What Strike does

Strike is a UK-based online estate agency headquartered in Colchester, founded in 2007 and operating primarily through the Purplebricks brand, which it acquired from AIM-listed Purplebricks plc in May 2023 for £1, taking on the target's liabilities and subsequently delisting and rebranding it as Bricks Newco plc. The combined entity serves individual home sellers, buyers, landlords, and tenants across England, Scotland, Wales and Northern Ireland, offering a fixed-fee property selling service (advertised from £999 to £1,599 inclusive of VAT) that undercuts traditional high street agents charging 1.0-1.3% commission.

The core product is a hybrid digital-first estate agency platform combining a self-serve online dashboard with 24/7 viewing and offer booking, dedicated local property expert support, and sales progression. Listings are syndicated to Rightmove, Zoopla, OnTheMarket and Purplebricks' own portal. Following the 2023 acquisition, Strike rebuilt the customer-facing CRM on Creatio's no-code AI platform, replacing legacy Salesforce and .NET systems and reporting a 70% reduction in CRM running costs, a 35% increase in lead volume, a 50% boost in conversions, and a reduction in customer query response times from 2-3 days to under 20 minutes. Ancillary products include Purplebricks Mortgages (12,000+ products from 90+ lenders), conveyancing referrals, letting and tenant-finding services, and paid add-ons such as hosted viewings and listing boosts.

The business model is a fixed-fee transaction-revenue stream per property sale, supplemented by referral and service fees from mortgage advice, conveyancing, and optional add-on packages. Payment is one-time rather than recurring, with no subscription component. Go-to-market is product-led through the online platform, supported by Trustpilot social proof (116k+ five-star reviews, 136k+ total reviews), content marketing covering UK house price index and regulatory updates, and an active social media presence. The customer base is entirely consumer/SMB (individual homeowners, landlords, buyers, tenants) with no enterprise concentration, and the value proposition centres on cost transparency, 24/7 accessibility, and reduced commission relative to traditional agents.

Name

Strike

Legal name

Purplebricks Property Limited

Website

https://strike.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Strike is a UK-based online estate agency operating through the Purplebricks brand, offering fixed-fee property selling, buying, letting, and renting services to individual consumers via a digital-first platform with local property expert support across England, Scotland, Wales, and Northern Ireland.

Ownership category

akta.pro rank

Product category

Online Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Online estate agency
• Residential property sales
• Residential lettings
• Mortgage advisory
• Fixed fee real estate

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Property Listing/Selling Fees: Fixed fee model for property sellers - charges a fixed fee from £1,599 (inc VAT) instead of percentage-based commission charged by traditional high street agents. This represents the primary revenue stream.
2. Mortgage Advisory Services: Purplebricks Mortgages works with the platform to provide mortgage advice, searching over 12,000 mortgages from 90+ lenders, potentially generating referral or service fees
3. Optional Add-ons: Additional revenue from optional services such as hosted viewings, listing boosts, and enhanced photography packages

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Strike is a UK-based online estate agency offering property selling, buying, letting, renting, mortgage advisory and conveyancing services through a digital platform supported by local property experts. The company operates on a fixed-fee pricing model that replaces the traditional percentage-based commission charged by high-street estate agents.

Product overview

Strike operates as a UK-based online estate agency through the Purplebricks brand, offering a unified platform for property transactions. The core offering consists of fixed-fee estate agency services for selling, buying, letting, and renting properties. The platform provides a digital dashboard for tracking viewings, offers, and progress 24/7, complemented by local property expert support. Additional services include mortgage advisory (via Purplebricks Mortgages), conveyancing, and property valuation. The product architecture combines the main selling platform with optional add-on modules and packages for hosted viewings, listing boosts, and enhanced photography. Strike acquired Purplebricks in 2023 and rebuilt the CRM infrastructure using Creatio's no-code AI platform, enabling 70% cost reduction and improved lead/conversion metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Selling Service End-to-end online home-selling service for UK homeowners, covering valuation, professional photography, listing on Rightmove/Zoopla, accompanied viewings, offer negotiation, and sales progression through to completion.
• Property Buying Service Property-buying support package for individual UK buyers that provides access to Strike listings, viewing arrangements with local property experts, offer submission and negotiation guidance.
• Lettings and Property Management Lettings and ongoing property management service for UK landlords, including tenant find, referencing, contract drafting, rent collection, maintenance coordination and compliance support.
• Mortgage Advisory Whole-of-market mortgage broking service for residential and buy-to-let borrowers, providing adviser-led recommendations across lender panels, application support and progression.
• Conveyancing Conveyancing referral and coordination service linking Strike customers with panel solicitors for residential sale, purchase, remortgage and transfer of equity transactions.

Quantifiable outcome

• 70% reduction in CRM running costs after implementing new AI platform
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• CreatiocoreTechnology or IntegrationCreatio provided its no-code AI CRM platform to rebuild Purplebricks' customer-facing infrastructure, replacing legacy Salesforce and custom .NET systems. The implementation achieved a 70% reduction in CRM costs, 35% increase in lead volume, and 50% boost in conversions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purplebricksuk
• YouTubeyoutube.com/channel/UCXD3FPBFjPuMA4pCs-_KBJA
• Facebookfacebook.com/purplebricksUK
• LinkedInlinkedin.com/company/purplebricks-uk
• Instagraminstagram.com/purplebricksuk
• TikToktiktok.com/@purplebricksuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strike