HelloTech
HelloTech operates a US-only two-sided marketplace connecting residential and small-business customers with thousands of independent service professionals for on-demand in-home and remote tech support, smart home installation, and subscription-based membership plans.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What HelloTech does
HelloTech, Inc. is a privately held US technology support marketplace founded in 2014 and headquartered in Olivette, Missouri (corporate operations cited in Los Angeles, California). The company operates a two-sided platform that connects residential and small-business customers seeking on-demand technical support with a nationwide network of thousands of independent service professionals. Core service categories include TV mounting, computer and printer support, WiFi and network setup, mobile device support, audio/video troubleshooting, smart home device installation (thermostats, security cameras), and home security systems, delivered either in-home or via remote online support. The platform is restricted to US residents per its Terms of Service (last modified March 10, 2026) and explicitly excludes EEA users.
The platform architecture centers on a self-serve booking and payment system with a Service Professional mobile app that triggers credit card charging upon job completion, supported by Gladly-powered chat for customer support. HelloTech monetizes through three primary revenue streams: (1) per-booking transaction fees on one-time services with platform and safety/support fees displayed at checkout, (2) recurring subscription membership plans (HelloTech Lite at $49.99/year and HelloTech Home at $199/year) that bundle unlimited online support, member-only in-home service pricing, and third-party software (MalwareBytes and Dashlane), and (3) recurring scheduled services billed on customer-selected frequency. Gift cards and a 30-day cancellation policy on subscriptions round out the commercial structure.
Go-to-market is self-serve product-led growth via the hellotech.com website, supplemented by paid search and social (Google Ads, Bing Ads, Facebook, Instagram), affiliate marketing through Impact Radius, and website content/SEO. The customer base is overwhelmingly consumer and prosumer (homeowners, smart home enthusiasts, small businesses), with no enterprise anchor customers disclosed. The company has raised approximately $42M across six disclosed funding rounds from 2015 to 2019, with backers including Accel, Madrona, Upfront Ventures, Crosscut Ventures, Amplify.LA, Baroda Ventures, Collaborative Fund, Greycroft, Canyon Creek Capital, Correlation Ventures, Zuma Partners, Expansion Venture Capital, Silicon Valley Bank, Wavemaker Ventures, Wonder Ventures, Basepoint Ventures, Idealab, TGM Ventures, and AI List Capital. HelloTech acquired competitor Geekatoo in May 2016. Leadership includes CEO Greg Steiner, Executive Chairman Richard Wolpert, Chief Growth Officer Christian Shelton, and VP of Engineering Ryan Salmons.
HelloTech firmographics
Firmographics- Name
- HelloTech
- Legal name
- HelloTech, Inc.
- Website
- http://hellotech.com/
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HelloTech operates a US-only two-sided marketplace connecting residential and small-business customers with thousands of independent service professionals for on-demand in-home and remote tech support, smart home installation, and subscription-based membership plans.
- Ownership category
- akta.pro rank
HelloTech industry classification
Industry- Product category
- Consumer Tech Support Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)
- akta.pro secondary industry
- Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)
Keywords
Where HelloTech is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HelloTech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscription Plans: Recurring annual subscription plans (HelloTech Lite at $4.17/month and HelloTech Home at $16.58/month) offering unlimited online support, member discounts on in-home services, and bundled software benefits.
- Per-Booking Service Fees: One-time fees for individual service bookings including TV mounting, computer support, smart home installations. Fees include platform fee and safety and support fee, displayed as line items at checkout.
- Recurring Services: Scheduled recurring services (e.g., bi-weekly or monthly) such as cleaning services, billed according to customer-selected frequency and payment method.
- Gift Cards: Gift cards sold for redemption toward bookings or subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HelloTech Lite - Basic online support membership |
| Subscription | Annual | HelloTech Home - Full-featured membership with in-home services |
| Unit Pricing | Pay-as-you-go | Individual Service Bookings |
| Freemium | Monthly | Free Trial Subscriptions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
HelloTech product offering
Product offeringCore offering
HelloTech operates a two-sided marketplace that connects customers with a network of independent, background-checked service professionals for in-home and online tech support. Core sellable offerings include TV mounting, computer support, and smart home device installations (e.g., smart security cameras and smart thermostats), along with recurring subscription plans (HelloTech Home and HelloTech Lite) that bundle ongoing support. The company monetizes each completed booking through service fees and earns recurring revenue from membership subscriptions.
Product overview
HelloTech operates as a two-sided marketplace platform connecting customers seeking technical support with independent professional service providers. The platform offers on-demand technical support and home/personal technology services. The product portfolio consists of two subscription plans (HelloTech Home and HelloTech Lite) providing access to unlimited online support, in-home service discounts, and bundled software partnerships (MalwareBytes and Dashlane). Core services include TV mounting, computer support, smart security camera installation, and smart thermostat installation, along with additional services for WiFi & Network, Mobile Devices, Audio & Video, Home Security, and general Around the Home support.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Mounting Service
- Computer Support Remote and in-home computer support service delivered through HelloTech Pros, covering troubleshooting, setup, and general PC assistance for individual consumers.
- Smart Security Cam Install On-site installation service for smart home security cameras, where a vetted independent Pro installs and configures the device in the customer's home.
- Smart Thermostat Install On-site installation service for smart thermostats, where a vetted independent Pro installs, wires, and configures the device in the customer's home.
- HelloTech Home Membership Subscription membership plan offering bundled, ongoing in-home and online tech support to consumer subscribers for a recurring fee.
- HelloTech Lite Membership Lower-priced subscription membership plan that provides subscribers with ongoing access to a defined set of HelloTech support services for a recurring fee.
Quantifiable outcome
- Save up to $100 on in-home services with membership
- +1 more outcomes
Companies that use HelloTech
Customer profileSegments3 records
Ideal customer profiles2 records
HelloTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HelloTech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- MalwareBytesminorPartnership to offer MalwareBytes premium antivirus software as part of HelloTech Home membership, valued at $40. Provides members with protection against computer threats.
- DashlaneminorPartnership to offer Dashlane premium password manager as part of HelloTech Home membership, valued at $60. Enables members to manage passwords securely across all devices.
- Impact RadiusminorAffiliate and partnership platform used for tracking and managing referral marketing partnerships.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
HelloTech competitors and assessment
Company assessmentBroad incumbents
- Angi (formerly Angie's List): Large marketplace and lead-generation platform for local home services including IT, smart home, and home tech categories. Broad incumbent with overlapping tech-relevant categories.
- Asurion (Tech Support / Soluto): Large device-protection and tech-support provider offering remote support, in-home service, and subscription plans bundled with carrier and retailer partners. Overlaps with HelloTech's subscription tech-support product.
- OnTech Smart Services: Comcast-backed nationwide provider of smart home installation and tech support services, typically distributed through Xfinity and partner ISPs. Comparable smart home install focus with corporate-installed-customer distribution.
- Best Buy Geek Squad: Established in-home and remote tech support, installation, and repair arm of Best Buy with nationwide service force and membership products (e.g., Total Tech). Broad incumbent with overlapping offerings.
Direct peers
- Handy: Online marketplace for home services including furniture assembly, mounting, cleaning, and home improvements, acquired by Angi. Direct peer to HelloTech's per-booking model for in-home tech-adjacent services.
- TaskRabbit: Two-sided marketplace for on-demand home services (including tech setup, smart home, mounting) connecting customers with vetted independent Taskers. Directly comparable on-demand gig-marketplace model for in-home tech and home services.
- Puls Technologies: On-demand platform for in-home smart device installation and tech support (TV mounting, smart home, networking). Directly competing business model and use cases.
- Thumbtack: Local services marketplace where consumers find and pay pros for home improvement, IT, and tech-setup projects. Comparable two-sided network, target consumer, and category overlap (computer/IT, smart home, mounting).
- Support.com (Aura): Subscription-based remote and in-home tech support for consumers and small businesses, now part of Aura's digital security platform. Comparable product offering and consumer/SMB target.
Regional players
- NerdSupport / NerdsToGo: Franchise-based on-site tech support and managed services provider for homes and small businesses. Comparable on-site/remote tech support offering for consumers and SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HelloTech social profiles
Digital presenceHelloTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloTech leadership team
Management profileNumber of profiles
Profiles4 records
HelloTech funding detail
Funding detailFunding overview
Funding rounds10 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloTech M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloTech
What does HelloTech do?
HelloTech operates a two-sided marketplace that connects customers with a network of independent, background-checked service professionals for in-home and online tech support. Core sellable offerings include TV mounting, computer support, and smart home device installations (e.g., smart security cameras and smart thermostats), along with recurring subscription plans (HelloTech Home and HelloTech Lite) that bundle ongoing support. The company monetizes each completed booking through service fees and earns recurring revenue from membership subscriptions.
Is HelloTech a public or private company?
HelloTech is a private company. It is classified as venture growth investor backed and is currently operating.
When was HelloTech founded?
HelloTech was founded in 2014. It employs 101 to 250 people.
Where is HelloTech based?
HelloTech is headquartered in Los Angeles, United States, in the North America region.
How does HelloTech make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are per-Booking Service Fees, recurring Services and gift Cards.
Who are HelloTech's main competitors?
Broad incumbents on record are Angi (formerly Angie's List), Asurion (Tech Support / Soluto), OnTech Smart Services and Best Buy Geek Squad. Direct peers are Handy, TaskRabbit, Puls Technologies, Thumbtack and Support.com (Aura). NerdSupport / NerdsToGo is listed as a regional player.
Does HelloTech have an API?
No public API is recorded for HelloTech.
What industry is HelloTech in?
HelloTech's product category is Consumer Tech Support Services. Its primary akta.pro industry code is BPAEAIAJ, Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support), with a secondary code of BPAAABAF, Technical & Product Support (Tier 0–2, Troubleshooting). Its NAICS code is 541512 and its SIC code is 7373.