Regulate
Regulate (operating as RegulateCPG) is an AI-powered SaaS platform that automates regulatory compliance, labeling, and product lifecycle workflows for CPG brands across FDA, CFIA, and EU regimes, selling tiered subscriptions to startup, mid-market, and enterprise customers.
- Company typePrivate
- Founded2022
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Regulate does
Regulate, operating commercially as RegulateCPG under the legal entity D&H Technologies, Inc., is a private AI-powered SaaS company founded in 2022 and headquartered in Portland, Oregon. It builds a compliance and product lifecycle management platform for consumer packaged goods (CPG) brands, automating nutrition data capture, ingredient management, recipe formulation, supplier documentation, regulatory checks, and label generation across FDA (US), CFIA (Canada), and EU regulatory frameworks. The platform combines a Programmable Compliance Logic engine, a Verified System of Record for formulas and label logic, Embedded Trust Controls, and an InsightSuite™ consumer intelligence module that scrapes reviews and social media to surface unmet needs and whitespace opportunities; the company is also developing IntelliSync™, a predictive factory automation platform for food and beverage manufacturing, backed by a $25 million three-year AI/ML investment anchored in a new Vancouver, British Columbia headquarters. The company reports 96% labeling accuracy and customer outcomes of up to 80% reduction in product launch timelines.
Regulate monetizes through tiered annual SaaS subscriptions — Starter at $1,188 per year for individual founders and small brands, Regulate Core at $3,500 per year for a five-seat license aimed at established product development and regulatory teams, and custom-priced Enterprise contracts for manufacturers and multi-site organizations — supplemented by a credit marketplace for add-on modules such as Manufacturing, Label Compliance, Project Management, Supplier Marketplace, and Sensory Analysis. A free Label Maker tool and a 4,000+ subscriber newsletter function as top-of-funnel entry points, with HubSpot-routed demo booking for mid-market and enterprise conversion. The customer base spans three primary segments: CPG startup founders and SMBs (self-serve), mid-market product development teams (inside sales), and enterprise manufacturers and suppliers (direct sales), with go-to-market executed through a hybrid self-serve, inside sales, and enterprise field sales motion supported by marketing channels that include content, SEO, Discord community, and social. Strategic infrastructure partners include Microsoft, NVIDIA, AWS, and Google Cloud, with research collaboration from the University of British Columbia and Simon Fraser University for the IntelliSync platform.
Regulate firmographics
Firmographics- Name
- Regulate
- Legal name
- D&H Technologies, Inc.
- Website
- https://regulatecpg.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Regulate (operating as RegulateCPG) is an AI-powered SaaS platform that automates regulatory compliance, labeling, and product lifecycle workflows for CPG brands across FDA, CFIA, and EU regimes, selling tiered subscriptions to startup, mid-market, and enterprise customers.
- Ownership category
- akta.pro rank
Where Regulate is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Regulate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Starter tier): Annual subscription access for individual founders and small brands building compliant formulations and specifications. $1,188/year, billed annually. Includes USDA/FDA dataset access, automated compliance and serving-size calculations, 300 annual credits, single workspace, community access, and email support.
- SaaS Subscription (Regulate Core tier): Per-seat annual subscription for established product development and regulatory teams. $3,500/year for a 5-user license. Includes unlimited recipes and formulations, 1,000 annual credits, private ingredient/formula libraries, version control, audit history, standard exports, and priority support.
- Enterprise Custom Contract: Custom-quote annual contracts for manufacturers, suppliers, and multi-site organizations requiring fully integrated compliance infrastructure. Includes dedicated multi-site workspaces, unlimited users, API/PLM/ERP integrations, priority ingestion, validation, and SLA, and access to advanced modules.
- Credit Marketplace & Add-on Modules: Credit-based consumption add-ons (earn or purchase additional credits) for advanced modules including Manufacturing, Label Compliance, Project Management, Supplier Marketplace, and Sensory Analysis. Concept Ignition is offered as a credit-consumed add-on for the Enterprise tier.
- Regulate Breathwork Enterprise Subscriptions (sister product line): Subscription-based workplace breathwork platform for enterprise clients. The company reports a commercial pipeline representing more than €9 million in annual recurring revenue potential, with a live-format and live-session offering component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter — $1,188/year, billed annually |
| Per seat | Annual | Regulate Core — $3,500/year (5-user license) |
| Subscription | Multi-year contract | Enterprise — Custom Quote |
| Freemium | Pay-as-you-go | Free Label Maker |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Regulate product offering
Product offeringCore offering
Regulate sells RegulateCPG, an AI- and NLP-powered SaaS platform for consumer packaged goods (CPG) companies that automates regulatory compliance, nutrition data capture, label generation (FDA/CFIA/EU), ingredient and recipe management, sourcing, and commercialization workflows. The core platform is sold in Starter, Regulate Core, and Enterprise tiers and is complemented by the InsightSuite™ consumer intelligence add-on and the IntelliSync™ predictive factory automation platform.
Product overview
Regulate (operating as RegulateCPG, a product of D&H Technologies, Inc.) offers a platform-plus-modules architecture for the consumer packaged goods industry. The core product, RegulateCPG, is an AI-powered compliance and product lifecycle management platform that automates nutrition data capture, labeling (FDA/CFIA/EU), ingredient management, recipe management, and commercialization workflows. Around this core, the company offers the InsightSuite™ add-on module for consumer intelligence and trend discovery, the IntelliSync™ platform (in development) for predictive factory automation in food and beverage, and several embedded features including the Auto-Label Builder, Ingredient Intelligence, and One-Click Audit Pack. Together these offerings are positioned as two integrated platforms that help CPG brands move from concept to shelf faster, with pricing packaged in Starter, Regulate Core, and Enterprise tiers.
Differentiator
Problem solved
Functional benefit
Brands
- InsightSuite™: Consumer intelligence platform within RegulateCPG that scrapes millions of reviews and social posts to surface unmet needs and whitespace, providing data scraping, sentiment analysis, graphs, infographics, and interactive dashboards for consumer trend and product development insights.
- IntelliSync™
Products and services
- RegulateCPG Platform AI- and NLP-powered compliance and product lifecycle management SaaS platform for the consumer packaged goods (CPG) industry that automates nutrition data capture, label generation (FDA/CFIA/EU), ingredient and supplier management, recipe management, and commercialization workflows for CPG brands, product development teams, regulatory teams, manufacturers, and suppliers.
- InsightSuite Consumer intelligence add-on module that scrapes millions of reviews, social media posts, and e-commerce data in real time and applies AI-driven sentiment analysis to surface unmet needs, fast-rising flavors, and whitespace opportunities for CPG product innovation teams.
- IntelliSync Platform Predictive factory automation platform in development for the food and beverage industry, leveraging a $25 million three-year AI/ML investment and research partnerships with UBC and SFU to deliver AI-driven production optimization to manufacturers.
- RegulateCPG Free Label Maker Free online label-generation tool accessible from the RegulateCPG website navigation that lets CPG founders and small brands generate nutrition and ingredient labels without a paid subscription.
Quantifiable outcome
- Reduces product launch timeline by up to 80% (InsightSuite + RegulateCPG workflow)
- +2 more outcomes
Companies that use Regulate
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Regulate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature7 records
Regulate partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights5 records
Regulate competitors and assessment
Company assessmentBroad incumbents
- Ideagen: Ideagen is a larger regulatory and compliance software vendor with QMS, audit, and risk modules used across regulated industries including food and beverage. It represents a broader incumbent comparable in regulated-industries compliance and audit-pack workflows.
- Veeva Systems: Veeva is a dominant cloud SaaS provider for regulated industries (primarily life sciences) with quality, regulatory, and document control modules. It is a broader incumbent whose regulated-industries playbook and vertical SaaS model closely parallel Regulate's expansion roadmap into life sciences and adjacent regulated verticals.
- Sparta Systems (TrackWise, a Honeywell company): Sparta Systems' TrackWise is an enterprise quality management system used across regulated industries for complaint handling, audits, and compliance workflows. As a Honeywell-owned incumbent, it competes for the same enterprise compliance budget that Regulate targets.
Emerging players
- Qualio: Qualio is a cloud-native quality management system for life sciences and adjacent regulated manufacturers. It is a comparable emerging SaaS player pursuing a similar verticalized compliance/QMS wedge that Regulate's parent roadmap extends into.
- ComplianceQuest: ComplianceQuest is a cloud EQMS built natively on Salesforce serving life sciences, manufacturing, and food/beverage. It overlaps with Regulate's enterprise compliance, audit, and document-control capabilities and is a comparable go-to-market peer.
- Inspectorio: Inspectorio is an AI-driven supply chain quality and compliance platform for brands, suppliers, and retailers. It overlaps with Regulate's supplier marketplace and InsightSuite demand-led intelligence capabilities on the supplier-quality side.
Direct peers
- MasterControl: MasterControl provides quality, regulatory, and document management SaaS for regulated industries including food, beverage, and life sciences. It is a comparable enterprise-grade compliance/QMS vendor competing for the same multi-site CPG and supplier accounts.
- SafetyChain Software: SafetyChain is a food safety and quality management SaaS for food and beverage manufacturers, covering HACCP, SQF, supplier compliance, and audit readiness. It competes with Regulate's enterprise compliance and audit-pack capabilities in the food/beverage segment.
- Trace One (TraceGains): Trace One is a regulatory and product compliance SaaS platform purpose-built for CPG and food brands, covering ingredient intelligence, formulation, labeling, and supplier compliance. It is the closest direct competitor to RegulateCPG's core proposition of automating FDA/EU/CFIA labeling and product data workflows.
- SGS Digicomply: SGS Digicomply is a regulatory intelligence and compliance platform for consumer goods, including food contact materials, labeling, and global regulatory monitoring. It overlaps with Regulate's automated compliance logic and multi-region (FDA/CFIA/EU) rule engine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Regulate social profiles
Digital presenceRegulate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regulate leadership team
Management profileNumber of profiles
Profiles2 records
Regulate subsidiaries and ownership
Company hierarchySubsidiaries1 record
Regulate funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regulate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regulate
What does Regulate do?
Regulate sells RegulateCPG, an AI- and NLP-powered SaaS platform for consumer packaged goods (CPG) companies that automates regulatory compliance, nutrition data capture, label generation (FDA/CFIA/EU), ingredient and recipe management, sourcing, and commercialization workflows. The core platform is sold in Starter, Regulate Core, and Enterprise tiers and is complemented by the InsightSuite™ consumer intelligence add-on and the IntelliSync™ predictive factory automation platform.
Is Regulate a public or private company?
Regulate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Regulate founded?
Regulate was founded in 2022. It employs 11 to 50 people.
Where is Regulate based?
Regulate is headquartered in Portland, United States, in the North America region.
How does Regulate make money?
Five revenue lines are on record. SaaS Subscription (Starter tier) is the primary driver. The others are saaS Subscription (Regulate Core tier), enterprise Custom Contract, credit Marketplace & Add-on Modules and regulate Breathwork Enterprise Subscriptions (sister product line).
Who are Regulate's main competitors?
Broad incumbents on record are Ideagen, Veeva Systems and Sparta Systems (TrackWise, a Honeywell company). Emerging players are Qualio, ComplianceQuest and Inspectorio. Direct peers are MasterControl, SafetyChain Software, Trace One (TraceGains) and SGS Digicomply.
Does Regulate have an API?
Yes. RegulateCPG offers API and systems integrations as part of its Enterprise tier, enabling integration with PLM (Product Lifecycle Management), ERP (Enterprise Resource Planning), and Microsoft Dynamics systems. The API is available to enterprise customers and supports system-level integrations for manufacturers, suppliers, and multi-site organizations requiring fully integrated compliance infrastructure. No public documentation URL, rate limits, auth method, or SDK languages are publicly listed.