TESTIM
TESTIM is an AI-powered SaaS test automation platform that enables web, mobile, and Salesforce application testing through AI-authored and self-healing automated tests, serving hundreds of enterprise customers globally as part of the Tricentis portfolio.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TESTIM does
TESTIM is an AI-powered software test automation platform that enables web, mobile, and Salesforce application testing through AI-authored and self-healing automated tests. Founded in 2014 in Israel by CEO Oren Rubin and acquired by Tricentis in February 2022, the platform is built around proprietary AI/ML Smart Locators that evaluate hundreds of DOM attributes to identify elements and automatically self-heal when applications change, Agentic Test Automation that uses custom AI agent workers to autonomously build tests from natural language descriptions, and auto-improving locators that proactively recalibrate before tests fail. The product portfolio includes the core Testim web platform, Testim Salesforce (with metadata-aware locators optimized for Lightning dynamic elements and pre-release compatibility testing), and Testim Mobile (cloud-based native and hybrid app testing with iOS simulators and Android emulators), supported by feature modules for Fast Authoring, TestOps, Test Stability, and Root Cause Analysis.
The platform is delivered as a multi-tenant SaaS service with tiered subscription pricing: a free Community plan for individuals and small teams, paid Web/Salesforce/Mobile platform plans, and custom enterprise licensing with private cloud, dedicated support, and expanded parallel test capacity. Testim operates a hybrid go-to-market motion combining product-led growth (freemium + self-serve onboarding) with enterprise field sales, complemented by implementation partners, resellers, and the Tricentis global distribution network post-acquisition. The customer base includes hundreds of enterprise organizations across industries such as cybersecurity (Microsoft Cyber Defense), DevOps (JFrog), digital advertising (Outbrain), fintech (TreviPay), and content marketing (NewsCred), with documented outcomes including 95% reductions in test authoring time, 90% reductions in maintenance, and 4-5x increases in test coverage. Operations span 22+ office locations across North America, Europe, Asia Pacific, and the Middle East, with the company's primary headquarters now in Austin, Texas.
TESTIM firmographics
Firmographics- Name
- TESTIM
- Legal name
- Testim
- Website
- https://testim.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TESTIM is an AI-powered SaaS test automation platform that enables web, mobile, and Salesforce application testing through AI-authored and self-healing automated tests, serving hundreds of enterprise customers globally as part of the Tricentis portfolio.
- Ownership category
- akta.pro rank
TESTIM industry classification
Industry- Product category
- Software Test Automation
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where TESTIM is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
TESTIM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Licensing: Testim operates as a SaaS platform with subscription-based pricing. Customers pay for access to the authoring service and test execution grid. Plans include Community (free), Web platform, Salesforce platform, and Mobile platform with tiered capabilities. Pricing is customized based on testing needs, parallel test requirements, and team size.
- Enterprise Platform Licensing: Enterprise customers receive customized pricing with dedicated support, private cloud/VPN grid options, and expanded parallel test capacity. Additional mobile testing capacity including real devices can be purchased separately.
- Training and Certification: Tricentis Academy provides the Testim Specialist certification course (~90 minutes) for training. Coaching and customer success management services are included in Professional plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Community Plan - Free tier for individual users and small teams |
| Subscription | Annual | Web Platform - AI-powered end-to-end testing for web applications |
| Subscription | Annual | Salesforce Platform - Codeless testing built for Salesforce practitioners |
| Subscription | Annual | Mobile Platform - Cloud-based mobile testing with virtual devices |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
TESTIM product offering
Product offeringCore offering
Testim provides an AI-powered SaaS test automation platform that enables fast authoring, execution, and maintenance of automated UI and functional tests for web, mobile, and Salesforce applications. The platform uses proprietary AI/ML Smart Locators and Agentic Test Automation to create stable, self-healing tests from natural language or recorded user flows, with deep CI/CD integration and a TestOps layer for team collaboration. It is sold primarily to enterprise software development and QA teams.
Product overview
Testim is an AI-powered test automation platform acquired by Tricentis in February 2022. The platform provides a unified portfolio of testing solutions: the core Testim platform for web application testing with fast authoring and AI-stabilized tests; Testim Salesforce for codeless, AI-powered Salesforce testing; Testim Mobile for cloud-based mobile app testing; and four integrated feature modules (Fast Authoring, TestOps, Test Stability, and Root Cause Analysis) that work together to enable fast test creation, self-healing maintenance, team collaboration, and efficient debugging. The platform uses proprietary AI and ML technologies throughout for element identification, test stability, and autonomous test creation via Agentic Test Automation.
Differentiator
Problem solved
Functional benefit
Brands
- Testim: AI-powered test automation platform for web and mobile application testing with self-healing capabilities and end-to-end testing.
- Testim Salesforce
- Testim Mobile
Products and services
- Testim (Core Platform) AI-powered end-to-end test automation platform for web applications, providing fast authoring, AI-stabilized self-healing tests, and TestOps capabilities for team management and scaling. Built for enterprise software development and QA teams.
- Testim Salesforce Codeless, AI-powered Salesforce testing solution featuring Agentic Test Automation for natural language test creation, pre-built codeless steps for Salesforce operations, metadata-aware locators optimized for Lightning, and pre-release compatibility testing for Salesforce teams.
- Testim Mobile Cloud-based mobile application testing solution supporting native, hybrid, and cross-platform apps (including React Native and Flutter) using virtual iOS simulators and Android emulators, with third-party device grid support and additional real-device testing capacity sold separately.
Quantifiable outcome
- Reduced test authoring time by 95% (from 1-2 days to 20-30 minutes per test)
- +9 more outcomes
Companies that use TESTIM
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
TESTIM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability11 records
Feature8 records
TESTIM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TricentisflagshipTricentis acquired Testim in February 2022, combining Testim's AI-powered SaaS test automation platform with Tricentis's portfolio of testing solutions. The acquisition strengthened Tricentis's cloud-based testing capabilities and expanded their SaaS offerings for customers seeking flexible consumption models. Testim operates as a product within the Tricentis portfolio while maintaining its brand identity.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TESTIM competitors and assessment
Company assessmentBroad incumbents
- BrowserStack: BrowserStack is a cloud-based cross-browser and mobile testing platform that Testim integrates with. It competes for the testing infrastructure budget and increasingly bundles automation capabilities that overlap with Testim's cloud execution grid.
- Sauce Labs: Sauce Labs provides cloud-based testing infrastructure for web and mobile, and is listed as a Testim integration partner. It competes at the execution-grid layer and is increasingly adding higher-level automation capabilities.
- Selenium: Selenium is the long-standing open-source standard for browser automation and the primary legacy alternative Testim targets. JFrog's case study explicitly compares Testim authoring throughput against Selenium (6–7 tests/day vs. 1–2 tests/day).
- Playwright (Microsoft): Playwright is Microsoft's open-source end-to-end testing framework that has rapidly gained share in web testing. As a free, broadly-adopted incumbent backed by Microsoft (also a Testim customer), it represents both a substitution threat and an ecosystem tailwind.
Emerging players
- Diffblue: Diffblue applies AI to automated Java unit test generation. It is named alongside Testim in industry rankings as a leading AI testing company, addressing a complementary (unit vs. UI/E2E) layer of the testing stack.
- Applitools: Applitools specializes in AI-powered visual testing and is integrated with Testim. It addresses a narrower use case (visual regression) but is expanding into broader functional AI testing, creating partial competitive overlap.
- Functionize: Functionize is an AI-driven test automation platform using NLP and machine learning for test creation and maintenance. It targets the same enterprise QA buyer and overlaps directly on Testim's AI authoring and self-healing value proposition.
Direct peers
- Mabl: Mabl is a direct competitor offering AI-powered, low-code test automation for web applications. It is frequently named alongside Testim in analyst rankings and customer reviews for AI test automation and targets the same developer/QA persona.
- Cypress: Cypress is a developer-focused end-to-end testing framework for web applications. While more developer-centric and code-heavy than Testim, it competes for the same QA engineering budget and is a primary substitute for AI-driven test automation in modern web stacks.
- Katalon: Katalon is a codeless/low-code test automation platform covering web, mobile, API, and desktop testing. Testim's own case study (TreviPay) explicitly benchmarks against Katalon on authoring speed and maintenance, confirming direct head-to-head competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TESTIM social profiles
Digital presenceTESTIM compliance and trust
Trust signalCompliance1 record
TESTIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
TESTIM leadership team
Management profileNumber of profiles
Profiles3 records
TESTIM funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TESTIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TESTIM
What does TESTIM do?
Testim provides an AI-powered SaaS test automation platform that enables fast authoring, execution, and maintenance of automated UI and functional tests for web, mobile, and Salesforce applications. The platform uses proprietary AI/ML Smart Locators and Agentic Test Automation to create stable, self-healing tests from natural language or recorded user flows, with deep CI/CD integration and a TestOps layer for team collaboration. It is sold primarily to enterprise software development and QA teams.
Is TESTIM a public or private company?
TESTIM is a private company. It is classified as corporate owned and is currently operating.
When was TESTIM founded?
TESTIM was founded in 2015. It employs 101 to 250 people.
Where is TESTIM based?
TESTIM is headquartered in San Francisco, United States, in the North America region.
How does TESTIM make money?
Three revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are enterprise Platform Licensing and training and Certification.
Who are TESTIM's main competitors?
Broad incumbents on record are BrowserStack, Sauce Labs, Selenium and Playwright (Microsoft). Emerging players are Diffblue, Applitools and Functionize. Direct peers are Mabl, Cypress and Katalon.
Does TESTIM have an API?
Yes. Testim provides an API for test automation access and API testing capabilities. The API library documentation is available at help.testim.io/docs/api-access. API testing features are documented at help.testim.io/docs/api-testing. Developer documentation is at help.testim.io/docs/api-access.
What industry is TESTIM in?
TESTIM's product category is Software Test Automation. Its primary akta.pro industry code is BPAEAGAI, Enterprise Application Testing & QA Services. Its NAICS code is 541511 and its SIC code is 7372.