Ajaib

What Ajaib does

Ajaib is an Indonesian multi-instrument investment superapp founded in 2019 by Stanford graduates Anderson Sumarli (CEO), Yada Piyajomkwan (CPO), and Winston Lays (CTO), headquartered at the Indonesia Stock Exchange building in Jakarta's SCBD district. The company operates through six licensed entities—PT Ajaib Sekuritas Asia (Indonesian stocks, PPE licensed), PT Takjub Teknologi Indonesia (mutual funds, APERD licensed), PT Kagum Teknologi Indonesia (Ajaib Kripto, BAPPEBTI licensed), PT Ajaib Futures Asia (derivatives, OJK supervised), Ajaib Alpha (US equities), and Ajaib Institutional Services (AIS)—enabling retail and institutional investors to access Indonesian stocks, mutual funds, bonds, cryptocurrency, US stocks, and futures under a single platform. The company serves over 5 million users, was the first fully online stock brokerage in Indonesia, and became Southeast Asia's fastest fintech investment unicorn in October 2021 at a $1 billion valuation.

The technology stack centers on a mobile application available on Google Play and Apple App Store, supplemented by the Ajaib Terminal desktop application (macOS 12+ and Windows 10+), a dedicated Ajaib Kripto app, and the Ajaib Alpha US stock app. Platform features include stock and crypto screeners, price alerts, automated stop-loss and take-profit, XTRA day trading with up to 7x buying power, margin trading at 2.85x, perpetual futures with 25x leverage, the Kantong (pocket) portfolio organization feature, E-IPO subscription, OTC crypto desk, QRIS/Stockback rewards, and the Ajaib Feed social layer. Security infrastructure integrates Fireblocks for crypto custody, CoinCover for asset insurance, and ISO 27001/27017 certifications; the company is supervised by OJK, BAPPEBTI, BEI, KPEI, KSEI, Komdigi, and Kemendagri across the relevant asset classes.

Revenue is generated primarily through transaction-based fees: 0.1513% buy / 0.2513% sell on Indonesian stocks (inclusive of broker fees, levy 0.433%, VAT 12% per PMK 131/2024, and PPh final 0.1%), 0% broker fee on mutual funds (with manager-side sales charges), 0.1% on government and corporate bonds, 0.111%/0.222% maker/taker on crypto spot (with PPh 0.21% and SRO fees), 0.3% on US stocks, and tiered perpetual futures fees (0.1755% maker / 0.2865% taker). Distribution is digital-first via app stores, content marketing through the Ajaib Learning Center, and social media targeting young Indonesian investors with low minimums (Rp10,000 for mutual funds, 1 lot for stocks). The company reported 152% revenue growth in early 2026, though absolute revenue figures remain undisclosed.

Name

Ajaib

Legal name

PT Ajaib Teknologi Indonesia

Website

https://ajaib.co.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ajaib is an Indonesian fintech that operates a multi-instrument investment superapp enabling retail and institutional investors to trade Indonesian stocks, mutual funds, bonds, cryptocurrency, US stocks, and futures through mobile and desktop platforms.

Ownership category

akta.pro rank

Product category

Retail Investment and Brokerage Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Online stock trading
• Mutual fund platform
• Cryptocurrency exchange
• Investment superapp
• Retail brokerage services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Stock Trading Commissions: Brokerage fees charged on buy and sell transactions of Indonesian stocks. Buy fee is 0.1513% and sell fee is 0.2513%, including broker fees, levy charges (BEI, KPEI, KSEI), VAT 12%, and PPh final 0.1% for sells
2. Mutual Fund Transactions: 0% broker fee on buy and sell transactions for mutual funds. Revenue may come from sales charges levied by investment managers on redemptions
3. Bond Trading Fees: 0.1% buy and 0.1% sell fees on government and corporate bonds
4. Crypto Trading Fees: Maker fee 0.111% and Taker fee 0.222% on crypto spot trading, including broker fees and VAT. Additional PPh 0.21% for sells and SRO fees apply
5. US Stock Trading: 0.3% commission on US stock buy and sell transactions, including broker fee and 12% VAT
6. Futures Trading: Trading fees for USD and IDR perpetual futures with up to 25x leverage. Maker fee 0.1755% total, Taker fee 0.2865% total including CFX and VAT

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ajaib operates a multi-instrument investment superapp providing Indonesian retail investors with online access to trade Indonesian stocks, mutual funds, government and corporate bonds, cryptocurrencies, US stocks, and perpetual futures. The platform consolidates brokerage services across multiple asset classes within a single mobile-first application, complemented by a desktop trading terminal and institutional services for high-value clients. Minimum investment starts from Rp10,000 with 100% online registration and onboarding.

Product overview

Ajaib is a multi-instrument investment superapp operating as a platform across multiple entities (PT Ajaib Teknologi Indonesia, PT Ajaib Sekuritas Asia, PT Kagum Teknologi Indonesia, PT Ajaib Futures Asia, PT Takjub Teknologi Indonesia). The platform unifies stocks trading, mutual funds (reksa dana), cryptocurrency, US stocks, and futures under one ecosystem. The core Ajaib App serves as the main entry point, while specialized products include Ajaib Kripto for crypto trading, Ajaib Alpha for US stocks, Ajaib Sekuritas for Indonesian equities, and Ajaib Futures for derivatives. Advanced traders can use Ajaib Terminal desktop platform, while institutional investors are served through Ajaib Institutional Services (AIS). Additional features include portfolio organization (Kantong), IPO participation (E-IPO), educational content (Ajaib Learning), and social trading (Ajaib Feed). The platform is designed for beginners with low minimum investments (starting from Rp10,000) and offers professional tools for active traders.

Differentiator

Problem solved

Functional benefit

Brands

• Kantong: A feature within the Ajaib app that allows users to organize investments into separate 'pockets' for better financial planning and goal tracking.
• Ajaib Terminal
• QRIS & Stockback

Products and services

• Ajaib App
• Ajaib Sekuritas (Indonesian Stocks)
• Ajaib Reksadana (Mutual Funds)
• Ajaib Kripto (Cryptocurrency)
• Ajaib Alpha (US Stocks)
• Ajaib Terminal
• Ajaib Institutional Services (AIS)
• Ajaib Futures
• Ajaib Learning
• E-IPO Service
• OTC (Over-The-Counter) Crypto Trading

Quantifiable outcome

• 5 million+ users across the platform
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• CFX (Central Finansial X)coreTechnology or Integration · 1 June 2026Ajaib received CFX Knight Award 2026 from Indonesia's pioneer licensed cryptocurrency exchange. Ajaib Kripto uses CFX infrastructure for futures trading with 25x leverage
• Indonesian Stock Exchange (BEI/IDX)coreStrategic or Co-development Partner · 1 January 2026Ajaib is licensed by IDX and operates from the Indonesia Stock Exchange building. Provides access to E-IPO services and real-time market data
• FireblockscoreTechnology or IntegrationCrypto asset protection provider ensuring cybersecurity for cryptocurrency holdings
• CoinCovercoreTechnology or IntegrationCrypto insurance and protection service securing user assets against theft and cyber crime

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Robinhood: Robinhood is the US benchmark mobile-first, self-directed, commission-free digital brokerage. It is the most cited business-model analog for Ajaib Sekuritas and the broader Ajaib retail investing experience.
• Tiger Brokers (UP Fintech): Tiger Brokers is an Asia-focused digital brokerage offering multi-market access (US, Hong Kong, Singapore, China A-shares). Comparable to Ajaib Alpha and Ajaib's cross-border US stock offering, with similar tech-led, mobile-first execution.
• eToro: eToro is a global multi-asset social trading platform (stocks, crypto, ETFs) accessible to retail investors in many emerging markets. Its social-investing feed and multi-asset superapp positioning mirror Ajaib's strategy.
• Pluang: Pluang is an Indonesian multi-asset retail investment app covering US stocks, mutual funds, gold, and crypto. Like Ajaib, it pursues a superapp strategy targeting the same mobile-first Indonesian retail investor with comparable asset breadth.
• Bibit: Bibit is Indonesia's largest mutual-fund-focused investment app, directly competing with Ajaib Reksa Dana and Ajaib's broader retail investor funnel. Both target the same young, mobile-first Indonesian mass-affluent segment and are the two flagship Indonesian digital wealth platforms.
• Bareksa: Bareksa is one of Indonesia's pioneer online mutual fund platforms and a direct competitor to Ajaib Reksadana, with overlapping APERD-licensed mutual fund distribution and a similar retail/beginner customer profile.
• Stockbit: Stockbit is an Indonesian online stock brokerage with an integrated social-investing feed, competing head-to-head with Ajaib Sekuritas and Ajaib Feed. It is the closest direct peer in Indonesian stock trading with overlapping social/community functionality.
• Indopremier Sekuritas (IPOT): IPOT is an established Indonesian online stock broker that pioneered internet-based equities trading in Indonesia. It competes with Ajaib Sekuritas in IDX stock execution, especially among more experienced retail and semi-professional traders.

Others

• Indodana: Indodana is an OJK-licensed Indonesian fintech operating in consumer lending and digital financial services. Adjacent to Ajaib in the Indonesian fintech ecosystem but not directly competing in brokerage or investment products.
• GoPay (GoTo Financial): GoTo's financial services arm integrates payments, lending, and wealth/investment features at massive Indonesian distribution scale. Relevant as a potential distribution/ecosystem competitor or partner to Ajaib's retail investor funnel, though not a direct brokerage competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ajaib_investasi
• YouTubeyoutube.com/channel/UCyQPkTAkLNk_n-NPJebmaIw
• Facebookfacebook.com/ajaib.investasi
• Instagraminstagram.com/ajaib_investasi/?hl=en
• LinkedInlinkedin.com/company/ajaib-id

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajaib