Mighty
Mighty Claims LLC operates a free, AI-powered platform that helps U.S. motor vehicle accident victims build personal injury claims, negotiate with insurance carriers, and either settle directly or be matched to vetted personal injury attorneys via its affiliated law firm, Mighty Counsel PLLC.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Mighty does
Mighty Claims LLC is a U.S. legal technology company that provides a free, AI-powered platform to help motor vehicle accident victims value, negotiate, and settle personal injury claims without hiring an attorney. Founded by Joshua Schwadron, a licensed attorney with 20+ years of legal experience admitted in New York and Florida, the company targets U.S. consumers (18+) who have been injured in car accidents and are considering or have not yet engaged a personal injury lawyer. Mighty is headquartered at 43 West 24th Street in New York, NY, with a mailing address in Lewes, Delaware, and operates as a separate legal entity from its affiliated law firm, Mighty Counsel PLLC, which co-counsels with vetted PI firms across all 50 states. The company's stated scope is explicitly limited to motor vehicle accident PI claims, excluding slip-and-fall, products liability, medical malpractice, construction accidents, and uninsured/underinsured motorist claims.
The core technology is an AI assistant (branded "Mighty AI") that wraps third-party large language model infrastructure with proprietary workflows tuned for personal injury pre-suit processes. The platform handles the full claim lifecycle: collecting accident details, fetching missing police reports (including free retrieval from the NYPD) and medical records from healthcare providers, assembling a structured case file, submitting claim information to insurance carriers (Progressive, State Farm, GEICO, Lemonade), and negotiating settlement offers through counter-proposals. An automated rule discontinues service or escalates to legal counsel if negotiations extend beyond three rounds of offers or 90 days from initial demand. Multiple MVA cases have been reported as settled end-to-end through the AI without human involvement.
Mighty operates a freemium direct-to-consumer model with no cost to end users, monetizing through two indirect channels: (1) lead-generation fees paid by personal injury law firms in its network when consumers hire those firms, and (2) referral fees via Mighty Counsel PLLC equal to a 33% split of the handling attorney's contingency fee (excluding Florida and Louisiana). When consumers opt into lawyer representation, Mighty caps pre-litigation contingency fees at 32.5%, guaranteeing clients pay less than the industry-standard 33%. Distribution is entirely U.S.-only, anchored by a content-led, SEO- and paid-acquisition motion (Google Ads, Bing Ads, Facebook, Instagram, Nextdoor), with a self-serve web app (mighty.com / home.mighty.com), and an Airtable-based marketplace application for law firms. Underlying payment processing runs on Stripe, and Stripe, JAMS, Airtable, and the major marketing platforms are listed as third-party partners and infrastructure providers.
Mighty firmographics
Firmographics- Name
- Mighty
- Legal name
- Mighty Claims LLC
- Website
- https://mighty.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mighty Claims LLC operates a free, AI-powered platform that helps U.S. motor vehicle accident victims build personal injury claims, negotiate with insurance carriers, and either settle directly or be matched to vetted personal injury attorneys via its affiliated law firm, Mighty Counsel PLLC.
- Ownership category
- akta.pro rank
Mighty industry classification
Industry- Product category
- Legal Technology
- NAICS
- Claims Adjusting (524291)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Mighty is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mighty business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Lawyer Lead-Generation Fees: When a consumer uses Mighty and then hires a lawyer from the Mighty network, that lawyer pays Mighty a lead-generation fee. The fee comes from the lawyer, not the consumer, and Mighty does not charge the user for the AI service at any point. This is the primary monetization for the consumer-facing product.
- Referral Fee via Mighty Counsel PLLC: Mighty Counsel PLLC, an affiliated law firm, earns a referral fee equal to a 33% split (excluding FL and LA) of the handling attorney's contingency fee when a referred case settles. Mighty guarantees clients pay less than the industry-standard 33% by capping pre-lit retainers at 32.5% and adjusting the referral fee downward when needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer-facing AI claim support is 100% free; revenue is indirect via law-firm referral economics. |
| Outcome Based/ Performance | Pay-as-you-go | Law firm participation in the Mighty Counsel Marketplace is free; firms pay only via referral fees on settled cases. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Mighty product offering
Product offeringCore offering
Mighty provides a free AI-powered platform that helps U.S. consumers injured in motor vehicle accidents build a personal injury claim file, fetch police reports and medical records, submit claims to insurance carriers, and negotiate a settlement. Users can settle directly through Mighty and keep 100% of the proceeds, or have vetted personal injury lawyers in Mighty's network bid to improve the offer. Revenue is earned indirectly via lead-generation fees and referral fees from law firms, not from consumers.
Product overview
Mighty is a single integrated AI-powered platform (with affiliated legal services) rather than a portfolio of disconnected products. The core is the consumer-facing Mighty AI assistant at home.mighty.com, which sits inside the mighty.com marketing surface and powers three tightly-linked offerings: the main Mighty claim support product (free AI-driven claim building, insurance negotiation, and routing of settlements to users), the Is Your Offer Fair? tool that valuates an existing insurance offer and triggers lawyer bidding, and the Mighty Law Firm Marketplace operated by the affiliated law firm Mighty Counsel PLLC, which converts vetted cases into a B2B referral channel. Supporting these are educational/contractual features — the Personal Injury Settlement Math tool and the Settlement Floor Agreement — which enable users to safely hire lawyers on a fee-only-if-improved basis. Mighty Claims LLC (the technology platform) and Mighty Counsel PLLC (the law firm) are explicitly distinct entities, but they share data, branding, and a unified customer journey from AI claim intake through (optional) attorney representation.
Differentiator
Problem solved
Functional benefit
Brands
- Mighty Counsel: Affiliated New York-based law firm (Mighty Counsel PLLC) operating the Law Firm Marketplace that connects vetted personal injury law firms across all 50 states with clients generated by Mighty's AI.
Products and services
- Mighty (Free Consumer AI Claim Platform) Free, AI-powered consumer-facing platform that helps motor vehicle accident victims build a claim file, submit it to the insurance company, and obtain a settlement offer without paying attorney fees. Users can settle through Mighty and keep 100% of the settlement, or have vetted lawyers in Mighty's network bid on whether they can improve the existing offer. Mighty earns revenue only via referral fees from lawyers; consumers pay nothing.
- Mighty AI (24/7 Conversational AI Assistant) 24/7 conversational AI assistant at the heart of the Mighty platform. Collects accident details, builds the case file, fetches police reports and medical records, submits claim information to the insurance company, negotiates settlement offers, sends real-time updates, and answers user questions about the claim, insurance process, and treatment impact on claim value.
- Is Your Offer Fair? (Independent Insurance Offer Valuation Tool) Free AI-powered second-opinion tool that reviews an existing insurance settlement offer and helps the user determine whether it is fair. Once an offer is uploaded, the AI assembles a case file, solicits competing bids from lawyers in Mighty's network, and lets the user decide whether to accept, negotiate, or hire counsel. Compatible with major U.S. auto insurance carriers including Progressive, State Farm, GEICO, and Lemonade.
- Mighty Law Firm Marketplace (Mighty Counsel Network) Law-firm-facing marketplace operated via affiliated law firm Mighty Counsel PLLC. Car-accident cases are pre-processed by Mighty's AI (liability snapshot, police report and medical record summaries, client context) and referred to vetted firms with no upfront acquisition cost. Firms bid on cases by setting their contingency fee (capped so the client pays less than the 33% industry standard); Mighty Counsel earns a 33% referral split of the handling attorney's contingency fee (excluding FL and LA).
- Mighty Counsel PLLC (Affiliated Law Firm) New York-based law firm affiliated with Mighty Claims LLC that co-counsels with vetted personal injury law firms across all 50 states. Operates the referral marketplace, contacts clients screened by Mighty's AI, reviews each case for accuracy and legal compliance, and earns the referral fee when a case settles. Attorney (Joshua Schwadron) licensed in Florida and New York. Distinct legal entity from Mighty Claims LLC.
Quantifiable outcome
- Users keep 100% of the settlement when they settle directly through Mighty instead of paying the typical 33–40% PI lawyer contingency fee.
- +5 more outcomes
Companies that use Mighty
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Mighty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Mighty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship / core affiliate, core infrastructure, standard dispute-resolution vendor, tactical/lead-capture, flagship supply-side network, tactical integration counterparties and standard marketing/data partners.
- Mighty Counsel PLLCflagship / core affiliateMighty Counsel PLLC is a New York-based law firm that operates as the legal-representation arm of the Mighty ecosystem. It reviews cases referred by the AI for accuracy and legal compliance, contacts clients, and connects them with vetted PI law firms in all 50 states. Managed by Joshua Schwadron, Esq. (also CEO of Mighty). Mighty and Mighty Counsel are distinct legal entities but operate as one integrated commercial product: Mighty earns lead-gen and referral revenue (33% split of attorney contingency fees, excluding FL and LA), while Mighty Counsel provides oversight, referral arrangements, and, in some cases, direct legal representation.
- Stripecore infrastructureStripe is the third-party payment provider used by Mighty to facilitate monetary transfers tied to claims, including granting/receiving access to medical records and routing settlement proceeds. User use of Stripe services is governed by Stripe's own terms and privacy policy (stripe.com/privacy).
- JAMSstandard dispute-resolution vendorJAMS is the arbitration administrator designated in Section 24 of Mighty's Terms of Service to administer binding individual arbitrations under the JAMS Streamlined Arbitration Rules and Procedures for any dispute that is not resolved informally within 30 days. The arbitrator is selected per JAMS Rules and awards costs/fees to the prevailing party.
- Airtabletactical/lead-captureAirtable is used to host the public law-firm application form for the Mighty Counsel Marketplace (airtable.com/appmzQy8LPo34HpCj/pagGRqkgXgbB6HZl9/form). Law firms apply, are vetted, and, if approved, receive pre-built case files.
- Vetted Personal Injury Law Firms (Mighty Counsel Network)flagship supply-side networkNetwork of vetted PI law firms across all 50 states that receive pre-built motor-vehicle-accident case files from Mighty. They bid on cases, sign pre-lit retainers at or below 32.5% (guaranteeing clients pay less than the 33% industry-standard), and pay Mighty Counsel a referral fee equal to a 33% split of their contingency fee (excluding FL and LA). They function as the legal-representation fulfillment layer for users the AI escalates to a lawyer.
- Progressive / State Farm / GEICO / Lemonade (and other major auto insurers)tactical integration counterpartiesAuto insurers whose offers Mighty ingests and negotiates against through its AI tool. Logos of Progressive, State Farm, GEICO, and Lemonade are publicly displayed on the 'Is Your Offer Fair?' landing page; the FAQ indicates the tool works 'for any major insurance company'. Mighty is not endorsed by or affiliated with these insurers — they are counterparty data sources / negotiation targets, with their settlement offers being the input to the AI valuation and negotiation flow.
- Meta (Facebook / Instagram), Google, LinkedIn, Nextdoor, X (Twitter), Bingstandard marketing/data partnersPrivacy Policy explicitly lists Facebook, Instagram, LinkedIn, Google Ads, Google Analytics, Nextdoor, Twitter, and Bing Ads as sources from which Mighty collects information and as platforms used for personalized advertising, analytics, and social sign-in integrations. These are data and marketing channel partners rather than product partners.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Mighty competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Mighty social profiles
Digital presenceMighty compliance and trust
Trust signalCompliance2 records
Mighty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mighty leadership team
Management profileNumber of profiles
Profiles4 records
Mighty subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mighty funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mighty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mighty
What does Mighty do?
Mighty provides a free AI-powered platform that helps U.S. consumers injured in motor vehicle accidents build a personal injury claim file, fetch police reports and medical records, submit claims to insurance carriers, and negotiate a settlement. Users can settle directly through Mighty and keep 100% of the proceeds, or have vetted personal injury lawyers in Mighty's network bid to improve the offer. Revenue is earned indirectly via lead-generation fees and referral fees from law firms, not from consumers.
Is Mighty a public or private company?
Mighty is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mighty founded?
Mighty was founded in 2014. It employs 11 to 50 people.
Where is Mighty based?
Mighty is headquartered in New York, United States, in the North America region.
How does Mighty make money?
Two revenue lines are on record. Lawyer Lead-Generation Fees are the primary driver. The others are referral Fee via Mighty Counsel PLLC.
Does Mighty have an API?
No public API is recorded for Mighty.
What industry is Mighty in?
Mighty's product category is Legal Technology. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 524291 and its SIC code is 8111.