High Alpha
High Alpha is a B2B SaaS venture firm headquartered in Indianapolis that operates High Alpha Capital (investing in enterprise software) and High Alpha Studio (co-creating SaaS companies with founders), having launched and funded more than 30 companies since 2015.
- Company typePrivate
- Founded2015
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What High Alpha does
High Alpha is a B2B SaaS-focused venture firm headquartered in Indianapolis, Indiana, founded in 2015 by Scott Dorsey, the former co-founder and CEO of ExactTarget (sold to Salesforce for $2.5 billion). The firm operates through two integrated arms: High Alpha Capital, which invests in enterprise software companies, and High Alpha Studio, which co-creates B2B SaaS businesses with founders from ideation through scaling. Since inception, High Alpha has launched and funded more than 30 companies across healthcare, sales enablement, supply chain, agtech, live events, physical security, frontline workforce communications, and AI infrastructure, generating notable exits including Salesloft, Lessonly (acquired by Seismic), Pattern89 (acquired by Shutterstock), Canopy (acquired by Outreach), Structural (acquired by Augeo), and Logik.io (acquired by ServiceNow in 2025).
The firm raised its fourth and largest fund of $125 million in June 2024, with ServiceNow Ventures participating as a key limited partner alongside existing institutional investors including Emergence Capital and Foundry Group. High Alpha's operational platform includes cross-functional squads covering go-to-market strategy, brand development, design, finance, talent acquisition, and product-market fit research, supporting portfolio companies through a programming calendar (XO Summit, Speaker Series, Flight School, Executive Off-Sites, Master Classes). In August 2024, the firm acquired responsibility for the SaaS Benchmarks Report, an annual research product aggregating data from 800+ B2B SaaS companies and serving as a top-of-funnel content asset.
Revenue mechanics follow standard venture firm economics: management fees on committed capital across the fund stack, plus carried interest on successful exits. Co-investors in portfolio rounds include Databricks Ventures, Canapi Ventures, Lookout Ventures, Bitkraft, Bain Future Back Ventures, Third Prime, and AZ-VC, among others. The firm is the only Indiana-based venture firm on TIME and Statista's inaugural America's Top VC Firms 2025 list, has been recognized in Business Insider's Seed 100, and has won multiple TechPoint Mira Awards for its leadership and portfolio companies.
High Alpha firmographics
Firmographics- Name
- High Alpha
- Legal name
- High Alpha Studio, LLC
- Website
- https://highalpha.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Alpha is a B2B SaaS venture firm headquartered in Indianapolis that operates High Alpha Capital (investing in enterprise software) and High Alpha Studio (co-creating SaaS companies with founders), having launched and funded more than 30 companies since 2015.
- Ownership category
- akta.pro rank
High Alpha industry classification
Industry- Product category
- Venture Capital and Studio Services
- NAICS
- Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Venture Capital Fundraising Placement (FSAEALAC)
- akta.pro secondary industries
- Late-Stage Venture Capital (Series C+) (FSANAAAC), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)
Keywords
Where High Alpha is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Alpha business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Venture Fund Management: High Alpha manages venture funds (currently Fund IV at $125M) and earns management fees from limited partners, plus carried interest on successful exits from portfolio companies.
- Venture Studio Services: The studio model co-creates companies with founders, providing operational support, branding, go-to-market expertise, and capital in exchange for equity stakes.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
High Alpha product offering
Product offeringCore offering
High Alpha is a venture firm that creates and funds B2B SaaS companies through two arms: High Alpha Capital, which invests in enterprise software companies, and High Alpha Studio, which co-creates new companies with founders by providing operational support, go-to-market expertise, brand development, and design. The firm also publishes the annual SaaS Benchmarks Report aggregating data from 800+ B2B SaaS companies.
Product overview
High Alpha is a B2B SaaS venture firm that operates through two primary arms: High Alpha Capital (which invests in enterprise software companies) and High Alpha Studio (which co-creates B2B SaaS companies with founders). The firm has founded and funded businesses across healthcare, sales enablement, supply chain, and agtech software. The flagship product offering is the annual SaaS Benchmarks Report, which aggregates data from 800+ companies to provide industry benchmarks for B2B SaaS performance metrics. The firm's portfolio includes companies such as Bearing (physical security operations on ServiceNow), Yourco (SMS communication for frontline workers), Datalinx AI (AI data refinery), Opendate (live events platform), Verisoul (fraud detection), Pimly (product cloud on Salesforce), Kadence (workplace operations), and SmartSuite (work management platform).
Differentiator
Problem solved
Functional benefit
Products and services
- High Alpha Capital The investment arm of High Alpha that deploys venture capital into enterprise software companies, partnering with founders to build B2B SaaS businesses that reach their full potential. The firm has raised a $125 million Fund IV, with backing from ServiceNow Ventures alongside existing institutional investors.
- High Alpha Studio A venture studio model that co-creates B2B SaaS companies with founders from idea exploration through scaling, providing a cross-functional squad of experts in go-to-market, branding, design, and product-market fit. The studio partners with founders in exchange for equity stakes, offering a proven process for building effective brands and launching companies in six months.
- SaaS Benchmarks Report Annual industry benchmark report aggregating data from 800+ B2B SaaS companies, providing metrics on growth rate, NRR, churn, CAC, LTV:CAC, sales efficiency, and Rule of 40. Serves as an educational resource and thought leadership product for the B2B SaaS ecosystem.
Quantifiable outcome
- 30+ companies launched and funded
- +2 more outcomes
Companies that use High Alpha
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
High Alpha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
High Alpha partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Purdue UniversitycorePurdue University and High Alpha announced a joint partnership creating business and startup programs housed at Bottleworks. The partnership creates opportunities for Purdue students and alumni, supports Indianapolis tech ecosystem growth, and involves collaborative programming.
- Engineered Innovation GroupminorPartnership to drive breakthroughs in emerging technologies and startup creation, bolstering marketplace momentum and accelerating integration of emerging technologies within High Alpha's portfolio.
- The CEOs of Indiana Corporate Partnership (CICP)minorCo-hosting Anthropic's Claude for Small Business workshop in Indianapolis as part of the IN AI Initiative.
- TechPointminorIndiana's tech initiative organization that co-hosts events with High Alpha and recognizes portfolio companies through the Mira Awards program.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
High Alpha competitors and assessment
Company assessmentDirect peers
- Greycroft: Early- and growth-stage VC investing primarily in B2B SaaS, consumer internet, and mobile. Greycroft's SaaS-heavy portfolio and operator-led model make it a comparable venture firm with similar check sizes and stage focus.
- Emergence Capital: San Francisco-based venture firm specializing in B2B SaaS with a thesis and founder network nearly identical to High Alpha's. Emergence co-backed High Alpha's Studio III, and its SaaS-focused approach makes it the most directly comparable institutional peer.
- Idealab: Long-running technology venture studio that creates and operates software companies. Idealab is one of the original venture studios and a peer on the company-creation side of High Alpha Studio.
- Foundry Group: Boulder-based VC firm focused on early-stage B2B SaaS and software. Foundry Group is a direct co-investor in High Alpha's Studio III, making it one of the closest comparable early-stage SaaS investors and a recurring syndicate partner.
- Atomic: Venture studio that builds and funds companies from inception with a structured playbook. Atomic is one of the most cited venture studios globally and a comparable peer to High Alpha's Studio arm in terms of model and intent.
- Pioneer Square Labs (PSL): Seattle-based venture studio that founds and funds startups with an in-house product, design, and engineering 'squad.' PSL is a direct comparable on the studio model side of High Alpha's business.
- OpenView Partners: Pure-play B2B SaaS expansion-stage investor. High Alpha acquired responsibility for OpenView's industry-leading SaaS Benchmarks Report in 2024, evidencing close positioning and an ongoing thought-leadership and operating-model relationship.
Regional players
- M25: Chicago-based early-stage VC focused on Midwest tech startups. M25 is geographically adjacent to High Alpha and competes for the same regional B2B SaaS deal flow with similar check sizes.
Broad incumbents
- Insight Partners: Large-scale software-focused investor that frequently competes for the same growth-stage SaaS rounds High Alpha pursues. Insight's scale and dedicated operating model make it a relevant incumbent benchmark for High Alpha's scaling ambition.
- Bessemer Venture Partners: One of the oldest and largest SaaS-focused venture firms with a multi-stage mandate. While far larger than High Alpha, BVP publishes the influential State of the Cloud report and competes for the same B2B SaaS opportunities across stages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
High Alpha social profiles
Digital presenceHigh Alpha financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Alpha leadership team
Management profileNumber of profiles
Profiles13 records
High Alpha funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Alpha M&A and investment
M&A and investmentM&A
Investments142 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Alpha
What does High Alpha do?
High Alpha is a venture firm that creates and funds B2B SaaS companies through two arms: High Alpha Capital, which invests in enterprise software companies, and High Alpha Studio, which co-creates new companies with founders by providing operational support, go-to-market expertise, brand development, and design. The firm also publishes the annual SaaS Benchmarks Report aggregating data from 800+ B2B SaaS companies.
Is High Alpha a public or private company?
High Alpha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High Alpha founded?
High Alpha was founded in 2015. It employs 11 to 50 people.
Where is High Alpha based?
High Alpha is headquartered in Indianapolis, United States, in the North America region.
How does High Alpha make money?
Two revenue lines are on record. Venture Fund Management is the primary driver. The others are venture Studio Services.
Who are High Alpha's main competitors?
Direct peers on record are Greycroft, Emergence Capital, Idealab, Foundry Group, Atomic, Pioneer Square Labs (PSL) and OpenView Partners. M25 is listed as a regional player. Broad incumbents are Insight Partners and Bessemer Venture Partners.
Does High Alpha have an API?
No public API is recorded for High Alpha.
What industry is High Alpha in?
High Alpha's product category is Venture Capital and Studio Services. Its primary akta.pro industry code is FSAEALAC, Venture Capital Fundraising Placement, with a secondary code of FSANAAAC, Late-Stage Venture Capital (Series C+). Its NAICS code is 523150 and its SIC code is 8742.