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MetaMask

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uuid0000b7f

Namestring
MetaMask
Legal namestring
Consensys Software Inc.
Websiteurl
metamask.io
Company typeenum
Private
Founded yearint
2016
Descriptiontext

MetaMask is a self-custodial cryptocurrency wallet operated as a consumer-facing product within Consensys Software Inc.'s Web3 portfolio. The wallet is distributed as a browser extension (Chrome, Firefox, Brave, Edge, Opera), a mobile app (iOS and Android), and developer SDKs, serving more than 100 million users globally and powering over 5 billion transactions since 2021. Core technology centers on private-key vault architecture enabling multichain access across Ethereum, Bitcoin, Solana, TRON, Linea, HyperEVM, and 50+ additional networks via the Snaps extensibility platform (1.1M+ installs).

The product has expanded from a basic ETH wallet into an "everything wallet" surface that bundles Swaps (aggregated DEX routing), Perps (Hyperliquid-powered perpetual futures with up to 40x leverage), Prediction Markets (Polymarket integration), real-world asset trading (Ondo-powered tokenized stocks/ETFs, 200-430+ assets), Staking/Earn, and the MetaMask Card (Mastercard-issued self-custodial debit card live in 50+ countries including U.S. nationwide and 17 LATAM markets). Native stablecoin MetaMask USD (mUSD), built with Bridge/Stripe and M0, anchors card cashback and Rewards. Security features include Blockaid-integrated address-poisoning detection (65.4M+ incidents identified Jan 2025–Feb 2026), Transaction Shield subscription, and SEAL alliance participation.

Revenue is generated through a hybrid model combining free consumer usage with five monetization layers: Swap transaction fees, Transaction Shield subscription ($9.99/month), MetaMask Card interchange (1% standard, 3% Metal tier with $199/year fee), staking service fees, and Embedded Wallets B2B SDK pricing above the 1,000-MAW free tier. Distribution relies on product-led growth via app stores and browser marketplaces, supplemented by enterprise sales through MetaMask Institutional (MMI) for portfolio management and DeFi APIs. Recent strategic moves include flagship partnerships with Mastercard, Ondo, Google, Coinbase, and Ethereum Foundation, plus the June 2026 launch of the Agent Wallet targeting AI-agent DeFi execution.

Short descriptiontext

MetaMask is a self-custodial cryptocurrency wallet built by Consensys, serving 100M+ users across 50+ countries with a multichain wallet, Mastercard-powered debit card, swaps, perps, prediction markets, tokenized RWAs, native mUSD stablecoin, and developer SDKs.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBrooklyn, United States
HQ citystring
Brooklyn
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cryptocurrency wallet, Web3 wallet platform, self-custody wallet, blockchain wallet, DeFi wallet services
Industry3 codes
1Self-Custody Wallets (EOA, seed phrase, HD wallets)
CodeFSAPACAAPrimaryYes
2Self-Custody Wallets (Consumer & Institutional)
CodeFSADACAEPrimaryNo
3Wallet Infrastructure (SDKs, Wallet-as-a-Service)
CodeFSADACADPrimaryNo
NAICS code1 code
  • Financial Transactions Processing, Reserve, and Clearinghouse Activities522320
SIC code1 code
  • Security & Commodity Brokers, Dealers, Exchanges & Services6200
Product category
Cryptocurrency Wallets
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Transaction Shield Subscription
TypeSubscription Recurring
Description

Premium security subscription at $9.99/month providing up to $10,000 in monthly transaction protection coverage for qualifying safe transactions that are subsequently drained.

metamask.io
2Swap Fees
TypeTransaction Fee
Description

MetaMask earns fees through its Swaps feature which aggregates DEX liquidity. Fees are calculated and charged contemporaneously with transactions as described on the site or interface.

metamask.io
3MetaMask Card Interchange
TypeTransaction Fee
Description

Revenue generated from the MetaMask Card issued in partnership with Mastercard. Cashback rewards (1-3%) are funded through interchange fees from merchant transactions processed through the Mastercard network.

coinmarketcap.com
4Staking Services
TypeSubscription Recurring
Description

MetaMask offers staking services where Consensys receives a flat service fee indicated in the user interface. Users can stake assets through designated validator nodes including Lido Staked ETH.

metamask.io
5MetaMask Rewards
TypeAffiliate Referral
Description

Loyalty program providing cashback in mUSD stablecoin for card spending and potentially other platform activities.

metamask.io
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details5 tiers
1Standard MetaMask Wallet - Free tier for all users
ModelFreemiumBilling cadencePay-as-you-go
Notes

Free download and use for basic wallet functionality including buying, storing, sending, and receiving crypto. Built-in features include Swaps, Earn, Staking, and access to dapps.

metamask.io
2Transaction Shield - Premium security coverage
ModelSubscriptionBilling cadenceMonthly
Notes

$9.99/month subscription providing up to $10,000 in monthly transaction protection coverage for qualifying transactions flagged as safe but later drained.

metamask.io
3MetaMask Card Standard - Self-custodial crypto spending card
ModelSubscriptionBilling cadencePay-as-you-go
Notes

1% cashback paid in mUSD stablecoin on all purchases. Card issued by Cross River Bank in partnership with Monavate and Mastercard.

coinmarketcap.com
4MetaMask Card Metal - Premium tier
ModelSubscriptionBilling cadenceAnnual
Notes

$199 annual fee. 3% cashback on the first $10,000 spent annually, no foreign transaction fees, and higher spending limits. Cashback paid in mUSD.

coinmarketcap.com
5Embedded Wallets Free Tier
ModelFreemiumBilling cadenceMonthly
Notes

Free tier includes 1,000 Monthly Active Wallets with smart account support, gas sponsorship, and 9 framework SDKs for developers.

metamask.io
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Core offering1 text field

MetaMask is a self-custodial cryptocurrency wallet available as a browser extension and mobile application, enabling users to securely manage digital assets, interact with decentralized applications (dapps), and access DeFi protocols across multiple blockchain networks. The platform has evolved into an "everything wallet" offering integrated services including token swaps, staking, perpetual futures trading, tokenized real-world assets, prediction markets, and a Mastercard-powered crypto debit card.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 5+ billion transactions powered since 2021
+3 more records
Product overview1 text field

MetaMask is a comprehensive self-custodial Web3 wallet platform developed by Consensys, offering a unified product ecosystem that combines a core wallet (browser extension and mobile app) with integrated financial services modules. The core MetaMask Wallet supports multichain access (Ethereum, Solana, Bitcoin, TRON, Linea, HyperEVM, and 50+ via Snaps) for digital asset management, NFT interactions, and dapp connections. Financial services are layered through: MetaMask Card (Mastercard-powered crypto debit card with mUSD cashback), MetaMask USD (native mUSD stablecoin), MetaMask Swaps (aggregated token exchange), MetaMask Staking/Earn (yield generation), MetaMask Perps (Hyperliquid-powered perpetual futures), MetaMask Prediction Markets (Polymarket integration), and MetaMask Rewards (loyalty program). Security features include Transaction Shield (paid protection), address poisoning detection, Blockaid threat scanning, and Wallet Guard integration. Developer tools encompass MetaMask Embedded Wallets (wallet-as-a-service), MetaMask Delegation Toolkit (ERC-7715 permissions), MetaMask Snaps (extensibility), MetaMask Web3 Services (RPC infrastructure), and MetaMask Connect (SDK). The platform also includes MetaMask Learn (education) and MetaMask Portfolio (cross-wallet tracking).

Product and service12 records
1MetaMask Wallet
CategoryCore Wallet
Description

A self-custodial cryptocurrency wallet available as browser extension and mobile app, enabling secure access to blockchain applications, digital asset management, NFT minting/trading, and DeFi interactions across multiple blockchain networks including Ethereum, Solana, Bitcoin, TRON, and Linea.

2MetaMask Card
CategoryCrypto Spending Card
Description

A Mastercard-backed self-custodial crypto debit card enabling users to spend digital assets (USDC, USDT, WETH, mUSD) directly at 150M+ merchants worldwide. Standard tier offers 1% cashback in mUSD; Metal tier ($199/year) offers 3% cashback on first $10,000 with no foreign transaction fees.

3MetaMask USD (mUSD)
CategoryStablecoin
Description

MetaMask's native dollar-pegged stablecoin launched in partnership with Bridge and M0 (Stripe ecosystem). Used for cashback rewards, gas fee payments, and as the primary stablecoin within the MetaMask ecosystem.

4MetaMask Swaps
CategoryToken Exchange
Description

In-wallet token exchange feature aggregating prices from thousands of services to provide the best rates for trading any token across multiple networks.

5MetaMask Perps
CategoryDerivatives Trading
Description

Perpetual futures trading feature powered by Hyperliquid, enabling users to long or short over 150 tokens and US stocks with leverage up to 40x directly within the mobile app.

6MetaMask Staking
CategoryYield Generation
Description

Staking service allowing users to stake ETH and other assets to earn rewards by delegating to Consensys-operated or third-party validator nodes (including Lido). Supports Ethereum proof-of-stake and other proof-of-stake networks.

7MetaMask Transaction Shield
CategorySecurity Subscription
Description

Premium security subscription ($9.99/month) offering up to $10,000/month coverage for certain cryptocurrency transactions flagged as safe but later drained, providing active protection against hacks and scams.

8MetaMask Agent Wallet
CategoryAI Agent Wallet
Description

Self-custodial wallet product enabling autonomous AI agents to execute DeFi operations (swaps, perpetuals, prediction markets, liquidity provisioning) on EVM chains and Hyperliquid with built-in security constraints, transaction simulation, threat analysis via Blockaid, MEV protection, and up to $10,000 Transaction Protection coverage.

9MetaMask Embedded Wallets
CategoryDeveloper Platform
Description

Wallet-as-a-service platform enabling developers to embed self-custodial wallets into dapps with email, social, and SMS login. Free tier includes 1,000 Monthly Active Wallets with smart account support, gas sponsorship, and 9 framework SDKs.

10MetaMask Delegation Toolkit
CategoryDeveloper Platform
Description

Developer toolkit (ERC-7715) enabling dapp builders to create experiences with flexible and shareable permissions, including social invite features, token approval automation, and batched transactions without requiring users to manage multiple wallets or grant full custody.

11MetaMask Snaps
CategoryDeveloper Platform
Description

Extensibility platform allowing developers to add custom functionality to MetaMask, with support for 50+ additional blockchains beyond Ethereum, 1.1M+ installs since launch.

12MetaMask Institutional (MMI)
CategoryInstitutional Services
Description

Enterprise institutional product with portfolio dashboard, DeFi APIs, multi-custody support, and organizational-level token approval management for institutional digital asset management.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership16 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-24
Description

MetaMask partnered with Pudgy Penguins to launch Soulbound Tokens, a non-transferable NFT initiative designed to foster community engagement and differentiate the wallet service. These tokens commemorate community membership and are designed to drive platform engagement.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-06-11
Description

Baanx (now operating as Monavate) serves as the fintech partner enabling the MetaMask Card infrastructure, handling card issuance and payment processing technology.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-08
Description

Visa is enabling stablecoin card issuance in more than 50 countries and has partnered with MetaMask as part of its broader stablecoin strategy for agentic commerce and cross-border payments.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-16
Description

Societe Generale's SG-Forge division partnered with Consensys to integrate its USD CoinVertible (USDCV) stablecoin into MetaMask, marking the first time a regulated dollar-pegged token issued by a major European bank's division will be available on this platform. The integration enables MetaMask users to convert between fiat currencies and stablecoin, trade cryptocurrencies, access DeFi applications, and pay blockchain gas fees with Transak handling fiat-to-stablecoin conversions.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-03-27
Description

MetaMask announced support for the TRON network and TRX token, enabling TRON users to access MetaMask's features. MetaMask participated in TRON Whale Night at Bitcoin 2026 conference alongside Securitize and DSA.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-02-26
Description

Mastercard partnered with MetaMask to launch the MetaMask Card, a self-custodial crypto debit card enabling users to spend digital assets directly from their wallets at 150+ million merchants worldwide. The card offers 1-3% cashback in mUSD stablecoin and supports Apple Pay and Google Pay integration.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-02-26
Description

Cross River Bank is the issuing bank partner for the MetaMask Card in the United States, providing the banking infrastructure and FDIC insurance backing for the card program.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-02-08
Description

MetaMask integrated Hyperliquid's HyperEVM network allowing users to directly add HyperEVM to their wallets for token swaps and cross-chain exchanges. Hyperliquid also powers MetaMask Perps for perpetual futures trading with leverage up to 40x.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-02-03
Description

MetaMask integrated Ondo Global Markets to enable eligible users to trade over 200 tokenized US stocks, ETFs, and commodities directly within the wallet using USDC. By June 2026, Ondo expanded to 430+ assets. This development is considered a significant step in integrating traditional assets with DeFi.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-01-28
Description

MetaMask collaborated with Ethereum Foundation, Google, and Coinbase on developing the ERC-8004 standard for AI agents, providing standardized identity, reputation, and validation mechanisms for AI agents as on-chain entities.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-12-04
Description

MetaMask integrated Polymarket directly into its mobile application, enabling users to access prediction markets without leaving the wallet interface. The integration removes friction points by providing one-click access, enhanced security through reduced phishing risks, and streamlined trading.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-10-22
Description

MetaMask joined SEAL's global phishing defense network alongside Phantom, WalletConnect, and Backpack to combat crypto phishing attacks which resulted in over $400 million stolen in the first half of 2025. The system allows real-time user-submitted phishing reports to be validated and shared across participating wallets.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-09-01
Description

Transak provides fiat-to-stablecoin and stablecoin-to-fiat conversion infrastructure for MetaMask, enabling users to buy and sell crypto with local payment methods. Case studies show MetaMask achieved 10x transaction volume growth and 2.5x conversion rate improvement using Transak's white-label infrastructure.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-09-01
Description

Google collaborated with MetaMask on the Agent Payments Protocol (AP2) and ERC-8004 AI agent standard development, participating in an ecosystem of over 60 organizations building infrastructure for AI agent commerce.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-09-01
Description

Bridge partnered with MetaMask to enable MetaMask USD (mUSD) stablecoin, making MetaMask the first self-custodial wallet to introduce a native stablecoin. Bridge was later acquired by Stripe for $1.1 billion in October 2024.

Strategic tierFlagshipTypeOthers
Description

MetaMask is a product built by Consensys Software Inc., which develops blockchain infrastructure including Infura, Linea, and other Web3 tools. MetaMask operates as the consumer-facing wallet product within the Consensys product portfolio.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Phantom is a leading self-custodial multichain wallet originally focused on Solana and now expanding to Ethereum and other networks. It competes directly with MetaMask on the same user base (retail crypto users and DeFi participants) and similar feature set (swaps, staking, NFT support).

TypeDirect peer
Description

Trust Wallet is a self-custodial multichain wallet owned by Binance, offering a similar product surface to MetaMask (browser extension, mobile, swaps, staking, dapp browser). It serves the same retail crypto user base and competes on chain breadth and on-ramp integrations.

TypeBroad incumbent
Description

Coinbase Wallet is the self-custodial product of Coinbase, offering multichain asset management, dapp browsing, and swaps. As part of the larger Coinbase exchange ecosystem, it has broader distribution but is positioned similarly to MetaMask for users who want non-custodial control.

TypeDirect peer
Description

Exodus is a self-custodial multichain software wallet available on desktop and mobile, offering swaps, staking, and portfolio tracking. It is a direct peer in product surface and target user (retail crypto holders seeking self-custody), and has partnered with MetaMask on XO Swap bridging.

TypeDirect peer
Description

Rabby is a self-custodial wallet built by DeBank specifically targeting experienced DeFi users with multi-chain support and transaction simulation. It overlaps MetaMask's DeFi power-user segment and has gained share as a faster, more transparent alternative.

TypeEmerging player
Description

Rainbow is an Ethereum-focused self-custodial mobile wallet emphasizing design and UX. While narrower in scope (Ethereum mainnet focus vs. MetaMask's multichain strategy), it competes for the same mobile-first retail crypto user segment.

TypeEmerging player
Description

Safe is a smart-contract-based multisig and account abstraction wallet widely used by DAOs, treasuries, and institutional DeFi users. It overlaps MetaMask's institutional and high-value-user segments, and Safe's account abstraction roadmap intersects with MetaMask's smart account features.

TypeBroad incumbent
Description

Ledger is the leading hardware wallet provider and has expanded into software (Ledger Live) and DeFi services. It addresses the same self-custody user need as MetaMask and competes for security-conscious crypto holders, with complementary rather than direct software-wallet overlap.

TypeEmerging player
Description

Zerion is a self-custodial DeFi wallet and portfolio tracker focused on multichain asset management and DEX aggregation. It overlaps MetaMask on the DeFi-power-user segment and competes on portfolio UX and swap routing.

TypeOthers
Description

WalletConnect is the dominant wallet-to-dapp connection protocol, used by MetaMask itself. While not a direct wallet competitor, it is an enabling infrastructure layer that powers MetaMask and competing wallets, and its network is a key ecosystem dependency.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration19 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MetaMask

Cryptocurrency Walletsmetamask.io

MetaMask is a self-custodial cryptocurrency wallet built by Consensys, serving 100M+ users across 50+ countries with a multichain wallet, Mastercard-powered debit card, swaps, perps, prediction markets, tokenized RWAs, native mUSD stablecoin, and developer SDKs.

What MetaMask does

MetaMask is a self-custodial cryptocurrency wallet operated as a consumer-facing product within Consensys Software Inc.'s Web3 portfolio. The wallet is distributed as a browser extension (Chrome, Firefox, Brave, Edge, Opera), a mobile app (iOS and Android), and developer SDKs, serving more than 100 million users globally and powering over 5 billion transactions since 2021. Core technology centers on private-key vault architecture enabling multichain access across Ethereum, Bitcoin, Solana, TRON, Linea, HyperEVM, and 50+ additional networks via the Snaps extensibility platform (1.1M+ installs).

The product has expanded from a basic ETH wallet into an "everything wallet" surface that bundles Swaps (aggregated DEX routing), Perps (Hyperliquid-powered perpetual futures with up to 40x leverage), Prediction Markets (Polymarket integration), real-world asset trading (Ondo-powered tokenized stocks/ETFs, 200-430+ assets), Staking/Earn, and the MetaMask Card (Mastercard-issued self-custodial debit card live in 50+ countries including U.S. nationwide and 17 LATAM markets). Native stablecoin MetaMask USD (mUSD), built with Bridge/Stripe and M0, anchors card cashback and Rewards. Security features include Blockaid-integrated address-poisoning detection (65.4M+ incidents identified Jan 2025–Feb 2026), Transaction Shield subscription, and SEAL alliance participation.

Revenue is generated through a hybrid model combining free consumer usage with five monetization layers: Swap transaction fees, Transaction Shield subscription ($9.99/month), MetaMask Card interchange (1% standard, 3% Metal tier with $199/year fee), staking service fees, and Embedded Wallets B2B SDK pricing above the 1,000-MAW free tier. Distribution relies on product-led growth via app stores and browser marketplaces, supplemented by enterprise sales through MetaMask Institutional (MMI) for portfolio management and DeFi APIs. Recent strategic moves include flagship partnerships with Mastercard, Ondo, Google, Coinbase, and Ethereum Foundation, plus the June 2026 launch of the Agent Wallet targeting AI-agent DeFi execution.

MetaMask firmographics

Firmographics
Name
MetaMask
Legal name
Consensys Software Inc.
Website
https://metamask.io
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
101–250 employees
Short description
MetaMask is a self-custodial cryptocurrency wallet built by Consensys, serving 100M+ users across 50+ countries with a multichain wallet, Mastercard-powered debit card, swaps, perps, prediction markets, tokenized RWAs, native mUSD stablecoin, and developer SDKs.
Ownership category
akta.pro rank

MetaMask industry classification

Industry
Product category
Cryptocurrency Wallets
NAICS
Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
SIC
Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro primary industry
Self-Custody Wallets (EOA, seed phrase, HD wallets) (FSAPACAA)
akta.pro secondary industries
Self-Custody Wallets (Consumer & Institutional) (FSADACAE), Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD)

Keywords

  • Cryptocurrency wallet
  • Web3 wallet platform
  • Self-custody wallet
  • Blockchain wallet
  • DeFi wallet services

Where MetaMask is headquartered

Location

Headquarters

HQ city
Brooklyn
HQ country
United States
HQ region
North America

Offices1 record

Markets served

MetaMask business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Transaction Shield Subscription: Premium security subscription at $9.99/month providing up to $10,000 in monthly transaction protection coverage for qualifying safe transactions that are subsequently drained.
  2. Swap Fees: MetaMask earns fees through its Swaps feature which aggregates DEX liquidity. Fees are calculated and charged contemporaneously with transactions as described on the site or interface.
  3. MetaMask Card Interchange: Revenue generated from the MetaMask Card issued in partnership with Mastercard. Cashback rewards (1-3%) are funded through interchange fees from merchant transactions processed through the Mastercard network.
  4. Staking Services: MetaMask offers staking services where Consensys receives a flat service fee indicated in the user interface. Users can stake assets through designated validator nodes including Lido Staked ETH.
  5. MetaMask Rewards: Loyalty program providing cashback in mUSD stablecoin for card spending and potentially other platform activities.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goStandard MetaMask Wallet - Free tier for all users
SubscriptionMonthlyTransaction Shield - Premium security coverage
SubscriptionPay-as-you-goMetaMask Card Standard - Self-custodial crypto spending card
SubscriptionAnnualMetaMask Card Metal - Premium tier
FreemiumMonthlyEmbedded Wallets Free Tier

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

MetaMask product offering

Product offering

Core offering

MetaMask is a self-custodial cryptocurrency wallet available as a browser extension and mobile application, enabling users to securely manage digital assets, interact with decentralized applications (dapps), and access DeFi protocols across multiple blockchain networks. The platform has evolved into an "everything wallet" offering integrated services including token swaps, staking, perpetual futures trading, tokenized real-world assets, prediction markets, and a Mastercard-powered crypto debit card.

Product overview

MetaMask is a comprehensive self-custodial Web3 wallet platform developed by Consensys, offering a unified product ecosystem that combines a core wallet (browser extension and mobile app) with integrated financial services modules. The core MetaMask Wallet supports multichain access (Ethereum, Solana, Bitcoin, TRON, Linea, HyperEVM, and 50+ via Snaps) for digital asset management, NFT interactions, and dapp connections. Financial services are layered through: MetaMask Card (Mastercard-powered crypto debit card with mUSD cashback), MetaMask USD (native mUSD stablecoin), MetaMask Swaps (aggregated token exchange), MetaMask Staking/Earn (yield generation), MetaMask Perps (Hyperliquid-powered perpetual futures), MetaMask Prediction Markets (Polymarket integration), and MetaMask Rewards (loyalty program). Security features include Transaction Shield (paid protection), address poisoning detection, Blockaid threat scanning, and Wallet Guard integration. Developer tools encompass MetaMask Embedded Wallets (wallet-as-a-service), MetaMask Delegation Toolkit (ERC-7715 permissions), MetaMask Snaps (extensibility), MetaMask Web3 Services (RPC infrastructure), and MetaMask Connect (SDK). The platform also includes MetaMask Learn (education) and MetaMask Portfolio (cross-wallet tracking).

Differentiator

Problem solved

Functional benefit

Products and services

  • MetaMask Wallet A self-custodial cryptocurrency wallet available as browser extension and mobile app, enabling secure access to blockchain applications, digital asset management, NFT minting/trading, and DeFi interactions across multiple blockchain networks including Ethereum, Solana, Bitcoin, TRON, and Linea.
  • MetaMask Card A Mastercard-backed self-custodial crypto debit card enabling users to spend digital assets (USDC, USDT, WETH, mUSD) directly at 150M+ merchants worldwide. Standard tier offers 1% cashback in mUSD; Metal tier ($199/year) offers 3% cashback on first $10,000 with no foreign transaction fees.
  • MetaMask USD (mUSD) MetaMask's native dollar-pegged stablecoin launched in partnership with Bridge and M0 (Stripe ecosystem). Used for cashback rewards, gas fee payments, and as the primary stablecoin within the MetaMask ecosystem.
  • MetaMask Swaps In-wallet token exchange feature aggregating prices from thousands of services to provide the best rates for trading any token across multiple networks.
  • MetaMask Perps Perpetual futures trading feature powered by Hyperliquid, enabling users to long or short over 150 tokens and US stocks with leverage up to 40x directly within the mobile app.
  • MetaMask Staking Staking service allowing users to stake ETH and other assets to earn rewards by delegating to Consensys-operated or third-party validator nodes (including Lido). Supports Ethereum proof-of-stake and other proof-of-stake networks.
  • MetaMask Transaction Shield Premium security subscription ($9.99/month) offering up to $10,000/month coverage for certain cryptocurrency transactions flagged as safe but later drained, providing active protection against hacks and scams.
  • MetaMask Agent Wallet Self-custodial wallet product enabling autonomous AI agents to execute DeFi operations (swaps, perpetuals, prediction markets, liquidity provisioning) on EVM chains and Hyperliquid with built-in security constraints, transaction simulation, threat analysis via Blockaid, MEV protection, and up to $10,000 Transaction Protection coverage.
  • MetaMask Embedded Wallets Wallet-as-a-service platform enabling developers to embed self-custodial wallets into dapps with email, social, and SMS login. Free tier includes 1,000 Monthly Active Wallets with smart account support, gas sponsorship, and 9 framework SDKs.
  • MetaMask Delegation Toolkit Developer toolkit (ERC-7715) enabling dapp builders to create experiences with flexible and shareable permissions, including social invite features, token approval automation, and batched transactions without requiring users to manage multiple wallets or grant full custody.
  • MetaMask Snaps Extensibility platform allowing developers to add custom functionality to MetaMask, with support for 50+ additional blockchains beyond Ethereum, 1.1M+ installs since launch.
  • MetaMask Institutional (MMI) Enterprise institutional product with portfolio dashboard, DeFi APIs, multi-custody support, and organizational-level token approval management for institutional digital asset management.

Quantifiable outcome

  • 5+ billion transactions powered since 2021
  • +3 more outcomes

Companies that use MetaMask

Customer profile

Named customers7 records

Segments5 records

Ideal customer profiles4 records

MetaMask technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature10 records

MetaMask partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

  • Pudgy PenguinscoreStrategic or Co-development Partner · 24 June 2026MetaMask partnered with Pudgy Penguins to launch Soulbound Tokens, a non-transferable NFT initiative designed to foster community engagement and differentiate the wallet service. These tokens commemorate community membership and are designed to drive platform engagement.
  • Baanx (Monavate)coreChannel Partner/ Reseller/ Distributor · 11 June 2026Baanx (now operating as Monavate) serves as the fintech partner enabling the MetaMask Card infrastructure, handling card issuance and payment processing technology.
  • VisacoreStrategic or Co-development Partner · 8 June 2026Visa is enabling stablecoin card issuance in more than 50 countries and has partnered with MetaMask as part of its broader stablecoin strategy for agentic commerce and cross-border payments.
  • Societe Generale-FORGEcoreStrategic or Co-development Partner · 16 April 2026Societe Generale's SG-Forge division partnered with Consensys to integrate its USD CoinVertible (USDCV) stablecoin into MetaMask, marking the first time a regulated dollar-pegged token issued by a major European bank's division will be available on this platform. The integration enables MetaMask users to convert between fiat currencies and stablecoin, trade cryptocurrencies, access DeFi applications, and pay blockchain gas fees with Transak handling fiat-to-stablecoin conversions.
  • TRON DAOminorStrategic or Co-development Partner · 27 March 2026MetaMask announced support for the TRON network and TRX token, enabling TRON users to access MetaMask's features. MetaMask participated in TRON Whale Night at Bitcoin 2026 conference alongside Securitize and DSA.
  • MastercardflagshipStrategic or Co-development Partner · 26 February 2026Mastercard partnered with MetaMask to launch the MetaMask Card, a self-custodial crypto debit card enabling users to spend digital assets directly from their wallets at 150+ million merchants worldwide. The card offers 1-3% cashback in mUSD stablecoin and supports Apple Pay and Google Pay integration.
  • Cross River BankcoreChannel Partner/ Reseller/ Distributor · 26 February 2026Cross River Bank is the issuing bank partner for the MetaMask Card in the United States, providing the banking infrastructure and FDIC insurance backing for the card program.
  • HyperliquidcoreTechnology or Integration · 8 February 2026MetaMask integrated Hyperliquid's HyperEVM network allowing users to directly add HyperEVM to their wallets for token swaps and cross-chain exchanges. Hyperliquid also powers MetaMask Perps for perpetual futures trading with leverage up to 40x.
  • Ondo FinanceflagshipStrategic or Co-development Partner · 3 February 2026MetaMask integrated Ondo Global Markets to enable eligible users to trade over 200 tokenized US stocks, ETFs, and commodities directly within the wallet using USDC. By June 2026, Ondo expanded to 430+ assets. This development is considered a significant step in integrating traditional assets with DeFi.
  • Ethereum FoundationflagshipStrategic or Co-development Partner · 28 January 2026MetaMask collaborated with Ethereum Foundation, Google, and Coinbase on developing the ERC-8004 standard for AI agents, providing standardized identity, reputation, and validation mechanisms for AI agents as on-chain entities.
  • PolymarketcoreTechnology or Integration · 4 December 2025MetaMask integrated Polymarket directly into its mobile application, enabling users to access prediction markets without leaving the wallet interface. The integration removes friction points by providing one-click access, enhanced security through reduced phishing risks, and streamlined trading.
  • SEALcoreStrategic or Co-development Partner · 22 October 2025MetaMask joined SEAL's global phishing defense network alongside Phantom, WalletConnect, and Backpack to combat crypto phishing attacks which resulted in over $400 million stolen in the first half of 2025. The system allows real-time user-submitted phishing reports to be validated and shared across participating wallets.
  • TransakcoreTechnology or Integration · 1 September 2025Transak provides fiat-to-stablecoin and stablecoin-to-fiat conversion infrastructure for MetaMask, enabling users to buy and sell crypto with local payment methods. Case studies show MetaMask achieved 10x transaction volume growth and 2.5x conversion rate improvement using Transak's white-label infrastructure.
  • GoogleflagshipStrategic or Co-development Partner · 1 September 2025Google collaborated with MetaMask on the Agent Payments Protocol (AP2) and ERC-8004 AI agent standard development, participating in an ecosystem of over 60 organizations building infrastructure for AI agent commerce.
  • Bridge (formerly Stablecoin Infrastructure)coreStrategic or Co-development Partner · 1 September 2025Bridge partnered with MetaMask to enable MetaMask USD (mUSD) stablecoin, making MetaMask the first self-custodial wallet to introduce a native stablecoin. Bridge was later acquired by Stripe for $1.1 billion in October 2024.
  • ConsensysflagshipOthersMetaMask is a product built by Consensys Software Inc., which develops blockchain infrastructure including Infura, Linea, and other Web3 tools. MetaMask operates as the consumer-facing wallet product within the Consensys product portfolio.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

MetaMask competitors and assessment

Company assessment

Direct peers

  • Phantom: Phantom is a leading self-custodial multichain wallet originally focused on Solana and now expanding to Ethereum and other networks. It competes directly with MetaMask on the same user base (retail crypto users and DeFi participants) and similar feature set (swaps, staking, NFT support).
  • Trust Wallet: Trust Wallet is a self-custodial multichain wallet owned by Binance, offering a similar product surface to MetaMask (browser extension, mobile, swaps, staking, dapp browser). It serves the same retail crypto user base and competes on chain breadth and on-ramp integrations.
  • Exodus: Exodus is a self-custodial multichain software wallet available on desktop and mobile, offering swaps, staking, and portfolio tracking. It is a direct peer in product surface and target user (retail crypto holders seeking self-custody), and has partnered with MetaMask on XO Swap bridging.
  • Rabby Wallet: Rabby is a self-custodial wallet built by DeBank specifically targeting experienced DeFi users with multi-chain support and transaction simulation. It overlaps MetaMask's DeFi power-user segment and has gained share as a faster, more transparent alternative.

Broad incumbents

  • Coinbase Wallet: Coinbase Wallet is the self-custodial product of Coinbase, offering multichain asset management, dapp browsing, and swaps. As part of the larger Coinbase exchange ecosystem, it has broader distribution but is positioned similarly to MetaMask for users who want non-custodial control.
  • Ledger: Ledger is the leading hardware wallet provider and has expanded into software (Ledger Live) and DeFi services. It addresses the same self-custody user need as MetaMask and competes for security-conscious crypto holders, with complementary rather than direct software-wallet overlap.

Emerging players

  • Rainbow: Rainbow is an Ethereum-focused self-custodial mobile wallet emphasizing design and UX. While narrower in scope (Ethereum mainnet focus vs. MetaMask's multichain strategy), it competes for the same mobile-first retail crypto user segment.
  • Safe (formerly Gnosis Safe): Safe is a smart-contract-based multisig and account abstraction wallet widely used by DAOs, treasuries, and institutional DeFi users. It overlaps MetaMask's institutional and high-value-user segments, and Safe's account abstraction roadmap intersects with MetaMask's smart account features.
  • Zerion: Zerion is a self-custodial DeFi wallet and portfolio tracker focused on multichain asset management and DEX aggregation. It overlaps MetaMask on the DeFi-power-user segment and competes on portfolio UX and swap routing.

Others

  • WalletConnect: WalletConnect is the dominant wallet-to-dapp connection protocol, used by MetaMask itself. While not a direct wallet competitor, it is an enabling infrastructure layer that powers MetaMask and competing wallets, and its network is a key ecosystem dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

MetaMask social profiles

Digital presence

MetaMask financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MetaMask leadership team

Management profile

Number of profiles

Profiles2 records

MetaMask funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MetaMask M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetaMask

What does MetaMask do?

MetaMask is a self-custodial cryptocurrency wallet available as a browser extension and mobile application, enabling users to securely manage digital assets, interact with decentralized applications (dapps), and access DeFi protocols across multiple blockchain networks. The platform has evolved into an "everything wallet" offering integrated services including token swaps, staking, perpetual futures trading, tokenized real-world assets, prediction markets, and a Mastercard-powered crypto debit card.

Is MetaMask a public or private company?

MetaMask is a private company. It is classified as corporate owned and is currently operating.

When was MetaMask founded?

MetaMask was founded in 2016. It employs 101 to 250 people.

Where is MetaMask based?

MetaMask is headquartered in Brooklyn, United States, in the North America region.

How does MetaMask make money?

Five revenue lines are on record. Transaction Shield Subscription is the primary driver. The others are swap Fees, metaMask Card Interchange, staking Services and metaMask Rewards.

Who are MetaMask's main competitors?

Direct peers on record are Phantom, Trust Wallet, Exodus and Rabby Wallet. Broad incumbents are Coinbase Wallet and Ledger. Emerging players are Rainbow, Safe (formerly Gnosis Safe) and Zerion. WalletConnect is listed as an others.

Does MetaMask have an API?

Yes. MetaMask offers multiple APIs for developers: MetaMask Connect (SDK for integrating with MetaMask wallets), Web3 Services API (trusted dapp infrastructure for RPC endpoints), Developer Dashboard (API keys and endpoint management), Smart Accounts Kit (ERC-4337 smart contract account tooling), and Embedded Wallets (wallet-as-a-service with email/social/SMS login for dapps). These are partner-facing and developer-focused APIs enabling dapp integration, wallet infrastructure, and programmatic wallet management. Developer documentation is at docs.metamask.io.

What industry is MetaMask in?

MetaMask's product category is Cryptocurrency Wallets. Its primary akta.pro industry code is FSAPACAA, Self-Custody Wallets (EOA, seed phrase, HD wallets), with a secondary code of FSADACAE, Self-Custody Wallets (Consumer & Institutional). Its NAICS code is 522320 and its SIC code is 6200.

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Live signals
Crypto BriefingAave MCP now connects with MetaMask Agent Wallet for AI-driven DeFi actionsAave Labs launched its Model Context Protocol server on September 8, 2026, enabling AI agents to connect to MetaMask Agent Wallet for DeFi actions. The server provides about 40 tools to read, simulate, and prepare transactions across Aave V3 on 21 chains and V4 on Ethereum and Avalanche. Aave V4 deposits surpassed $1 billion as of September 2026.CryptoSlateA $1,000 MetaMask incident could turn Ethereum’s staking queue into a $5 billion traffic jamMetaMask's precautionary validator exits are testing Ethereum's staking capacity, with Bitquery identifying 565,056 ETH in affected validators. The entry backlog was worth about $3.59 billion on Oct. 7, and fully restaking the cohort would use 9.8 days of entry capacity, potentially adding $5.04 billion in workload.BeincryptoTwo Crypto CEOs Call the End of Winter, One Says It Happened a While BackBitwise CEO Hunter Horsley and MetaMask CEO Joseph Lubin said the crypto winter is over, with Horsley crediting seller exits and Lubin noting the thaw arrived earlier. Horsley sees a sweet spot for institutions and expects Bitcoin to reach a new all-time high next year, while Bitcoin traded at $83,309, down 2.39%.CoinMarketCapSetting up MetaMask: the twelve words that control your coins: Guest Post by CryptoTicker ENGMetaMask setup requires a 12-word recovery phrase and a password, with the phrase being the only backup. The guide warns against fake extensions and phishing, and notes that token approvals can drain balances. It also explains German tax rules for self-custody wallets.AInvestEthereum's 25-Day Staking Line Is a Designed Throttle. This Week's Spike Was a Custodian EventEthereum's staking queue delay is a protocol throttle, not a backlog, as the network caps validator churn at about 57,600 ETH daily. MetaMask's security incident caused a 17,000-validator exit, absorbed without consensus issues. The exit friction and 25-day entry wait mean staking is a reliability game, not a return game.CryptopolitanNew Ethereum stakers face a 25-day wait as the exit line falls from its 850,736 ETH MetaMask-driven peakEthereum's exit queue fell to 767,349 ETH from a peak of 850,736 ETH on October 2, while the entry queue held about 1.44 million ETH on October 5. MetaMask is exiting roughly 17,000 Lido validators after a September 30 security incident, with re-entry at up to 45 days.Crypto BriefingEthereum exit queue eases to 767,349 ETH after MetaMask exitsEthereum's validator exit queue fell to 767,349 ETH on October 5, 2026, down from a peak of 851,000 ETH on October 2, after MetaMask exited roughly 523,000 ETH from 17,000 validators. The entry queue remains at 1.44–1.5 million ETH, with an estimated 25-day wait to start staking.CoinMarketCapEthereum Staking Queue Nears 1.5M ETH as MetaMask Exits ValidatorsAbout 1.46 million ETH waits roughly 25 days to enter Ethereum staking, while 786,000 ETH sits in the exit queue as MetaMask exits validators after a security incident. Lido expects exits by Oct. 7, with ETH returning up to 45 days later.FinanceFeedsEthereum ยืนเหนือ $2,700 ขณะ 786K ETH รอถอนจากสเตคEthereum trades near $2,727 as 786,275 ETH wait to unstake, with a queue of 1,457,964 ETH seeking to stake. The withdrawal queue grew after MetaMask unstaked 523,000 ETH following a security incident, while staking inflows remain strong. The network's churn limit mechanism is working, and the Glamsterdam upgrade test is set for October 6, 2026.FinanceFeedsEthereum Mantém $2.700 com 786K ETH na Fila de SaídaEthereum trades near $2,727 as 786,275 ETH wait to exit staking, with an estimated 13-day queue. The exit queue grew after MetaMask withdrew over 523,000 ETH following a security incident, while 1.457,964 ETH await entry. The network's churn limit controls exits, and the Glamsterdam hard fork is scheduled for testing in October 2026.