Similarweb
Similarweb Ltd. (NYSE: SMWB) operates an AI-powered digital intelligence platform covering 100M+ websites, 20M+ companies, 4M+ apps, and 6B+ keywords, serving enterprise customers including adidas, Walmart, DHL, and eBay with market research, competitive analysis, and sales intelligence.
- Company typePublic
- Founded2007
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Similarweb does
Similarweb Ltd. (NYSE: SMWB), founded in 2007 and headquartered in Givatayim, Israel with major offices in New York and eleven other global locations, operates an AI-powered digital intelligence platform that analyzes digital interactions across more than 100 million websites, 6 billion keywords, 20 million companies, 4 million apps, 235 million product SKUs, and 10 billion content pages, with 10+ years of historical depth. Its products span six core lines — Web Intelligence, AI Search Intelligence, App Intelligence, Retail Intelligence, Sales Intelligence, and Stock Intelligence — augmented by AI Studio (natural-language querying and Deep Research), an AI Agents suite (prospecting, lead scoring, outreach, meeting prep, SEO strategy, trend analysis, demand forecasting), a Generative AI Brand Visibility Index, and a Data-as-a-Service API business that distributes data through Snowflake, AWS S3, Salesforce, Bloomberg Terminal, and Model Context Protocol integrations with Perplexity and Manus AI.
The company generates revenue primarily through subscription SaaS licenses, with approximately 60% of ARR under multi-year contracts, complemented by API/Data-as-a-Service licensing and advisory services. Pricing is custom for enterprise plans; entry-level self-serve plans start around $125 per month with free trials available. The go-to-market combines direct enterprise field sales targeting Fortune 500 and large global organizations, inside sales for mid-market, a developer/API self-serve motion, and embedded OEM data partnerships with AI platforms. Named enterprise customers include adidas, DHL, eBay, Ogilvy, Walmart, and Samsonite, with a customer base of 6,128 accounts (461 generating more than $100,000 in ARR) as of Q4 2025 / Q1 2026.
FY2025 revenue was $282.6 million (up 13% from $249.9 million in FY2024), ARR surpassed $300 million in Q2 2026 with two multi-year contracts worth approximately $47 million in total contract value signed in the quarter, and FY2026 revenue guidance is $307-315 million. Gross margins are near 80%, the company has posted nine consecutive quarters of positive free cash flow, and FY2025 was its second consecutive year of positive operating profit. Similarweb has expanded capabilities through acquisitions of Rank Ranger (2022), 42matters (2024), Admetricks (2024-2025), The Search Monitor (2025), and XPLN GmbH (2026); the Board initiated formal CEO succession planning in May 2026 with founder Or Offer planning to transition out by mid-2027.
Similarweb firmographics
Firmographics- Name
- Similarweb
- Legal name
- Similarweb Ltd.
- Website
- https://similarweb.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Similarweb Ltd. (NYSE: SMWB) operates an AI-powered digital intelligence platform covering 100M+ websites, 20M+ companies, 4M+ apps, and 6B+ keywords, serving enterprise customers including adidas, Walmart, DHL, and eBay with market research, competitive analysis, and sales intelligence.
- Ownership category
- akta.pro rank
Similarweb industry classification
Industry- Product category
- Digital Market Intelligence
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Similarweb is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Similarweb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Platform Licenses: Similarweb generates the majority of its revenue through annual and multi-year SaaS subscriptions to its digital intelligence platform. The company reports that approximately 60% of ARR comes from multi-year subscriptions. Pricing is tiered by plan type (Web Intelligence, AI Search Intelligence, App Intelligence, Retail Intelligence, Sales Intelligence, Stock Intelligence) with enterprise custom pricing.
- Data-as-a-Service (API & Data Licensing): Similarweb monetizes its proprietary dataset through API subscriptions and data licensing agreements. Data feeds are available via REST API, Batch API, Snowflake, AWS S3, Salesforce Connector, Google Looker Studio, and Microsoft Excel. The company licenses data to Bloomberg Terminal, Perplexity, Manus AI, and other AI platforms, with deals with AI-driven companies contributing significantly to ARR.
- Enterprise Advisory & Custom Reporting: Custom reporting, brand health tracking, category insights, market share dashboards, and digital travel analytics are offered as advisory services, typically sold as part of enterprise engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plans for individuals and small teams |
| Subscription | Annual | Business plans with full platform access |
| Subscription | Multi-year contract | Enterprise plans with dedicated support and custom data |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Similarweb product offering
Product offeringCore offering
Similarweb operates an AI-powered digital intelligence platform that analyzes billions of daily digital interactions across 100M+ websites, 6B+ keywords, 4M+ mobile apps, 20M+ companies, and 235M+ product SKUs to deliver market research, competitive benchmarking, SEO/paid search intelligence, app analytics, retail and digital shelf analytics, B2B sales intelligence, and stock forecasting. Customers access the data through subscription SaaS products (Web, AI Search, App, Retail, Sales, and Stock Intelligence), AI Studio (natural language query and Deep Research), AI Agents, and Data-as-a-Service APIs.
Product overview
Similarweb is a digital intelligence platform providing a comprehensive suite of tools for market research, competitive analysis, and business optimization. The platform architecture consists of six core product lines: Web Intelligence (market research, SEO, competitor analysis), AI Search Intelligence (AI brand visibility tracking), App Intelligence (mobile app analytics), Retail Intelligence (Amazon and ecommerce insights), Sales Intelligence (B2B lead generation), and Stock Intelligence (investment analytics). The platform is powered by AI Studio (natural language querying and automated research), AI Agents (autonomous workflow automation), and Data-as-a-Service (API access). Supporting capabilities include Advisory Services for custom consulting, MCP integration for AI ecosystem connectivity, and specialized sub-products for keyword research, rank tracking, backlink analysis, site audits, digital shelf analytics, consumer demand insights, and lead enrichment. The company has expanded through strategic acquisitions including Rank Ranger (SEO tools), 42matters (app intelligence), and XPLN (digital shelf analytics). Data is available via REST/Batch APIs, webhooks, and direct integrations with Snowflake, Salesforce, Bloomberg Terminal, and AI platforms including Perplexity and Manus.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Intelligence AI-powered competitive intelligence platform providing market research, competitor analysis, SEO tools, keyword research, rank tracking, backlink analytics, site audit, display and video advertising intelligence, and benchmarking for marketers, researchers, and SEO/PPC teams.
- AI Search Intelligence Suite of tools for tracking and growing brand visibility across AI search engines and chatbots, including AI Traffic Trends, AI Brand Visibility, AI Citation Analysis, AI Prompt Analysis, and AI Brand Sentiment analysis.
- App Intelligence Mobile app performance benchmarking solution offering app competitor analysis, mobile market trends, SDK technographics, app ratings and reviews monitoring, usage analytics, revenue analytics, keyword ranking tracking, and audience demographics for app publishers and mobile product teams.
- Retail Intelligence Full-funnel Amazon and ecommerce analytics combining Amazon IQ, Cross-Retail IQ, digital shelf analytics, consumer demand insights, retail price intelligence, marketplace optimization, and category management for brands and retailers.
- Sales Intelligence B2B sales intelligence platform providing lead enrichment, CRM integrations, AI-powered prospecting, buyer intent signals, company research, app leads finder, AI lead scoring, and AI-assisted sales outreach and meeting preparation for sales and revenue operations teams.
- Stock Intelligence Digital performance analytics for fundamental hedge funds and systematic quant traders, providing company digital performance metrics, market trends, sector insights, and stock forecasting capabilities.
- AI Studio Enterprise AI intelligence solution providing natural language access to Similarweb's digital market data through Chat for instant business answers, Deep Research for consultant-grade reports, and AI Dashboards for auto-updating visualizations.
- AI Agents Collection of AI-powered agents including AI Prospecting Agent, AI Lead Scoring, AI Outreach Agent, AI Meeting Prep Agent, AI SEO Strategy Agent, AI Trend Analyzer, and Demand Analysis AI Agent that automate research and decision-making workflows.
- Data-as-a-Service (DaaS) API and data licensing platform providing programmatic access to Similarweb's digital intelligence data including web traffic, keywords, apps, companies, ecommerce, and conversion data, with integrations to Snowflake, S3, Salesforce, and BI tools.
- Advisory Services Expert consulting services providing deeper market and consumer insights through custom analysis, custom reporting, brand health tracking, category insights, market share dashboards, and digital travel analytics.
Quantifiable outcome
- 167% increase in revenue YoY for an SEO client
- +8 more outcomes
Companies that use Similarweb
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
Similarweb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature8 records
Similarweb partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and acquisition.
- PerplexitycoreSimilarweb and Perplexity announced an expanded partnership integrating Similarweb's digital data (market, consumer behavior, and competitive intelligence) directly into Perplexity's AI-native workflow platform, Perplexity Computer. The integration includes Similarweb's official MCP connector and is part of Similarweb's 'Everywhere You Work' strategic initiative to embed its data into AI tools as businesses adopt AI agents and copilots for research and decision-making tasks.
- Manus AIcoreSimilarweb and Manus expanded their data partnership, making additional digital market analysis metrics—including keywords, search traffic, referrals, landing pages, and popular pages—available to Manus AI agents for all Manus Pro subscribers. The expanded integration includes support for the Similarweb MCP Server, enabling joint customers to access more of Similarweb's data beyond standard usage limits.
- Rakuten AdvertisingstrategicRakuten Advertising and Similarweb announced a strategic collaboration to enhance data capabilities for brands to understand and optimize their presence within large language models (LLMs) and digital marketing channels. The integration provides brands with deeper visibility into their performance in AI-driven environments, initially available to select clients with plans for broader rollout.
- XPLN GmbHacquisitionSimilarweb acquired XPLN GmbH, a German provider of AI-driven digital shelf analytics and pricing intelligence serving over 100 consumer brands. The transaction integrates XPLN's digital shelf analytics platform with Similarweb's global consumer behavior data infrastructure, enabling brands to combine e-commerce execution with real consumer signals across 750+ global retailers. Carlsquare acted as exclusive financial advisor.
- BloombergcoreSimilarweb partnered with Bloomberg to make its alternative digital data available on the Bloomberg Terminal through Bloomberg's Data Entitlements ({ALTD }) platform. Bloomberg Terminal customers with Similarweb accounts can access digital signals including traffic, unique visitors, average visit duration, bounce rate, and page views for company performance analysis and KPI nowcasting within 3-5 days versus 7-14 days without the data.
- Manus AIcoreSimilarweb and Manus AI integrated Similarweb's digital intelligence data—including web traffic, engagement metrics, and SEO insights—into the Manus AI agent platform. The integration uses the Model Context Protocol (MCP) and enables Manus customers to delegate data-driven marketing analysis and strategic planning tasks to AI agents. Manus crossed $100M in ARR in under nine months of launch, making it one of the fastest-growing AI companies.
- 42mattersacquisitionSimilarweb completed the acquisition of Switzerland-based 42matters to enhance its app intelligence offerings with deeper competitor and user engagement insights. The acquisition strengthens Similarweb's mobile app data capabilities as part of its broader expansion strategy.
- Rank RangeracquisitionSimilarweb acquired Rank Ranger, a leader in search term rank tracking, to enhance its SEO capabilities for enterprise clients. The acquisition combines Similarweb's traffic analysis with Rank Ranger's SEO tools, offering more comprehensive search marketing solutions. Financial terms were not disclosed.
- SimilarTechacquisitionSimilarweb acquired SimilarTech (now part of Similarweb), expanding its technographic data capabilities to track technologies used across websites. The acquisition enables Similarweb to offer technology tracking alongside its web analytics, providing a more complete competitive intelligence picture.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Similarweb competitors and assessment
Company assessmentDirect peers
- Moz: Moz is a direct competitor in enterprise SEO software, offering keyword research, rank tracking, backlink analysis, and site audits. Closely comparable to Similarweb's SEO toolkit and Rank Ranger capabilities.
- SEMrush: SEMrush is a direct competitor offering SEO, keyword research, backlink analytics, traffic analysis, and market intelligence tools with overlapping enterprise customer base. Competes head-to-head with Similarweb in Web Intelligence and competitive intelligence.
- Ahrefs: Ahrefs is a direct competitor in SEO and backlink intelligence, offering keyword research, rank tracking, and competitor analysis. Highly comparable to Similarweb's Web Intelligence and Rank Ranger sub-products.
- Comscore: Comscore is a direct competitor in digital audience measurement and cross-platform traffic analytics, competing with Similarweb on media, advertising, and consumer behavior intelligence for enterprise and agency customers.
- Sensor Tower: Sensor Tower is a direct competitor in app intelligence and digital market intelligence, offering mobile app analytics, advertising insights, and competitive benchmarking. Closely overlaps with Similarweb's App Intelligence product line.
- data.ai (formerly App Annie): data.ai is a direct competitor in mobile app analytics, market intelligence, and digital performance insights. Competes with Similarweb in app store intelligence, usage analytics, and audience demographics.
- AlphaSense: AlphaSense is a direct competitor in enterprise market intelligence and alternative data for investors, offering AI-powered research workflows similar to Similarweb's Stock Intelligence and AI Studio Deep Research products.
- Crayon: Crayon is a direct competitor in competitive intelligence software, offering market and competitor monitoring for enterprise sales and marketing teams. Overlaps with Similarweb's Web Intelligence and Sales Intelligence offerings.
- Klue: Klue is a direct competitor in competitive intelligence, focusing on enablement and win-loss analysis for B2B sales and marketing teams. Comparable to Similarweb's Sales Intelligence and competitive benchmarking use cases.
Broad incumbents
- Nielsen (NielsenIQ / Nielsen Digital): Nielsen is a broad incumbent in audience measurement, market research, and consumer intelligence, with overlapping digital and retail analytics offerings. A larger, more diversified competitor serving many of the same enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Similarweb social profiles
Digital presenceSimilarweb compliance and trust
Trust signalCompliance2 records
Similarweb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Similarweb leadership team
Management profileNumber of profiles
Profiles17 records
Similarweb subsidiaries and ownership
Company hierarchySubsidiaries5 records
Similarweb funding detail
Funding detailFunding overview
Funding rounds10 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Similarweb M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Similarweb
What does Similarweb do?
Similarweb operates an AI-powered digital intelligence platform that analyzes billions of daily digital interactions across 100M+ websites, 6B+ keywords, 4M+ mobile apps, 20M+ companies, and 235M+ product SKUs to deliver market research, competitive benchmarking, SEO/paid search intelligence, app analytics, retail and digital shelf analytics, B2B sales intelligence, and stock forecasting. Customers access the data through subscription SaaS products (Web, AI Search, App, Retail, Sales, and Stock Intelligence), AI Studio (natural language query and Deep Research), AI Agents, and Data-as-a-Service APIs.
Is Similarweb a public or private company?
Similarweb is a public company. It is classified as public and is currently operating.
When was Similarweb founded?
Similarweb was founded in 2007. It employs 1,001 to 5,000 people.
Where is Similarweb based?
Similarweb is headquartered in New York, United States, in the North America region.
How does Similarweb make money?
Three revenue lines are on record. Subscription SaaS Platform Licenses are the primary driver. The others are data-as-a-Service (API & Data Licensing) and enterprise Advisory & Custom Reporting.
Who are Similarweb's main competitors?
Direct peers on record are Moz, SEMrush, Ahrefs, Comscore, Sensor Tower, data.ai (formerly App Annie), AlphaSense, Crayon and Klue. Nielsen (NielsenIQ / Nielsen Digital) is listed as a broad incumbent.
Does Similarweb have an API?
Yes. Similarweb offers a comprehensive API platform (V5 now live) that provides REST API, Batch API, and Webhook endpoints. The API allows developers to access web analytics, market intelligence, traffic data, keyword research, rank tracking, company data, app data, ecommerce data, and conversion analysis. It supports integrations with Snowflake, Amazon S3, Salesforce, Google Looker Studio, Google Sheets, and Microsoft Excel. API available as subscription add-on or standalone product for enterprise customers. Developer documentation is at developers.similarweb.com.
What industry is Similarweb in?
Similarweb's product category is Digital Market Intelligence. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5132 and its SIC code is 7372.