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The Sterling Group

Full company profile

uuid0000bpu

Namestring
The Sterling Group
Legal namestring
The Sterling Group, L.P.
Company typeenum
Private
Founded yearint
1982
Descriptiontext

The Sterling Group, L.P. is a privately held, operationally focused middle market private equity and private credit firm headquartered in Houston, Texas, with an additional office in Dallas. Founded in 1982 by Gordon Cain and Frank Hevrdejs, Sterling has sponsored 78 platform company buyouts and numerous add-on acquisitions totaling over $27 billion in transaction value, and currently manages approximately $9 billion in assets under management across three complementary strategies: a Middle Market Private Equity fund (enterprise values $100M–$1B, equity checks $50M–$350M); the Lower Middle Market Foundation Fund; and the Sterling Credit Fund, which has underwritten nearly $13 billion of leveraged credit and equity co-investments over 19+ years. The firm applies a proprietary operational improvement framework called the Seven Levers℠ methodology, supported by a centralized Portfolio Resource Group covering Human Capital, Operations, Commercial, Strategy, Technology, and M&A capabilities, and widely shares equity and options with portfolio company employees as a partnership alignment mechanism.

Sterling's investment focus is squarely on basic manufacturing, distribution, industrial services, and business services, with over 75% of past partnerships involving family-owned businesses or corporate carve-outs. The firm earns revenue through management fees on committed/invested capital, carried interest on realizations, and interest income and fees from the Credit Fund's junior debt and equity co-investments. Recent platform investments span healthcare linen (HLSG), specialty rigid packaging (PCI), municipal water infrastructure (Scruggs), aviation services (PrimeFlight), pavement preservation (PPG), and overhead door services (OGD), with exits in 2024–2026 to strategic buyers (Lowe's, Quanta Services, Apollo, Bain Capital, Greenbriar Equity) and others. Sterling was ranked #13 of 695 global middle market private equity firms (top 2%) in the 2025 HEC-DowJones Middle Market Buyout Performance ranking.

Short descriptiontext

The Sterling Group is a privately held, operationally focused middle market private equity and private credit firm managing approximately $9 billion across Middle Market, Lower Middle Market, and Credit strategies, investing in industrial sector family businesses and corporate carve-outs since 1982.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersHouston, United States
HQ citystring
Houston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
middle market private equity, industrial sector investing, private credit fund, lower middle market buyouts, operational improvement investing
Industry1 code
1Large-Cap / Mega-Fund Buyout
CodeFSANABAAPrimaryYes
NAICS code1 code
  • Portfolio Management and Investment Advice523940
SIC code1 code
  • Security Brokers, Dealers & Flotation Companies6211
Product category
Private Equity Investment Management
Social media profiles1 record
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model3 records
1Private Equity Fund Management (Middle Market)
TypeManaged Services
Description

Sterling manages Middle Market private equity funds that invest in industrial companies with typical enterprise values of $100M to $1B and equity investments of $50M to $350M. AUM of approximately $9 billion across strategies; six middle market funds closed over time. Revenue is generated through management fees and carried interest.

sterling-group.com
2Foundation Fund (Lower Middle Market)
TypeManaged Services
Description

Sterling's Lower Middle Market / Foundation Fund invests in smaller industrial companies with $50M to $350M equity investments, forming new platforms (e.g., OGD Overhead Garage Door, Compost360, Premier Tire & Service, AGS American Glass Services, Russell Landscape Group, Scruggs). Sterling closed its sixth fund with $3.5 billion in commitments (referenced in OGD coverage).

sterling-group.com
3Sterling Credit Fund (Private Credit)
TypeLicensing Royalties
Description

The Sterling Group Credit Fund invests primarily in junior debt (mezzanine, 2nd lien, unitranche) and equity co-investments in middle market businesses, partnered with private equity sponsors. The team has underwritten nearly $13 billion of leveraged credit and equity over 19+ years. Revenue is generated from interest income, fees, and equity co-investment returns.

sterling-group.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 4 records shown
1Sterling Group Private Equity
Description

Middle market and lower middle market private equity investment strategies targeting manufacturing, distribution, and industrial services companies.

sterling-group.com
+3 more records
Core offering1 text field

The Sterling Group is an operationally focused middle market private equity and private credit firm that invests in industrial-sector businesses through three strategies: a Middle Market fund (equity investments of $50M-$350M in companies with $100M-$1B enterprise value), a Lower Middle Market Foundation Fund targeting smaller industrial platforms, and the Sterling Credit Fund providing junior debt and equity co-investments to PE-sponsored middle market companies. Sterling applies its proprietary Seven Levers℠ operational improvement methodology across all portfolio companies to drive value creation.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 10 values shown
  • Ranked #13 of 695 global PE firms (top 2%) in 2025 HEC-DowJones Middle Market Buyout Performance ranking
+9 more records
Product overview1 text field

The Sterling Group is an operationally focused middle market private equity and private credit investment firm (not a unified software product), offering a platform of three complementary investment strategies that work together under a single firm: (1) the Middle Market Private Equity strategy, the flagship fund targeting basic manufacturing, distribution, and industrial services companies with enterprise values of $100 million to $1 billion; (2) the Foundation Fund (Lower Middle Market Private Equity), a parallel strategy targeting smaller industrial companies; and (3) the Sterling Group Credit Fund (Private Credit), which provides junior debt and equity co-investments alongside private equity sponsors. Across all three strategies Sterling applies its proprietary Seven Levers℠ operational improvement methodology, the differentiated capability that supports portfolio company management teams in driving continuous improvement and value creation.

Product and service4 records
1The Sterling Group Middle Market Private Equity
CategoryPrivate Equity Investment Strategy
Description

Flagship middle market private equity strategy that makes majority control investments in basic manufacturing, distribution, and industrial services companies with typical enterprise values of $100M to $1B and equity investments of $50M to $350M. Targets family businesses, corporate carve-outs, and sponsor-owned businesses.

2The Sterling Group Foundation Fund (Lower Middle Market Private Equity)
CategoryPrivate Equity Investment Strategy
Description

Lower middle market private equity strategy launched in 2021 that partners with industrial sector companies below the typical Middle Market fund size, leveraging Sterling's operational capabilities to set the foundation for growth at smaller companies. Active platforms include Premier Tire & Service, Compost360, Russell Landscape Group, OGD Overhead Garage Door, AGS American Glass Services, and Scruggs.

3The Sterling Group Credit Fund (Private Credit)
CategoryPrivate Credit Investment Strategy
Description

Private credit strategy that invests primarily in junior debt (mezzanine, 2nd lien, or unitranche) and equity co-investments to finance middle market companies, partnering with private equity sponsors and management teams. The team has underwritten nearly $13 billion of leveraged credit and equity over 19+ years.

4Seven Levers℠ Methodology
CategoryProprietary Operational Framework
Description

Proprietary operational improvement framework built on continuous improvement principles representing the areas in which Sterling consistently and materially impacts portfolio businesses. The Seven Levers℠ draw on nearly four decades of collective operations experience and are offered as resources to portfolio management teams.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership23 partners
1Greg Rogowski (Scruggs Board of Directors)
Strategic tierIndependent Board Director AppointmentTypeOthersAnnounced on2026-05-21
Description

The Scruggs Companies (Sterling Foundation Fund portfolio company) appointed Greg Rogowski to its Board of Directors. Rogowski brings 30+ years of executive leadership experience across water infrastructure, industrial, and engineered materials. Formerly EVP of Mueller Water Products (2018-2020) and President of Mueller Co. (2009-2017).

sterling-group.com
Strategic tierAdd-On To Ppg PlatformTypeStrategic or Co-development PartnerAnnounced on2026-05-19
Description

Pavement Preservation Group, a Sterling Fund V portfolio company, acquired Asphalt Paving Systems, a vertically integrated pavement preservation contractor and manufacturer of asphalt and emulsion products founded in 1985 and headquartered in Hammonton, New Jersey. Marked PPG's fifth acquisition since platform formation in 2024.

Strategic tierAdd-On To Hlsg PlatformTypeStrategic or Co-development PartnerAnnounced on2026-05-05
Description

Healthcare Linen Services Group (HLSG), Sterling Fund VI portfolio company, acquired Texas Textile Services, a regional healthcare linen and laundry services provider headquartered in Houston. Acquisition expands HLSG's presence in the Texas healthcare market.

4The Scruggs Companies
Strategic tierFlagship Foundation Fund PlatformTypeStrategic or Co-development PartnerAnnounced on2026-04-27
Description

Sterling Group Foundation Fund acquired The Scruggs Companies, a Houston-based provider of flow control products (valves, actuators, automation components) and repair/maintenance services for municipal water and wastewater infrastructure across Texas, Oklahoma, Kansas, Missouri, and Arkansas. Held in Foundation Fund.

pulse2.com
Strategic tierSenior Leadership HireTypeOthersAnnounced on2026-04-23
Description

Sterling added Robert Gray as Managing Director, General Counsel & Chief Compliance Officer in February 2026. Gray joins from Riverstone Holdings LLC where he spent more than 15 years, most recently as Managing Director and General Counsel. Brings over 25 years of legal experience. B.A. from Georgetown; J.D. from Duke University School of Law.

6Pierce Edwards (Managing Director, Business Development)
Strategic tierSenior Business Development HireTypeOthersAnnounced on2026-04-23
Description

Sterling added Pierce Edwards as Managing Director, Business Development in 2026, based in the Dallas office. Edwards previously spent nearly 9 years at Valesco Industries as Managing Director & Head of Business Development. B.A. from Amherst College; M.B.A. from SMU. Works closely with the Foundation Fund team to source new platform investments.

prnewswire.com
Strategic tierFlagship Fund Vi PlatformTypeStrategic or Co-development PartnerAnnounced on2026-04-20
Description

Sterling agreed to acquire a majority ownership stake in PCI, a leading provider of specialty rigid packaging solutions based in Huntersville, North Carolina, from ONCAP in July 2025. ~1,200 employees; 9 manufacturing facilities in Canada, the U.S., and Costa Rica. PCI subsequently acquired Comar in November 2025.

Strategic tierFlagship Fund Vi PlatformTypeStrategic or Co-development PartnerAnnounced on2026-04-10
Description

Sterling completed the acquisition of HLSG from York Capital Management's private equity group on April 10, 2026. HLSG is a regional provider of outsourced linen laundry services to healthcare institutions across 13 states; operates 23 plants. Stephens, Inc. acted as financial advisor; Latham & Watkins as legal advisor; Weil, Gotshal & Manges as financing counsel.

Strategic tierInternal PromotionsTypeOthersAnnounced on2026-03-05
Description

Sterling announced four internal promotions on March 5, 2026: Jared Bell to Principal (Foundation Fund); Greg Caraway to Principal; Mike Galanis to Principal (Commercial Excellence); Bryan Tisdale to Principal (Foundation Fund). Recognized for leadership, initiative, and commitment to the firm and portfolio companies.

Strategic tierAdd-On To Primeflight PlatformTypeStrategic or Co-development PartnerAnnounced on2026-02-05
Description

PrimeFlight Aviation Services, a Sterling Fund V portfolio company, acquired GAT Airline Ground Support (headquartered in Peachtree City, Georgia) in February 2026. GAT provides mission-critical ground handling, cargo handling, and Sky Café catering services to airline customers across the U.S. and Canada. Approximately 6,000 employees; operates at nearly 70 airports. DLA Piper served as legal counsel.

Strategic tierAdd-On To Ppg PlatformTypeStrategic or Co-development PartnerAnnounced on2026-01-28
Description

Pavement Preservation Group (Sterling Fund V portfolio) acquired Holbrook Asphalt (St. George, Utah; founded 1999) and Integrated Pavement Solutions (IPS), including the HA5™ high-density mineral bond product, in January 2026. Marked PPG's third acquisition since formation.

Strategic tierAdd-On To Primeflight PlatformTypeStrategic or Co-development PartnerAnnounced on2025-11-25
Description

The Prime Appearance division of PrimeFlight Aviation Services acquired Immaculate Flight in November 2025. Immaculate Flight provides aircraft detailing services at more than 200 airports nationwide. Operations to be integrated and rebranded under the Prime Appearance brand.

Strategic tierFlagship Foundation Fund PlatformTypeStrategic or Co-development PartnerAnnounced on2025-11-10
Description

Russell Landscape Group, a Sterling Foundation Fund portfolio company, completed its fifth acquisition since 2024 by acquiring Utz Environmental Services in Austin, Texas, expanding into Texas. Now operates 16 regional operations across 6 states (Texas, Florida, Georgia, South Carolina, Tennessee, North Carolina). Teddy Russell (CEO and second-generation founder) leads the business.

Strategic tierAdd-On To Pci PlatformTypeStrategic or Co-development PartnerAnnounced on2025-11-04
Description

Precision Concepts International (PCI), a Sterling Fund VI portfolio company, acquired Comar in November 2025. Comar (founded 1949) is a producer of consumer and healthcare rigid packaging products and plastic medical products; operates 9 manufacturing facilities in the U.S., 2 in Puerto Rico and Ireland. Evercore and Latham & Watkins advised PCI; Guggenheim Securities and Jones Day advised Comar.

15Circle C Paving and Construction
Strategic tierAdd-On To Ppg PlatformTypeStrategic or Co-development PartnerAnnounced on2025-10-06
Description

Vance Brothers, a division of Pavement Preservation Group, acquired Circle C Paving and Construction and Circle C Transport (collectively 'Circle C') in October 2025. Circle C is a leading regional pavement preservation provider (chip and scrub sealing) based in Goddard, Kansas, serving Kansas and northern Oklahoma.

sterling-group.com
Strategic tierBuyer Of Sterling Exit (Adg)TypeStrategic or Co-development PartnerAnnounced on2025-06-02
Description

Sterling completed the sale of Artisan Design Group (ADG), a leading design, distribution, and installation services provider for interior surface finishes with 132 facilities in 18 states, to Lowe's for $1.3 billion in June 2025. RBC Capital Markets was lead financial advisor; Goldman Sachs and Robert W. Baird were also financial advisors; Latham & Watkins was legal advisor.

Strategic tierFlagship Foundation Fund PlatformTypeStrategic or Co-development PartnerAnnounced on2024-07-08
Description

The Sterling Group Foundation Fund acquired OGD Overhead Garage Door on July 8, 2024 with senior debt financing from Adams Street Partners' Private Credit strategy. BlackArch Partners advised on the sale. OGD was founded in 2011 and is headquartered in Fort Worth, TX. The company operates 45 metropolitan service areas in the Southeast, Midwest, Mid-Atlantic, and Mountain West regions.

Strategic tierFoundation Fund Leadership HireTypeOthersAnnounced on2024-07-08
Description

Sterling hired Jonathan Jackson as Managing Director of the Foundation Fund on July 8, 2024. Jackson brings 15+ years of middle market private equity experience, most recently as a Managing Director at Sun Capital Partners, focused on services, industrial, and food sectors. B.A. in Economics from the University of California at Berkeley. Leads portfolio coverage of OGD Overhead Garage Door and Compost360.

Strategic tierBuyer Of Sterling Exit (Evergreen)TypeStrategic or Co-development PartnerAnnounced on2024-02-23
Description

Sterling completed the sale of Evergreen North America Industrial Services to Quanta Services in February 2024. Latham & Watkins served as legal counsel; BlackArch Partners served as financial advisor to Sterling.

20Compost360 / Nature's Choice
Strategic tierFoundation Fund Platform (Organic Formation)TypeStrategic or Co-development PartnerAnnounced on2023-08-09
Description

Sterling Group Foundation Fund formed Compost360, a new platform focused on processing organic waste and producing landscaping products. Stellus Capital Management provided unitranche senior debt financing and equity co-investment. First acquisition: Nature's Choice, a recycling company producing compost and soils based in New Jersey.

themiddlemarket.com
Strategic tierFlagship Fund V PlatformTypeStrategic or Co-development PartnerAnnounced on2022-12-19
Description

Sterling completed the acquisition of Gulf Winds International, a Houston-based second-generation family-owned provider of intermodal transportation solutions (container drayage, transloading, container storage), on December 19, 2022. Held in Fund V. Gulf Winds serves several U.S. ports.

Strategic tierFlagship Fund V PlatformTypeStrategic or Co-development PartnerAnnounced on2022-06-15
Description

Sterling acquired Ergotron, a designer and distributor of ergonomic products for healthcare, workspace, industrial, and education settings, from Melrose Industries Plc for US$650 million in 2022. Latham & Watkins advised Sterling on the transaction. Held in Fund V. Headquartered in St. Paul, Minnesota.

Strategic tierMajor Platform (Acquired And Exited)TypeStrategic or Co-development PartnerAnnounced on2022-03-02
Description

Sterling acquired West Star Aviation, a business aviation MRO provider founded in 1947, from Norwest Equity Partners in March 2022. Sterling subsequently sold West Star to Greenbriar Equity Group in May 2025; 3,000+ professionals across multiple U.S. facilities.

Recent move15 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Audax is a middle market private equity firm focused on industrial, healthcare, and business services buyouts with similar enterprise value ranges ($50M–$500M) and a long history of programmatic add-on acquisitions, making it Sterling's closest direct competitor in the U.S. middle market industrials space.

TypeDirect peer
Description

Wynnchurch is an operationally focused middle market PE firm investing in lower middle market industrial and business services companies, closely comparable to Sterling's Foundation Fund strategy with similar $50M–$350M equity check sizes.

TypeDirect peer
Description

CenterOak is a Dallas-based middle market PE firm focused on industrial and consumer businesses, and Lucas Cutler (now Sterling's Foundation Fund lead) was previously Managing Partner at CenterOak, making it a near-direct comparable for Sterling's lower middle market industrial strategy.

TypeDirect peer
Description

Sun Capital is a middle market PE firm investing in operationally intensive industrial, consumer, and services businesses, and Jonathan Jackson (Sterling's Foundation Fund MD) was previously a Managing Director at Sun Capital — a direct comparable for Sterling's industrial services focus.

TypeDirect peer
Description

Insight Equity is a middle market PE firm focused on operationally intensive industrial and distribution businesses, and several Sterling team members (Luke Bateman, Kelli Pedersen) previously worked at Insight Equity — making it a strong functional peer in industrial-focused middle market PE.

TypeDirect peer
Description

Brazos Partners is a middle market PE firm focused on industrial and consumer businesses with similar equity check sizes, and Lucas Cutler (now Sterling's Foundation Fund lead) was previously a Managing Director at Brazos — closely mirroring Sterling's lower middle market industrial thesis.

TypeDirect peer
Description

PPC is a Chicago-based middle market PE firm focused on industrial and family-owned businesses, and notably acquired Highline Aftermarket from Sterling in 2020 — a strong direct peer with overlapping investment criteria in family/industrial businesses.

TypeDirect peer
Description

H.I.G. Capital is a large global middle market PE firm with a Lower Middle Market and Private Credit strategy directly comparable to Sterling's three-strategy platform; H.I.G. acquired Time Manufacturing from Sterling in 2021, evidencing the deal overlap.

TypeBroad incumbent
Description

Bain Capital is a global PE/credit giant with significant middle market industrial activity; it acquired Frontline Road Safety from Sterling in 2025, evidencing direct overlap on U.S. industrial services deals despite Bain's much broader and larger scale.

TypeBroad incumbent
Description

Platinum Equity is a global M&A and PE firm focused on operationally intensive industrial carve-outs and divestitures, and recently agreed to acquire Tangent Technologies from Sterling in 2026 — a direct overlap on corporate carve-outs and industrial complex situations.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers24 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles16 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A23 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment2 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Sterling Group

Private Equity Investment Managementsterling-group.com

The Sterling Group is a privately held, operationally focused middle market private equity and private credit firm managing approximately $9 billion across Middle Market, Lower Middle Market, and Credit strategies, investing in industrial sector family businesses and corporate carve-outs since 1982.

What The Sterling Group does

The Sterling Group, L.P. is a privately held, operationally focused middle market private equity and private credit firm headquartered in Houston, Texas, with an additional office in Dallas. Founded in 1982 by Gordon Cain and Frank Hevrdejs, Sterling has sponsored 78 platform company buyouts and numerous add-on acquisitions totaling over $27 billion in transaction value, and currently manages approximately $9 billion in assets under management across three complementary strategies: a Middle Market Private Equity fund (enterprise values $100M–$1B, equity checks $50M–$350M); the Lower Middle Market Foundation Fund; and the Sterling Credit Fund, which has underwritten nearly $13 billion of leveraged credit and equity co-investments over 19+ years. The firm applies a proprietary operational improvement framework called the Seven Levers℠ methodology, supported by a centralized Portfolio Resource Group covering Human Capital, Operations, Commercial, Strategy, Technology, and M&A capabilities, and widely shares equity and options with portfolio company employees as a partnership alignment mechanism.

Sterling's investment focus is squarely on basic manufacturing, distribution, industrial services, and business services, with over 75% of past partnerships involving family-owned businesses or corporate carve-outs. The firm earns revenue through management fees on committed/invested capital, carried interest on realizations, and interest income and fees from the Credit Fund's junior debt and equity co-investments. Recent platform investments span healthcare linen (HLSG), specialty rigid packaging (PCI), municipal water infrastructure (Scruggs), aviation services (PrimeFlight), pavement preservation (PPG), and overhead door services (OGD), with exits in 2024–2026 to strategic buyers (Lowe's, Quanta Services, Apollo, Bain Capital, Greenbriar Equity) and others. Sterling was ranked #13 of 695 global middle market private equity firms (top 2%) in the 2025 HEC-DowJones Middle Market Buyout Performance ranking.

The Sterling Group firmographics

Firmographics
Name
The Sterling Group
Legal name
The Sterling Group, L.P.
Website
https://sterling-group.com
Company type
Private
Founded year
1982
Operating status
Operating
Headcount range
11–50 employees
Short description
The Sterling Group is a privately held, operationally focused middle market private equity and private credit firm managing approximately $9 billion across Middle Market, Lower Middle Market, and Credit strategies, investing in industrial sector family businesses and corporate carve-outs since 1982.
Ownership category
akta.pro rank

The Sterling Group industry classification

Industry
Product category
Private Equity Investment Management
NAICS
Portfolio Management and Investment Advice (523940)
SIC
Security Brokers, Dealers & Flotation Companies (6211)
akta.pro primary industry
Large-Cap / Mega-Fund Buyout (FSANABAA)

Keywords

  • Middle market private equity
  • Industrial sector investing
  • Private credit fund
  • Lower middle market buyouts
  • Operational improvement investing

Where The Sterling Group is headquartered

Location

Headquarters

HQ city
Houston
HQ country
United States
HQ region
North America

Offices2 records

Markets served

The Sterling Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Private Equity Fund Management (Middle Market): Sterling manages Middle Market private equity funds that invest in industrial companies with typical enterprise values of $100M to $1B and equity investments of $50M to $350M. AUM of approximately $9 billion across strategies; six middle market funds closed over time. Revenue is generated through management fees and carried interest.
  2. Foundation Fund (Lower Middle Market): Sterling's Lower Middle Market / Foundation Fund invests in smaller industrial companies with $50M to $350M equity investments, forming new platforms (e.g., OGD Overhead Garage Door, Compost360, Premier Tire & Service, AGS American Glass Services, Russell Landscape Group, Scruggs). Sterling closed its sixth fund with $3.5 billion in commitments (referenced in OGD coverage).
  3. Sterling Credit Fund (Private Credit): The Sterling Group Credit Fund invests primarily in junior debt (mezzanine, 2nd lien, unitranche) and equity co-investments in middle market businesses, partnered with private equity sponsors. The team has underwritten nearly $13 billion of leveraged credit and equity over 19+ years. Revenue is generated from interest income, fees, and equity co-investment returns.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

The Sterling Group product offering

Product offering

Core offering

The Sterling Group is an operationally focused middle market private equity and private credit firm that invests in industrial-sector businesses through three strategies: a Middle Market fund (equity investments of $50M-$350M in companies with $100M-$1B enterprise value), a Lower Middle Market Foundation Fund targeting smaller industrial platforms, and the Sterling Credit Fund providing junior debt and equity co-investments to PE-sponsored middle market companies. Sterling applies its proprietary Seven Levers℠ operational improvement methodology across all portfolio companies to drive value creation.

Product overview

The Sterling Group is an operationally focused middle market private equity and private credit investment firm (not a unified software product), offering a platform of three complementary investment strategies that work together under a single firm: (1) the Middle Market Private Equity strategy, the flagship fund targeting basic manufacturing, distribution, and industrial services companies with enterprise values of $100 million to $1 billion; (2) the Foundation Fund (Lower Middle Market Private Equity), a parallel strategy targeting smaller industrial companies; and (3) the Sterling Group Credit Fund (Private Credit), which provides junior debt and equity co-investments alongside private equity sponsors. Across all three strategies Sterling applies its proprietary Seven Levers℠ operational improvement methodology, the differentiated capability that supports portfolio company management teams in driving continuous improvement and value creation.

Differentiator

Problem solved

Functional benefit

Brands

  • Sterling Group Private Equity: Middle market and lower middle market private equity investment strategies targeting manufacturing, distribution, and industrial services companies.
  • Sterling Group Private Credit
  • The Sterling Group Foundation Fund
  • Seven Levers

Products and services

  • The Sterling Group Middle Market Private Equity Flagship middle market private equity strategy that makes majority control investments in basic manufacturing, distribution, and industrial services companies with typical enterprise values of $100M to $1B and equity investments of $50M to $350M. Targets family businesses, corporate carve-outs, and sponsor-owned businesses.
  • The Sterling Group Foundation Fund (Lower Middle Market Private Equity) Lower middle market private equity strategy launched in 2021 that partners with industrial sector companies below the typical Middle Market fund size, leveraging Sterling's operational capabilities to set the foundation for growth at smaller companies. Active platforms include Premier Tire & Service, Compost360, Russell Landscape Group, OGD Overhead Garage Door, AGS American Glass Services, and Scruggs.
  • The Sterling Group Credit Fund (Private Credit) Private credit strategy that invests primarily in junior debt (mezzanine, 2nd lien, or unitranche) and equity co-investments to finance middle market companies, partnering with private equity sponsors and management teams. The team has underwritten nearly $13 billion of leveraged credit and equity over 19+ years.
  • Seven Levers℠ Methodology Proprietary operational improvement framework built on continuous improvement principles representing the areas in which Sterling consistently and materially impacts portfolio businesses. The Seven Levers℠ draw on nearly four decades of collective operations experience and are offered as resources to portfolio management teams.

Quantifiable outcome

  • Ranked #13 of 695 global PE firms (top 2%) in 2025 HEC-DowJones Middle Market Buyout Performance ranking
  • +9 more outcomes

Companies that use The Sterling Group

Customer profile

Named customers24 records

Ideal customer profiles4 records

The Sterling Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

The Sterling Group partnerships and signals

Strategic signal

Partnerships

23 partnerships are on record, tiered independent board director appointment, add-on to ppg platform, add-on to hlsg platform, flagship foundation fund platform, senior leadership hire, senior business development hire, flagship fund vi platform, internal promotions, add-on to primeflight platform, add-on to pci platform, buyer of sterling exit (adg), foundation fund leadership hire, buyer of sterling exit (evergreen), foundation fund platform (organic formation), flagship fund v platform and major platform (acquired and exited).

  • Greg Rogowski (Scruggs Board of Directors)independent board director appointmentOthers · 21 May 2026The Scruggs Companies (Sterling Foundation Fund portfolio company) appointed Greg Rogowski to its Board of Directors. Rogowski brings 30+ years of executive leadership experience across water infrastructure, industrial, and engineered materials. Formerly EVP of Mueller Water Products (2018-2020) and President of Mueller Co. (2009-2017).
  • Asphalt Paving Systems (APS)add-on to ppg platformStrategic or Co-development Partner · 19 May 2026Pavement Preservation Group, a Sterling Fund V portfolio company, acquired Asphalt Paving Systems, a vertically integrated pavement preservation contractor and manufacturer of asphalt and emulsion products founded in 1985 and headquartered in Hammonton, New Jersey. Marked PPG's fifth acquisition since platform formation in 2024.
  • Texas Textile Servicesadd-on to hlsg platformStrategic or Co-development Partner · 5 May 2026Healthcare Linen Services Group (HLSG), Sterling Fund VI portfolio company, acquired Texas Textile Services, a regional healthcare linen and laundry services provider headquartered in Houston. Acquisition expands HLSG's presence in the Texas healthcare market.
  • The Scruggs Companiesflagship foundation fund platformStrategic or Co-development Partner · 27 April 2026Sterling Group Foundation Fund acquired The Scruggs Companies, a Houston-based provider of flow control products (valves, actuators, automation components) and repair/maintenance services for municipal water and wastewater infrastructure across Texas, Oklahoma, Kansas, Missouri, and Arkansas. Held in Foundation Fund.
  • Robert Gray (Managing Director, General Counsel & Chief Compliance Officer)senior leadership hireOthers · 23 April 2026Sterling added Robert Gray as Managing Director, General Counsel & Chief Compliance Officer in February 2026. Gray joins from Riverstone Holdings LLC where he spent more than 15 years, most recently as Managing Director and General Counsel. Brings over 25 years of legal experience. B.A. from Georgetown; J.D. from Duke University School of Law.
  • Pierce Edwards (Managing Director, Business Development)senior business development hireOthers · 23 April 2026Sterling added Pierce Edwards as Managing Director, Business Development in 2026, based in the Dallas office. Edwards previously spent nearly 9 years at Valesco Industries as Managing Director & Head of Business Development. B.A. from Amherst College; M.B.A. from SMU. Works closely with the Foundation Fund team to source new platform investments.
  • Precision Concepts International (PCI)flagship fund vi platformStrategic or Co-development Partner · 20 April 2026Sterling agreed to acquire a majority ownership stake in PCI, a leading provider of specialty rigid packaging solutions based in Huntersville, North Carolina, from ONCAP in July 2025. ~1,200 employees; 9 manufacturing facilities in Canada, the U.S., and Costa Rica. PCI subsequently acquired Comar in November 2025.
  • Healthcare Linen Services Group (HLSG)flagship fund vi platformStrategic or Co-development Partner · 10 April 2026Sterling completed the acquisition of HLSG from York Capital Management's private equity group on April 10, 2026. HLSG is a regional provider of outsourced linen laundry services to healthcare institutions across 13 states; operates 23 plants. Stephens, Inc. acted as financial advisor; Latham & Watkins as legal advisor; Weil, Gotshal & Manges as financing counsel.
  • Jared Bell / Greg Caraway / Mike Galanis / Bryan Tisdale (Principals)internal promotionsOthers · 5 March 2026Sterling announced four internal promotions on March 5, 2026: Jared Bell to Principal (Foundation Fund); Greg Caraway to Principal; Mike Galanis to Principal (Commercial Excellence); Bryan Tisdale to Principal (Foundation Fund). Recognized for leadership, initiative, and commitment to the firm and portfolio companies.
  • GAT Airline Ground Supportadd-on to primeflight platformStrategic or Co-development Partner · 5 February 2026PrimeFlight Aviation Services, a Sterling Fund V portfolio company, acquired GAT Airline Ground Support (headquartered in Peachtree City, Georgia) in February 2026. GAT provides mission-critical ground handling, cargo handling, and Sky Café catering services to airline customers across the U.S. and Canada. Approximately 6,000 employees; operates at nearly 70 airports. DLA Piper served as legal counsel.
  • Holbrook Asphalt / Integrated Pavement Solutions (IPS)add-on to ppg platformStrategic or Co-development Partner · 28 January 2026Pavement Preservation Group (Sterling Fund V portfolio) acquired Holbrook Asphalt (St. George, Utah; founded 1999) and Integrated Pavement Solutions (IPS), including the HA5™ high-density mineral bond product, in January 2026. Marked PPG's third acquisition since formation.
  • Immaculate Flightadd-on to primeflight platformStrategic or Co-development Partner · 25 November 2025The Prime Appearance division of PrimeFlight Aviation Services acquired Immaculate Flight in November 2025. Immaculate Flight provides aircraft detailing services at more than 200 airports nationwide. Operations to be integrated and rebranded under the Prime Appearance brand.
  • Russell Landscape Groupflagship foundation fund platformStrategic or Co-development Partner · 10 November 2025Russell Landscape Group, a Sterling Foundation Fund portfolio company, completed its fifth acquisition since 2024 by acquiring Utz Environmental Services in Austin, Texas, expanding into Texas. Now operates 16 regional operations across 6 states (Texas, Florida, Georgia, South Carolina, Tennessee, North Carolina). Teddy Russell (CEO and second-generation founder) leads the business.
  • Comaradd-on to pci platformStrategic or Co-development Partner · 4 November 2025Precision Concepts International (PCI), a Sterling Fund VI portfolio company, acquired Comar in November 2025. Comar (founded 1949) is a producer of consumer and healthcare rigid packaging products and plastic medical products; operates 9 manufacturing facilities in the U.S., 2 in Puerto Rico and Ireland. Evercore and Latham & Watkins advised PCI; Guggenheim Securities and Jones Day advised Comar.
  • Circle C Paving and Constructionadd-on to ppg platformStrategic or Co-development Partner · 6 October 2025Vance Brothers, a division of Pavement Preservation Group, acquired Circle C Paving and Construction and Circle C Transport (collectively 'Circle C') in October 2025. Circle C is a leading regional pavement preservation provider (chip and scrub sealing) based in Goddard, Kansas, serving Kansas and northern Oklahoma.
  • Lowe's Companies, Inc.buyer of sterling exit (adg)Strategic or Co-development Partner · 2 June 2025Sterling completed the sale of Artisan Design Group (ADG), a leading design, distribution, and installation services provider for interior surface finishes with 132 facilities in 18 states, to Lowe's for $1.3 billion in June 2025. RBC Capital Markets was lead financial advisor; Goldman Sachs and Robert W. Baird were also financial advisors; Latham & Watkins was legal advisor.
  • OGD Overhead Garage Doorflagship foundation fund platformStrategic or Co-development Partner · 8 July 2024The Sterling Group Foundation Fund acquired OGD Overhead Garage Door on July 8, 2024 with senior debt financing from Adams Street Partners' Private Credit strategy. BlackArch Partners advised on the sale. OGD was founded in 2011 and is headquartered in Fort Worth, TX. The company operates 45 metropolitan service areas in the Southeast, Midwest, Mid-Atlantic, and Mountain West regions.
  • Jonathan Jackson (Managing Director)foundation fund leadership hireOthers · 8 July 2024Sterling hired Jonathan Jackson as Managing Director of the Foundation Fund on July 8, 2024. Jackson brings 15+ years of middle market private equity experience, most recently as a Managing Director at Sun Capital Partners, focused on services, industrial, and food sectors. B.A. in Economics from the University of California at Berkeley. Leads portfolio coverage of OGD Overhead Garage Door and Compost360.
  • Quanta Servicesbuyer of sterling exit (evergreen)Strategic or Co-development Partner · 23 February 2024Sterling completed the sale of Evergreen North America Industrial Services to Quanta Services in February 2024. Latham & Watkins served as legal counsel; BlackArch Partners served as financial advisor to Sterling.
  • Compost360 / Nature's Choicefoundation fund platform (organic formation)Strategic or Co-development Partner · 9 August 2023Sterling Group Foundation Fund formed Compost360, a new platform focused on processing organic waste and producing landscaping products. Stellus Capital Management provided unitranche senior debt financing and equity co-investment. First acquisition: Nature's Choice, a recycling company producing compost and soils based in New Jersey.
  • Gulf Winds Internationalflagship fund v platformStrategic or Co-development Partner · 19 December 2022Sterling completed the acquisition of Gulf Winds International, a Houston-based second-generation family-owned provider of intermodal transportation solutions (container drayage, transloading, container storage), on December 19, 2022. Held in Fund V. Gulf Winds serves several U.S. ports.
  • Ergotron, Inc.flagship fund v platformStrategic or Co-development Partner · 15 June 2022Sterling acquired Ergotron, a designer and distributor of ergonomic products for healthcare, workspace, industrial, and education settings, from Melrose Industries Plc for US$650 million in 2022. Latham & Watkins advised Sterling on the transaction. Held in Fund V. Headquartered in St. Paul, Minnesota.
  • West Star Aviationmajor platform (acquired and exited)Strategic or Co-development Partner · 2 March 2022Sterling acquired West Star Aviation, a business aviation MRO provider founded in 1947, from Norwest Equity Partners in March 2022. Sterling subsequently sold West Star to Greenbriar Equity Group in May 2025; 3,000+ professionals across multiple U.S. facilities.

Scale indicators8 records

Recent moves15 records

Expansion highlights6 records

The Sterling Group competitors and assessment

Company assessment

Direct peers

  • Audax Group: Audax is a middle market private equity firm focused on industrial, healthcare, and business services buyouts with similar enterprise value ranges ($50M–$500M) and a long history of programmatic add-on acquisitions, making it Sterling's closest direct competitor in the U.S. middle market industrials space.
  • Wynnchurch Capital: Wynnchurch is an operationally focused middle market PE firm investing in lower middle market industrial and business services companies, closely comparable to Sterling's Foundation Fund strategy with similar $50M–$350M equity check sizes.
  • CenterOak Partners: CenterOak is a Dallas-based middle market PE firm focused on industrial and consumer businesses, and Lucas Cutler (now Sterling's Foundation Fund lead) was previously Managing Partner at CenterOak, making it a near-direct comparable for Sterling's lower middle market industrial strategy.
  • Sun Capital Partners: Sun Capital is a middle market PE firm investing in operationally intensive industrial, consumer, and services businesses, and Jonathan Jackson (Sterling's Foundation Fund MD) was previously a Managing Director at Sun Capital — a direct comparable for Sterling's industrial services focus.
  • Insight Equity: Insight Equity is a middle market PE firm focused on operationally intensive industrial and distribution businesses, and several Sterling team members (Luke Bateman, Kelli Pedersen) previously worked at Insight Equity — making it a strong functional peer in industrial-focused middle market PE.
  • Brazos Partners: Brazos Partners is a middle market PE firm focused on industrial and consumer businesses with similar equity check sizes, and Lucas Cutler (now Sterling's Foundation Fund lead) was previously a Managing Director at Brazos — closely mirroring Sterling's lower middle market industrial thesis.
  • Pritzker Private Capital: PPC is a Chicago-based middle market PE firm focused on industrial and family-owned businesses, and notably acquired Highline Aftermarket from Sterling in 2020 — a strong direct peer with overlapping investment criteria in family/industrial businesses.
  • H.I.G. Capital: H.I.G. Capital is a large global middle market PE firm with a Lower Middle Market and Private Credit strategy directly comparable to Sterling's three-strategy platform; H.I.G. acquired Time Manufacturing from Sterling in 2021, evidencing the deal overlap.

Broad incumbents

  • Bain Capital: Bain Capital is a global PE/credit giant with significant middle market industrial activity; it acquired Frontline Road Safety from Sterling in 2025, evidencing direct overlap on U.S. industrial services deals despite Bain's much broader and larger scale.
  • Platinum Equity: Platinum Equity is a global M&A and PE firm focused on operationally intensive industrial carve-outs and divestitures, and recently agreed to acquire Tangent Technologies from Sterling in 2026 — a direct overlap on corporate carve-outs and industrial complex situations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

The Sterling Group social profiles

Digital presence

The Sterling Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Sterling Group leadership team

Management profile

Number of profiles

Profiles16 records

The Sterling Group subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

The Sterling Group funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Sterling Group M&A and investment

M&A and investment

M&A23 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sterling Group

What does The Sterling Group do?

The Sterling Group is an operationally focused middle market private equity and private credit firm that invests in industrial-sector businesses through three strategies: a Middle Market fund (equity investments of $50M-$350M in companies with $100M-$1B enterprise value), a Lower Middle Market Foundation Fund targeting smaller industrial platforms, and the Sterling Credit Fund providing junior debt and equity co-investments to PE-sponsored middle market companies. Sterling applies its proprietary Seven Levers℠ operational improvement methodology across all portfolio companies to drive value creation.

Is The Sterling Group a public or private company?

The Sterling Group is a private company. It is classified as management employee owned and is currently operating.

When was The Sterling Group founded?

The Sterling Group was founded in 1982. It employs 11 to 50 people.

Where is The Sterling Group based?

The Sterling Group is headquartered in Houston, United States, in the North America region.

How does The Sterling Group make money?

Three revenue lines are on record. Private Equity Fund Management (Middle Market) is the primary driver. The others are foundation Fund (Lower Middle Market) and sterling Credit Fund (Private Credit).

Who are The Sterling Group's main competitors?

Direct peers on record are Audax Group, Wynnchurch Capital, CenterOak Partners, Sun Capital Partners, Insight Equity, Brazos Partners, Pritzker Private Capital and H.I.G. Capital. Broad incumbents are Bain Capital and Platinum Equity.

Does The Sterling Group have an API?

No public API is recorded for The Sterling Group.

What industry is The Sterling Group in?

The Sterling Group's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSANABAA, Large-Cap / Mega-Fund Buyout. Its NAICS code is 523940 and its SIC code is 6211.

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ThedealRiver Associates Sells Slingmax to Sterling GroupRiver Associates sold industrial lifting and rigging provider Slingmax Group to Sterling Group on Sept. 6. The deal's financial terms were not disclosed, and Slingmax generates about $15 million in Ebitda. Sterling plans to partner with Slingmax management to build a U.S. lifting and rigging services platform.Third NewsThe Sterling Group Foundation Fund Enhances Portfolio with Slingmax Group AcquisitionThe Sterling Group Foundation Fund acquired Slingmax Group, a manufacturer of engineered lifting and rigging solutions, in a strategic move to enhance its lower middle market industrial portfolio. The deal transitions ownership from River Associates and aims to foster growth through operational capabilities. The Foundation Fund, with over $27 billion in buyouts, expects benefits for Slingmax and its customers.YahooRiver Associates Completes the Sale of Slingmax Group to The Sterling GroupRiver Associates sold Slingmax Group to The Sterling Group, closing September 30, 2026, its fourth portfolio exit of 2026. The sale follows growth and investment during River's ownership, with aggregate EBITDA across exited investments growing 4.6x. The firm has completed two new platform investments and seven add-on acquisitions this year.PR NewswireRiver Associates Completes the Sale of Slingmax Group to The Sterling GroupRiver Associates sold Slingmax Group to The Sterling Group, closing September 30, 2026, its fourth portfolio exit of 2026. The sale follows growth and investment during River's ownership, with aggregate EBITDA across exited investments growing 4.6x. Slingmax provides synthetic slings and rigging hardware across industrial and marine markets.PR NewswireThe Sterling Group Foundation Fund Acquires Slingmax Group, a Provider of Engineered Lifting and Rigging SolutionsThe Sterling Group Foundation Fund acquired Slingmax Group, a provider of engineered lifting and rigging solutions, in a deal announced on October 6, 2026. Slingmax, headquartered in Aston, Pennsylvania, designs, manufactures, and distributes synthetic and wire rope slings and complementary products for industrial applications. The Foundation Fund will partner with management to accelerate growth.citybizThe Sterling Group Completes Sale of Tangent Technologies to Platinum EquityThe Sterling Group has completed the sale of Tangent Technologies, a manufacturer of high-performance synthetic materials made from recycled feedstock, to Platinum Equity. The transaction marks a successful exit for Sterling, which acquired Tangent in 2018 and grew the company to more than three times its original size while expanding into new customer segments and end markets. Financial terms of the deal were not disclosed.AijournThe Sterling Group Completes Sale of Tangent Technologies to Platinum EquityThe Sterling Group has completed the previously announced sale of Tangent Technologies to Platinum Equity, with financial terms remaining undisclosed. Tangent Technologies, headquartered in Aurora, Illinois, is a leading manufacturer of high-performance synthetic materials for outdoor living, site amenities, structural applications, and marine decking, producing products from post-consumer and post-industrial recycled feedstock. During Sterling's ownership since partnering with Tangent's founders in 2018, the company more than tripled in size and expanded into new customers and end markets.BitlyThe Sterling Group Completes Sale of Tangent Technologies to Platinum EquityThe Sterling Group has completed the previously announced sale of Tangent Technologies to Platinum Equity, with financial terms not disclosed. Tangent Technologies, headquartered in Aurora, Illinois, is a manufacturer of high-performance synthetic materials for outdoor living, site amenities, and marine decking applications. During Sterling's ownership since 2018, Tangent more than tripled in size and expanded into new customer segments and end markets.PR NewswireThe Sterling Group Completes Sale of Tangent Technologies to Platinum EquityThe Sterling Group has completed the sale of Tangent Technologies to Platinum Equity, with the transaction announced on July 31, 2026. Tangent, headquartered in Aurora, Illinois, is a leading manufacturer of high-performance synthetic materials used in outdoor living, site amenities, structural applications, and marine decking. During Sterling's ownership since 2018, the company more than tripled in size, expanding into new customers and end markets.PeprofessionalThe Sterling Group Acquires AquaticThe Sterling Group has completed the acquisition of Aquatic US Holdings Corp. from Tomkins Industries, marking the third business Sterling has acquired from Tomkins in three years. Aquatic is a manufacturer of bathtubs and showers with an estimated 20% share of the U.S. bathware market and annual revenues of approximately $110 million.