SafetyCulture
SafetyCulture operates a mobile-first workplace operations platform that digitizes inspections, audits, training, asset management, and incident reporting for 76,000+ organizations across manufacturing, construction, retail, hospitality, logistics, healthcare, and facilities management worldwide.
- Company typePrivate
- Founded2002
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What SafetyCulture does
SafetyCulture is a Sydney-headquartered, venture-backed software company that operates a mobile-first workplace operations platform originally launched in 2002 as iAuditor. The platform digitizes inspections, audits, checklists, asset management, issue and incident reporting, training delivery, and real-time analytics for frontline workers and the leaders who oversee them, with native iOS and Android apps and offline-first functionality designed for environments with intermittent connectivity. SafetyCulture serves 76,000+ organizations across manufacturing, construction, hospitality, retail, transport and logistics, healthcare, mining and energy, and facilities management, with named enterprise customers including Toyota, Marriott, Qantas, JetBlue, Coles, Sodexo, BHP, Krispy Kreme, and DB Schenker.
The platform's technical core is a cloud-based, mobile-first workflow engine layered with a 10,000+ template library aligned to global standards (ISO 9001, ISO 45001, OSHA, HACCP, BRCGS), built-in generative AI for checklist and training-course creation, AI-powered document Q&A and semantic search, content translation into 15+ languages, IoT/QR/NFC asset linking, and analytics dashboards exportable to Power BI and enterprise data warehouses. The product portfolio has expanded beyond inspections into adjacent lines via the 2020 acquisition of EdApp (mobile microlearning) and the 2022 acquisition of SHEQSY (lone-worker safety), plus sub-brands SafetyDocs, SafetyCulture Care (risk + insurance bundle), and a marketplace for safety equipment. A public API and developer portal support third-party integrations and a partner program.
SafetyCulture operates a hybrid product-led growth and enterprise field-sales motion. The platform is offered under a freemium model (free tier up to 10 users with always-free analytics), paid per-seat tiers with annual billing, and custom enterprise agreements for multi-site operators. Revenue is recurring SaaS; as of November 2025 the company reported $90.3 million in ARR and an 838-person headcount. The company is headquartered in Sydney with a major EMEA hub in Manchester, UK, and has raised capital across multiple rounds (most recently $165M in September 2024 led by Airtree Ventures) from investors including Insight Partners, Blackbird Ventures, Index Ventures, Tiger Global, and Marbruck Investments.
SafetyCulture firmographics
Firmographics- Name
- SafetyCulture
- Legal name
- SafetyCulture Pty Ltd
- Website
- https://safetyculture.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SafetyCulture operates a mobile-first workplace operations platform that digitizes inspections, audits, training, asset management, and incident reporting for 76,000+ organizations across manufacturing, construction, retail, hospitality, logistics, healthcare, and facilities management worldwide.
- Ownership category
- akta.pro rank
SafetyCulture industry classification
Industry- Product category
- Workplace Operations Software
- akta.pro primary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
Keywords
Where SafetyCulture is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
SafetyCulture business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: SafetyCulture operates on a subscription SaaS model with tiered pricing plans. A free tier is available for up to 10 users with limited features. Paid tiers scale by team size and feature access. Enterprise agreements are available for large multi-site organizations. Revenue is recurring in nature with annual billing typical for paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for up to 10 users |
| Per seat | Annual | Paid plans scaling by team size |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
SafetyCulture product offering
Product offeringCore offering
SafetyCulture provides a mobile-first, cloud-based workplace operations platform that enables frontline teams and leaders to conduct digital inspections, audits, training, asset management, issue reporting, and analytics. The platform includes built-in AI for creating checklists and training courses in seconds, real-time dashboards, and offline-first mobile functionality. It serves 76,000+ organizations across manufacturing, construction, hospitality, retail, transport, logistics, healthcare, and facilities management.
Product overview
SafetyCulture is a mobile-first workplace operations platform that provides a unified system connecting inspections, training, asset management, task management, document management, issues tracking, and analytics. The core platform is built around the iAuditor mobile inspection application (formerly the primary brand) and includes built-in AI for checklist creation, training generation, and document intelligence. The product portfolio includes acquired brand SHEQSY (lone worker safety app), SafetyDocs (compliance documents), SafetyCulture Care (risk management + insurance), SafetyCulture Marketplace (safety equipment), and a public API for developer integrations. The platform serves 76,000+ organizations across manufacturing, construction, hospitality, retail, transport, healthcare, and facilities management industries.
Differentiator
Problem solved
Functional benefit
Brands
- SHEQSY: Cloud-based lone worker safety app acquired by SafetyCulture in April 2022, providing services for lone worker protection and safety monitoring.
Products and services
- SafetyCulture Platform A mobile-first workplace operations platform that helps leaders and frontline teams improve safety, meet standards, and drive continuous improvement through inspections, training, asset management, issue reporting, and analytics.
- iAuditor The flagship mobile inspection and audit application that digitizes checklists, automates inspections, and enables real-time reporting. Now operating under the SafetyCulture brand.
- SHEQSY A cloud-based lone worker safety app providing real-time safety monitoring, check-ins, and location sharing for remote workers.
- SafetyDocs Trusted workplace health, safety, and quality documents offered as part of SafetyCulture's product ecosystem.
- SafetyCulture Care A product combining risk management, technology, and insurance services for comprehensive workplace safety coverage.
- SafetyCulture Marketplace A one-stop shop for workplace safety equipment, allowing customers to purchase safety gear directly through the platform.
- SafetyCulture API Public API and developer portal enabling third-party integrations, workflow automation, and custom development on top of the SafetyCulture platform.
Quantifiable outcome
- 1 billion+ checks completed per year across 76,000+ organizations
- +11 more outcomes
Companies that use SafetyCulture
Customer profileNamed customers19 records
Segments9 records
Ideal customer profiles2 records
SafetyCulture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
SafetyCulture partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- AvivacoreAviva developed Aviva Risk Training Solutions (ARTS), a digital microlearning platform launched in partnership with SafetyCulture. The platform offers 25 free courses to Aviva's commercial clients based on Aviva's 250+ loss prevention standards. 44,000 people have already completed Aviva courses via SafetyCulture's platform. ARTS is part of Aviva's Global Risk Management Solutions spanning 230 risk consultants across UK, Ireland, and Canada.
- SHEQSYmajorSHEQSY, a cloud-based lone worker safety app, was acquired by SafetyCulture in April 2022. The acquisition was designed to enhance SafetyCulture's frontline safety technology and expand into U.S. and European markets by integrating SHEQSY's lone worker services with the iAuditor platform.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
SafetyCulture competitors and assessment
Company assessmentDirect peers
- MaintainX: Mobile-first maintenance, inspections, and safety operations platform targeting frontline teams. Closest direct competitor in mobile-first operational workflows for deskless workers, with overlapping inspection, asset, and procedure capabilities.
- VelocityEHS: Dedicated EHS software platform serving industrial customers across safety, compliance, and operational risk. Direct peer in EHS software with comparable target verticals and use cases.
- Intelex Technologies: Long-standing EHS and quality management software vendor with deep enterprise footprint. Directly competes for the same enterprise EHS/quality budget dollars, particularly in manufacturing and industrial verticals.
- Cority: Cloud-based EHS, quality, and environmental management platform serving large enterprises. Comparable in target buyer (enterprise EHS leaders) and adjacent product surface area.
- Sphera: Enterprise EHS, operational risk, and sustainability software provider owned by Blackstone. Competes with SafetyCulture in safety and ESG modules for large industrial customers.
- AuditBoard: Cloud-based audit, risk, and compliance management platform. Overlaps with SafetyCulture's audit and compliance use cases and competes for enterprise GRC/risk budgets.
- EHS Insight: EHS management software serving mid-market and enterprise customers across safety, compliance, and training. Direct peer with overlapping product surface area, particularly in mid-market manufacturing.
Broad incumbents
- Procore: Construction management platform with safety/quality modules serving contractors and owners. Larger incumbent in a key SafetyCulture vertical (construction) with broader project management scope.
- ServiceNow: Enterprise workflow platform with an Integrated Risk Management (IRM) suite that includes EHS capabilities. Represents platform-level competition for large enterprise EHS budget.
Emerging players
- Connecteam: Frontline workforce operations app covering operations, training, and communication for deskless workers. Emerging peer targeting the same frontline-worker buyer with adjacent functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SafetyCulture social profiles
Digital presenceSafetyCulture financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafetyCulture leadership team
Management profileNumber of profiles
Profiles10 records
SafetyCulture subsidiaries and ownership
Company hierarchySubsidiaries1 record
SafetyCulture funding detail
Funding detailFunding overview
Funding rounds12 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafetyCulture M&A and investment
M&A and investmentM&A2 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafetyCulture
What does SafetyCulture do?
SafetyCulture provides a mobile-first, cloud-based workplace operations platform that enables frontline teams and leaders to conduct digital inspections, audits, training, asset management, issue reporting, and analytics. The platform includes built-in AI for creating checklists and training courses in seconds, real-time dashboards, and offline-first mobile functionality. It serves 76,000+ organizations across manufacturing, construction, hospitality, retail, transport, logistics, healthcare, and facilities management.
Is SafetyCulture a public or private company?
SafetyCulture is a private company. It is classified as venture growth investor backed and is currently operating.
When was SafetyCulture founded?
SafetyCulture was founded in 2002. It employs 501 to 1,000 people.
Where is SafetyCulture based?
SafetyCulture is headquartered in Sydney, Australia, in the Oceania region.
How does SafetyCulture make money?
One revenue line is on record: saaS Platform Subscription.
Who are SafetyCulture's main competitors?
Direct peers on record are MaintainX, VelocityEHS, Intelex Technologies, Cority, Sphera, AuditBoard and EHS Insight. Broad incumbents are Procore and ServiceNow. Connecteam is listed as an emerging player.
Does SafetyCulture have an API?
Yes. SafetyCulture offers a public API enabling developers to build integrations and automate workflows. The API supports data export and integration capabilities including the Exporter tool for creating Power BI dashboards. The developer portal provides API documentation and integration resources. Developer documentation is at developer.safetyculture.com.
What industry is SafetyCulture in?
SafetyCulture's product category is Workplace Operations Software. Its primary akta.pro industry code is BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse).