Near Intelligence

What Near Intelligence does

Near Intelligence is a full-stack data intelligence SaaS platform headquartered in Pasadena, California, founded in 2012 by Anil Mathews (founder and CEO). The company curates what it describes as one of the world's largest proprietary sources of intelligence on people and places, serving marketing, advertising, and enterprise data-buying segments via horizontal segmentation. It has scaled through both organic development and acquisitions, notably acquiring Teemo (location data, November 2020) and UberMedia (mobile identity/audience data, April 2021), and has raised approximately $234 million across disclosed funding rounds from investors including Canaan Partners, JPMorgan Partners, Peak XV Partners (formerly Sequoia Capital India), Titanium Ventures, and Greater Pacific Capital.

In November 2022, Near announced a planned business combination with KludeIn I Acquisition Corp (a SPAC) and a $100 million credit facility from Blue Torch Capital to support public listing; the company is currently trading on otcpink under the symbol NIRLQ, indicating the listing status changed materially post-announcement. The leadership bench includes functional chiefs across privacy (Jay Angelo), data science (Dan Putler), business development (Michelle Zhou for Americas), and UI/UX (Gokul Krishnan), suggesting an enterprise SaaS operating posture.

The company currently reports a headcount in the 251-500 range and operates as a privately structured entity despite the prior public-market transaction. Note that a large portion of the input data describing multichain DeFi products, NEAR Intents Protocol, and the Intents Technology Ltd. BVI entity appears to reference an unrelated product/entity and is excluded from this description to avoid conflation.

Name

Near Intelligence

Legal name

Intents Technology Ltd.

Website

https://near.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Near Intelligence is a Pasadena-based data intelligence SaaS platform founded in 2012 that curates proprietary intelligence on people and places for marketing and enterprise customers, scaled through acquisitions of Teemo and UberMedia.

Ownership category

akta.pro rank

Product category

Data Intelligence and Marketing Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Early Alert, Intervention, Attendance & Engagement Analytics (EDAFAMAJ)

Keywords

• Location intelligence
• Data intelligence platform
• Audience analytics
• People intelligence
• Marketing intelligence SaaS

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Quote Improvement Capture Share: When transactions execute at more favorable prices than the Indicative Quote, the favorable variance (Quote Improvement) is partially retained. Currently 50% of Quote Improvement is retained by Intents Technology and applied for operational costs, treasury, ecosystem development, or token-related programs.
2. Frontend/Interface Fees: Fees charged for access to and use of the Intents Technology front-end interface, independent of underlying transaction execution.
3. 1CS (1ClickSwap) Fees: Fees associated with using the 1ClickSwap routing and settlement service.
4. NEAR Intents Protocol Fees: Fees for accessing the NEAR Intents Protocol for intent-based transaction processing.
5. Confidential Mode Fees: Fees for accessing the Confidential Mode privacy feature.
6. Third-Party Service Fees Pass-through: Fees charged by Third Party Services including deposit, withdrawal, bridge fees, and gas/contract execution fees are passed through to users directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Near Intelligence is a full-stack data intelligence SaaS platform that curates one of the world's largest sources of intelligence on people and places. The company delivers location and audience data products that enable marketers, brands, and enterprises to understand consumer behavior, target audiences, and measure cross-channel marketing performance at scale.

Product overview

Near Intelligence operates near.com as a unified multichain DeFi platform built on NEAR Protocol, offering a single account for trading, yield access, and privacy features across 35+ blockchain networks. The core product portfolio includes near.com as the main interface, the NEAR Intents Protocol enabling intent-based transactions fulfilled by third-party Solvers, the 1ClickSwap Service (1CS) for swap and routing operations, and the PoA Bridge for cross-chain asset transfers. Key features include Swap (cross-chain trading), Earn (yield generation), Confidential Mode and Private Deals (privacy-focused transactions). The platform also includes roadmap items such as AI-Assisted Financial Management, Real-World Assets tokenization, Virtual Bank Accounts, and Debit Cards. SwapKit provides a developer toolkit sharing the same technology foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Near Intelligence Data Platform
• Allspark (Audience & Location Intelligence)

Quantifiable outcome

• $22B volume processed across platform
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• NEAR ProtocolcoreTechnology or IntegrationNEAR Protocol is the foundational blockchain technology powering near.com accounts and the NEAR Intents Protocol. It provides the infrastructure for speed, security, and privacy of all platform operations.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Placer.ai: Placer.ai is a location intelligence platform providing foot traffic data and audience analytics on people and places — a near-exact functional match to Near Intelligence's described "intelligence on people and places" core offering.
• Foursquare: Foursquare operates a location data and analytics platform built from a global panel of opted-in users, directly competing with Near Intelligence in audience/POI data products for advertising and enterprise use cases.
• Cuebiq: Cuebiq is a location intelligence and consumer insights company offering foot traffic, audience, and cross-channel measurement, overlapping directly with Near Intelligence's data products and customer base.
• Mobilewalla: Mobilewalla provides audience and consumer intelligence built on mobile location and behavioral signals — a comparable people-and-places data platform targeting similar enterprise and advertising customers.
• GroundTruth: GroundTruth (formerly xAd) operates a location data platform powering audiences, attribution, and media for advertisers, directly competing with Near Intelligence in geo-based marketing intelligence.
• Blis: Blis is a location-powered advertising and data platform serving brands and agencies, comparable to Near Intelligence in audience targeting and location-based data products.
• AdSquare: AdSquare is a data exchange providing audience and location data for programmatic advertising, with overlapping customers and offering in audience intelligence versus Near Intelligence.
• Skyhook Wireless: Skyhook provides location positioning and contextual intelligence powering advertising, analytics, and enterprise apps — a comparable location-data platform serving similar enterprise needs.
• SimilarWeb: SimilarWeb is a digital intelligence platform providing audience and market analytics across web and app ecosystems — comparable in offering data-as-a-service intelligence on digital properties and user behavior.

Broad incumbents

• Oracle Advertising: Oracle Advertising and Data Cloud (formerly Oracle Data Cloud / Grapeshot / Moat) is a large incumbent offering audience data, measurement, and analytics overlapping Near Intelligence's positioning as part of a much broader martech/data portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Near
• LinkedInlinkedin.com/company/-near

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Near Intelligence