positioning. Targets the same mid-market and enterprise QA buyer.
- Applitools: Applitools is a visual AI testing platform with cross-browser visual regression and Ultrafast Test Cloud. Overlaps mabl's Visual Regression Detection and Cross-Browser modules; serves the same enterprise engineering QA buyer focused on UI reliability.
- Cypress: Cypress is a developer-focused end-to-end testing framework for web applications with strong CI/CD integration. Competes with mabl's Web Application Testing and Selenium Alternative positioning; serves developers who prefer code-first frameworks.
- Katalon: Katalon is an AI-augmented test automation platform spanning web, mobile, API, and desktop with low-code and script modes. Closely comparable to mabl on platform breadth, pricing model, and target QA persona.
Emerging players
- Playwright (Microsoft): Microsoft-backed open-source end-to-end testing framework for web and API. mabl integrates with Playwright (announced Feb 2025) but it is also a competitive alternative for code-first teams — its rapid AI-coding-agent adoption makes it an emerging threat to mabl's low-code value prop.
- Autify: Autify is an AI-driven, no-code test automation platform with strong Japan/APAC presence and self-healing tests. Comparable to mabl on AI-native positioning and Japanese market focus; primarily targets mid-market and enterprise QA teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Mabl social profiles
Digital presenceMabl compliance and trust
Trust signalCompliance7 records
Mabl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mabl leadership team
Management profileNumber of profiles
Profiles12 records
Mabl funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mabl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mabl
What does Mabl do?
Mabl is an AI-native, cloud-based agentic testing platform that continuously builds, runs, and maintains end-to-end test coverage across web, mobile, API, and AI-powered applications. Its unified suite combines low-code test authoring, AI auto-healing, runtime recovery, intent-based assertions for LLM features, cross-browser parallel execution, and Test Impact Analysis under a single subscription. The platform is sold primarily through a direct enterprise sales motion with a self-serve 14-day free trial, augmented by a global partner ecosystem.
Is Mabl a public or private company?
Mabl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mabl founded?
Mabl was founded in 2017. It employs 101 to 250 people.
Where is Mabl based?
Mabl is headquartered in Boston, United States, in the North America region.
How does Mabl make money?
Four revenue lines are on record. SaaS subscription is the primary driver. The others are usage-based cloud test-run credits, premium support and Technical Account Manager (TAM) and 14-day free trial (freemium entry point).
Who are Mabl's main competitors?
Broad incumbents on record are Tricentis, BrowserStack and Sauce Labs. Direct peers are Testim (by Tricentis), Functionize, Applitools, Cypress and Katalon. Emerging players are Playwright (Microsoft) and Autify.
Does Mabl have an API?
Yes. Mabl exposes an MCP (Model Context Protocol) Server that lets AI coding agents (Claude Code, Cursor, VS Code) and developer IDEs/CLIs pull test results, watch deployments, run failure analysis, and reach root cause without leaving the agent session. A mabl CLI is also provided for CI/CD-driven execution and developer-native access. Help documentation is at https://help.mabl.com/. Developer documentation is at help.mabl.com.
What industry is Mabl in?
Mabl's product category is Test Automation Software. Its primary akta.pro industry code is BPAEAGAI, Enterprise Application Testing & QA Services, with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 541511 and its SIC code is 7372.