ING Group
ING Group is a Dutch global bank serving 38 million retail, private banking, SME, and wholesale clients across 40+ countries with ~60,000 employees, generating revenue from net interest income, fees, and wholesale banking services through digital, branch, and office channels.
- Company typePublic
- Founded1991
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What ING Group does
ING Group N.V. is a global financial institution of Dutch origin, publicly listed on Euronext Amsterdam, Brussels, and the New York Stock Exchange (INGA) and headquartered in Amsterdam. It operates through ING Bank N.V. as its main banking subsidiary and serves approximately 38 million retail, private banking, SME, wholesale, and institutional customers across more than 40 countries and 100+ jurisdictions, with a workforce of roughly 60,000–63,000. The bank's product set spans savings, payments, investments, loans, and mortgages for retail customers; private banking and wealth management (including a pending 40% stake in Spanish Singular Bank with ~€19bn AUM); SME business banking; and wholesale banking services such as specialised lending, corporate finance, debt and equity market solutions, sustainable finance, payments and cash management, and trade and treasury services. Distribution combines a mobile-first retail digital channel with physical branches in select European markets and a wholesale banking office network across Europe, the Americas, and Asia Pacific.
Underlying the franchise is a digital-first banking platform with growing AI capabilities: 'vibe coding' (generative AI) for building trading systems, Europe's first end-to-end agentic AI payment in production (with Worldline and Mastercard/Visa), agentic AI for mortgage decisions, anomaly detection within a global KYC/AML program covering 38 million customers, AI-driven personalization in investment tools, and predictive analytics for FX and rates forecasting. ING generates revenue primarily through net interest income from lending and deposit margins, complemented by a growing fee-and-commission stream (21% of Q1 2026 revenue) that includes a subscription-based banking model launched in the Netherlands in June 2026 with planned European rollout by mid-2027, embedded insurance with bolttech, and capital-markets transaction fees. Wholesale banking services contribute transaction-fee revenue, and the bank manages an ongoing €1.0 billion share buyback programme after completing a prior €1.1 billion repurchase, reflecting strong capital generation alongside a 52% trailing share-price return.
Recent strategic positioning reflects a shift toward fee-based, digitally delivered, and platform-extended banking: acquisition of a stake in Spanish wealth manager Singular Bank, launch of subscription banking, the agentic payment and bolttech embedded-insurance partnerships, participation in the Qivalis euro stablecoin consortium, partial divestment of TMBThanachart, and new senior leadership in risk, investor relations, and HR — all consistent with the 'Growing the difference' strategy centered on retail/wholesale convergence, sustainability, and AI-enabled product innovation.
ING Group firmographics
Firmographics- Name
- ING Group
- Legal name
- ING Groep N.V.
- Website
- http://www.ing.com
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ING Group is a Dutch global bank serving 38 million retail, private banking, SME, and wholesale clients across 40+ countries with ~60,000 employees, generating revenue from net interest income, fees, and wholesale banking services through digital, branch, and office channels.
- Ownership category
- akta.pro rank
ING Group industry classification
Industry- Product category
- Retail and Wholesale Banking
- NAICS
- Commercial Banking (52211)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF)
- akta.pro secondary industry
- A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
Keywords
Where ING Group is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices15 records
Markets served
ING Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Traditional banking revenue from interest margins on loans, mortgages, and credit products. ING generates income by lending at higher rates than its funding costs.
- Fee and Commission Income: Fee-based revenue from subscription banking models, payment services, and wealth management. Fee-based revenue accounts for 21% of total revenue in Q1 2026.
- Wholesale Banking Services: Revenue from specialized lending, tailored corporate finance, debt and equity market solutions, sustainable finance solutions, payments and cash management, and trade and treasury services for large corporates and financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 3-month deposit product at 3.5% interest rate |
| Subscription | Monthly | Deposit rates around 3% TAE |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ING Group product offering
Product offeringCore offering
ING Group is a global financial institution of Dutch origin providing retail and wholesale banking services to approximately 38 million customers across more than 100 countries. Its core offerings include personal banking (savings, payments, mortgages, loans), private banking for high-net-worth individuals, business banking for SMEs, and wholesale banking for large corporates and financial institutions (specialized lending, corporate finance, sustainable finance, payments, cash management, trade and treasury services). The bank is transitioning toward a subscription-based banking model that bundles banking, insurance, and third-party services into tiered monthly packages, and is piloting AI-driven agentic payment infrastructure.
Product overview
ING Group is a global retail and wholesale bank with a strong European base, operating in more than 100 countries with over 60,000 employees. Its retail banking offering spans personal banking, private banking (high-net-worth individuals), and business banking (SMEs), all increasingly delivered through mobile-first digital channels. ING's Wholesale Banking division serves large corporates and financial institutions with specialised lending, corporate finance, debt and equity market solutions, sustainable finance, and trade and treasury services. ING has recently launched a subscription-based banking model that bundles banking, insurance, and third-party services into tiered monthly packages — initially in the Netherlands with expansion planned across Europe by mid-2027. The bank also offers embedded insurance powered by bolttech's technology platform, and is piloting an agentic payment system enabling AI-driven autonomous transactions. Wholesale Banking products include specialised lending, sustainable finance, and payments infrastructure. Together, these products form a platform spanning daily retail banking, wealth management, and corporate financial services, supported by AI capabilities including autonomous agents, generative AI (vibe coding), anomaly detection, and recommendation engines.
Differentiator
Problem solved
Functional benefit
Brands
- ING Art Collection: ING's living art collection started in 1974, reflecting ING's international, contemporary, and innovative character.
- Growing the difference
- ING Think (ING Think Economic and Financial Analysis)
Products and services
- Retail Banking (Personal Banking)
- Private Banking
- Business Banking (SME)
- Wholesale Banking
- Subscription-based Banking Model A tiered monthly subscription model replacing traditional pay-per-product banking fees, bundling banking, insurance, and third-party services such as streaming into unified packages. Available in the Netherlands from June 2026 with full rollout across all European markets planned by mid-2027, targeting fee income growth (currently 21% of total revenue).
- Embedded Insurance with bolttech Protection and insurance products embedded within ING's digital banking platform, powered by bolttech's technology-enabled insurance platform. Already live in the Netherlands, Italy, Poland, and Belgium, simplifying customer access to protection products at scale.
- Agentic Payment System AI agent-driven payment infrastructure enabling autonomous end-to-end payment transactions on behalf of consumers within consumer-defined parameters. Processed in compliance with Strong Customer Authentication and European regulatory requirements; piloted with Worldline and Mastercard, with Germany-based live agentic payment completed across Visa's network.
Quantifiable outcome
- ING posts 1Q2026 net result of €1,556 million, driven by continued growth in customer balances and fee income
- +3 more outcomes
Companies that use ING Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
ING Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature3 records
ING Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Singular BankcoreING announced acquiring approximately 40% stake in Singular Bank, a leading independent Spanish wealth manager with around €19 billion of clients' invested assets, from Warburg Pincus. The transaction is part of ING's 'Growing the difference' strategy to accelerate growth in Private Banking and Wealth Management in the Spanish market. Deal expected to close in Q1 2027 pending regulatory approvals.
- VisacoreWorldline and ING partnered with Visa in Europe for AI agent-driven payment testing. A live end-to-end agentic payment transaction was completed in Germany, demonstrating how AI agents can execute purchases within consumer-defined parameters while maintaining regulatory compliance.
- bolttechcoreING selected bolttech as a strategic partner to expand access to embedded insurance and protection solutions across multiple European markets. The partnership is already operational in the Netherlands, Italy, Poland, and Belgium with additional markets planned. The collaboration combines ING's international customer network with bolttech's technology-enabled insurance platform.
- WorldlinecoreWorldline and ING completed Europe's first end-to-end agentic payment transaction in production, between an ING cardholder and a merchant in the Netherlands, processed across Mastercard's network. The transaction demonstrates AI agent-initiated payments functioning end-to-end across multiple European markets.
- Qivalis ConsortiumminorQivalis, an Amsterdam-based consortium of European banks including ING, BNP Paribas, ABN Amro, Rabobank, Sabadell, and Nordea, announced 25 additional banks joined its initiative bringing total to 37 institutions across 15 European countries. The consortium plans to launch a euro-pegged stablecoin later in 2026.
Scale indicators10 records
Recent moves8 records
Expansion highlights7 records
ING Group competitors and assessment
Company assessmentDirect peers
- ABN AMRO: Direct Dutch-headquartered universal bank competing with ING in retail, private, SME, and wholesale banking across the Netherlands, Belgium, and selected European markets; closest like-for-like geographic and segment peer.
- Rabobank: Dutch cooperative bank with overlapping retail, SME, and wholesale banking franchises in the Netherlands and globally; core competitor to ING in domestic retail deposits, mortgages, and food/agriculture wholesale.
- Santander: Spanish-headquartered global retail and commercial bank; particularly relevant as ING acquires a 40% stake in Singular Bank to enter the Spanish wealth management market that Santander dominates.
- KBC Group: Belgian-headquartered bank-insurer with retail, SME, and wholesale banking across Belgium, Czech Republic, Slovakia, Hungary, and Bulgaria; comparable to ING in Benelux and CEE retail banking and in bancassurance.
Broad incumbents
- BNP Paribas: France's largest universal bank with comparable retail, private banking, and wholesale banking franchises across Europe and globally; a natural like-for-like scale peer for ING's pan-European strategy.
- Deutsche Bank: German-headquartered global universal bank with retail, wealth management, and corporate/investment banking; comparable to ING in cross-border wholesale banking scale and in pursuing digital-first retail transformation.
- UBS Group: Swiss-headquartered global wealth manager and universal bank with deep European and wholesale banking reach; directly comparable on the wealth-management push that ING is trying to accelerate via Singular Bank.
- HSBC Holdings: Global universal bank with a wholesale-banking-led model across Asia, Europe, and the Americas; comparable to ING Wholesale Banking in international corporate, trade, and capital-markets franchises.
- Barclays: UK-headquartered universal bank with retail, wealth, and corporate/investment banking franchises; comparable to ING on a UK wholesale-banking overlap and on digital retail transformation.
- Société Générale: French universal bank with retail banking in France, Czech Republic, Romania and other markets where ING also operates; comparable on European retail-and-wholesale banking mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
ING Group social profiles
Digital presenceING Group compliance and trust
Trust signalCompliance10 records
ING Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ING Group leadership team
Management profileNumber of profiles
Profiles9 records
ING Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
ING Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ING Group M&A and investment
M&A and investmentM&A3 records
Investments132 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ING Group
What does ING Group do?
ING Group is a global financial institution of Dutch origin providing retail and wholesale banking services to approximately 38 million customers across more than 100 countries. Its core offerings include personal banking (savings, payments, mortgages, loans), private banking for high-net-worth individuals, business banking for SMEs, and wholesale banking for large corporates and financial institutions (specialized lending, corporate finance, sustainable finance, payments, cash management, trade and treasury services). The bank is transitioning toward a subscription-based banking model that bundles banking, insurance, and third-party services into tiered monthly packages, and is piloting AI-driven agentic payment infrastructure.
Is ING Group a public or private company?
ING Group is a public company. It is classified as public and is currently operating.
When was ING Group founded?
ING Group was founded in 1991. It employs 5,001 to 10,000 people.
Where is ING Group based?
ING Group is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ING Group make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are fee and Commission Income and wholesale Banking Services.
Who are ING Group's main competitors?
Direct peers on record are ABN AMRO, Rabobank, Santander and KBC Group. Broad incumbents are BNP Paribas, Deutsche Bank, UBS Group, HSBC Holdings, Barclays and Société Générale.
Does ING Group have an API?
No public API is recorded for ING Group.
What industry is ING Group in?
ING Group's product category is Retail and Wholesale Banking. Its primary akta.pro industry code is FSAGAKAF, Multi-Currency Accounts, Wallets & FX Management (Consumer/SME), with a secondary code of FSAMAFAF, A2A Checkout & Merchant Acceptance Solutions. Its NAICS code is 52211 and its SIC code is 6099.