Rainbow
Rainbow is a self-custodial Ethereum wallet delivered as a mobile app and browser extension, serving individual retail crypto users with token, NFT, and swap management across EVM and L2 networks, monetized via NFT drops and ecosystem partnerships.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Rainbow does
Rainbow is a developer of a self-custodial Ethereum wallet delivered as a mobile application (iOS and Android) and a browser extension (Chrome, Brave, Edge, Firefox, Arc, and Safari), serving individual retail crypto users who want to hold their own private keys while managing tokens, NFTs, and onchain activity. The product is built around a non-custodial architecture with hardware wallet support (Ledger, Trezor), an aggregated cross-chain swap and bridge router with Flashbots MEV protection, multi-wallet management via a Magic Menu (Cmd+K) command interface, an in-app Onchain Browser, and first-class support for a broad set of EVM chains and L2s (Base, Blast, Degen Chain, plus user-added Custom RPCs). The company extends its footprint into the developer ecosystem through RainbowKit, a TypeScript/React component library that allows third-party dapps to integrate Rainbow and other wallet connections, and into the social-crypto stack through Mobile Wallet Protocol (MWP) integration with Warpcast/Farcaster and ENS-based discovery.
The business model is freemium: the wallet is free to download and use, with no public pricing tiers, and the company has not disclosed swap, bridge, or transaction fees. Monetizable surfaces evident in the source material are limited to branded NFT drops (Rainbow Poolboy, Rainbow Fini, Rainbow World), ecosystem-sponsored chain integrations with co-marketing economics (e.g., Degen Chain, Blast), and the Rainbow Rewards points program whose Phase 1 converts earned points to ETH — a user-acquisition cost rather than a recognized revenue line. Rainbow is venture-backed, having raised approximately $19.5M in disclosed funding across a Y Combinator round (Jan 2020), an undisclosed seed with Digital Currency Group and FinTech Collective (May 2020), and an $18M Series A led by Seven Seven Six (Feb 2022, Alexis Ohanian). Co-founders are Christian Baroni (CEO), Jin Chung, and Michael Demarais; the company is headquartered in New York with 11-50 employees and a global distribution footprint.
Go-to-market is direct-to-consumer, product-led, and community-led: distribution runs through app stores, browser extension stores, and OpenSea; acquisition relies on product virality (Degen Mode swaps, Onchain Browser, Magic Menu), a referral program paying 10% of referred users' points, and an active presence on Twitter, Farcaster, and ENS. Strategic positioning in 2024-2025 has shifted from a pure consumer wallet to a standards- and ecosystem participant, evidenced by the June 2025 entry into Ondo Finance's Global Markets Alliance alongside the Solana Foundation, Bitget Wallet, Trust Wallet, Jupiter, BitGo, Fireblocks, 1inch, and Alpaca for tokenized real-world assets — a move that broadens the addressable use case from spot wallet to RWA infrastructure.
Rainbow firmographics
Firmographics- Name
- Rainbow
- Legal name
- Rainbow
- Website
- https://rainbow.me
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rainbow is a self-custodial Ethereum wallet delivered as a mobile app and browser extension, serving individual retail crypto users with token, NFT, and swap management across EVM and L2 networks, monetized via NFT drops and ecosystem partnerships.
- Ownership category
- akta.pro rank
Rainbow industry classification
Industry- Product category
- Crypto Wallet
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Embedded Wallets (Platforms & Marketplaces) (FSAMAEAM)
- akta.pro secondary industries
- Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions) (FSAPACAF), NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools) (FSAPAFAF)
Keywords
Where Rainbow is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Rainbow business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free wallet downloads: Rainbow's mobile apps (iOS, Android) and browser extension (Chrome, Brave, Edge, Firefox, Arc, Safari) are offered as free downloads. The website provides direct download links and no paid pricing plans are disclosed, so direct end-user fees do not appear to be a disclosed revenue stream.
- Branded NFT drops and collectibles: Rainbow releases branded on-chain collectibles (e.g., Rainbow Poolboy, Rainbow Fini, Rainbow World) that are sold / distributed to users, with NFT market data shown via OpenSea. This represents a potential direct-to-consumer NFT revenue stream.
- Sponsored chain / ecosystem integrations: Rainbow has launched first-class network support for new L2s (e.g., Degen Chain, Blast) tied to ecosystem co-marketing ("Double dip on Points" and similar). These ecosystem-driven integrations may carry undisclosed commercial / partnership economics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free wallet with no public pricing tiers |
Go-to-market motion4 records
Rainbow product offering
Product offeringCore offering
Rainbow is a self-custodial Ethereum wallet delivered as a mobile app (iOS and Android) and a browser extension (Chrome, Brave, Edge, Firefox, Arc, Safari), where users hold their own private keys. The product aggregates cross-chain swaps and bridges with Flashbots MEV protection, supports 30+ EVM chains and Layer 2/3 networks, integrates hardware wallets (Ledger, Trezor), and surfaces NFT gallery, ENS profiles, and a Magic Menu command interface. The company also distributes RainbowKit, an open-source React SDK for dApp wallet integration.
Product overview
Rainbow operates as a multi-platform Ethereum wallet company with a core product line consisting of the Rainbow Mobile Wallet (iOS and Android) and the Rainbow Extension (browser extension), sharing a unified feature set across both platforms. The platform-plus-modules architecture pairs the core wallet with feature modules including Swaps (with Flashbots MEV protection), Rainbow Onchain Browser, Rainbow Rewards (points-based loyalty), Bridging (via Relay Protocol), Rainbow Drops (NFT curation), the Magic Menu command palette, and Impersonation mode. Rainbow also extends into the developer ecosystem through RainbowKit, a TypeScript/React SDK that enables third-party dApps to integrate Rainbow wallet connections. The portfolio is unified by a shared design language and user experience across mobile, extension, and developer-facing touchpoints, supporting Ethereum mainnet along with Layer 2 networks (Base, Blast) and Layer 3 networks (Degen Chain).
Differentiator
Problem solved
Functional benefit
Brands
- RainbowKit: A React component library for connecting Ethereum wallets to dapps, developed and distributed by Rainbow.
Products and services
- Rainbow Mobile Wallet A self-custodial Ethereum wallet application for iOS and Android that lets users hold their own private keys, manage crypto assets and NFTs across 30+ EVM chains and Layer 2/3 networks, swap and bridge with Flashbots MEV protection, integrate Ledger and Trezor hardware wallets, and transact with dApps via the in-app Onchain Browser.
- Rainbow Extension (Browser Wallet) A browser-extension version of the Rainbow wallet for Chrome, Brave, Edge, Firefox, Arc, and Safari that brings the same self-custody wallet functionality, aggregated swaps and bridges, hardware-wallet support, and dApp connectivity to desktop browsers.
- RainbowKit
- Rainbow World (NFT collection)
Companies that use Rainbow
Customer profileIdeal customer profiles2 records
Rainbow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature14 records
Rainbow partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rainbow competitors and assessment
Company assessmentDirect peers
- MetaMask: Consensys-built Ethereum self-custody wallet available as mobile app and browser extension; the dominant EVM wallet and Rainbow's primary head-to-head competitor, featured alongside Rainbow in tier-1 comparative guides.
- Phantom: Multi-chain (originally Solana, now multi-chain including EVM) self-custody wallet with mobile and extension clients; positions similarly on UX quality and consumer branding, and is consistently grouped with Rainbow as a top-tier wallet.
- Trust Wallet: Binance-owned multi-chain self-custody wallet across mobile and extension; an Ondo Global Markets Alliance peer, comparable in chain breadth and target retail crypto user base.
- Coinbase Wallet: Self-custody wallet from Coinbase supporting Ethereum and multiple L2s; competes directly for retail crypto-native users seeking both self-custody and fiat on-ramps.
- Rabby: DeBank-built EVM-focused browser-extension wallet popular with DeFi power users; directly comparable multi-chain EVM coverage and built-in swap/bridge routing.
- Exodus: Multi-chain self-custody wallet across desktop, mobile, and browser extension; similar retail-oriented UX and broad asset coverage, though generally positioned slightly more mainstream.
Emerging players
- Zerion: EVM wallet and portfolio tracker with mobile and extension clients; overlaps with Rainbow on multi-chain DeFi access and aggregated balances, though with a heavier DeFi-portfolio orientation.
- Frame: Ethereum-native browser-extension wallet originally built for power users; shares Rainbow's EVM-only, desktop-first positioning with advanced swap and bridge flows.
Broad incumbents
- OKX Wallet: Multi-chain self-custody wallet from the OKX exchange, covering EVM and non-EVM chains; broader exchange ecosystem with comparable wallet functionality and aggressive user incentives.
- Bitget Wallet: Multi-chain wallet from Bitget exchange and an Ondo Global Markets Alliance peer; broad geographic reach and an incumbent-tier user base that competes for the same retail self-custody user.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rainbow social profiles
Digital presenceRainbow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow leadership team
Management profileNumber of profiles
Profiles3 records
Rainbow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow
What does Rainbow do?
Rainbow is a self-custodial Ethereum wallet delivered as a mobile app (iOS and Android) and a browser extension (Chrome, Brave, Edge, Firefox, Arc, Safari), where users hold their own private keys. The product aggregates cross-chain swaps and bridges with Flashbots MEV protection, supports 30+ EVM chains and Layer 2/3 networks, integrates hardware wallets (Ledger, Trezor), and surfaces NFT gallery, ENS profiles, and a Magic Menu command interface. The company also distributes RainbowKit, an open-source React SDK for dApp wallet integration.
Is Rainbow a public or private company?
Rainbow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rainbow founded?
Rainbow was founded in 2019. It employs 11 to 50 people.
Where is Rainbow based?
Rainbow is headquartered in New York, United States, in the North America region.
How does Rainbow make money?
Three revenue lines are on record. Free wallet downloads are the primary driver. The others are branded NFT drops and collectibles and sponsored chain / ecosystem integrations.
Who are Rainbow's main competitors?
Direct peers on record are MetaMask, Phantom, Trust Wallet, Coinbase Wallet, Rabby and Exodus. Emerging players are Zerion and Frame. Broad incumbents are OKX Wallet and Bitget Wallet.
Does Rainbow have an API?
Yes. Rainbow offers RainbowKit, a React component library/SDK that allows developers to integrate Rainbow wallet connections and other wallet providers into their decentralized applications (dApps). It enables wallet connection UX for Ethereum-based dApps with support for multiple wallets.
What industry is Rainbow in?
Rainbow's product category is Crypto Wallet. Its primary akta.pro industry code is FSAMAEAM, Embedded Wallets (Platforms & Marketplaces), with a secondary code of FSAPACAF, Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions). Its SIC code is 6200.