OpenView
OpenView is a Boston-based expansion-stage venture capital firm founded in 2006 that invests in B2B SaaS companies, managing a $570M Fund VII and a 70+ company portfolio via its Expansion Platform offering pricing, hiring, and capital-markets support.
- Company typePrivate
- Founded2006
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OpenView does
OpenView is a Boston-based, expansion-stage venture capital firm founded in 2006 by Scott Maxwell (formerly of Insight Venture Partners). The firm specializes in investing in B2B software/SaaS companies that have achieved early product-market fit and are ready to scale, deploying capital from closed-end funds — Fund VI raised $450 million in October 2020 and Fund VII raised a record $570 million in March 2023. OpenView has backed 70+ portfolio companies across infrastructure, horizontal applications, and vertical SaaS, with notable outcomes including the Datadog IPO and 1Password's acquisition of Kolide.
Beyond capital, OpenView operates an "Expansion Platform" providing portfolio companies with pricing optimization projects, executive placement via its Executive and Talent Networks, capital markets access, and go-to-market strategy support led by Operating Partners and Partners such as Kyle Poyar, Jessica Dowd, and Daniel Demmer. The firm generates revenue through conventional VC economics: ~2% annual management fees on committed capital plus ~20% carried interest on investment gains.
OpenView differentiates through thought leadership, publishing the annual SaaS Benchmarks Report (co-authored with sponsors including Paddle, Pendo, and ProfitWell) and the Product Benchmarks Report, alongside educational blog content, the "Subscribe & Scale" newsletter, and the "Building to Last" podcast. In 2023 the firm announced a strategic refocus on deepening support for existing portfolio companies rather than maximizing new-deal velocity. The firm is legally organized as OpenView Advisors, LLC under Massachusetts law, with leadership including Founder Scott Maxwell, Managing Partner Daniel Demmer, and Chief Operating Partner John McCullough.
OpenView firmographics
Firmographics- Name
- OpenView
- Legal name
- OpenView Advisors, LLC
- Website
- https://openviewpartners.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenView is a Boston-based expansion-stage venture capital firm founded in 2006 that invests in B2B SaaS companies, managing a $570M Fund VII and a 70+ company portfolio via its Expansion Platform offering pricing, hiring, and capital-markets support.
- Ownership category
- akta.pro rank
OpenView industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Technology & Software Growth Equity (FSANACAA)
Keywords
Where OpenView is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OpenView business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fund Management: OpenView generates revenue through management fees (typically 2% of committed capital) and carried interest (typically 20% of investment gains) from their venture capital funds.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
OpenView product offering
Product offeringCore offering
OpenView is an expansion-stage venture capital firm that invests growth capital into B2B SaaS and software companies through closed-end funds, while providing portfolio companies with an Expansion Platform of operational support services covering pricing optimization, executive placement, talent acquisition, and capital markets access. Limited partners commit capital to the funds, and OpenView earns revenue from management fees and carried interest on investment gains. The firm supplements its investment activity with proprietary benchmark research and an Executive Network of experienced operators.
Product overview
OpenView is an expansion-stage venture capital firm founded in 2006 that provides capital and operational support to B2B SaaS companies. The firm offers a unified service platform consisting of its Expansion Platform (which includes pricing projects, executive placement, and capital markets access), an Executive Network for mentorship, and a Talent Network for recruitment support. OpenView differentiates through thought leadership, publishing two flagship annual research reports: the SaaS Benchmarks Report and Product Benchmarks Report, alongside educational blog content covering PLG, GTM strategy, pricing, and marketing. The firm has raised seven funds totaling over $2 billion and manages a portfolio of 70+ software companies across various stages from seed to IPO.
Differentiator
Problem solved
Functional benefit
Products and services
- OpenView Venture Capital Funds (e.g., Fund VII)
- Expansion Platform
- Executive Network
- Talent Network
- SaaS Benchmarks Report
- Product Benchmarks Report
Quantifiable outcome
- Nearly two decades of experience building business software companies at expansion stage
- +1 more outcomes
Companies that use OpenView
Customer profileNamed customers25 records
Segments1 record
Ideal customer profiles2 records
OpenView technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OpenView partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- PaddlecorePaddle is a sponsor and co-author of the annual SaaS Benchmarks Report, providing data and insights for the research.
- ProfitWellminorReal-time data provider referenced in the SaaS Benchmarks Report for private SaaS company metrics.
- PendocorePendo is a sponsor of the Product Benchmarks Report, co-authoring research on product-led growth.
- Benhamou Global VenturesminorSupporting partner for the 2023 SaaS Benchmarks Report.
- Connect VenturesminorSupporting partner for the 2023 SaaS Benchmarks Report.
- Harlem CapitalminorSupporting partner for the 2023 SaaS Benchmarks Report.
- High AlphaminorSupporting partner for the 2023 SaaS Benchmarks Report.
- PrimaryminorSupporting partner for the 2023 SaaS Benchmarks Report.
- VertexminorSupporting partner for the 2023 SaaS Benchmarks Report.
- ViolaminorSupporting partner for the 2023 SaaS Benchmarks Report.
- VisibleminorSupporting partner for the 2023 SaaS Benchmarks Report.
- NotionminorSupporting partner for the 2023 SaaS Benchmarks Report.
- Mucker CapitalminorSupporting partner for the 2023 SaaS Benchmarks Report.
- Chicago VenturesminorSupporting partner for the 2023 SaaS Benchmarks Report.
- Vendep CapitalminorSupporting partner for the 2023 SaaS Benchmarks Report.
- KindredminorSupporting partner for the 2023 SaaS Benchmarks Report.
- Product CollectiveminorContent partner for the Product Benchmarks Report.
- Lenny's NewsletterminorContent partner for the Product Benchmarks Report.
- Boldstart VenturesminorContent partner for the Product Benchmarks Report.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
OpenView competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
OpenView social profiles
Digital presenceOpenView financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenView leadership team
Management profileNumber of profiles
Profiles19 records
OpenView funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenView M&A and investment
M&A and investmentM&A
Investments149 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenView
What does OpenView do?
OpenView is an expansion-stage venture capital firm that invests growth capital into B2B SaaS and software companies through closed-end funds, while providing portfolio companies with an Expansion Platform of operational support services covering pricing optimization, executive placement, talent acquisition, and capital markets access. Limited partners commit capital to the funds, and OpenView earns revenue from management fees and carried interest on investment gains. The firm supplements its investment activity with proprietary benchmark research and an Executive Network of experienced operators.
Is OpenView a public or private company?
OpenView is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenView founded?
OpenView was founded in 2006. It employs 11 to 50 people.
Where is OpenView based?
OpenView is headquartered in Boston, United States, in the North America region.
How does OpenView make money?
One revenue line is on record: fund Management.
Does OpenView have an API?
No public API is recorded for OpenView.
What industry is OpenView in?
OpenView's product category is Venture Capital. Its primary akta.pro industry code is FSANACAA, Technology & Software Growth Equity. Its NAICS code is 523940 and its SIC code is 6282.