What Scopely does

Scopely is a Culver City-headquartered mobile-first interactive entertainment company founded in 2011 that creates, publishes, and live-operates a portfolio of more than 20 free-to-play games across mobile, PC, console, and web platforms. Its catalog spans casual board adaptations (Monopoly Go!, Yahtzee With Buddies, Scrabble GO, Dice With Buddies, Tiki Solitaire TriPeaks), licensed IP RPGs and strategy games (Marvel Strike Force, Star Trek Fleet Command, WWE Champions, Looney Tunes World of Mayhem), AR location-based titles acquired from Niantic (Pokémon GO, Pikmin Bloom, Monster Hunter Now), the battle royale Stumble Guys, social casino and bingo products inherited from GSN Games (Bingo Bash, GSN Casino), and newer hybrid-casual hits such as Pixel Flow acquired via Loom Games. The Monopoly Go franchise is the flagship, generating over $2 billion in annual revenue and 300 million+ downloads on its way to $6 billion in lifetime player spending, while Pokémon GO contributes an additional $1 billion-plus in annual revenue and over one billion lifetime downloads.

All Scopely games run on Playgami, the company's proprietary end-to-end technology platform that handles live operations, analytics, marketing, and game development; the platform scales to traffic levels such as 2.1 million writes per second for Monopoly Go via AWS ElastiCache. The business model is freemium with virtual-currency and item in-app purchases, supplemented by advertising on hybrid-casual titles like Pixel Flow and by VIP subscription tiers in games such as WWE Champions. Approximately 90% of mobile gaming revenue comes from less than 5% of high-spending "whale" players, which is consistent with Scopely's reliance on deep live-ops personalization, seasonal events, and IP collaborations (Star Wars, Harry Potter, Hello Kitty, The Simpsons, Six Nations Rugby) to drive retention and spending. Distribution is fully global across Apple App Store, Google Play, Steam, Xbox, PlayStation, Nintendo eShop, and direct downloads.

The company is privately held since April 2023 by Savvy Games Group, the gaming subsidiary of Saudi Arabia's Public Investment Fund, which acquired Scopely for $4.9 billion; Sony retains a minority stake from the 2021 GSN Games sale. Under sovereign-wealth ownership, Scopely has pursued aggressive M&A — GSN Games ($1 billion, 2021), Kitka Games/Stumble Guys (2022), Omnidron (2022), Tag Games (2023), Niantic's games business ($3.5 billion, closed May 2025), and a majority stake in Loom Games at a $1 billion-plus valuation in February 2026 — growing headcount to approximately 2,300 employees across 18+ cities.

Name

Scopely

Legal name

Scopely, Inc.

Website

https://scopely.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Scopely is a Culver City-based, mobile-first interactive entertainment company that publishes and live-operates more than 20 free-to-play games — including flagship Monopoly Go and the Niantic-acquired Pokémon GO — for hundreds of millions of global players across mobile, PC, and console platforms, monetizing primarily through in-app purchases.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game publishing
• Free-to-play gaming
• Live operations services
• IP licensed games
• Augmented reality games

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. In-App Purchases: Mobile social casino games like Monopoly Go generate billions in revenue using in-app purchases for virtual currency, dice rolls, and cosmetic items. Revenue comes from 'whales' - high-spending players who contribute approximately 90% of mobile gaming revenue.
2. Advertising: Some games monetize through advertising alongside in-app purchases, with hybrid casual games like Pixel Flow generating seven-figure daily revenue from both IAP and ads.
3. Licensing Royalties: Revenue from licensed IP including Monopoly (Hasbro), Star Trek, Marvel Strike Force, WWE Champions, Yahtzee, Scrabble, and Pokémon GO (Niantic/Pokemon Company).

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Scopely creates, publishes, and live-operates a diverse portfolio of mobile-first video games featuring licensed IP from franchises such as Monopoly, Star Wars, Marvel, Harry Potter, WWE, and Pokémon. The company operates on a free-to-play model with in-app purchases, leveraging its proprietary Playgami technology platform to support live operations, analytics, and game development across more than 20 active games reaching hundreds of millions of players annually.

Product overview

Scopely is a mobile-first video game company operating a diverse portfolio of games across multiple genres including board games, casual games, RPGs, strategy games, party games, and casino games. The core portfolio includes flagship titles like Monopoly Go (the company's fastest-growing product generating over $6 billion in revenue), Pokémon GO (acquired from Niantic in 2025), Stumble Guys (battle royale party game), Marvel Strike Force, and Star Trek Fleet Command. The company also operates puzzle games (Yahtzee With Buddies, Dice With Buddies, Tiki Solitaire TriPeaks), sports entertainment games (WWE Champions), casual games (Pikmin Bloom, Monster Hunter Now), and social casino games (Bingo Bash, GSN Casino). Scopely's proprietary technology platform Playgami underpins the company's game operations and live services.

Differentiator

Problem solved

Functional benefit

Brands

• Playgami: Proprietary technology platform that underpins Scopely's games, supporting game design, live operations, marketing, and analytics
• FLAMED Agency
• GSN Games
• Digit Game Studios

Products and services

• Monopoly Go A mobile adaptation of the classic Monopoly board game where players roll dice, buy properties, collect rent, and compete with friends and family. Features live events, partner events, seasonal content, and IP collaborations including Star Wars, Marvel, Harry Potter, Hello Kitty, and The Simpsons.
• Pokémon GO An augmented reality mobile game where players catch Pokémon, explore the real world, battle in raids, and journey with buddy Pokémon. Has been downloaded over one billion times and named Best Mobile Game by the Game Developers Choice Awards.
• Stumble Guys A multiplayer party battle royale game featuring ridiculous challenges and bizarre obstacles. Players run, dash, and slide past opponents through colorful levels with comically physical gameplay and extensive customization options.
• Pikmin Bloom A mobile game where players grow Pikmin from seedlings collected during walks, feed them nectar to make flowers bloom on their heads, and plant petals to create trails. Features hundreds of unique Decor Pikmin and weekly team challenges.
• Monster Hunter Now A mobile game connecting the Monster Hunter franchise with the real world. Players explore their surroundings to find and battle monsters, forge weapons and armor, and team up with nearby hunters for multiplayer quests.
• Marvel Strike Force A free-to-play action RPG where players assemble squads of Marvel Super Heroes and Super Villains to battle and save Earth. Features strategic 5v5 combat, character progression, and visually stunning mobile gameplay.
• Star Trek Fleet Command A 4X MMO strategy game set in the Star Trek universe where players build fleets, recruit iconic officers like James T. Kirk and Spock, explore worlds, and engage in galactic warfare with millions of other players.
• WWE Champions A match-3 puzzle RPG featuring over 250 WWE Superstars including The Rock, Roman Reigns, and John Cena. Players compete in wrestling-themed battles, collect wrestlers, upgrade teams, and participate in weekly events inspired by WWE storylines.
• Looney Tunes World of Mayhem An action RPG featuring classic Looney Tunes characters like Bugs Bunny and Daffy Duck in turn-based strategic combat. Players build toon teams, recreate famous cartoon rivalries, and engage in multiplayer PvP battles.
• Yahtzee With Buddies The official mobile version of Hasbro's classic Yahtzee dice game. Features multiplayer competition with friends and family, Dice Masters solo adventure mode, tournaments, and leagues across various Yahtzee game variants.
• Dice With Buddies A social dice game allowing players to compete with friends, family, and opponents worldwide. Features multiple game variants, Dice Masters solo mode, daily tournaments, and leagues.
• Tiki Solitaire TriPeaks A solitaire card game featuring Tiki and his dog Poi on a solitaire adventure with thousands of levels, club tournaments, daily events, and free rewards.
• Bingo Bash A social bingo game with over a decade of history and 50 million players. Features classic and innovative bingo rooms, real-time multiplayer competition, the Bashville album series, and mini-games like Lucky Scratchers and slots.
• GSN Casino A free online casino games app featuring over 40 slot games, video poker, video bingo, and blackjack with hourly and daily bonuses, tournaments, quests, and daily missions.
• Pixel Flow A hybrid casual puzzle game developed by Loom Games. Launched in late 2025, it quickly reached over 10 million players and became the only casual game in the past 12 months to rank among the top 20 highest-grossing mobile games in the US.

Quantifiable outcome

• Fastest mobile game to reach $6 billion in revenue
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• NianticcoreStrategic or Co-development PartnerScopely acquired Niantic's games business for $3.5 billion in May 2025, bringing Pokemon GO, Pikmin Bloom, and Monster Hunter Now into the portfolio. Niantic retained its geospatial AI business (Niantic Spatial) which holds mapping data from player scans.
• Loom GamescoreStrategic or Co-development PartnerScopely acquired a majority stake in Istanbul-based Loom Games in February 2026 at a $1 billion+ valuation. The studio's Pixel Flow game reached 10 million players within months. Founders retain creative independence with approximately 20-person team.
• Kitka GamesminorStrategic or Co-development PartnerScopely acquired Finnish developer Kitka Games' Stumble Guys in 2022. The game had 20+ million daily active players and 1 billion hours played in 2022 at time of acquisition.
• OmnidronminorStrategic or Co-development PartnerScopely acquired Barcelona-based Omnidron in February 2022, adding approximately 120 employees to its Spain presence across Barcelona and Seville hubs.
• CD Projekt RedcoreStrategic or Co-development PartnerStrategic partnership announced in March 2025 for Scopely to develop a new Witcher multiplayer game following CDPR's strategic partnership announcement in their FY 2024 earnings report.
• Amazon Web ServicescoreTechnology or IntegrationScopely uses AWS ElastiCache to scale Monopoly Go! to 2.1 million writes per second at peak traffic, demonstrating cloud infrastructure partnership.
• Six Nations RugbyminorGTM or Marketing PartnerMonopoly Go! became the first-ever mobile gaming partner of Six Nations Rugby (men's and women's tournaments) starting 2025, including in-game rugby-themed tournaments and in-stadium activations.
• Coco RoboticsminorStrategic or Co-development PartnerNiantic Spatial (spun off from Niantic after Scopely acquisition) partnered with Coco Robotics to deploy spatial intelligence technology for delivery robot navigation.

Scale indicators18 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zynga: Zynga is a direct mobile-social game publisher (Words With Friends, FarmVille, CSR Racing, Hit It Rich) acquired by Take-Two in 2022 for $12.7B. It overlaps Scopely closely in freemium social/mobile monetization, licensed IP, and live-ops.
• King: King (Candy Crush, Bubble Witch) is a mobile-first casual game publisher owned by Activision Blizzard/Microsoft. It is a direct competitor in casual social mobile gaming with comparable IAP monetization, IP licensing, and live-ops approach.
• Playtika: Playtika is a leading mobile social casino and casual games publisher (Slotomania, House of Fun, Bingo Blitz). It directly competes with Scopely's GSN Casino, Bingo Bash, and Monopoly Go-style social casino mechanics.
• miHoYo / HoYoverse: miHoYo (Genshin Impact, Honkai: Star Rail) is a global mobile-first game publisher with strong live-ops, gacha monetization, and cross-platform (mobile/PC/console) releases. It is comparable to Scopely in scale, mobile-first live-ops execution, and global reach.

Broad incumbents

• Electronic Arts (EA): EA Mobile (formerly Jam City, Glu Mobile) is a large incumbent publisher of mobile games tied to major IP (FIFA/Madden, Star Wars, Sims). It overlaps Scopely in licensed-IP mobile publishing and free-to-play live-ops.
• Take-Two Interactive: Take-Two owns Zynga and is a major publisher across mobile (via Zynga), console, and PC. It is comparable as a parent-level platform competitor combining mobile social gaming with high-budget console/PC IP.
• Activision Blizzard (Microsoft): Activision Blizzard, now part of Microsoft, owns King and is a leading publisher of mobile, PC, and console games (Call of Duty Mobile, Diablo Immortal). Comparable as a major multi-platform publisher with strong mobile and live-ops presence.
• Epic Games: Epic Games (Fortnite, Rocket League) operates a major cross-platform gaming ecosystem with live-ops, in-game economy, and IP collaborations. Comparable to Scopely in cross-platform live-ops scale and IP-driven event design.

Emerging players

• Niantic Spatial: Niantic Spatial is the geospatial AI business spun out of Niantic when Scopely acquired its games business. It is adjacent (mapping/spatial data) rather than a direct competitor, but its origins in the same company make it highly relevant context for the AR side of Scopely's portfolio.
• Roblox: Roblox is a user-generated game platform with a large casual youth audience and developer ecosystem. It is comparable to Scopely as a large-scale mobile/casual gaming platform with social mechanics and live-ops, though with a fundamentally different creator-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/scopely
• Facebookfacebook.com/ScopelyHQ
• LinkedInlinkedin.com/company/scopely

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds13 records

Investors61 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scopely