What Madkhol Capital does

Madkhol Capital (legal name Madkhol Financial Technology, formerly Madkhol Financial Advisory JSC) is a Riyadh-based fintech that operates the first robo-advisory platform licensed by Saudi Arabia's Capital Market Authority (CMA), having obtained its license on 04/08/2021G under commercial register No. 1010741887. The company combines algorithmic portfolio management with human investment-team oversight to deliver Sharia-compliant automated wealth management to Saudi retail investors and expatriates, with a minimum investment threshold of SAR 500 and a per-individual cap of SAR 500,000. Its product surface includes five pre-built portfolios (Madkhol Saving, Saudi Sniper with a stated 33% expected annual return, Arabic Sniper, Custom Build, and Techne) plus Madkhol Academy, a gamified Arabic-language investor-education platform directly integrated with the investment products.

The platform is delivered as a self-serve mobile application on iOS and Android plus a web interface at madkhol.com, with KYC completed digitally. Monetization is built on a freemium subscription model — a free tier restricted to one portfolio with two funds and view-only global-market access, and a Premium subscription priced at SAR 14.99 per month or SAR 160 per year that unlocks unlimited portfolios, full weight customization, one monthly advisor call, and trading access to over 5,000 global ETFs and mutual funds. A separate 0.2% annual management fee is charged directly from invested capital. Distribution relies on app-store acquisition, content marketing through Madkhol Academy and Madkhol Blog, and strategic channel partnerships with anb Capital, Derayah Financial, and Albilad Capital, the last of which marked Albilad's first-ever entry into robo-advisory. Payment processing is handled via Arab National Bank with Visa/Mastercard support, and Premium subscription billing flows through Apple App Store and Google Play Store. The company is privately held, founded by Saad Atyan, operates with 1-10 employees, and closed a $2.2 million seed round in February 2025 led by numu Angels Investment Community and The SEZ Consulting and Business Solutions Institute.

Name

Madkhol Capital

Legal name

Madkhol Financial Technology

Website

https://madkhol.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Madkhol Capital is the first CMA-licensed robo-advisor in Saudi Arabia, offering Sharia-compliant automated investment portfolios, Premium subscription access to 5,000+ global ETFs and mutual funds, and integrated investor education to retail investors based in Riyadh.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Hybrid Robo-Advisory Platforms (Advisor + Automation) (FSAGAEAB)

akta.pro secondary industries

Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA), Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

Keywords

• Robo-advisory services
• Wealth management platform
• Sharia-compliant investing
• Automated portfolio management
• Digital investment platform

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Madkhol offers a tiered subscription model with a free tier providing basic portfolio management (1 portfolio, 2 funds per portfolio) and a Premium subscription at SAR 14.99/month or SAR 160/year unlocking unlimited portfolios, global trading (5,000+ ETFs and mutual funds), full allocation customization, and personalized advisor calls. Billing is processed through Apple App Store and Google Play Store.
2. Asset Management Fees: The platform charges a 0.2% annual management fee on invested assets. For a SAR 500,000 maximum individual investment, this translates to approximately SAR 1,000 annually or SAR 83 monthly. Fees are charged directly from invested capital with full transparency and no hidden charges.
3. Fund Distribution Revenue: Through partnerships with anb Capital and Derayah Financial, Madkhol provides access to over 5,000 global mutual funds and ETFs alongside local Gulf equities and tailored income strategies. Revenue may be generated through fund distribution arrangements and referral partnerships with these financial institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Madkhol Capital operates the first CMA-licensed robo-advisory platform in Saudi Arabia, providing automated, Sharia-compliant investment portfolio management to retail investors. The platform combines algorithmic portfolio construction and continuous rebalancing with human investment team oversight, enabling users to invest from SAR 500 across multiple pre-built strategies spanning Saudi equities, Arab markets, global technology sector, real estate, fixed income, and commodities, with a Premium subscription unlocking access to 5,000+ global ETFs and mutual funds.

Product overview

Madkhol Capital operates a digital wealth platform combining a core robo-advisory service (Madkhol Financial) with multiple investment portfolio sub-products targeting different strategies and asset classes. The product suite includes Madkhol Saving (low-risk savings), Saudi Sniper (Saudi market focus with 33% expected return), Arabic Sniper (Arab market diversification), Custom Build (personalized risk-based allocation), and Madkhol Techne (technology sector exposure). Madkhol Premium is a paid subscription add-on offering unlimited portfolios, global fund access (5,000+ ETFs/mutual funds), and premium features. Madkhol Academy provides integrated investor education. All offerings are Sharia-compliant and regulated by Saudi Arabia's Capital Market Authority (CMA), making it the first licensed robo-advisor in the Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• Madkhol Premium: A paid subscription tier offering advanced features including unlimited portfolios, access to 5,000+ ETFs and mutual funds (US, EU, Emerging markets), full weight customization, and personalized advisor calls. Priced at SAR 14.99/month or SAR 160/year.
• Madkhol Academy

Products and services

• Madkhol Financial (Robo-Advisory Platform) First CMA-licensed robo-advisory platform in Saudi Arabia providing automated, Sharia-compliant investment management. Analyzes user income, goals, and risk tolerance to design portfolios managed by algorithms and investment experts, requiring no prior investment experience. Minimum investment SAR 500 with 0.2% annual management fee.
• Madkhol Premium Paid subscription tier unlocking advanced features including unlimited portfolios, up to 5 funds per portfolio, access to 5,000+ global ETFs and mutual funds across US/EU/Emerging markets, full weight customization, and 1 monthly personalized advisor call via Calendly. Priced at SAR 14.99/month or SAR 160/year.
• Madkhol Saving

Quantifiable outcome

• Expected annual return of 33% for Saudi Sniper portfolio
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• anb CapitalcoreStrategic or Co-development Partner · 18 June 2026Strategic partnership enabling Madkhol Premium subscribers to access anb Capital's fund distribution network. Through this alliance, investors gain expanded access to Saudi equities, Gulf equities, growth and income strategies, and money market solutions. The partnership reinforces Madkhol's direction of expanding investment choices and providing greater portfolio flexibility for Saudi investors.
• Derayah FinancialcoreStrategic or Co-development Partner · 18 June 2026Strategic partnership expanding investment opportunities for Madkhol users through Derayah Financial's platform and fund offerings. Combined with anb Capital partnership, enables access to over 5,000 global mutual funds and ETFs. Partnership strengthens the digital investment ecosystem available to Saudi investors and broadens access to both local and international markets through Madkhol's single platform.
• Albilad CapitalcoreStrategic or Co-development Partner · 1 January 2026Partnership marking Albilad Capital's entry into robo-advisory platforms through Madkhol. Enables Madkhol to leverage Albilad Capital's established presence and distribution capabilities in the Saudi market. This is one of several strategic partnerships Madkhol signed in early 2026 to broaden product offerings and deepen market penetration.
• Experience/Khibrah CompanyminorStrategic or Co-development Partner · 1 January 2026Partnership agreement signed in early 2026 as part of Madkhol's expansion strategy. Details of the partnership scope are limited but represents one of several strategic agreements to broaden product offerings and deepen market penetration in Saudi Arabia.
• Arab National Bank (ANB)coreTechnology or IntegrationPayment processing partner for Madkhol platform. Payments are processed through Arab National Bank or other designated payment gateways. Secure payment processing via Visa and Mastercard credit/debit cards in Saudi Arabian Riyals or other acceptable currencies. ANB serves as the primary payment gateway provider for the platform.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Betterment: Betterment is one of the original US robo-advisors offering automated, low-fee portfolio management with goal-based investing. Comparable as a broad-incumbent robo-advisory platform with hybrid automation-plus-human-advisor tier that mirrors Madkhol's Premium subscription structure.
• Wealthsimple: Wealthsimple is a leading Canadian digital wealth management platform offering robo-advisory, self-directed investing, and crypto. Comparable as a broader incumbent digital wealth platform whose product suite, freemium subscription pricing, and brand-led content acquisition parallel Madkhol's strategy at greater scale.
• Acorns: Acorns is a US micro-investing and robo-advisory platform targeting first-time retail investors with low minimums and subscription pricing. Comparable on customer-acquisition strategy targeting beginner retail investors with educational content, low minimums, and freemium subscription tiers.
• SoFi Invest: SoFi Invest is a US-based digital wealth platform offering automated investing, active trading, and financial products bundled with banking. Comparable as a broad-incumbent fintech combining automated portfolio management with subscription-style premium features, education, and ecosystem lock-in similar to Madkhol's Academy integration.
• Charles Schwab Intelligent Portfolios: Charles Schwab's Intelligent Portfolios is a free robo-advisory offering embedded inside one of the largest US brokerages. Comparable as a broad-incumbent that bundles automated portfolio management with a large incumbent platform, illustrating the bank-embedded competitive threat Madkhol could face in Saudi Arabia.

Direct peers

• Sarwa: Sarwa is a UAE-headquartered digital wealth and robo-advisory platform offering automated, Sharia-compliant portfolio management to retail investors in the GCC. Directly comparable to Madkhol in target market (MENA retail investors), product (robo-advisory with multi-asset portfolios), and business model (subscription + AUM fees).
• Wahed Invest: Wahed Invest is a global Sharia-compliant robo-advisor serving Muslim retail investors across multiple geographies including MENA. Direct comparable on Sharia-compliant automated portfolio management, retail focus, and digital subscription business model, with broader geographic footprint than Madkhol.
• StashAway: StashAway is a Southeast Asia-origin robo-advisory platform that has expanded into the UAE and broader MENA region. Comparable as a digital wealth manager offering automated portfolio management, ETF-based portfolios, and tiered subscription pricing to retail investors in the same geographic market.

Others

• Interactive Brokers (IBKR): Interactive Brokers is a global brokerage providing execution and custody infrastructure used by many fintech wealth platforms. Comparable as an enabling infrastructure provider; partner relationships like Madkhol's with anb/Derayah rely on similar broker-dealer back-end execution rails for global ETF/fund trading.

Regional players

• Al Rajhi Capital: Al Rajhi Capital is one of the largest Saudi investment firms offering brokerage, asset management, and increasingly digital wealth services. Comparable as a regional incumbent that could launch competing robo-advisory products leveraging its dominant Saudi customer base and CMA-regulated standing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madkhol Capital