InnoGames

What InnoGames does

InnoGames GmbH is a privately held German game developer and publisher founded in 2007 and headquartered in Hamburg, operating as a subsidiary of Modern Times Group (MTG) following MTG's ~$100.58M investment in October 2016. The company develops and operates browser and mobile games, with a portfolio spanning strategy titles such as 'Heroes of History' and casual/hybrid mobile titles such as 'Cozy Coast: Merge Adventure', and employs between 251 and 500 people. Core technology centers on cross-platform game development with proprietary crossplay capabilities enabling synchronized gameplay across PC, Mac, and mobile devices, supporting both in-house distribution and partner-led distribution through platforms like Plarium Play (launched December 2025).

The company's revenue model is freemium, combining initial game downloads with in-app purchases and microtransactions on consumer-facing titles, supplemented by programmatic advertising monetization through a broad ad-tech stack disclosed via its app-ads.txt (AppLovin, Google/AdMob/Xandr, Criteo, ironSource/Fyber, Unity Ads, and many more). Distribution runs through mobile app stores (iOS and Google Play), the Plarium Play PC/Mac platform, and industry events such as Gamescom 2025 in Cologne. InnoGames also engages in inorganic growth, having acquired Ticking Bomb Games (2011) and Funatics Software (2016).

Customer segments are mass-market consumers across mobile and PC/Mac, with primary personas of PC and Mac gamers (strategy titles with high-performance graphics) and mobile gamers (casual and merge experiences). Geographically, the company is rooted in Germany — part of a USD 1.5 billion domestic gaming ecosystem — but distribution is global via app stores and partner platforms. Leadership comprises founders and long-tenured executives including co-founder Eike Klindworth (creative director), CPO Christian Reshoft, and COO Michael Zillmer, with a new CEO appointed in October 2025.

Name

InnoGames

Legal name

InnoGames GmbH

Website

https://innogames.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

InnoGames is a German mobile and browser game developer and publisher (founded 2007, Hamburg), majority-owned by Modern Times Group, that builds freemium strategy and casual titles such as Heroes of History and Cozy Coast: Merge Adventure for global audiences across iOS, Android, and the Plarium Play PC/Mac platform.

Ownership category

akta.pro rank

Product category

Mobile and online game publishing

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAFACAG

Social/UGC Game Platforms with Integrated Stores

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Platforms & Stores (PC/Console/Mobile App Stores)

Keywords

• Mobile game development
• Browser-based games
• Strategy games
• Free-to-play games
• Cross-platform gaming

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Sales and In-App Purchases: Revenue from mobile game releases including initial downloads and in-app purchase monetization through microtransactions and premium content
2. Platform Partnerships: Revenue generated through partnerships with platforms like Plarium Play, providing enhanced graphics and speed for PC/Mac players with cross-device gameplay

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

InnoGames develops and publishes free-to-play browser, PC/Mac, and mobile games, with a portfolio anchored by strategy titles and casual/merge games such as Heroes of History and Cozy Coast: Merge Adventure. The company monetizes these games through in-app purchases, microtransactions, premium content, and advertising via integrations with major ad mediation platforms.

Product overview

InnoGames is a German browser and mobile game developer known for strategy games. The company operates a portfolio of games including the newly launched Heroes of History, distributed across web browsers and mobile platforms, with select titles also available through third-party platforms such as Plarium Play.

Differentiator

Problem solved

Functional benefit

Products and services

• Heroes of History A strategy game developed by InnoGames, launched on the Plarium Play platform and designed for cross-platform gameplay with enhanced graphics and performance for PC and Mac players. Targeted at strategy gamers who want seamless play across desktop and mobile devices.
• Cozy Coast: Merge Adventure A casual/merge mobile game published by InnoGames on iOS and Android app stores, aimed at players seeking accessible, low-friction casual gameplay experiences, particularly around holiday seasons.

Quantifiable outcome

• Access to Plarium Play's proprietary platform offering enhanced graphics and speed for PC and Mac players

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PlariumcoreChannel Partner/ Reseller/ Distributor · 16 December 2025InnoGames launched 'Heroes of History' on the Plarium Play platform in December 2025, marking their first major collaboration. The partnership leverages Plarium's strategy to enhance player experience across devices, with Plarium Play offering enhanced graphics and speed for PC and Mac players. This platform partnership provides InnoGames access to Plarium's established PC/Mac gaming audience.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Scopely: Mobile game publisher with live-service strategy and casual titles (Monopoly GO, Stumble Guys). Comparable freemium + IAP model and mobile-first distribution strategy at similar scale.

Direct peers

• Peak Games: Mobile casual/strategy developer (Toon Blast, Toy Blast). Comparable freemium mobile strategy/casual portfolio and mid-large publisher scale, with similar IAP-driven live-ops approach.
• Socialpoint: Barcelona-based mobile strategy/casual game developer (Dragon City, Monster Legends). Comparable freemium strategy titles, mid-size studio scale, and similar IAP-driven mobile live-ops model.
• Goodgame Studios: Hamburg-headquartered German browser and mobile game developer with strategy and casual titles (e.g., Empire: Four Kingdoms). Most direct regional peer given shared city, business model, and genre focus.
• Playrix: Major mobile casual/strategy game developer behind Homescapes and Township. Direct peer due to comparable freemium IAP model, cross-platform (mobile + Facebook web) distribution, and comparable live-ops-driven strategy.
• Gameforge: German browser and mobile MMO/RPG game developer also headquartered in Germany (Karlsruhe). Direct strategic peer due to overlapping browser-based strategy/ RPG heritage, German studio roots, and similar freemium monetization across PC and mobile.

Broad incumbents

• Rovio Entertainment: Finland-based mobile casual publisher (Angry Birds franchise). Comparable freemium + ads + IAP hybrid monetization and cross-platform mobile/PC presence, though larger and IP-driven.
• King Digital Entertainment: Mobile casual giant (Candy Crush) owned by Activision Blizzard. Comparable freemium IAP mechanics and cross-platform presence, though with much broader casual-puzzle scale rather than InnoGames' strategy focus.
• Zynga: US-based mobile/social casual publisher with comparable freemium + IAP + ads hybrid monetization. Overlaps in casual mobile genres and ad-tech-driven UA, but broader portfolio across casual/social.
• Supercell: Finland-based mobile strategy/hybrid-casual publisher (Clash of Clans, Clash Royale). Comparable mobile-first strategy monetization and live-ops sophistication, though larger scale and broader incumbent reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Innogames
• Facebookfacebook.com/InnoGames

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnoGames