Daisy

What Daisy does

Daisy (legal entity DaisyCo, Inc.) is a US national smart home and small business technology installation and services company headquartered in Costa Mesa, California, founded in 2023 by CEO Hagan Kappler. The company designs, installs, and integrates multi-vendor smart home systems spanning audio/video, home theater, lighting, motorized shades, security, networking, and robotics, working with leading platforms including Control4, Sonos, Lutron, Samsung, and Ring. Its proprietary Bloom Technology Stack provides remote monitoring and support capabilities layered on top of third-party hardware, while its DaisyCare subscription program offers annual recurring support ($500/year remote tech support, $1,000/year quarterly maintenance) to convert one-time installation revenue into ongoing service relationships.

Daisy operates a dual growth model combining acquisitions of regional custom integration firms (cyberManor, SaaviHome, First Priority Audio, A Shade Above, Hermary's, Automation Design + Entertainment, Electronic Environments, Sapient Home, Digital Home Design, and others) with a franchise network (launched in early 2024) that has scaled to 26 agreements and 40+ locations across 25+ US markets as of March 2026. The company serves a primarily residential customer base — luxury homeowners in high-end real estate markets — supplemented by small business clients and a trade partner channel with architects, builders, and interior designers. Pricing is project-based on system complexity, with optional recurring DaisyCare support subscriptions.

The company has raised approximately $36 million across seed, Series A ($11M, June 2024, led by Goldcrest and Bungalow), Series B ($7M, September 2024), and Series C ($15M, March 2025) rounds. Under the strategic guidance of CEO Hagan Kappler (recognized by Goldman Sachs as one of the Most Exceptional Entrepreneurs of 2025 and named to Inc.'s 2026 Female Founders 500 list), Daisy has repositioned itself via a 2026 rebrand partnership with Bullish from a transactional installation business into a recurring-revenue 'Technology Steward' service brand, with Bullish claiming 329% growth since the partnership began.

Name

Daisy

Legal name

DaisyCo, Inc.

Website

https://daisyco.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Daisy (DaisyCo, Inc.) is a US national smart home technology installation and services company operating a franchise and acquisition network across 25+ markets, serving luxury residential homeowners, small businesses, and trade partners with integrated audio, video, lighting, security, and networking solutions plus recurring DaisyCare support.

Ownership category

akta.pro rank

Product category

Smart Home Installation Services

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Smart home installation
• Home automation services
• Audio video integration
• Residential technology services
• Lighting control systems

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Installation Services: One-time fees for smart home system design, installation, and integration services for residential clients
2. DaisyCare Support Plans: Annual recurring revenue from DaisyCare support plans including unlimited remote tech support and quarterly maintenance visits
3. Franchise Operations: Franchise-related income from franchisees operating under the Daisy brand in various markets

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Daisy is a national smart home and small business technology installation and services company. It designs, installs, and integrates connected home subsystems including audio/video, home theater, lighting, motorized shades, security, robotics, smart home control, and Wi-Fi/networking, using platforms such as Control4, Sonos, Lutron, Samsung, and Ring. Its offerings are complemented by the DaisyCare recurring support and maintenance program and a franchise-based delivery model.

Product overview

Daisy is a national smart home and small business technology installation and services company that offers a comprehensive portfolio of technology integration services. The core offering consists of eight primary service categories: Audio & Video Entertainment, Home Theater, Lighting Solutions, Robotics, Security Solutions, Shade Solutions, Smart Home Systems, and Wi-Fi & Networking. These are complemented by commercial services for business automation. Daisy differentiates through its DaisyCare Support Program, an ongoing maintenance and support offering providing 24/7 remote support, quarterly check-ups, and smart home monitoring. The company operates under a franchise model and positions itself as a 'Technology Steward'—a recurring-revenue service brand that provides continuous technology management rather than one-time installations. Recent expansion includes acquisition of regional integration firms and conversion to franchise locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• DaisyCare: A world-class maintenance and support program for smart homes offering on-demand support, quarterly check-ups, and smart home monitoring.

Quantifiable outcome

• 16 home technology service dealers acquired within 17 months
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• BullishcoreGTM or Marketing Partner · 1 January 2024Brand consultancy that partnered with Daisy for rebranding services. Bullish helps shape Daisy's brand identity and market positioning.
• CEDIAcoreStrategic or Co-development Partner · 1 January 2024Industry association partnership providing technician training and education programs. CEDIA certification ensures technical staff are properly trained on home technology integration standards.
• PrepTECHcoreStrategic or Co-development Partner · 1 January 2024Talent acquisition and training alliance helping Daisy identify and develop technical talent for franchise operations. Supports workforce development across growing location network.
• Control4coreTechnology or Integration · 1 January 2024Technology integration partner for home automation systems. Daisy is an authorized Control4 dealer providing installation and support for Control4 smart home platforms.
• SonancemajorTechnology or Integration · 1 January 2024Brand partnership for architectural speaker systems. Sonance provides in-wall and in-ceiling speaker solutions integrated into Daisy smart home installations.
• LutronmajorTechnology or Integration · 1 January 2024Partnership for lighting and shade control systems. Lutron provides motorized shades and smart lighting solutions that integrate with Daisy smart home ecosystems.
• SamsungmajorTechnology or Integration · 1 January 2024Partnership for display and TV solutions. Samsung provides high-end televisions and displays integrated into Daisy smart home installations.
• SonosmajorTechnology or Integration · 1 January 2024Partnership for whole-home audio systems. Sonos provides wireless speaker and audio solutions that integrate with Daisy smart home installations.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vivint Smart Home: National smart home installation and monitoring company serving residential customers with professionally installed security, lighting, and home automation systems. Comparable to Daisy in offering end-to-end professional smart home services with recurring monitoring revenue.
• Snap One (ADI Global): Smart home integration product distributor and platform owner (Control4) that sells to and supports a network of custom integrators. Closely comparable to Daisy as the dominant distribution-and-platform model that integrators plug into; key vendor and indirect competitor.
• Crestron Electronics: Manufacturer of high-end residential and commercial automation systems with a global network of certified dealers and integrators. Comparable to Daisy as the premium end of the custom integration ecosystem, with overlapping luxury residential and partnership-driven distribution.
• Savant Systems: Premium smart home automation platform sold through authorized integrators for luxury residential and light commercial applications. Comparable to Daisy as a peer in the Control4/Crestron/Savant competitive set targeting high-net-worth homeowners.
• HelloTech: On-demand home technology services company providing installation, setup, and support for smart home devices, networking, and home theater. Comparable to Daisy in delivering technology installation services to homeowners, though HelloTech skews toward single-visit tech support versus Daisy's whole-home integration.

Broad incumbents

• ADT Inc. Largest U.S. residential security and smart home provider with professional installation and recurring monitoring services. Comparable to Daisy as a national smart home service incumbent, though ADT focuses more heavily on security and monitoring than DaisyCare-style technology stewardship.
• Best Buy (Magnolia): Big-box retailer whose Magnolia division offers premium smart home, home theater, and audio/video design and installation services. Comparable to Daisy as a national channel for smart home installation targeting higher-end consumers, but operating within a much larger retail footprint.
• Resideo (Honeywell Home): Provider of home comfort, security, and smart home solutions with a professional installer channel. Comparable to Daisy in the smart home installation and recurring-service category, particularly for HVAC, water, and security adjacencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@daisysmartspaces
• Facebookfacebook.com/daisysmartspace
• LinkedInlinkedin.com/company/daisyco
• Instagraminstagram.com/daisysmartspace

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy