Creatio
Creatio is an AI-native, no-code CRM and workflow automation platform serving midsize and large enterprises across banking, insurance, manufacturing, and public sector in 100+ countries, combining BPM-native architecture with agentic AI agents, priced via subscription under a new Unlimited Enterprise model.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Creatio does
Creatio is a privately held, Boston-headquartered enterprise software company that builds an AI-native, no-code platform combining CRM, BPM-native workflow automation, and agentic AI. Founded in 2014 by Katherine Kostereva, the company operates Creatio Studio (no-code AI coding and visual designers), Creatio Business Studio (workflow automation), and Creatio AI Studio (agent lifecycle management, governance, and auditability), delivered through three CRM modules — Sales, Marketing, and Service — and a portfolio of pre-built Autonomous AI Agents (notably for Financial Services). The underlying architecture is BPM-native and composable, model-agnostic across LLMs, and recognized by Forrester as the only Leader in Low-Code Platforms for Citizen Developers and by Gartner as a five-consecutive-year Leader in B2B Marketing Automation.
Creatio serves midsize and large organizations across more than 100 countries, with primary verticals including banking, credit unions, insurance, manufacturing, retail, public sector, energy, and telecommunications. Marquee customers include CEC Bank (4,000+ users), Howdens (7,000 users across 800 depots), BSN Sports, Lake City Bank, Coca-Cola, Colgate, MetLife, AMD, Nasdaq, Société Générale, Raiffeisen, and OTP Bank. The company employs approximately 1,000 people globally and reports roughly 40% year-over-year growth after a decade of bootstrapped operations.
Revenue is generated primarily through subscription licensing (transitioning from per-seat pricing of $25-$70/user/month to an Unlimited Enterprise organization-scale model effective May 1, 2026), supplemented by partner-led implementation services through an 8-partner Premier tier (Net at Work, Wipfli, CODE81, Tahaluf, FCamara, and others), regional implementation partners, and the Creatio Marketplace. Go-to-market combines direct enterprise field sales, a curated global partner channel, flagship events (No-Code Days Florida), community/Academy programs, and self-serve free trial. Creatio reached unicorn status in 2024 after raising $200 million at a $1.2 billion valuation, with Sapphire Ventures, Horizon Capital, StepStone Group, and Volition Capital among investors; a prior $68M round was completed in 2021.
Creatio firmographics
Firmographics- Name
- Creatio
- Legal name
- CREATIO EMEA LTD
- Website
- https://creatio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Creatio is an AI-native, no-code CRM and workflow automation platform serving midsize and large enterprises across banking, insurance, manufacturing, and public sector in 100+ countries, combining BPM-native architecture with agentic AI agents, priced via subscription under a new Unlimited Enterprise model.
- Ownership category
- akta.pro rank
Creatio industry classification
Industry- Product category
- CRM and Workflow Automation Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where Creatio is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Creatio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription (Per-Seat): Traditional SaaS subscription priced per user/month with tiered plans; reported pricing from $25/user/month (basic) up to $70/user/month Enterprise with CRM, and a $10,000/year minimum commitment. AI is included in base license at no extra cost.
- Unlimited Enterprise Subscription: New Unlimited pricing effective May 1, 2026 — organization-scale-based subscription providing unlimited users, custom AI agents, applications, workflows, custom objects, and API calls, replacing traditional per-user licensing.
- Free Basic Support (Freemium Support Tier): Free AI-powered basic support package with always-on AI assistance that learns from new cases, included as a freemium-style customer success layer to drive retention.
- Implementation and Partner Services: Revenue from partner-led implementation, consulting, and customization services delivered through Premier Partners (e.g., Net at Work, Wipfli, CODE81, FCamara, Tahaluf).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-user subscription starting at $25/user/month (third-party review). |
| Per seat | Annual | Mid-tier at $40/user/month with $10,000/year minimum commitment. |
| Per seat | Annual | Enterprise tier at $70/user/month with CRM. |
| Subscription | Annual | Unlimited Enterprise — organization-scale-based pricing with unlimited everything. |
| Freemium | Pay-as-you-go | Free Basic AI Support package (free tier). |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels14 records
Creatio product offering
Product offeringCore offering
Creatio provides an AI-native, no-code agentic CRM and workflow automation platform combining Creatio Studio (visual designer), Creatio AI Studio (AI agent lifecycle management), and Creatio Copilot. It sells modular CRM products for sales, marketing, and service, along with pre-built Autonomous AI Agents for Financial Services, marketed to midsize and large organizations across 100+ countries.
Product overview
Creatio's offering is a unified AI-native no-code platform with a platform-plus-modules architecture. At its core is Creatio Studio (the AI-native platform with AI coding agents and no-code visual designers for building agents and applications) and Creatio Business Studio (the no-code workflow automation environment, formerly part of the Studio line). The Agentic CRM is the unified CRM and workflow platform delivered through three CRM product modules (Sales, Marketing, Service) that share the same data model, AI capabilities, and governance layer. Creatio AI Studio, introduced in May 2026 and a required default in the Unlimited enterprise plan, enables organizations to build and manage the lifecycle of custom AI agents. The Unlimited Enterprise operating model (effective May 1, 2026) governs how all of these products are licensed, eliminating per-user limits in favor of organization-scale-based pricing. Additional offerings include Creatio.ai (the AI product line), Creatio Copilot (an AI-powered no-code assistant), pre-built Autonomous AI Agents for Financial Services, and the Agentic Banking Blueprint framework.
Differentiator
Problem solved
Functional benefit
Brands
- Creatio Studio: No-code AI-native platform to build agents and applications with AI coding agents and no-code visual designers.
- Creatio.ai
- Creatio AI Studio
- Creatio Business Studio
Products and services
- Creatio Studio AI-native no-code platform for building agents, applications, and workflows using AI coding agents and no-code visual designers, designed for enterprise customers across industries.
- Creatio Agentic CRM Unified AI CRM and workflow platform for managing customer and operational workflows where people and AI agents collaborate, spanning marketing, sales, and service modules.
- Creatio Sales CRM module managing the end-to-end sales cycle for enterprise sales teams, with AI agents, pipeline management, and capabilities designed to double sales productivity without headcount additions.
- Creatio Marketing CRM module accelerating the lead-to-revenue cycle through AI-driven automation, personalized campaigns, and marketing workflows designed to double impact with the same team and budget.
- Creatio Service CRM module for customer service teams to resolve cases faster using AI agents and automated case management, designed to double case resolution without additional staff.
- Creatio.ai AI product line focused on AI-native automation, AI trust and governance, and an AI engine with coding agents and a modern AI stack for 10x faster development, sold to enterprises.
- Creatio Copilot AI-powered no-code assistant enabling users to design workflows, automate processes, and build applications without coding skills, sold to enterprise customers using the Creatio platform.
- Autonomous AI Agents for Banking Pre-built portfolio of autonomous AI agents for financial institutions covering revenue generation (referral, renewal, retention) and operational excellence (customer onboarding, loan preparation, loan servicing), deployable in 10-12 weeks with built-in governance and auditability.
- Creatio AI Studio AI development environment for building and managing the lifecycle of custom enterprise-ready AI agents, introduced as a required default in the Unlimited pricing plan alongside Creatio Business Studio.
- Creatio Business Studio No-code workflow automation platform with advanced visual designers for streamlined configuration, paired with Creatio AI Studio as a default in the Unlimited Enterprise plan.
- Unlimited Enterprise Operating and pricing model that eliminates per-user, per-agent, and per-workflow limits, offering unlimited users, custom agents, applications, workflows, custom objects, and API calls with organization-scale-based pricing.
Quantifiable outcome
- 88% acceleration in government project delivery (Nucleus Research case)
- +9 more outcomes
Companies that use Creatio
Customer profileNamed customers39 records
Segments16 records
Ideal customer profiles4 records
Creatio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability13 records
Feature7 records
Creatio partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, minor and core.
- Net at WorkflagshipNet at Work, a North American technology solutions provider for SMBs, was named a Creatio Premier Partner — one of only eight such designations worldwide. The enhanced partnership recognizes Net at Work's CRM expertise across manufacturing, wholesale distribution, energy and utilities, life sciences, and non-profit sectors, reinforcing its position as a CRM specialist within the ERP ecosystem.
- BrightPulseminorBrightPulse is the implementation partner that delivered Jersey Shore Federal Credit Union's deployment of Creatio's AI-powered CRM and workflow automation platform.
- SalesforceminorCreatio compared head-to-head with Salesforce in a buyer's guide that positioned ZoomInfo as a complementary data layer for both CRMs. Not a formal commercial partnership, but Creatio's primary enterprise CRM competitor.
- VoxFlocoreCreatio announced a partnership with UK-based SaaS company VoxFlo to deliver seamless integration between 8x8 phone systems and Creatio CRM. The collaboration automatically captures call activity and links it to contact/account records, while providing AI-enabled features such as transcription, sentiment analysis, and follow-up action creation.
- ApryseflagshipApryse and Creatio set a new standard for document automation in CRM platforms. Apryse's enterprise-grade document processing SDKs are integrated natively into Creatio's no-code platform, enabling viewing, editing, conversion, redaction, and digital signatures within CRM workflows. The partnership extends Apryse's reach to Creatio's global ecosystem of developers and SIs.
- Tahaluf Al Emarat Technical SolutionscoreCreatio partnered with Tahaluf Al Emarat Technical Solutions to advance no-code, agentic platform technology for workflow automation and CRM in public and private sectors across the UAE.
- CibernéticaminorCibernética is the technology consulting firm that deployed Creatio's governed discount automation for Toledano-Pronaca in Panama, generating $1.6M incremental gross profit.
- Solutions MetrixminorSolutions Metrix is leading the implementation of Creatio's agentic CRM platform for Bay Federal Credit Union's organization-wide digital transformation.
- QnovateminorQnovate is the implementation partner that delivered Creatio's Agentic CRM platform to Forgotten Harvest, a Michigan-based food rescue organization.
- Velvetech LLCminorVelvetech LLC is the implementation partner that deployed Creatio's agentic no-code CRM and workflow platform for the Egyptian Health Department in southern Illinois.
- WipfliflagshipWipfli, a leading advisory and accounting firm, partnered with Creatio to deliver scalable no-code and AI-powered CRM solutions to middle-market organizations across financial services and manufacturing. Combines Wipfli's industry advisory expertise with Creatio's agentic no-code platform to enable AI-powered solutions without heavy IT dependency.
- QBurstcoreCreatio announced a strategic partnership with QBurst, a digital solutions company specializing in AI-driven software engineering and data services. The collaboration combines Creatio's no-code ecosystem with QBurst's software engineering expertise to deliver AI-powered end-to-end automation.
- FCamara GroupflagshipCreatio announced a partnership with FCamara Group to bring intelligent AI-native automation and drive business innovation across Brazil and Latin America.
- WebrixsminorWebrixs is the Creatio partner implementing Creatio's no-code, AI-native CRM platform for Fluidmaster's European expansion.
- Technology AdvisorsminorTechnology Advisors is the implementation partner supporting the State Bank of Southern Utah's deployment of Creatio's agentic CRM platform for its first digital customer engagement initiative.
- Champlain CollegeminorChamplain College announced a partnership with Creatio to create its first co-op program where students can work full-time and earn academic credit, supporting experiential learning and career readiness in AI.
- CODE81flagshipCreatio partnered with CODE81 to accelerate AI-driven digital transformation in the Middle East, delivering no-code AI-powered CRM solutions across MEA.
- Swarmer, Inc.minorFormer Creatio leader Mykhailo Nestor joined Swarmer, Inc. as Chief Product Officer; previously held leadership roles at Creatio. Indicates alumni/talent linkage rather than active commercial partnership.
- PipedriveminorPipedrive compared head-to-head with Creatio in a buyer's guide — Pipedrive positioned for SMB simplicity versus Creatio for enterprise workflow complexity. Not a formal commercial partnership.
Scale indicators18 records
Recent moves6 records
Expansion highlights7 records
Creatio competitors and assessment
Company assessmentBroad incumbents
- Salesforce: The dominant CRM and agentic AI platform (Agentforce), directly competing with Creatio across sales, service, and marketing automation — and the primary benchmark Creatio uses in head-to-head comparisons on TCO and AI-included pricing.
- Microsoft Dynamics 365: Microsoft's enterprise CRM and ERP suite with native Copilot AI; competes head-to-head with Creatio for enterprise CRM deals, especially inside Microsoft-shop enterprises bundling Azure, Office, and Teams.
- ServiceNow: Workflow and CRM-adjacent platform with Now Assist AI agents; increasingly competes with Creatio in workflow automation, customer service, and industry-specific agentic AI in banking and public sector.
Direct peers
- HubSpot: Cloud CRM platform with marketing automation, sales hub, and service hub modules; competes with Creatio in the mid-market and is now expanding AI agents (Breeze) overlapping Creatio's agentic CRM roadmap.
- Pegasystems: Low-code BPM and CRM platform with strong workflow/process heritage and Pega GenAI; one of the closest direct competitors to Creatio in BPM-native CRM and a frequent co-vendor or co-target in enterprise sales.
- Appian: Low-code process automation and AI platform with deep BPM roots; competes with Creatio for regulated-industry process automation, especially in banking, insurance, and government, where both emphasize governance and auditability.
- monday.com: Work operating system with CRM, project, and workflow modules plus monday AI; overlaps with Creatio in workflow automation and SMB/ mid-market CRM, with a stronger PLG and self-serve motion.
- Zoho: Long-standing broad CRM and business apps suite with Zoho CRM, Zoho Creator (low-code), and emerging Zia AI agents; competes with Creatio on price-sensitive deals and among SMB/mid-market buyers seeking an all-in-one suite.
- Freshworks: CRM and customer service SaaS (Freshsales, Freshmarketer, Freshservice) with Freddy AI; competes with Creatio in mid-market sales, marketing, and service with a more consumer-grade UX and lower price point.
- Pipedrive: SMB-focused sales CRM; explicitly compared head-to-head with Creatio in third-party buyer's guides as the simpler/lower-end option versus Creatio's enterprise workflow depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Creatio social profiles
Digital presenceCreatio compliance and trust
Trust signalCompliance4 records
Creatio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creatio leadership team
Management profileNumber of profiles
Profiles11 records
Creatio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creatio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creatio
What does Creatio do?
Creatio provides an AI-native, no-code agentic CRM and workflow automation platform combining Creatio Studio (visual designer), Creatio AI Studio (AI agent lifecycle management), and Creatio Copilot. It sells modular CRM products for sales, marketing, and service, along with pre-built Autonomous AI Agents for Financial Services, marketed to midsize and large organizations across 100+ countries.
Is Creatio a public or private company?
Creatio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Creatio founded?
Creatio was founded in 2014. It employs 501 to 1,000 people.
Where is Creatio based?
Creatio is headquartered in Boston, United States, in the North America region.
How does Creatio make money?
Four revenue lines are on record. Subscription (Per-Seat) is the primary driver. The others are unlimited Enterprise Subscription, free Basic Support (Freemium Support Tier) and implementation and Partner Services.
Who are Creatio's main competitors?
Broad incumbents on record are Salesforce, Microsoft Dynamics 365 and ServiceNow. Direct peers are HubSpot, Pegasystems, Appian, monday.com, Zoho, Freshworks and Pipedrive.
Does Creatio have an API?
Yes. Creatio's platform exposes APIs that allow customers to make unlimited API calls as part of the "Unlimited" enterprise pricing plan, with support for custom objects and integration with external systems. The platform supports API-based extensibility (e.g., for partner-built integrations such as the VoxFlo connector to 8x8 and embedded SDKs like Apryse). The website also hosts a Marketplace (marketplace.creatio.com) with 400+ apps. Developer documentation is at academy.creatio.com.
What industry is Creatio in?
Creatio's product category is CRM and Workflow Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 513210 and its SIC code is 7372.