Airtable
Airtable (Formagrid Inc) operates a cloud-based connected apps platform combining spreadsheet usability with relational-database power, enabling teams to build AI-augmented custom business apps, automations, and multi-agent workflows without code. It serves 500,000+ organizations including half of the Fortune 1000 with a hybrid PLG-to-enterprise SaaS model.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Airtable does
Airtable (Formagrid Inc) is a cloud-based connected apps platform that combines spreadsheet-style usability with a relational-database architecture, enabling non-technical users to build custom business applications, automate workflows, and orchestrate AI agents without code. The core product suite includes HyperDB (enterprise-scale database handling hundreds of millions of records), Omni (conversational AI app builder), Superagent (multi-agent orchestration launched January 2026), Airtable AI Field Agents, Interface Designer, Portals, Automations, and a public REST API with extensions SDK. Underlying the platform is support for multiple foundation models (OpenAI, Anthropic Claude, Google Gemini, Meta Llama), AWS-native infrastructure, and integrations spanning Slack, Salesforce, Jira, Databricks, Snowflake, and Google Drive.
Airtable monetizes through tiered per-seat SaaS subscriptions (Free, Team at $20–24/user/month, Business at $45–54/user/month, custom Enterprise Scale) plus usage-based AI credit add-ons starting at $40/month for 20,000 credits. Distribution follows a hybrid product-led growth motion at the bottom of the market (freemium, self-serve, Airtable Universe template community) combined with enterprise field sales targeting accounts spending over $100k annually; sources indicate roughly 70% of ARR now derives from large-account conversions as of mid-2025. The customer base spans 500,000+ organizations, including half of the Fortune 1000, with named enterprise logos such as Netflix, Shopify, Time, JetBlue, Vimeo, Dropbox, and Code and Theory.
The company, founded in 2012 by Howie Liu (CEO) and headquartered in San Francisco (~833 employees as of 2025), has raised approximately $1.36 billion in total venture funding across rounds including a $735M Series F in December 2021 led by XN at an $11 billion valuation. Subsequent strategic actions have been oriented toward an AI-native transformation: acquisitions of Dopt (2024) and DeepSky (2025), the launch of App Library and HyperDB (2024), the Omni rebrand (2025), and the Superagent standalone product (2026). Airtable reported cash flow positivity in late 2024 and has been linked to IPO preparation, though current secondary valuations are estimated near $4 billion, materially below peak.
Airtable firmographics
Firmographics- Name
- Airtable
- Legal name
- Formagrid Inc
- Website
- https://www.airtable.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Airtable (Formagrid Inc) operates a cloud-based connected apps platform combining spreadsheet usability with relational-database power, enabling teams to build AI-augmented custom business apps, automations, and multi-agent workflows without code. It serves 500,000+ organizations including half of the Fortune 1000 with a hybrid PLG-to-enterprise SaaS model.
- Ownership category
- akta.pro rank
Airtable industry classification
Industry- Product category
- No-Code App Development Platform
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Cloud Data Warehouses (HDAEABAA)
Keywords
Where Airtable is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Airtable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: Primary revenue stream from tiered subscription plans (Free, Team, Business, Enterprise Scale) with per-seat billing based on edit-permission seats. Annual and monthly billing options available.
- AI Add-on Credits: Additional AI credit packs starting at $40/month for 20,000 credits, providing consumption-based revenue on top of base subscriptions.
- Enterprise Contracts: Custom enterprise agreements with large organizations spending over $100k annually, representing growing portion of ARR with strong net dollar retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features for individuals |
| Subscription | Monthly | Team collaboration tier for small to medium teams |
| Subscription | Monthly | Business tier for growing organizations |
| Subscription | Multi-year contract | Enterprise-scale tier for large organizations |
| Usage-based | Monthly | AI credit add-on packs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Airtable product offering
Product offeringCore offering
Airtable sells a cloud-based connected apps platform that combines the simplicity of spreadsheets with the power of relational databases, enabling non-technical teams to build custom business applications, automate workflows, and orchestrate AI agents without writing code. The platform scales to hundreds of millions of records via HyperDB and supports conversational app building through Omni and multi-agent orchestration through Superagent, sold primarily as tiered per-seat SaaS subscriptions.
Product overview
Airtable is a cloud-based connected apps platform offering a unified workspace that combines the simplicity of spreadsheets with the power of relational databases. The platform provides AI-native app building capabilities (Omni, AI App Building), autonomous AI agents (Superagent, AI Agents), scalable database infrastructure (HyperDB), workflow automation (Automations), custom interface creation (Interface Designer), collaborative portals (Portals), reporting and analytics (Reporting), and various views (Grid, Calendar, Kanban, Gantt, Gallery, Timeline, List). The platform enables non-technical users to build custom business applications using no-code/low-code tools with embedded AI capabilities, supporting enterprise-scale operations with governance, security, and compliance features. Products are delivered as an integrated SaaS platform with tiered pricing (Free, Team, Business, Enterprise Scale) and extensive third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Airtable Platform
- Superagent
- ProductCentral
Quantifiable outcome
- Saved more than 10,000 hours with Airtable
- +6 more outcomes
Companies that use Airtable
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Airtable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration71 records
AI capability13 records
Feature6 records
Airtable partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- DeepSkycoreAcquired DeepSky (formerly Gradient) to enhance Airtable's AI capabilities for advanced analytical reports. DeepSky's technology powers Superagent's multi-agent orchestration capabilities.
- Amazon Web Services (AWS)coreAWS integration through Amazon Bedrock enabling advanced AI capabilities for Airtable users. Airtable runs fully on AWS infrastructure. AWS outage in October 2025 affected multiple services.
- DoptsupportingAcquired Dopt, a startup specializing in onboarding experiences and AI integration, finalized in late July 2024. Dopt ceased operations in August 2024 with talent absorbed into Airtable.
- Anthropic (Claude)coreNative Claude integration allowing users to reference Airtable data while generating content, give AI operational context, and build out base schemas from conversations. Available on all Airtable and Claude plans.
- OpenAI (ChatGPT)coreNative ChatGPT integration enabling users to pull Airtable data while generating content and make quick updates without leaving the chat interface. Available on all plans.
- Google (Gemini)coreAI model provider for Airtable's AI capabilities, alongside OpenAI, Anthropic, and Meta Llama models.
- Meta (Llama)coreAI model provider powering Airtable's AI features with multiple model options.
- SlackcoreNative Slack integration for adding real-time messaging to workflows and receiving base activity notifications directly in Slack channels.
- SalesforcecoreNative Salesforce integration allowing users to leverage CRM data across teams and tools, with automation actions for creating/updating Salesforce records.
- JiracoreNative Jira integration for generating tickets and syncing work from Airtable, with automation actions and extension support for both Cloud and Server/Data Center.
- Google DrivecoreNative Google Drive integration for syncing information and building workflows, including Calendar sync for scheduling automation.
- ZendeskcoreNative Zendesk integration for simplifying and streamlining customer support workflows with sync capabilities.
- FactSetcorePremium data source integrated into Superagent for investment analysis and financial research workflows.
- CrunchbasecorePremium data source integrated into Superagent for company and funding research capabilities.
- DatabrickssupportingDatabricks integration for HyperDB enabling enterprise customers to connect larger datasets and leverage Databricks analytics within Airtable.
- SnowflakesupportingSnowflake integration for HyperDB enabling data warehouse connections and analytics within Airtable.
- AdalosupportingAdalo's SheetBridge feature enables converting Airtable spreadsheets into native iOS/Android apps, publishing directly to app stores with real-time sync back to Airtable.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Airtable competitors and assessment
Company assessmentDirect peers
- Notion: Notion offers a collaborative workspace combining docs, wikis, and lightweight databases with AI-powered features. It competes most directly with Airtable's connected apps platform and has overlapping enterprise positioning, similar product-led growth roots, and comparable AI integrations (Notion AI vs. Airtable Omni).
- Coda: Coda combines documents, spreadsheets, and apps into a single collaborative surface with AI capabilities (Coda Brain). It is one of Airtable's closest functional analogs — both target no-code app builders, both emphasize doc-to-database flexibility, and both have shifted to bundled AI features.
- Monday.com: Monday.com provides a work operating system with customizable workflows, databases, and project management — overlapping with Airtable's product, marketing, and project management use cases. Both serve mid-market and enterprise via freemium-led PLG with high-touch enterprise sales overlays.
- Smartsheet: Smartsheet offers collaborative work management with spreadsheet-style interfaces and automation, directly competing with Airtable's Team and Business tiers in operations, marketing, and IT project use cases for mid-market and enterprise.
- ClickUp: ClickUp is a productivity super-app bundling tasks, docs, whiteboards, and database-style views. Its all-in-one positioning and aggressive pricing target the same collaborative app-building buyer that Airtable serves, especially for project and operations teams.
- Retool: Retool is a low-code platform for building internal tools and business apps that pulls from databases and APIs — directly competitive with Airtable's enterprise AI app building positioning for technical and operational use cases.
Broad incumbents
- Asana: Asana is a work management platform with goals, portfolios, and project tracking. While less database-centric than Airtable, it competes for the same operations and marketing team budgets and has begun adding AI workflows that overlap with Airtable AI.
- Microsoft Power Apps: Microsoft Power Apps is the enterprise incumbent for low-code app building, tightly integrated with Microsoft 365, Dataverse, and Azure. Airtable explicitly identifies it as a competitor in its 2024 enterprise repositioning; Power Apps bundles into enterprise E5 agreements that Airtable does not benefit from.
- AppSheet (Google): Google's AppSheet is a no-code app-building platform integrated with Google Workspace and Cloud databases. It competes with Airtable in the SMB and Google-centric enterprise segment and benefits from Google's AI model distribution via Gemini.
Others
- Zapier: Zapier is the dominant integration/automation platform and the primary connectivity layer for Airtable's app ecosystem (5,000+ app integrations). It is adjacent rather than competitive — Airtable depends on Zapier as a distribution amplifier — but Zapier's expanding AI orchestration capabilities overlap with Airtable's automation strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Airtable social profiles
Digital presenceAirtable compliance and trust
Trust signalCompliance13 records
Airtable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airtable leadership team
Management profileNumber of profiles
Profiles19 records
Airtable subsidiaries and ownership
Company hierarchySubsidiaries2 records
Airtable funding detail
Funding detailFunding overview
Funding rounds10 records
Investors33 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airtable M&A and investment
M&A and investmentM&A6 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airtable
What does Airtable do?
Airtable sells a cloud-based connected apps platform that combines the simplicity of spreadsheets with the power of relational databases, enabling non-technical teams to build custom business applications, automate workflows, and orchestrate AI agents without writing code. The platform scales to hundreds of millions of records via HyperDB and supports conversational app building through Omni and multi-agent orchestration through Superagent, sold primarily as tiered per-seat SaaS subscriptions.
Is Airtable a public or private company?
Airtable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Airtable founded?
Airtable was founded in 2013. It employs 501 to 1,000 people.
Where is Airtable based?
Airtable is headquartered in San Francisco, United States, in the North America region.
How does Airtable make money?
Three revenue lines are on record. SaaS Subscriptions are the primary driver. The others are AI Add-on Credits and enterprise Contracts.
Who are Airtable's main competitors?
Direct peers on record are Notion, Coda, Monday.com, Smartsheet, ClickUp and Retool. Broad incumbents are Asana, Microsoft Power Apps and AppSheet (Google). Zapier is listed as an others.
Does Airtable have an API?
Yes. Airtable offers a public REST Web API for developers to build customized software that can create, read, update, and delete records programmatically. The API supports filterByFormula and sort parameters, webhooks for real-time notifications, personal access tokens (PATs) for authentication, OAuth 2.0 for third-party integrations, and dedicated service accounts for Enterprise customers. Rate limits apply, and an Enterprise API tier is available with higher limits. Developer documentation is at airtable.com/developers/web/api/introduction.
What industry is Airtable in?
Airtable's product category is No-Code App Development Platform. Its primary akta.pro industry code is HDABAAAF, Data & Analytics Platforms (Data Warehousing, Lakes, Streaming), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51321 and its SIC code is 7372.