MākuSafe
MākuSafe is a workplace safety technology company that sells a privacy-first wearable IoT armband and cloud analytics platform to industrial, manufacturing, construction, and food-processing enterprises for real-time environmental and motion safety monitoring.
- Company typePrivate
- Founded2016
- HeadquartersWest Des Moines, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MākuSafe does
MākuSafe is a privately held workplace safety technology company founded in 2016 and headquartered in West Des Moines, Iowa. The company builds a privacy-first wearable IoT armband (MākuSafe Ally) paired with the cloud-based MākuSmart analytics platform, continuously monitoring environmental conditions (heat, humidity, air quality, noise, light) and worker motion in industrial environments without collecting PII or biometrics. Proprietary AI/ML analytics generate predictive safety alerts, anomaly detection, ergonomic risk scoring, and — as of May 2026 — a conversational generative AI interface (MākuSmart AI) that lets EHS managers query safety data in natural language. The product suite spans ten modules including Motion Explorer, MyVoice push-to-talk hazard reporting, MākuSafe Scout for forklift-pedestrian proximity, Interact, SkyView heat mapping, SiteLink mesh networking for GPS-denied sites, and a Remote Worker mobile application.
The company sells primarily to enterprise and mid-market industrial customers through a field-sales motion, complemented by inside sales, the NSC TechHub Marketplace, the Guidewire Insurtech Vanguards program, and strategic technology partnerships (notably JLT Mobile Computers and Benchmark Gensuite). Named customers include Coca-Cola, Nestlé, Tyson Foods, Procter & Gamble, Subaru, Cargill, FleetPride, Weitz Company, Brasfield & Gorrie, United Rentals, and WSP, with active deployments spanning approximately half of US states and four continents. Cumulative disclosed funding totals roughly $22 million across nine rounds since 2016, led significantly by EMC Insurance and supplemented by a 2024 AFWERX SBIR contract. MakuSafe has won back-to-back National Safety Council Safety Innovation Challenges in 2025 (MSD Solutions Lab) and 2026 (Work to Zero), positioning it as a category-defining vendor in privacy-first connected-worker wearables.
Revenue is generated through three streams: per-device SaaS subscriptions on the MakuSmart platform (approximately $22/device/month in early pricing references, with a 150-device deployment cited at roughly $20K annually), hardware sales of the wearable armband and Base Station infrastructure, and professional services for implementation, training, and grant-funded deployments. Pricing is not publicly listed, volume discounts are typical for larger rollouts, and there is no minimum user requirement for dashboard access.
MākuSafe firmographics
Firmographics- Name
- MākuSafe
- Legal name
- MākuSafe, Corp.
- Website
- https://makusafe.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MākuSafe is a workplace safety technology company that sells a privacy-first wearable IoT armband and cloud analytics platform to industrial, manufacturing, construction, and food-processing enterprises for real-time environmental and motion safety monitoring.
- Ownership category
- akta.pro rank
MākuSafe industry classification
Industry- Product category
- Industrial Workplace Safety Technology
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- akta.pro primary industry
- Remote Monitoring & Management (RMM) Services (BPAEABAA)
- akta.pro secondary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where MākuSafe is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MākuSafe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Platform Subscription: Cloud-based analytics platform and software subscriptions, typically sold on a per-device, per-month or annual subscription basis. Represents the recurring revenue backbone of the business model.
- Wearable Device Hardware: Sale of the proprietary wearable IoT safety sensor armband and associated hardware components. Sold as an initial deployment alongside the SaaS subscription.
- Professional Services: Implementation, deployment, training, and ongoing customer success services supporting enterprise customers in rolling out the platform across facilities. Revenue from pilot programs and grant-funded deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-device monthly subscription including wearable hardware and cloud analytics platform |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels8 records
MākuSafe product offering
Product offeringCore offering
MākuSafe develops and sells a connected-worker safety platform consisting of a proprietary wearable IoT armband (MākuSafe Ally) and a cloud-based analytics platform (MākuSmart) that monitors environmental conditions and motion to surface leading indicators of workplace hazards for industrial employers. The platform is sold primarily to enterprise EHS and operations teams under a per-device SaaS subscription bundled with hardware, with add-on modules for forklift safety (Scout), voice hazard reporting (MyVoice), proximity detection (Interact), secure mesh networking (SiteLink), remote worker monitoring, and a generative AI conversational interface (MākuSmart AI).
Product overview
MākuSafe offers a connected worker wearable and safety data analytics platform consisting of hardware and software modules. The core offering includes the MākuSafe Ally wearable device worn on the upper arm, paired with a Base Station for device management, and the cloud-based MākuSmart analytics platform. The platform integrates multiple specialized modules: Motion Explorer for ergonomic risk insights, MyVoice for push-to-talk hazard reporting, Location Explorer for zone-based analytics, Scout for forklift-pedestrian safety, Interact for proximity detection, SkyView for heat mapping, SiteLink for mesh networking in GPS-denied areas, and Remote Worker mobile app for field teams. MākuSmart AI adds conversational AI capabilities for natural language data interaction. The system collects environmental data (heat, humidity, air quality, noise, light) and motion indicators to identify leading indicators of workplace hazards before incidents occur.
Differentiator
Problem solved
Functional benefit
Brands
- MākuSmart AI: Conversational generative AI capability integrated into the MākuSmart platform, allowing safety leaders to interact with safety and operational data using natural language.
- MākuSafe Scout
- MākuSafe MyVoice
- MākuSafe Interact
- MākuSafe SiteLink
- MākuSmart Platform
- MākuSafe Ally
- Remote Worker
- ENGAGE Users Summit
Products and services
- MākuSmart Platform Cloud-based analytics platform that correlates location and environmental data, combing through real-time sensor data to find anomalies and potential dangers for EHS and operations leaders. Runs entirely in the cloud with no on-premise software required and powers the company's safety intelligence dashboards.
- MākuSafe Ally Workforce Wearable Patented wearable IoT safety device worn on the upper arm above the bicep, with sensors for environmental monitoring (heat, humidity, air quality, noise, light) and motion detection (accelerometer for slips, trips, falls, ergonomic strain). Designed without PII or biometric collection and sold as the core hardware component of the MākuSafe subscription.
- MākuSmart AI Conversational generative AI capability that enables safety leaders to interact with safety and operational data using natural language queries. Analyzes environmental, motion, ergonomic, and frontline MyVoice data to identify patterns, summarize risk, and recommend next steps.
- MākuSafe Scout Forklift and pedestrian safety solution integrating wearable armband and on-vehicle hardware to deliver real-time visibility into pedestrian proximity, congestion, and high-risk interactions in warehouse, logistics, and industrial environments.
- MākuSafe MyVoice
- MākuSafe Interact
- MākuSafe SiteLink
- Remote Worker Mobile Application
- MākuSafe Base Station Charging kiosk and edge device where workers check out and return wearable devices at shift start and end. Mounted near facility entrances and time clocks, communicating with the MākuSmart cloud platform over Wi-Fi or cellular networks.
Quantifiable outcome
- Up to 60% reduction in workers' compensation premiums within two years for enterprise customers
- +4 more outcomes
Companies that use MākuSafe
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
MākuSafe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature11 records
MākuSafe partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- JLT Mobile ComputerscoreStrategic partnership announced December 1, 2025, integrating JLT Mobile Computers' rugged mobile computing hardware with the MākuSafe wearable safety platform. Enables deployment of the safety technology solution in rugged industrial environments requiring durable mobile computing equipment.
- National Safety CouncilflagshipListed on the NSC TechHub Marketplace and participant in NSC MSD Solutions Lab Safety Innovation Challenge. The NSC relationship provides both a distribution channel (TechHub Marketplace) and a credibility platform (MSD Solutions Lab innovation recognition).
- Guidewire Insurtech Vanguards ProgramminorParticipant in the Guidewire Insurtech Vanguards program, providing visibility among insurance industry buyers and integration with Guidewire's insurance platform ecosystem.
- CargillminorNSC grant-funded safety innovation deployment with Cargill, a major food processing and agricultural company. The NSC grant relationship facilitated the adoption of MākuSafe technology within Cargill's operations.
- WSPminorNSC grant-funded safety innovation deployment with WSP, a global engineering and professional services firm. The partnership demonstrates applicability of the technology in professional services environments.
- Brasfield & GorrieminorNSC grant-funded safety innovation deployment with Brasfield & Gorrie, a major US general contractor. Demonstrates deployment in construction industry environments.
- United RentalsminorNSC grant-funded safety innovation deployment with United Rentals, the largest equipment rental company in North America. Indicates use cases in rental equipment environments and construction sites.
- CIRAS (Iowa State University)minorPartnership with CIRAS (Center for Industrial Research and Application), part of Iowa State University, providing research collaboration and academic partnership supporting product development.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MākuSafe competitors and assessment
Company assessmentDirect peers
- SafetyCulture: Australia-headquartered EHS and frontline operations platform with mobile-first inspections, training, and asset sensors. Comparable to MākuSafe as a horizontal EHS/wearable-adjacent platform increasingly sold into manufacturing, food processing, and construction — but distributed as a software-led subscription rather than a wearable device.
- Kinetic: Workplace wearables company focused on reducing industrial injuries via wearable sensors and AI-driven risk insights for frontline workers. Direct overlap with MākuSafe's wearable armband and Motion Explorer ergonomic functionality, serving similar industrial EHS buyers.
- StrongArm Technologies: Industrial wearable safety vendor (FUSE Risk Management Platform) selling sensor-equipped wearables that measure ergonomic risk in manufacturing and logistics. Closest head-to-head competitor to MākuSafe in the connected-worker wearables category.
- Triax Technologies: Construction-focused IoT wearables (Spot-r) for worker location, fall detection, and equipment proximity on jobsites. Comparable to MākuSafe's SiteLink mesh networking, Interact proximity detection, and construction vertical exposure (Weitz, Brasfield & Gorrie, United Rentals).
Broad incumbents
- Cority: Established EHS SaaS platform covering occupational health, safety, environmental, and quality. Comparable as a broader incumbent that competes for EHS software budget in the same enterprise accounts MākuSafe targets, with deeper software feature breadth but no proprietary wearable.
- Intelex Technologies: Long-standing EHS and quality management software vendor serving large enterprises. Comparable to MākuSafe at the EHS platform layer, particularly through Benchmark Gensuite integration partnerships, but lacking a wearable hardware product.
Emerging players
- Intenseye: AI video analytics platform for EHS — using existing CCTV cameras to detect unsafe behaviors and PPE compliance. Partial overlap with MākuSafe's computer-vision-adjacent use cases (proximity, ergonomic risk) but using a hardware-light, camera-based approach instead of wearables.
- Smartvid.io (Procore): Construction-focused AI safety analytics platform (acquired by Procore) that ingests photos, video, and sensor data to flag risk. Comparable to MākuSafe's predictive AI analytics layer for construction EHS, especially for shared customers like Weitz Company.
Regional players
- WakeCap: Construction wearables and IoT platform with strong presence in the Middle East, providing worker location, proximity, and safety alerts on jobsites. Comparable to MākuSafe's SiteLink/Interact modules in the construction vertical, but primarily serving MENA markets rather than the US.
Others
- Benchmark Gensuite: EHS and sustainability software platform with which MākuSafe has a disclosed integration partnership. Adjacent rather than directly competitive — serves as a complementary EHS data system rather than a wearable safety vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MākuSafe social profiles
Digital presenceMākuSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
MākuSafe leadership team
Management profileNumber of profiles
Profiles9 records
MākuSafe funding detail
Funding detailFunding overview
Funding rounds10 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MākuSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MākuSafe
What does MākuSafe do?
MākuSafe develops and sells a connected-worker safety platform consisting of a proprietary wearable IoT armband (MākuSafe Ally) and a cloud-based analytics platform (MākuSmart) that monitors environmental conditions and motion to surface leading indicators of workplace hazards for industrial employers. The platform is sold primarily to enterprise EHS and operations teams under a per-device SaaS subscription bundled with hardware, with add-on modules for forklift safety (Scout), voice hazard reporting (MyVoice), proximity detection (Interact), secure mesh networking (SiteLink), remote worker monitoring, and a generative AI conversational interface (MākuSmart AI).
Is MākuSafe a public or private company?
MākuSafe is a private company. It is classified as venture growth investor backed and is currently operating.
When was MākuSafe founded?
MākuSafe was founded in 2016. It employs 11 to 50 people.
Where is MākuSafe based?
MākuSafe is headquartered in West Des Moines, United States, in the North America region.
How does MākuSafe make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are wearable Device Hardware and professional Services.
Who are MākuSafe's main competitors?
Direct peers on record are SafetyCulture, Kinetic, StrongArm Technologies and Triax Technologies. Broad incumbents are Cority and Intelex Technologies. Emerging players are Intenseye and Smartvid.io (Procore). WakeCap is listed as a regional player. Benchmark Gensuite is listed as an others.
Does MākuSafe have an API?
No public API is recorded for MākuSafe.
What industry is MākuSafe in?
MākuSafe's product category is Industrial Workplace Safety Technology. Its primary akta.pro industry code is BPAEABAA, Remote Monitoring & Management (RMM) Services, with a secondary code of IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers). Its NAICS code is 33411.