Re-Nuble
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Re-Nuble does
Re-Nuble is a New York-based climate technology company founded in 2015 that converts unrecoverable vegetative byproducts into a platform of sustainable agricultural inputs. The company is led by founder and CEO Tinia Pina and operates with a small team (1–10 employees). Its proprietary "Organic cycling science™" process transforms vegetative waste streams into hydroponic growing media and liquid organic nutrients, positioning Re-Nuble as a circular-economy supplier within the controlled environment agriculture (CEA) supply chain.
The company's product line is anchored by two offerings: ReNu Terra Grow Mats (including ReNu Terra Classic Mats) — air-filled, porous, biodegradable hydroponic substrates engineered to optimize oxygen-to-water ratios and reduce pathogen risk relative to peat, rockwool, and coco coir — and Away We Grow® 4-1-1 Concentrate, a water-soluble liquid organic nutrient derived from sterilized vegetative waste. Both product categories have been third-party tested for foodborne pathogens and heavy metals. Documented commercial customers include Vertical Acres Farms, Farm to Forage, a Boston-based vertical farm, and Magki Farms, spanning commercial vertical farming, specialty crops, and microgreens.
Re-Nuble monetizes through direct product sales via a Shopify-hosted e-commerce storefront and enterprise direct-sales engagements with commercial vertical farms, including a two-month trial program with performance-based KPIs that converts into a one-year supply commitment. The company has been funded predominantly through non-dilutive capital — most prominently a $4.6 million USDA Climate-Smart Commodities Award in December 2022 supporting the "Circular Solutions for Resilient Farms" initiative — alongside equity and grant support from SOSV, Launch NY, The 22 Fund, NYSERDA, Social Venture Circle, JFF, VertueLab, The BFM Fund, and CEBIP. Operations are headquartered in New York with a returns and shipping facility in Rochester, NY (Eastman Business Park), and e-commerce shipping is positioned globally while active sales focus on the United States.
Re-Nuble firmographics
Firmographics- Name
- Re-Nuble
- Legal name
- Re-Nuble, Inc.
- Website
- https://re-nuble.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Re-Nuble industry classification
Industry- Product category
- Sustainable Hydroponic Grow Media & Organic Nutrients
- NAICS
- Fertilizer and Compost Manufacturing (32531), Plastics and Rubber Products Manufacturing (326)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI)
- akta.pro secondary industries
- Biodegradable Agricultural Materials (mulch films, clips, twines) (IMAEAOAK), Compostable & Bio-Based Flexible Packaging (PLA, PHA, Cellulose Films) (IMALABAO), Biodegradable Polymers & Resins (PLA, PHA, PBS, PBAT) (IMAEAOAA)
Keywords
Where Re-Nuble is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Re-Nuble business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct sales of ReNu Terra grow mats and Away We Grow nutrient concentrate through e-commerce storefront. Products sold as unit items with one-time purchase model for grow mats; nutrient concentrate available via pre-order and trial programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ReNu Terra Mats - Standard commercial product |
| Subscription | Multi-year contract | Away We Grow 4-1-1 Concentrate - Commercial trial program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Re-Nuble product offering
Product offeringCore offering
Re-Nuble manufactures and sells ReNu Terra biodegradable hydroponic grow mats (peat-free substrates) and Away We Grow 4-1-1 water-soluble organic hydroponic nutrient concentrate. Products are produced via the company's proprietary Organic Cycling Science™ process that converts unrecoverable vegetative byproducts into sustainable agricultural inputs for vertical farms, greenhouses, and home growers.
Product overview
Re-Nuble offers a circular product line of sustainable hydroponic grow media and organic nutrients. The core products include ReNu Terra Grow Mats (air-filled, porous hydroponic mats) and Away We Grow® 4-1-1 Concentrate (liquid organic hydroponic nutrients). ReNu Terra provides optimal oxygen-to-water ratios for superior crop growth, while Away We Grow provides water-soluble nutrients sourced from sterilized vegetative waste. The company uses organic cycling science™ technology to convert waste streams into sustainable technologies for agriculture, serving both gardeners and commercial farms with peat-free inputs and biological fertilizers.
Differentiator
Problem solved
Functional benefit
Products and services
- ReNu Terra Grow Mats Air-filled, porous biodegradable hydroponic grow mats that provide an optimal oxygen-to-water ratio, improve crop yield, help prevent excessive waterlogging, and actively lower pathogen risk; third-party lab tested for food-borne pathogens and heavy metals. Designed for vertical farms, greenhouses, and home growers as a peat-free replacement for coco coir, rockwool, peat, and hemp substrates.
- ReNu Terra Classic Mats Aerated hydroponic grow mats designed for vertical farms, greenhouses, and home growers; engineered to solve root rot and production efficiency issues while eliminating pathogen problems for farms.
- Away We Grow® 4-1-1 Concentrate Water-soluble, hyper-concentrated liquid organic hydroponic nutrient made predominantly from sterilized vegetative waste, formulated to deliver essential nutrients for plant growth in hydroponic systems. Available to commercial customers via pre-order with a trial program and refund if KPIs are not met.
Quantifiable outcome
- Increased yields and decreased growth times reported by commercial growers
- +1 more outcomes
Companies that use Re-Nuble
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Re-Nuble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Re-Nuble partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kreher Family FarmscoreKreher Family Farms is a participating farm in Re-Nuble's USDA-funded Circular Solutions for Resilient Farms initiative. As a partner, they focus on soil health and implement climate-smart agricultural practices supported by Re-Nuble's technology.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Re-Nuble competitors and assessment
Company assessmentBroad incumbents
- Hydrofarm Holdings Group: Publicly traded distributor and manufacturer of hydroponics equipment, growing media, and nutrients. A broader incumbent serving the same controlled-environment-agriculture channel where Re-Nuble sells its mats and nutrients.
Emerging players
- Sound Agriculture: Develops on-demand nitrogen and sustainable crop nutrition solutions for row crops. Comparable as a climate-aligned agtech input company pursuing circular, biology-based alternatives to conventional fertilizers, with similar grower-segment overlap.
- Pivot Bio: Commercial-stage agricultural biotech producing microbial nitrogen-fixing crop nutrition. Highly comparable as a venture-backed climate-tech input company replacing synthetic fertilizers with biologically derived alternatives, mirroring Re-Nuble's circular nutrient thesis.
Others
- Novonesis (formerly Novozymes): Global leader in industrial enzymes and microbial solutions for agriculture. Adjacent as an enabling biological-inputs platform; competes indirectly via microbial fertilizer partnerships and represents the scaled incumbent that biotech-based nutrient players like Re-Nuble eventually contend with.
Direct peers
- Profile Products: Manufactures professional-grade horticultural substrates, biochar, and soil amendments. Overlaps with Re-Nuble's value proposition in engineered, sustainable growing media for controlled-environment and specialty crop growers.
- Berger: Major producer of peat-based and engineered growing media for horticulture and greenhouse production. Comparable to Re-Nuble as a peat-substitute competitor addressing the same commercial greenhouse and nursery substrate market.
- FoxFarm Soil & Fertilizer Company: Specialty brand of organic soils, growing media, and liquid nutrients for hobbyist and small commercial growers. Comparable as a premium organic substrate + nutrient seller, though positioned at the consumer/small-grower end vs. Re-Nuble's enterprise vertical-farm focus.
- Grodan: Market-leading supplier of rockwool stone wool substrates used as hydroponic growing media. Directly comparable to Re-Nuble as an inert/substrate input for controlled-environment agriculture, occupying the same slot in the grower workflow that ReNu Terra mats target.
- Sun Gro Horticulture: North America's largest producer of peat-based growing mixes and substrates. Represents the entrenched incumbent that Re-Nuble's peat-free, biodegradable positioning is explicitly designed to displace in greenhouse and CEA operations.
- Smithers-Oasis (OASIS Grower Solutions): Manufactures specialized foam and substrate products for hydroponic and microgreen production. Competes in the same substrate category as ReNu Terra mats, particularly for microgreens and vertical farm applications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Re-Nuble social profiles
Digital presenceRe-Nuble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re-Nuble leadership team
Management profileNumber of profiles
Profiles1 record
Re-Nuble funding detail
Funding detailFunding overview
Funding rounds16 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re-Nuble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re-Nuble
What does Re-Nuble do?
Re-Nuble manufactures and sells ReNu Terra biodegradable hydroponic grow mats (peat-free substrates) and Away We Grow 4-1-1 water-soluble organic hydroponic nutrient concentrate. Products are produced via the company's proprietary Organic Cycling Science™ process that converts unrecoverable vegetative byproducts into sustainable agricultural inputs for vertical farms, greenhouses, and home growers.
Is Re-Nuble a public or private company?
Re-Nuble is a private company. It is classified as venture growth investor backed and is currently operating.
When was Re-Nuble founded?
Re-Nuble was founded in 2015. It employs 1 to 10 people.
Where is Re-Nuble based?
Re-Nuble is headquartered in New York, United States, in the North America region.
How does Re-Nuble make money?
One revenue line is on record: product Sales.
Who are Re-Nuble's main competitors?
Hydrofarm Holdings Group is listed as a broad incumbent. Emerging players are Sound Agriculture and Pivot Bio. Novonesis (formerly Novozymes) is listed as an others. Direct peers are Profile Products, Berger, FoxFarm Soil & Fertilizer Company, Grodan, Sun Gro Horticulture and Smithers-Oasis (OASIS Grower Solutions).
Does Re-Nuble have an API?
No public API is recorded for Re-Nuble.
What industry is Re-Nuble in?
Re-Nuble's product category is Sustainable Hydroponic Grow Media & Organic Nutrients. Its primary akta.pro industry code is AFAGAHAI, Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags), with a secondary code of IMAEAOAK, Biodegradable Agricultural Materials (mulch films, clips, twines). Its NAICS code is 32531 and its SIC code is 2821.