Mashable
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Mashable firmographics
Firmographics- Name
- Mashable
- Legal name
- Mashable, Inc.
- Website
- https://mashable.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Mashable industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Shopping/Deal & Affiliate Content Aggregators (MPACAKAK)
Keywords
Where Mashable is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Mashable business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising: Mashable generates primary revenue through display advertising, sponsored content, and display ads across its website and newsletter properties. The site serves as a media platform attracting tech-savvy consumers for advertisers.
- Affiliate Commerce: Mashable earns commissions through affiliate partnerships with StackSocial and retailer links (Amazon, Walmart, Best Buy) featured in deal articles. The company promotes lifetime subscription deals and product discounts.
- Sponsored Content: The site publishes sponsored articles and branded content, particularly around major events like the FIFA World Cup where ExpressVPN and other sponsors are featured.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free ad-supported content |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mashable product offering
Product offeringCore offering
Mashable publishes free digital news, reviews, and entertainment content across technology, science, life, social good, and entertainment verticals via its website, games hub, deal aggregation platform, podcasts, video series, and email newsletters. The business monetizes this content primarily through display advertising, sponsored articles, and affiliate commerce commissions earned via retailer and StackSocial partnerships. Mashable also operates a creator-focused hub featuring the annual Mashable 101 list and product review designations such as Mashable Choice and Mashable Selects.
Product overview
Mashable is a global digital media and entertainment company operating as a multi-platform content publisher. The core offering is its news website featuring original reporting and editorial content across technology, science, life, entertainment, and social good. Supporting products include a free games hub (powered by Arkadium Games), a curated deals/shopping section, original podcasts and video series, email newsletters, a creator hub featuring the annual Mashable 101 list, and product reviews with Mashable Choice awards. The company also promotes third-party AI tools and software subscriptions through affiliate partnerships. Mashable is operated by Ziff Davis, LLC and maintains a privacy portal for data subject requests.
Differentiator
Problem solved
Functional benefit
Brands
- Mashable Games: Free games hub offering crosswords, Sudoku, Mahjong, Solitaire, and other puzzle games through partnership with Arkadium Games, available at games.mashable.com
- Mashable Deals
- Mashable 101
- Mashable Choice
- Mashable Selects
Companies that use Mashable
Customer profileSegments3 records
Ideal customer profiles3 records
Mashable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mashable partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ziff DaviscoreMashable is owned and operated by Ziff Davis, LLC as part of the CNET Group which includes PCMag, CNET, ZDNET, Lifehacker, and Popular Science. Ziff Davis provides corporate infrastructure, advertising sales, and cross-promotional opportunities across its media portfolio.
- StackSocialcoreMashable partners with StackSocial for affiliate deal content, featuring lifetime software subscriptions and consumer products. StackSocial provides the commerce infrastructure while Mashable provides editorial curation and audience reach for promotional pricing events.
- ExpressVPNminorExpressVPN is featured as an Official Supporter of the FIFA World Cup 2026 in Mashable's streaming guides. The partnership involves sponsored content placements and affiliate links for VPN services to access geo-restricted content.
- Ziff Davis Publications (PCMag, CNET, ZDNET, Lifehacker, Popular Science)minorZiff Davis publications shared aggregate data on Amazon Prime Day reader purchasing trends for the first time, curating lists of top-selling products across categories. This collaborative editorial effort showcases cross-publication audience insights.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mashable competitors and assessment
Company assessmentDirect peers
- Lifehacker: Sister Ziff Davis property covering tips, downloads, and life hacks. Comparable digital media model with overlapping life/tech vertical coverage and shared parent-company infrastructure.
- Gizmodo: Technology, science, and design publication covering consumer tech, gadgets, and internet culture. Direct competitor in tech news and reviews with comparable ad-supported digital media model.
- Popular Science: Sister Ziff Davis publication focused on science and technology. Comparable digital media model covering overlapping science and tech verticals within the same CNET Group portfolio.
- TechCrunch: Tech-focused digital media outlet covering startups, technology, and consumer products. Direct competitor to Mashable for tech news, reviews, and advertising dollars targeting a similar tech-savvy audience.
- The Verge: Vox Media-owned technology, science, art, and culture publication. Direct competitor covering overlapping verticals (tech, science, entertainment) with comparable advertising and affiliate models.
- Engadget: Consumer technology news and reviews outlet covering gadgets, gaming, and entertainment. Direct competitor in tech news and product deals coverage, with a similar SEO-driven content model.
- Wired: Condé Nast-owned technology and culture publication. Direct competitor covering technology, science, business, and culture with a premium brand positioning overlapping Mashable's tech and science verticals.
- CNET: Sister property within Ziff Davis' CNET Group covering consumer technology, product reviews, and deals. Direct overlap in product reviews, deals content, and tech audience monetization under shared corporate ownership.
- PCMag: Sister Ziff Davis property specializing in technology product reviews, buying guides, and software coverage. Closely comparable editorial model and overlapping affiliate commerce monetization with Mashable Deals.
- ZDNET: Sister Ziff Davis property covering enterprise technology, cybersecurity, and consumer tech. Direct peer within CNET Group sharing corporate advertising sales infrastructure and editorial resources with Mashable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mashable social profiles
Digital presenceMashable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mashable leadership team
Management profileNumber of profiles
Profiles3 records
Mashable funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mashable M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mashable
What does Mashable do?
Mashable publishes free digital news, reviews, and entertainment content across technology, science, life, social good, and entertainment verticals via its website, games hub, deal aggregation platform, podcasts, video series, and email newsletters. The business monetizes this content primarily through display advertising, sponsored articles, and affiliate commerce commissions earned via retailer and StackSocial partnerships. Mashable also operates a creator-focused hub featuring the annual Mashable 101 list and product review designations such as Mashable Choice and Mashable Selects.
Is Mashable a public or private company?
Mashable is a private company. It is classified as corporate owned and is currently operating.
When was Mashable founded?
Mashable was founded in 2005. It employs 251 to 500 people.
Where is Mashable based?
Mashable is headquartered in New York, United States, in the North America region.
How does Mashable make money?
Three revenue lines are on record. Advertising is the primary driver. The others are affiliate Commerce and sponsored Content.
Who are Mashable's main competitors?
Direct peers on record are Lifehacker, Gizmodo, Popular Science, TechCrunch, The Verge, Engadget, Wired, CNET, PCMag and ZDNET.
Does Mashable have an API?
No public API is recorded for Mashable.
What industry is Mashable in?
Mashable's product category is Digital Media Publishing. Its primary akta.pro industry code is MPACAKAK, Shopping/Deal & Affiliate Content Aggregators. Its NAICS code is 516210.