Aware Recovery Care
Aware Recovery Care provides year-long, in-home addiction treatment via its proprietary IHAT program and ANEW virtual detox and MAT modules, serving individuals with substance use disorders across 11 U.S. states under bundled payment arrangements with Anthem and other major insurers.
- Company typePrivate
- Founded2011
- HeadquartersWallingford, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Aware Recovery Care does
Aware Recovery Care is a privately held U.S. healthcare company that provides long-term, in-home treatment for individuals with substance use disorders. Its flagship offering, the In-Home Addiction Treatment (IHAT) program, delivers a SAMHSA-aligned, four-phase recovery plan directly to clients in their homes over a period of up to a year, combining clinical care, therapy, peer support, and medication management through a hybrid virtual and in-person delivery model. The company supplements IHAT with the ANEW by Aware sub-brand, which offers fully virtual medical withdrawal support (a 5-7 day Virtual Detox) and a Virtual Medication-Assisted Treatment module using FDA-approved medications including Suboxone, Naltrexone, Gabapentin, and Antabuse.
The underlying technology stack is relatively lightweight: care delivery is supported by the Sigmund EMR patient portal for record management and secure client communication, while clinical decision-making and care team workflows rely primarily on the company's proprietary IHAT protocol rather than on software differentiation. Aware operates in 11 states (Connecticut, Florida, Georgia, Indiana, Kentucky, Maine, Massachusetts, New Hampshire, Ohio, Rhode Island, and Virginia) with regional service hubs, and is led by CEO Brian Holzer, MD and Chief Medical Officer Lauren H. Grawert, MD, supported by a workforce of approximately 800 employees serving roughly 4,500 active clients.
Aware's commercial model is anchored by a long-standing bundled-payment partnership with Anthem that has been in place since 2016 and operates as a monthly co-payment arrangement rather than traditional fee-for-service billing. Services are additionally reimbursed by Medicare, Medicaid, Aetna, Blue Cross, Cigna, United Healthcare, and other major commercial insurers. The company reports differentiated clinical outcomes — 78% six-month abstinence, 63% completion at 24 weeks versus a 25-30% industry average, and a 35% reduction in emergency department admissions — which it positions as the basis for value-based payor contracts. Customer acquisition is hybrid: enterprise partnerships with payors and healthcare provider referrals feed enterprise demand, while direct phone and website intake channels serve individuals and families.
Aware Recovery Care firmographics
Firmographics- Name
- Aware Recovery Care
- Legal name
- Aware Recovery Care, Inc.
- Website
- https://www.awarerecoverycare.com/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aware Recovery Care provides year-long, in-home addiction treatment via its proprietary IHAT program and ANEW virtual detox and MAT modules, serving individuals with substance use disorders across 11 U.S. states under bundled payment arrangements with Anthem and other major insurers.
- Ownership category
- akta.pro rank
Aware Recovery Care industry classification
Industry- Product category
- Behavioral Health / Addiction Treatment Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)
- akta.pro secondary industries
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)
Keywords
Where Aware Recovery Care is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Aware Recovery Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Bundled Rate / Co-payment Arrangement: Partnership with Anthem providing services at a monthly bundled rate rather than fee-for-service. Operates on co-payment arrangement serving 4,500 clients. Annual treatment cost historically around $45,000 per client.
- Insurance Reimbursement: Services covered by Medicare, Medicaid/State Insurance, and commercial insurers including Aetna, Anthem, Blue Cross, Cigna, United Healthcare, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-Home Addiction Treatment annual program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Aware Recovery Care product offering
Product offeringCore offering
Aware Recovery Care delivers the In-Home Addiction Treatment (IHAT) program, a comprehensive, year-long, four-phase recovery model for individuals with substance use disorders (alcohol, opioids, other substances) that combines clinical care, therapy, peer support, and medication management in clients' homes via hybrid virtual and in-person visits. The company also operates the ANEW sub-brand for virtual detox (5-7 day) and virtual Medication-Assisted Treatment using FDA-approved medications, complemented by sober living resources, alumni support, and a Sigmund EMR patient portal.
Product overview
Aware Recovery Care operates as a unified in-home addiction treatment platform centered on its In-Home Addiction Treatment (IHAT) program, a comprehensive year-long recovery model delivered directly in clients' homes following SAMHSA guidelines. The IHAT core product is augmented by Anew by Aware (ANEW), a sub-brand offering Virtual Detox and Medication-Assisted Treatment modules for clients requiring virtual or medication-based support. Additional offerings include sober living resources, a patient portal (Sigmund EMR), alumni support, and the Well Aware Podcast. The company serves clients across 11 states (Connecticut, Florida, Georgia, Indiana, Kentucky, Maine, Massachusetts, New Hampshire, Ohio, Rhode Island, and Virginia) with over 800 employees serving approximately 4,500 clients.
Differentiator
Problem solved
Functional benefit
Brands
- ANEW by Aware: Virtual Detox and Medication Assisted Treatment program offering home-based addiction treatment with two treatment options.
Products and services
- In-Home Addiction Treatment (IHAT)
Quantifiable outcome
- 78% of clients are abstinent from drugs and alcohol 6 months post-treatment
- +5 more outcomes
Companies that use Aware Recovery Care
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Aware Recovery Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aware Recovery Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AnthemcoreAnthem partnership has been pivotal to scaling the IHAT model. Services provided at monthly bundled rate rather than fee-for-service, enabling co-payment arrangement for 4,500 clients. Partnership enables Aware to work with major insurer's covered lives.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Aware Recovery Care competitors and assessment
Company assessmentDirect peers
- Workit Health: Workit Health is a virtual outpatient SUD and MAT provider serving members in multiple U.S. states through insurance contracts. It directly competes with Aware's virtual detox/MAT and therapy offerings and targets the same payor channel with a fully digital model.
- Boulder Care: Boulder Care is a telehealth-based provider of medication-assisted treatment for opioid and alcohol use disorder. Like Aware, it focuses on long-term engagement, works with major insurers, and combines MAT with coaching/therapy, though delivered fully virtually.
- Eleanor Health: Eleanor Health operates hybrid outpatient SUD clinics with in-person and virtual care, value-based payor contracts, and long-term recovery support. Its hybrid care model and outcome-based contracting approach closely mirror Aware's IHAT strategy.
- Pelago (formerly QuitGenius): Pelago is a digital substance use management platform offering virtual SUD treatment and coaching, primarily contracted with employers and health plans. It is comparable to Aware in targeting the same SUD population via payor relationships but with a purely digital delivery model.
- Lionrock Recovery: Lionrock Recovery delivers online counseling, MAT, and group therapy for substance use disorders via telehealth. It is a direct competitor in the virtual SUD treatment category Aware targets with its ANEW program.
- CleanSlate Outpatient Addiction Medicine: CleanSlate is a multi-state outpatient MAT provider offering medication-assisted treatment in office-based and virtual settings. It competes with Aware on the outpatient SUD/MAT axis across overlapping geographies.
- Groups: Recover Together: Groups Recover Together is an outpatient SUD provider offering group therapy, MAT, and recovery support across multiple U.S. states under value-based payor contracts. Its payor-led growth and outcomes-driven model parallel Aware's commercial approach.
Broad incumbents
- Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest nonprofit SUD treatment provider in the U.S., operating residential and outpatient programs nationally. It is a broad incumbent reference point for SUD treatment outcomes, payor contracting scale, and clinical reputation.
- American Addiction Centers: American Addiction Centers operates a national network of residential and outpatient SUD treatment facilities. It is a broad incumbent peer in the SUD treatment space with similar multi-state operations and payor relationships, though anchored in residential care.
- Caron Treatment Centers: Caron is a large nonprofit SUD treatment provider with residential, outpatient, and recovery support programs across multiple states. It serves as a broad incumbent reference for clinical credibility and outcomes reporting in the SUD space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aware Recovery Care social profiles
Digital presenceAware Recovery Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aware Recovery Care leadership team
Management profileNumber of profiles
Profiles4 records
Aware Recovery Care funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aware Recovery Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aware Recovery Care
What does Aware Recovery Care do?
Aware Recovery Care delivers the In-Home Addiction Treatment (IHAT) program, a comprehensive, year-long, four-phase recovery model for individuals with substance use disorders (alcohol, opioids, other substances) that combines clinical care, therapy, peer support, and medication management in clients' homes via hybrid virtual and in-person visits. The company also operates the ANEW sub-brand for virtual detox (5-7 day) and virtual Medication-Assisted Treatment using FDA-approved medications, complemented by sober living resources, alumni support, and a Sigmund EMR patient portal.
Is Aware Recovery Care a public or private company?
Aware Recovery Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aware Recovery Care founded?
Aware Recovery Care was founded in 2011. It employs 251 to 500 people.
Where is Aware Recovery Care based?
Aware Recovery Care is headquartered in Wallingford, United States, in the North America region.
How does Aware Recovery Care make money?
Two revenue lines are on record. Monthly Bundled Rate / Co-payment Arrangement is the primary driver. The others are insurance Reimbursement.
Who are Aware Recovery Care's main competitors?
Direct peers on record are Workit Health, Boulder Care, Eleanor Health, Pelago (formerly QuitGenius), Lionrock Recovery, CleanSlate Outpatient Addiction Medicine and Groups: Recover Together. Broad incumbents are Hazelden Betty Ford Foundation, American Addiction Centers and Caron Treatment Centers.
Does Aware Recovery Care have an API?
No public API is recorded for Aware Recovery Care.
What industry is Aware Recovery Care in?
Aware Recovery Care's product category is Behavioral Health / Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAF, Outpatient Substance Use Treatment Programs (IOP/PHP/OP), with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 62142 and its SIC code is 8093.