Pluang
Pluang is an Indonesian multi-asset investment super app that lets retail investors trade US stocks, Indonesian stocks, crypto, gold, mutual funds, options, and futures in a single mobile app. It serves 12M+ registered users across Indonesia and the Philippines under OJK, Bappebti, and Philippine SEC oversight.
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Pluang does
Pluang is an Indonesian multi-asset investment super app founded in 2019 and headquartered in Jakarta, providing retail investors access to over 2,000 tradable assets across eight product lines: US stocks (650+, with 24-hour trading), Indonesian stocks (900+ on IDX), crypto spot (620+ assets), crypto futures with up to 25x leverage, US stock options (first in Indonesia), mutual funds (65+), and digital gold. The platform lowers entry barriers to micro-investment (Rp10,000 for crypto and gold, US$1 for US stocks) and bundles professional-grade features — TradingView-powered charts with 50+ technical indicators, advanced order types, leverage up to 4x, Auto Invest DCA, and a Pluang+ premium tier — within a single mobile and web application. The company serves 12M+ registered users, distributed natively through the Gojek super app plus Dana and Bukalapak integrations, with a sandboxed expansion into the Philippines under the SEC Strategic Sandbox. The platform operates through five regulated Indonesian subsidiaries supervised by OJK, Bappebti, and Bank Indonesia, and uses Fireblocks MPC custody, Alpaca Securities, and ISO/IEC 27001:2013-certified infrastructure for security.
Pluang firmographics
Firmographics- Name
- Pluang
- Legal name
- PT Bumi Santosa Cemerlang
- Website
- https://pluang.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pluang is an Indonesian multi-asset investment super app that lets retail investors trade US stocks, Indonesian stocks, crypto, gold, mutual funds, options, and futures in a single mobile app. It serves 12M+ registered users across Indonesia and the Philippines under OJK, Bappebti, and Philippine SEC oversight.
- Ownership category
- akta.pro rank
Pluang industry classification
Industry- Product category
- Retail Investment Platform
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield) (FSAPAEAG)
- akta.pro secondary industries
- Yield Aggregators, Auto-Compounding & Strategy Vaults (DeFi Yield) (FSADAHAK), Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM), DeFi Asset Management & On-Chain Index Protocols (FSADAMAK)
Keywords
Where Pluang is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Pluang business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- US Stock Transaction Fees: Transaction fee of 0.30% per trade for regular users, reduced to 0.20% for Pluang Plus members. Additional JFX & KBI fee of 0.05% capped at $0.10 per transaction, plus US regulatory fees (SEC, TAF, CAT) on sales. VAT of 11% applied.
- Crypto Futures Transaction Fees: Maker fee of 0.1665% (Pluang fee 0.10% + CFX 0.05% + PPN) and Taker fee of 0.2775% (Pluang fee 0.10% + CFX 0.15% + PPN) on crypto futures perpetual contracts.
- Crypto Spot Trading Spread: Competitive spread charged on crypto spot transactions. Additional regulatory fees from CFX and KKI clearing.
- Digital Gold Trading Spread: Competitive spread charged on digital gold (precious metals) transactions. Gold facilitated by PT Pluang Emas Sejahtera, supervised by Bappebti.
- Mutual Fund (Reksa Dana) Fees: Low administration fees on mutual fund transactions. Facilitated by PT Sarana Santosa Sejati as APERD, supervised by OJK.
- US Stock Options Transaction Fees: Commission-free options trading up to $30 for the first 30 days. Transaction fees apply thereafter, facilitated by PT PG Berjangka under OJK supervision.
- Indonesian Stock Transaction Fees: 0% transaction fee promotion for Indonesian stocks. Standard regulatory fees apply. Facilitated by PT Pluang Maju Sekuritas and PT Sarana Santosa Sejati, supervised by OJK.
- USD Yield Benefit Sharing: USD Yield benefit sourced from foreign broker and channeled through PT PG Berjangka. Users receive yield on idle USD cash (0.63% regular, 3.63% Pluang Plus). Revenue derived from broker cooperation benefit.
- Pluang Plus Premium Membership: Pluang Plus is a premium tier offering lower transaction fees (0.20% vs 0.30% for US stocks), lower daily leverage fee (0.0125% vs 0.0208%), higher USD Yield (3.63% vs 0.63%), priority customer service, OTC Forex service, exclusive webinars, and Traders Club access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pluang Regular - US Stocks |
| Transaction based/ take rate | Pay-as-you-go | Pluang Plus - US Stocks |
| Usage-based | Monthly | Pluang Regular - USD Yield |
| Transaction based/ take rate | Pay-as-you-go | Crypto Futures Maker |
| Transaction based/ take rate | Pay-as-you-go | Crypto Futures Taker |
| Transaction based/ take rate | Pay-as-you-go | Indonesian Stocks (Promotional) |
| Transaction based/ take rate | Pay-as-you-go | Crypto Spot Trading |
| Transaction based/ take rate | Pay-as-you-go | Digital Gold (Emas) |
| Unit Pricing | Pay-as-you-go | US Stock Minimum Investment |
| Transaction based/ take rate | Pay-as-you-go | Options Trading Launch Offer |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Pluang product offering
Product offeringCore offering
Pluang operates a mobile-first multi-asset investment super app that lets Indonesian retail investors trade fractional US stocks, Indonesian stocks, cryptocurrencies (spot and futures), digital gold, mutual funds, and US stock options from a single account. The platform supports micro-investments starting from Rp10,000 (~$0.65) for crypto/gold and US$1 for US stocks, with execution, custody, and clearing delivered through licensed Indonesian entities (OJK, Bappebti) and regulated US brokers.
Product overview
Pluang is a multi-asset investment super app based in Indonesia offering a unified platform for trading US stocks, Indonesian stocks, cryptocurrency (spot and futures), digital gold, mutual funds, and options. The platform serves over 12 million users and differentiates through fractional real stock ownership with direct registration, micro-investment accessibility (starting from Rp10,000 for crypto/gold and $1 for US stocks), and competitive pricing with 0% transaction fees on promotions. The core products include US Stocks (650+ stocks with 24-hour trading), Indonesian Stocks (900+ stocks on IDX), Crypto (620+ assets), Crypto Futures (25x leverage), Options (first in Indonesia), Mutual Funds (65+ funds), and Digital Gold. Premium tier Pluang+ offers reduced fees and priority services. Advanced features for professional traders include Pro Features with TradingView charts, Leverage (4x for US stocks), Pockets for diversified portfolios, Auto Invest for DCA, USD Yield for idle USD, and Analyst Top Picks powered by 84 Wall Street analysts.
Differentiator
Problem solved
Functional benefit
Brands
- Pluang+: Premium subscription service offering enhanced features and benefits for Pluang users.
- Pluang Grow
- Pluang Emas
Products and services
- US Stocks Fractional US stock trading platform offering 650+ stocks and ETFs from US companies (Apple, Tesla, Google, Nvidia) with 24-hour trading and direct stock ownership registered under the user's name.
- Indonesian Stocks Trading access to 950+ stocks listed on the Indonesia Stock Exchange (IDX/IHSG), including blue-chip issuers (BBCA, BBRI, GOTO, BMRI, BYAN). Licensed and supervised by OJK.
- Crypto Assets Cryptocurrency spot trading platform offering 620+ crypto assets with starting investments as low as Rp10,000 (~$0.65). Facilitated by PT Bumi Santosa Cemerlang under OJK supervision.
- Crypto Futures Perpetual crypto futures contracts with up to 25x leverage, supporting both long and short positions, available 24/7. Regulated by OJK and cleared through CFX and KKI.
- Options Trading First options trading platform in Indonesia, offering 650+ US stock and ETF options with call and put options, advanced order types (limit, stop, stop-limit), and long/short positions.
- Mutual Funds (Reksa Dana) Automated mutual fund investment service offering 65+ curated funds. Managed by PT Sarana Santosa Sejati as licensed APERD under OJK supervision.
- Digital Gold (Emas) Digital gold investment starting from Rp10,000 with physical gold stored by PT Brinks Solutions Indonesia. Gold is recorded at ICDX and guaranteed by Indonesia Clearing House (ICH).
- USD Yield Interest-bearing USD cash feature providing 0.63% APY for regular users and 3.38% APY for Pluang+ members on idle USD balances not invested in assets.
- Analyst Top Picks Stock recommendation feature aggregating buy/sell signals from 84 Wall Street analysts (JP Morgan, Morgan Stanley, Goldman Sachs, Bank of America, UBS, etc.) with buy signals when 80%+ agree.
- Pluang+ Premium subscription tier offering lower transaction fees (0.20% vs 0.30% for US stocks), reduced leverage costs (0.0125% vs 0.0208% daily), 3.38% USD Yield APY, priority customer service with 5-minute response guarantee, OTC Forex services, exclusive webinars, and Traders Club access.
Quantifiable outcome
- Users can invest in over 2,000 assets across 8 product lines in a single app
- +6 more outcomes
Companies that use Pluang
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Pluang technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature10 records
Pluang partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, core and supporting.
- CFX Knight Award 2026 RecipientminorPluang received the CFX Knight Award 2026 at Central Finansial X's third anniversary celebration, recognizing exchange members for contributions to growing Indonesia's crypto asset market.
- Gojek (Distribution)corePluang's investment services are distributed through the Gojek super app, giving Pluang access to Gojek's large Indonesian user base for customer acquisition and distribution.
- Dana (Distribution)supportingPluang's investment products are accessible through the Dana digital wallet platform, extending distribution to Dana's user base.
- Bukalapak (Distribution)supportingPluang's investment products are accessible through the Bukalapak e-commerce platform, providing another distribution channel for user acquisition.
- FireblockscoreFireblocks provides multi-party computation (MPC) cryptography-based custody for Pluang's crypto assets. Fireblocks insures assets up to $30 million. Fireblocks is the world's #1 crypto asset custodian.
- Alpaca Securities LLCcoreSEC and FINRA licensed US broker providing custody and execution for Pluang's US stock, ETF, Yield USD, and Leverage (PALN) products. USD funds held at BMO Harris bank (AA-Fitch rated). Provides excess SIPC coverage up to $30 million.
- Atomic Vaults LLCcoreSEC and FINRA licensed US broker facilitating Pluang's Options Trading. Provides excess SIPC coverage up to $500,000 for securities and $250,000 cash.
- PT Brinks Solutions IndonesiasupportingWorld-class secure storage provider selected by Indonesia Clearing House (ICH) and PT ICDX Logistik Berikat (ILB) as licensed gold storage institution. All gold on Pluang is fully insured and stored with high-security protocols.
- Central Finansial X (CFX)coreIndonesia's pioneer licensed cryptocurrency exchange (CFX) facilitating all crypto spot and futures transactions on Pluang. Transactions are guaranteed by Kliring Komoditi Indonesia (KKI). Pluang received a CFX Knight Award in 2026.
- Kliring Berjangka Indonesia (KBI)coreIndonesia's state-owned futures clearing institution providing clearing and guarantee services for Pluang's US stock, ETF, and options transactions. Provides full insurance protection.
- Kliring Komoditi Indonesia (KKI)corePrivate-owned clearing institution with full insurance protection for all crypto assets traded on Pluang. Clears crypto futures transactions facilitated through CFX.
- Indonesia Clearing House (ICH)supportingPrivate clearing house with full insurance protection for all gold products sold on Pluang. Works with PT ICDX Logistik Berikat (ILB) and PT Brinks Solutions Indonesia for gold storage and insurance.
- Kustodian Sentral Efek Indonesia (KSEI)coreIndonesia's central securities depository recording and safeguarding Indonesian stock assets and funds. Transactions are cleared and guaranteed by Kliring Penjaminan Efek Indonesia (KPEI).
- PT ICDX Logistik Berikat (ILB)supportingLicensed gold storage institution providing full insurance protection for gold purchases on Pluang. Appointed by Indonesia Clearing House (ICH) in cooperation with PT Brinks Solutions Indonesia.
- Indonesian Coin Custodian (ICC)supportingIndonesia-regulated crypto custodian facilitating margin storage in crypto form for Pluang's crypto futures transactions. Stores crypto margins on Fireblocks with MPC cryptography.
- Bank BCA, CIMB Niaga, Bank Artha GrahasupportingLicensed margin deposit banks where individual deposits are separated from Pluang's operational accounts and placed in licensed clearing institution bank accounts. Approved by Bappebti and reported daily, weekly, and monthly.
- JP Morgan, Morgan Stanley, Goldman Sachs, Bank of America, UBS, Citigroup, Deutsche Bank, Wells Fargo, KeyBanc, Wedbush (Analyst Data)supporting84 analysts from these top-tier investment banks provide stock analysis data aggregated in Pluang's Analyst Top Picks feature. Shows buy signals when 80%+ of analysts agree on a buy recommendation.
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Pluang competitors and assessment
Company assessmentDirect peers
- Stockbit: Indonesia's leading stock-focused trading and social-investing app with millions of users. Directly comparable as an Indonesian retail investment platform competing for the same retail-investor wallet, particularly in domestic equities.
- Bibit: Top Indonesian robo-advisor and mutual fund (reksa dana) platform with millions of users. Competes with Pluang Grow directly in mutual funds and shares a similar mass-market retail-investor customer base in Indonesia.
- Ajaib: Indonesian multi-asset investment platform offering stocks, mutual funds, and crypto. Most direct super-app competitor to Pluang, also targeting Indonesian retail investors with a comparable breadth of asset classes.
- Indodax: Indonesia's largest homegrown crypto exchange, offering spot trading across many tokens. Directly competes with Pluang's crypto spot product for the same Indonesian retail crypto-trader base.
- Pintu: Indonesian crypto trading app focused on retail users with simple UX and educational content. Comparable as an Indonesian mobile-first crypto investment app targeting the same entry-level retail segment as Pluang.
- Bareksa: Indonesian mutual fund and SBN (government bonds) aggregator platform. Directly comparable to Pluang Grow in mutual fund distribution, with overlapping retail-investor customers in Indonesia.
- IPOT (Indopremier): Long-standing Indonesian online stock brokerage with desktop and mobile trading. Competes with Pluang on Indonesian equities and serves a similar retail/prosumer investor base with advanced trading tools.
- Reku: Indonesian crypto exchange and investment app offering spot trading with a clean mobile UX. Comparable as a younger, mobile-first Indonesian crypto platform targeting overlapping retail customers.
Emerging players
- Tiger Brokers (Tiger Trade): Asia-focused multi-asset broker offering US, HK, and SG stock trading with derivatives. Comparable to Pluang in offering fractional US stocks and a multi-asset mobile product, though serving a broader Asia footprint beyond Indonesia.
Broad incumbents
- Webull: Global multi-asset trading platform expanding into SEA, offering US stocks, options, and crypto. Comparable to Pluang in retail options and US stock offerings; broader incumbent with deeper product depth but newer to Indonesia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pluang social profiles
Digital presencePluang compliance and trust
Trust signalCompliance4 records
Pluang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pluang leadership team
Management profileNumber of profiles
Profiles3 records
Pluang subsidiaries and ownership
Company hierarchySubsidiaries5 records
Pluang funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pluang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pluang
What does Pluang do?
Pluang operates a mobile-first multi-asset investment super app that lets Indonesian retail investors trade fractional US stocks, Indonesian stocks, cryptocurrencies (spot and futures), digital gold, mutual funds, and US stock options from a single account. The platform supports micro-investments starting from Rp10,000 (~$0.65) for crypto/gold and US$1 for US stocks, with execution, custody, and clearing delivered through licensed Indonesian entities (OJK, Bappebti) and regulated US brokers.
Is Pluang a public or private company?
Pluang is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pluang founded?
Pluang was founded in 2019. It employs 251 to 500 people.
Where is Pluang based?
Pluang is headquartered in Jakarta, Indonesia, in the Asia region.
How does Pluang make money?
Nine revenue lines are on record. US Stock Transaction Fees are the primary driver. The others are crypto Futures Transaction Fees, crypto Spot Trading Spread, digital Gold Trading Spread, mutual Fund (Reksa Dana) Fees, US Stock Options Transaction Fees, indonesian Stock Transaction Fees, USD Yield Benefit Sharing and pluang Plus Premium Membership.
Who are Pluang's main competitors?
Direct peers on record are Stockbit, Bibit, Ajaib, Indodax, Pintu, Bareksa, IPOT (Indopremier) and Reku. Tiger Brokers (Tiger Trade) is listed as an emerging player. Webull is listed as a broad incumbent.
Does Pluang have an API?
No public API is recorded for Pluang.
What industry is Pluang in?
Pluang's product category is Retail Investment Platform. Its primary akta.pro industry code is FSAPAEAG, Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield), with a secondary code of FSADAHAK, Yield Aggregators, Auto-Compounding & Strategy Vaults (DeFi Yield). Its NAICS code is 523 and its SIC code is 6200.