What Derayah Financial does

Derayah Financial Company (دراية المالية) is a Riyadh-headquartered, CMA-licensed digital investment platform founded in 2009 and listed on the Saudi Tadawul (ticker 4084) since March 2025. It operates two core brokerage platforms — the Derayah Platform for Saudi/MENA markets and Derayah Global (a white-label arrangement with Interactive Brokers) for 46 international markets — together with the Derayah Smart robo-advisory app, Sharia-compliant margin financing, discretionary portfolio management (DPM), an investment advisory service for HNWI/family offices/institutions, a mutual funds supermarket, and a listed REIT. Underlying technology is proprietary and in-house, with 30% of the workforce dedicated to IT, and the platform supports integrations with TradingView, DirectFN, Dawul, TickerChart, and IdealRatings (for Sharia/ESG screening).

The business makes money through transaction-based brokerage commissions across local and international equities, recurring asset management fees on SAR 15.1B AUM (SAR 9.8B in public market funds plus SAR 5.3B in private markets as of H1 2024), usage-based Sharia-compliant margin financing and securities borrowing & lending, subscription-based investment advisory, and a fast-growing private credit and REIT book. Derayah serves a diversified customer base of 600,000+ accounts — primarily retail Saudi investors, but also HNWI, family offices, institutional investors, foreign investors via the Alpaca partnership, and Sharia-compliant investors — and operates four physical branches alongside a 100% digital onboarding experience. The company holds a 20% stake in digital bank D360, is a member of ISLA, and grew net profit 70% YoY to SAR 228M in H1 2024 on FY2023 operating income of SAR 624M.

Name

Derayah Financial

Legal name

Derayah Financial Company (دراية المالية)

Website

https://web.derayah.com

Company type

Public

Founded year

2009

Operating status

Ipo

Headcount range

251–500 employees

Short description

Derayah Financial is a Riyadh-based, Tadawul-listed (4084) digital investment platform offering brokerage across 43+ markets, asset management (SAR 15.1B AUM), robo-advisory, and Sharia-compliant margin financing to 600,000+ retail, HNWI, family office, and institutional clients in Saudi Arabia and internationally.

Ownership category

akta.pro rank

Product category

Online Brokerage and Investment Platform

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Open-End Investment Funds (525910), Other Financial Vehicles (52599)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Islamic Private Banking & Wealth (FSABAGAD)

akta.pro secondary industries

Islamic Investment Banking & Capital Markets Services (FSABAGAG), Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)

Keywords

• Online brokerage services
• Asset management services
• Robo-advisory platforms
• Sharia-compliant investing
• Investment advisory services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Brokerage Commissions: Transaction-based fees from trading equities, derivatives, and other financial instruments across Saudi and international markets. Derayah Global Lite offers zero commissions on US equities/ETFs as a competitive pricing strategy.
2. Asset Management Fees: Management fees charged on SAR 15.1 billion in assets under management (AUM) and SAR 40+ billion in assets under custody (AuC) as of H1 2024. Includes public market funds (equities, fixed income, DPM, cash management) and private market funds (real estate, credit, venture capital).
3. Margin Financing: Revenue from Sharia-compliant margin lending products extended to clients, including direct margin lending and private credit fund financing.
4. Investment Advisory Fees: Advisory fees for tailored asset allocation, independent fund manager selection, and investment governance services targeted at high-net-worth individuals, family offices, and institutions.
5. Credit Facility: SAR 500 million Sharia-compliant credit facility from Saudi National Bank (November 2025–November 2026) to fund operational activities including expanding brokerage services and margin financing products.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Derayah Financial operates a digital-first investment platform providing brokerage services across Saudi, regional, and 46 international markets, AI-powered robo-advisory (Derayah Smart), Sharia-compliant margin financing, discretionary portfolio management, mutual fund supermarket access, and investment advisory services. The company manages SAR 15.1 billion in AUM and SAR 40+ billion in AuC, serving 600,000+ retail, HNWI, family office, and institutional clients via proprietary technology developed in-house.

Product overview

Derayah Financial operates as a platform-plus-modules architecture anchored by two core brokerage platforms — Derayah Platform (local Saudi/MENA markets) and Derayah Global (international markets across 46 countries via Interactive Brokers white-label) — supplemented by robo-advisory (Derayah Smart), Sharia-compliant margin financing, investment advisory, discretionary portfolio management, and a mutual funds supermarket offering access to Saudi, Gulf, global, and money market funds. The product portfolio spans equities, fixed income, derivatives, real estate (REIT), and private markets (credit and venture capital funds). The company launched its IPO on Tadawul in March 2025 and holds a CMA license as the basis for all regulated activities.

Differentiator

Problem solved

Functional benefit

Brands

• Derayah Platform: Local trading platform for Saudi and MENA markets
• Derayah Global
• Derayah Global Lite
• Derayah Smart
• Derayah REIT
• Derayah Money Market Fund
• Derayah Freestyle Fund
• D360

Products and services

• Derayah Platform Local trading platform enabling investors to trade Saudi and MENA market equities, funds, derivatives, and Sharia-compliant options on Tadawul and Nomu markets, with advanced charting tools and conditional order execution.
• Derayah Global International trading platform enabling investors to trade across 46 global markets including US stocks, ETFs, options, bonds, and SBX/NDX indices with Sharia-compliant margin products, integrated via white-label arrangement with Interactive Brokers.
• Derayah Smart Automated robo-advisory app licensed by the CMA, providing AI-powered personalized portfolio management aligned with each investor's financial goals and risk tolerance. Minimum investment SAR 500 with additional contributions from SAR 100. Available on iOS and Android.
• Sharia-Compliant Margin Financing Sharia-compliant margin financing service enabling investors to amplify their buying power for trading in Saudi markets. Includes direct margin lending and private credit fund financing.
• Investment Advisory Tailored asset allocation, independent fund manager selection, and investment governance advisory services for high-net-worth individuals, family offices, and institutional investors, with dedicated relationship management.
• Discretionary Portfolio Management (DPM) Professional portfolio management services allowing clients to delegate investment decisions to Derayah's asset management team across public and private market instruments.
• Mutual Funds Supermarket

Quantifiable outcome

• 45% growth in AUM (SAR 15.1B) in H1 2024 vs. 2023 end
• +7 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Madkhol CapitalcoreStrategic or Co-development Partner · 1 June 2026Madkhol Capital, a Saudi-based digital wealth platform, secured strategic partnerships with anb Capital and Derayah Financial to expand investment options for Saudi investors. Through this partnership, investors gain access to investment funds including Saudi equities, Gulf equities, growth and income strategies, and money market solutions, in addition to the Madkhol Premium service offering access to more than 5,000 global mutual funds and ETFs.
• Aljada (الجادة الأولى)majorStrategic or Co-development Partner · 27 January 2026Derayah Financial signed a cooperation agreement with Aljada Real Estate Development Company to establish real estate investment funds for investment in various real estate development projects. The agreement aims to create a framework for joint cooperation between both parties to develop and manage future real estate funds in accordance with approved regulations.
• International Securities Lending Association (ISLA)minorOthers · 1 August 2025Derayah Financial joined ISLA, an association established in 1989 that brings together over 140 global financial institutions including asset managers, banks, pension funds, and insurers to support the development of securities lending markets worldwide. Membership provides access to global industry knowledge, best practices, and a network of peers.
• AlpacacoreStrategic or Co-development Partner · 1 December 2024Strategic partnership and investment between Derayah Financial and Alpaca, a leading brokerage infrastructure technology provider. The partnership aims to provide advanced trading solutions for investors in local and international markets and enable foreign individual and institutional investors to access the Saudi market through Alpaca's platform, which reaches over 5 million global investors. The partnership also aims to develop solutions for local fintech companies to access local and global financial markets.
• Interactive BrokerscoreTechnology or IntegrationDerayah Global platform is powered through a partnership with Interactive Brokers, enabling Derayah clients to access 46 international markets including US equities, options, and ETFs through the Interactive Brokers infrastructure.
• Al Rajhi Bank (acquired Drahim - not Derayah partnership)minorOthersAl Rajhi Bank acquired a 65% stake in Drahim in September 2024. This is noted as an industry trend of strategic acquisitions by banks in the robo-advisory space, not a direct Derayah partnership.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Al Rajhi Capital: Investment arm of Saudi Arabia's largest bank, offering brokerage, asset management, and advisory services. Most direct Saudi competitor with the largest captive customer base and balance sheet to compete on pricing and product range.
• SNB Capital (anb Capital): Investment subsidiary of Saudi National Bank offering brokerage, asset management, and wealth advisory. Direct Saudi competitor and also a partner via the Madkhol Capital distribution alliance.
• Aljazira Capital: Saudi investment bank providing brokerage, asset management, and investment advisory services across Tadawul and GCC markets. Comparable product mix and target retail/HNWI segments to Derayah.
• Alinma Investment: Sharia-compliant investment arm of Alinma Bank offering brokerage, AM, and advisory. Directly comparable as another Sharia-focused Saudi wealth platform competing for the same retail and HNWI segments.
• Al Bilad Capital: Saudi investment firm offering brokerage, asset management, and custody services. Direct competitor in the Saudi digital brokerage and AM space, also Sharia-compliant.
• Interactive Brokers: Global multi-asset broker providing the infrastructure that powers Derayah Global. Comparable in multi-market reach, product breadth, and institutional-grade execution.
• Saxo Bank: Danish digital broker offering multi-asset trading across global markets with a technology-led platform. Comparable as an independent, multi-market digital broker with strong retail and institutional offerings.
• Robinhood Markets: US digital-first retail broker with zero-commission trading and a strong mobile product. Comparable as a tech-led, mobile-first brokerage targeting mass retail investors.
• eToro: Global social trading platform offering multi-asset brokerage with copy-trading features. Comparable in digital-first retail focus, multi-market access, and community-driven product strategy.

Broad incumbents

• Charles Schwab: Large US incumbent broker with full-service retail brokerage, wealth management, and asset management. Comparable in the breadth of brokerage + AM + advisory, though much larger and more mature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/derayah
• YouTubeyoutube.com/user/DerayahFinancial
• Facebookfacebook.com/DerayahFinancial
• LinkedInlinkedin.com/company/derayah
• Instagraminstagram.com/derayahfinancial
• TikToktiktok.com/@derayah

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derayah Financial