The Verge
The Verge is a digital technology media publication operated by Vox Media, delivering news, reviews, and analysis across tech, science, AI, and policy via its website and three podcasts (The Vergecast, Decoder, Version History), monetized through consumer subscriptions and advertising.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Verge does
The Verge is a digital technology media publication founded in 2011 and operated by Vox Media, LLC, headquartered in New York. It delivers original reporting, reviews, and analysis across technology, science, entertainment, AI, policy, gadgets, gaming, streaming, and transportation through the theverge.com website. Its core product is the website itself, built on a standard digital content management system, complemented by a portfolio of three podcasts — The Vergecast (weekly tech news, co-hosted by David Pierce and Nilay Patel), Decoder (long-form CEO interviews, hosted by Nilay Patel), and Version History (video-first consumer tech history show, launched October 2025 and hosted by David Pierce) — distributed through the Vox Media Podcast Network and major podcast platforms. The publication monetizes through two streams: consumer subscriptions (a $2/month trial for three months that converts to a $7/month rate, an annual plan discounted to $40 the first year against a $60 sticker, and a student discount) that unlock ad-free podcasts, exclusive newsletters, full-text RSS, and subscriber Q&As; and display and podcast advertising served to non-subscribers. The Verge serves two primary audiences — consumer technology enthusiasts and tech industry professionals needing authoritative industry analysis — and operates as a horizontal, global digital publication with a brand cited by other outlets as an authoritative tech news source. The business is currently operating, though parent Vox Media is reportedly being shopped to Penske Media Corporation as part of a broader 2026 corporate breakup following PMC's 2023 $100 million / 20% stake investment.
The Verge firmographics
Firmographics- Name
- The Verge
- Legal name
- Vox Media, LLC
- Website
- https://theverge.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Verge is a digital technology media publication operated by Vox Media, delivering news, reviews, and analysis across tech, science, AI, and policy via its website and three podcasts (The Vergecast, Decoder, Version History), monetized through consumer subscriptions and advertising.
- Ownership category
- akta.pro rank
The Verge industry classification
Industry- Product category
- Digital Media / Technology News
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
- akta.pro secondary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where The Verge is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Verge business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Subscription/Membership: Paid subscriptions providing unlimited access to content, ad-free podcasts, exclusive newsletters, and subscriber-only features. Monthly trial at $2/month, annual subscription at $40/year.
- Advertising: Display advertising on the website and podcast advertising. The site shows standard ad placements with premium ad experience for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with trial period |
| Subscription | Annual | Annual subscription - best value |
| Subscription | Annual | Student annual subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Verge product offering
Product offeringCore offering
The Verge is a digital technology news publication that produces original reporting, reviews, and analysis across technology, science, entertainment, AI, and policy verticals. Its core offerings are free ad-supported web journalism and a premium subscription product that unlocks ad-free podcasts, exclusive newsletters, full-text RSS feeds, and live subscriber events. The publication is supported by three flagship podcasts (The Vergecast, Decoder, Version History) distributed via the Vox Media Podcast Network.
Product overview
The Verge is a technology media company owned by Vox Media, offering a unified platform of journalism and audio content. The core product is the theverge.com website delivering original reporting, reviews, and analysis across technology, science, entertainment, AI, policy, gadgets, gaming, and transportation. This is complemented by three podcasts: The Vergecast (weekly tech news), Decoder (long-form CEO interviews), and Version History (video-first consumer tech history show launched October 2025). The company also offers a premium subscription service providing ad-free podcasts, exclusive newsletters, full-text RSS feeds, and live subscriber Q&As.
Differentiator
Problem solved
Functional benefit
Brands
- The Vergecast: The flagship technology news podcast covering the latest in consumer electronics, tech news, and industry developments.
- Decoder
- Version History
Products and services
- The Verge Website (theverge.com) A technology news website covering tech, science, entertainment, AI, policy, and more, featuring original reporting, reviews, and analysis. Content categories include Tech, Reviews, Science, Entertainment, AI, Policy, Gadgets, Gaming, Streaming, and Transportation. Available free with ads or via premium subscription.
- The Vergecast Podcast
Quantifiable outcome
- Publisher mentioned in multiple industry news stories as authoritative source
Companies that use The Verge
Customer profileSegments3 records
Ideal customer profiles3 records
The Verge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Verge partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- NBC NewsminorJoanna Stern's New Things media company (former Verge cofounder) partnered with NBC News to reach broader audiences beyond traditional tech media through her Decoder podcast interview content.
- Vox Media Podcast NetworkcoreThe Verge's podcasts including The Vergecast, Decoder, and new Version History are distributed through the Vox Media Podcast Network, extending reach through Vox Media's podcast distribution infrastructure.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
The Verge competitors and assessment
Company assessmentDirect peers
- TechCrunch: TechCrunch is a leading technology media brand covering startups, venture capital, and big tech. It competes directly with The Verge on tech industry news, reviews, and analysis, and operates events (TechCrunch Disrupt) analogous to The Verge's live programming.
- Wired: Wired is the most direct competitor to The Verge: a digital-first publication covering technology, science, culture, and policy with original journalism, podcasts, and a subscription product. Both target tech enthusiasts and tech industry professionals with comparable editorial scope and business model.
- CNET: CNET is a major consumer technology and electronics review site covering products, software, and tech industry news. It competes with The Verge directly on gadget reviews, buying guides, and consumer-facing tech coverage, though with a more SEO-driven product review focus.
- Engadget: Engadget is a consumer electronics and technology publication owned by Yahoo. It directly overlaps The Verge on gadget reviews, product launches, and tech news, serving the same technology enthusiast audience with similar daily news and review output.
- Gizmodo: Gizmodo is a technology, science, and culture publication covering consumer electronics, AI, and tech industry news. It directly overlaps The Verge's editorial scope across tech reviews, science coverage, and internet culture reporting.
- The Information: The Information is a subscription-based tech and business news publication focused on deep reporting on technology companies and executives. It competes with The Verge's Decoder-style CEO interviews and premium subscriber offerings, though with a more business/insider focus.
- Mashable: Mashable is a digital media publication covering technology, digital culture, and entertainment. It overlaps with The Verge's broader tech-and-culture coverage and serves a comparable consumer-facing audience with social video and viral content alongside news.
- Ars Technica: Ars Technica is a long-running technology publication providing deep technical analysis, product reviews, and science/policy coverage. It overlaps The Verge in serving technically literate readers seeking substantive tech journalism beyond headlines.
Broad incumbents
- Wall Street Journal (Tech Coverage): The WSJ maintains a substantial technology, media, and telecommunications desk that competes with The Verge's Tech Industry Professionals segment. As a broad incumbent with a much larger paid subscriber base, it represents a high-quality incumbent competitor for serious tech industry readers.
- Bloomberg Technology: Bloomberg Technology covers the global tech industry with deep reporting on tech companies, executives, and policy. It overlaps The Verge's business/tech-industry verticals as a broad incumbent with substantially greater reporting resources and a finance-adjacent audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Verge social profiles
Digital presenceThe Verge financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Verge leadership team
Management profileNumber of profiles
Profiles3 records
The Verge funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Verge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Verge
What does The Verge do?
The Verge is a digital technology news publication that produces original reporting, reviews, and analysis across technology, science, entertainment, AI, and policy verticals. Its core offerings are free ad-supported web journalism and a premium subscription product that unlocks ad-free podcasts, exclusive newsletters, full-text RSS feeds, and live subscriber events. The publication is supported by three flagship podcasts (The Vergecast, Decoder, Version History) distributed via the Vox Media Podcast Network.
Is The Verge a public or private company?
The Verge is a private company. It is classified as corporate owned and is currently operating.
When was The Verge founded?
The Verge was founded in 2011. It employs 101 to 250 people.
Where is The Verge based?
The Verge is headquartered in New York, United States, in the North America region.
How does The Verge make money?
Two revenue lines are on record. Subscription/Membership is the primary driver. The others are advertising.
Who are The Verge's main competitors?
Direct peers on record are TechCrunch, Wired, CNET, Engadget, Gizmodo, The Information, Mashable and Ars Technica. Broad incumbents are Wall Street Journal (Tech Coverage) and Bloomberg Technology.
Does The Verge have an API?
No public API is recorded for The Verge.
What industry is The Verge in?
The Verge's product category is Digital Media / Technology News. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators, with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 513120 and its SIC code is 2721.