Profile Products
Profile Products LLC is a privately held Buffalo Grove, Illinois-based manufacturer of wood-fiber-based and porous ceramic environmental and horticultural solutions — including erosion control, growing media, controlled-release fertilizers, plant propagation, and sports turf products — sold through B2B field sales and e-commerce to professional horticulture, agriculture, sports turf, golf, mining, construction, and infrastructure customers worldwide.
- Company typePrivate
- Founded1997
- HeadquartersBuffalo Grove, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Profile Products does
Profile Products LLC is a privately held specialty materials manufacturer headquartered in Buffalo Grove, Illinois that designs, produces, and distributes environmental and horticultural solutions based on wood-fiber and porous ceramic technologies. The company operates across six core solution categories — Erosion & Vegetation, Growing Solutions, Sports Fields (Turface), Biotic Soil Media, Profile Golf, and Landscape — serving professional horticulture, specialty agriculture, consumer lawn and garden, sports fields, golf courses, mining, oil and gas reclamation, landfills, commercial and residential construction, and highway infrastructure buyers.
The product portfolio combines proprietary, patent-protected formulations (HydraFiber wood-fiber substrates, Florikan controlled-release fertilizers with 45- to 360-day release profiles, Flexterra FGM and EcoMatrix engineered fiber matrices, ProGanics biotic soil media, CocoFlex coco-coir media, Futerra TRM turf reinforcement mats) with manufacturing assets across the US (Oregon plant propagation), Canada (Sunterra Horticulture peat harvesting in Saskatchewan and Manitoba), India (CoirSci coco coir), and the Netherlands (Quick Plug propagation). Four acquisitions completed between 2021 and November 2022 (Sunterra, Florikan, CoirSci, Quick Plug) have verticalized the platform across raw materials (peat, coir), plant nutrition (CRF), growing media, and propagation plugs.
Revenue is generated through direct B2B field sales to enterprise and mid-market professional buyers, supplemented by an e-commerce storefront (profileproducts.com) that serves smaller professional and consumer accounts. Pricing is opaque in the public record and likely combines quote-based enterprise pricing with standardized consumer SKUs. The company has 251-500 employees, self-describes as the global market-share leader in wood-fiber-based and porous ceramic technologies, and is led by Michael Ranchino, who was appointed CEO in March 2026 after serving as CFO since 2021.
Profile Products firmographics
Firmographics- Name
- Profile Products
- Legal name
- PROFILE Products LLC
- Website
- http://www.profileproducts.com/
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Profile Products LLC is a privately held Buffalo Grove, Illinois-based manufacturer of wood-fiber-based and porous ceramic environmental and horticultural solutions — including erosion control, growing media, controlled-release fertilizers, plant propagation, and sports turf products — sold through B2B field sales and e-commerce to professional horticulture, agriculture, sports turf, golf, mining, construction, and infrastructure customers worldwide.
- Ownership category
- akta.pro rank
Profile Products industry classification
Industry- Product category
- Environmental & Horticultural Solutions
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
- akta.pro secondary industries
- Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Profile Products is headquartered
LocationHeadquarters
- HQ city
- Buffalo Grove
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Profile Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Environmental Solutions Manufacturing and Distribution: Profile Products manufactures and distributes environmental solutions including erosion and sediment control products, turf and ornamental establishment products, and soil amendments. Products are sold across professional horticulture, specialty agriculture, consumer lawn and garden, sports fields, golf courses, mining, oil and gas reclamation, landfills, commercial/residential construction, and highway projects. Revenue is generated through direct B2B sales (enterprise/mid-market) and e-commerce direct-to-consumer channels.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Profile Products product offering
Product offeringCore offering
Profile Products manufactures and distributes environmental and horticultural solutions including erosion and sediment control products, growing media and substrates, controlled-release fertilizers, sports-turf and golf turf products, biotic soil media, peat-based amendments, and plant-propagation products. Its branded offerings (Turface, HydraFiber, Florikan, Flexterra, ProGanics, Quick Plug, Sunterra, CoirSci) are sold to professional horticulture growers, specialty agriculture, sports-field and golf-course managers, mining/oil & gas and construction sites, highway contractors, and consumer lawn-and-garden buyers. The company is described as the market-share leader and world-leading manufacturer and innovator of wood-fiber-based and porous ceramic technologies for soil and water resource management.
Product overview
Profile Products is a world-leading manufacturer and innovator of wood-fiber-based and porous ceramic technologies that delivers proven solutions across multiple industries including horticulture, erosion control, sports turf, animal health, and plant nutrition. The company operates as a platform of integrated product lines rather than a single unified product. The core portfolio includes Erosion & Vegetation Solutions, Growing Solutions (substrates and nutrition), Turface sports field products, Biotic Soil Media, Profile Golf services, and Landscape Solutions. Following a series of strategic acquisitions (Florikan CRF in October 2021, Sunterra Horticulture in 2021, Quick Plug in November 2022, and CoirSci in September 2022), the company has expanded into controlled-release fertilizers, peat harvesting, plant propagation, and coco coir products. The products work together to serve professional horticulture, specialty agriculture, consumer lawn and garden, sports fields, golf courses, mining, oil and gas reclamation, and construction industries.
Differentiator
Problem solved
Functional benefit
Brands
- Profile Golf: Consultative service and products for establishing and maintaining turf with superior root zones for golf courses.
- Turface
- Sunterra Horticulture
Products and services
- Erosion & Vegetation Solutions Product line of erosion control and vegetation establishment technologies (Flexible Growth Mediums, Engineered Fiber Matrices, hydraulic mulches, turf reinforcement mats) for construction, infrastructure, mining, oil & gas, landfill, and reclamation sites. Designed for erosion-control contractors and project specifiers needing to stabilize disturbed soils and establish vegetation on slopes.
- Growing Solutions Leading substrates and nutrition solutions for ornamental, nursery, and specialty agriculture growers worldwide, encompassing wood-fiber-based growing media (HydraFiber), coco coir growing medium (CocoFlex), peat-based substrates (HydraPeat), and Potting Mix offerings. Designed for professional growers requiring high-performance substrates.
- Turface Sports Field Products Field maintenance products featuring porous ceramic technology for sports field conditioning, infield mix, and root-zone management. Sold to sports field managers, groundskeepers, and athletic facility operators as a leading brand in the sports-field category.
- Biotic Soil Media Agro-engineered consumer and professional products designed to revitalize and maintain soil health, including ProGanics and ProGanics Dual biotic soil media. Used by reclamation, landscaping, and turf professionals to restore biological function in disturbed soils.
- Profile Golf Consultative service and product bundle for establishing and maintaining golf-course turf with superior root zones. Sold to golf course superintendents and golf-club operators through Profile's golf vertical.
- Landscape Solutions Solutions to maximize installation success and minimize ongoing landscape maintenance, marketed to landscape contractors and property managers via the Profile landscape vertical.
- Florikan Controlled-Release Fertilizers Full line of controlled-release fertilizer products with various NPK formulations and 45–360 day release durations used in agriculture, horticulture, and turf applications. Acquired as part of the Florikan acquisition and sold to professional growers and turf managers seeking extended-nutrient-release solutions.
- Quick Plug Plant Propagation Plant propagation products and technologies for controlled environment agriculture and horticulture, including a range of propagation plugs and growing collars. Marketed to professional growers and controlled-environment agriculture operators after the acquisition of Quick Plug from Dümmen Orange.
- Sunterra Horticulture Peat Products Canadian sphagnum peat moss products for soil amendment and growing media, supplied to potting soil blenders, professional growers, mushroom growers, and cannabis growers. Marketed as Responsibly Managed Peatlands with third-party assurance certification.
- CoirSci Coco Coir Products Coco coir products for horticultural growing media applications, supplied as raw material inputs for professional growers and substrate blenders. Marketed under the CoirSci brand (formerly Nivetha Exporters) following Profile Products' September 2022 acquisition.
Companies that use Profile Products
Customer profileSegments5 records
Ideal customer profiles5 records
Profile Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Profile Products partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dümmen Orange (Quick Plug)coreProfile Products acquired Quick Plug from Dümmen Orange, a Dutch horticultural company, to expand into plant propagation and controlled environment agriculture. The acquisition included Quick Plug's products, technologies, and manufacturing facilities in the Netherlands, Canada, and Oregon, US, supporting food production and urban food initiatives.
- Nivetha Exporters (now CoirSci)coreProfile Products acquired Nivetha Exporters, a producer of coco coir products including manufacturing facilities in Southern India. The acquired entity was renamed CoirSci and enhances Profile's horticultural raw material offerings by integrating coco coir into the product portfolio.
- FlorikancoreProfile Products acquired Florikan, a manufacturer and distributor of controlled-release fertilizers, on October 15, 2021. The acquisition expands Profile's capabilities in sustainable agronomic technologies and reinforces its market position in the controlled-release fertilizer segment.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Profile Products competitors and assessment
Company assessmentBroad incumbents
- Haifa Group: Global specialty fertilizer manufacturer (controlled-release and water-soluble nutrition) competing with Florikan in CRF and foliar feeds across horticulture, turf and specialty agriculture.
- ICL Group: Global specialty fertilizer and controlled-release nutrient manufacturer (Osmocote, Everris) with overlapping turf, ornamental and horticulture fertilizer capabilities versus Florikan, plus broader crop nutrition portfolio.
- Nutrien Ag Solutions: World's largest crop input retailer and producer, offering specialty fertilizers and soil health products that partially overlap with Florikan CRF and Profile's agricultural reclamation solutions through its Loveland Products arm.
Others
- Profile Products - Quick Plug: Listed separately only for clarity; Quick Plug is wholly owned by Profile Products and provides propagation substrates and plugs that compete with products from growers like Berger and Jiffy in the controlled environment agriculture market.
Direct peers
- Compo Expert: European specialty fertilizer and biostimulant producer (including Floranid Twin CRF) competing directly with Profile's Florikan CRF in professional horticulture, turf and nursery markets.
- Sun Gro Horticulture: Largest North American producer of peat-based growing media and one of Profile's most direct competitors in professional horticulture substrates, overlapping with Sunterra, HydraFiber and CoirSci product lines.
- Lebanon Seaboard Corporation: Manufacturer of specialty turf and ornamental fertilizers (including Lebanon Pro and Country Club MD) and growing media, competing directly with Florikan CRF and Profile's professional horticulture line.
- American Excelsior Company: Producer of Curlex erosion control blankets and engineered fiber matrices, the closest US peer to Profile's Flexterra FGM, EcoMatrix EFM and ProMatrix product family in the construction and infrastructure channel.
- Premier Tech: Global manufacturer of peat-based growing media, CRF technologies (Osmocote) and horticultural inputs; competes head-to-head with Profile's Sunterra peat, Florikan CRF and Quick Plug propagation offerings.
Regional players
- East Coast Erosion Control: North American distributor and manufacturer of erosion control blankets, wattles and hydraulically-applied products that compete with Profile's Flexterra, ProGanics and EcoMatrix lines, primarily across US highway and construction channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Profile Products social profiles
Digital presenceProfile Products compliance and trust
Trust signalCompliance9 records
Profile Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profile Products leadership team
Management profileNumber of profiles
Profiles2 records
Profile Products subsidiaries and ownership
Company hierarchySubsidiaries4 records
Profile Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profile Products M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profile Products
What does Profile Products do?
Profile Products manufactures and distributes environmental and horticultural solutions including erosion and sediment control products, growing media and substrates, controlled-release fertilizers, sports-turf and golf turf products, biotic soil media, peat-based amendments, and plant-propagation products. Its branded offerings (Turface, HydraFiber, Florikan, Flexterra, ProGanics, Quick Plug, Sunterra, CoirSci) are sold to professional horticulture growers, specialty agriculture, sports-field and golf-course managers, mining/oil & gas and construction sites, highway contractors, and consumer lawn-and-garden buyers. The company is described as the market-share leader and world-leading manufacturer and innovator of wood-fiber-based and porous ceramic technologies for soil and water resource management.
Is Profile Products a public or private company?
Profile Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profile Products founded?
Profile Products was founded in 1997. It employs 251 to 500 people.
Where is Profile Products based?
Profile Products is headquartered in Buffalo Grove, United States, in the North America region.
How does Profile Products make money?
One revenue line is on record: environmental Solutions Manufacturing and Distribution.
Who are Profile Products's main competitors?
Broad incumbents on record are Haifa Group, ICL Group and Nutrien Ag Solutions. Profile Products - Quick Plug is listed as an others. Direct peers are Compo Expert, Sun Gro Horticulture, Lebanon Seaboard Corporation, American Excelsior Company and Premier Tech. East Coast Erosion Control is listed as a regional player.
Does Profile Products have an API?
No public API is recorded for Profile Products.
What industry is Profile Products in?
Profile Products's product category is Environmental & Horticultural Solutions. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of CRAOAFAH, Gardening, Lawn & Outdoor Living Distribution. Its NAICS code is 3253 and its SIC code is 2870.