That's No Moon
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
That's No Moon firmographics
Firmographics- Name
- That's No Moon
- Legal name
- That's No Moon Entertainment Inc.
- Website
- https://thatsnomoon.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
That's No Moon industry classification
Industry- Product category
- AAA Video Game Development
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA)
- akta.pro secondary industries
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)
Keywords
Where That's No Moon is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
That's No Moon business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Game Sales: Revenue from selling premium AAA narrative-driven games for consoles and PC. The studio's debut title Crossfire is planned for PS5, Xbox Series X/S, and PC with no microtransactions or additional game modes.
- IP Licensing: Expanding the Crossfire IP developed by Smilegate into single-player narrative experiences, potentially including linear and interactive media.
- Performance Capture Services: Studio provides performance capture services to industry peers, including support for Secret Level episodes.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
That's No Moon product offering
Product offeringCore offering
That's No Moon is an independent AAA game development studio that creates narrative-driven, single-player video games. Its debut title, Crossfire, is a tactical action adventure built on Unreal Engine 5 that reimagines Smilegate's multiplayer Crossfire franchise as a character-driven experience with a proprietary Adaptive Cover system, planned for release on PS5, Xbox Series X/S, and PC.
Product overview
That's No Moon is an independent AAA game development studio with a single debut product: Crossfire. Crossfire is a single-player, narrative-driven tactical action adventure game built on Unreal Engine 5 that reimagines the Crossfire franchise (originally a free-to-play multiplayer shooter from Smilegate) as a character-driven experience. The studio focuses on integrating narrative and gameplay as inseparable elements, with the game featuring dual protagonists Layla Qassem and Delroy Cross who must overcome ideological differences to face a common threat. The product portfolio consists solely of this core game offering, with no additional modules, add-ons, or separate product lines currently identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Crossfire A single-player, narrative-driven tactical action adventure game that reimagines the original Crossfire franchise as a character-driven experience. Features an Adaptive Cover system that allows players to find organic cover from terrain and geometry rather than traditional chest-high walls, and introduces two protagonists from opposing sides who must work together to face a mysterious threat.
Quantifiable outcome
- Crossfire IP has accumulated over 1 billion registered players since 2007 release
Companies that use That's No Moon
Customer profileSegments2 records
Ideal customer profiles2 records
That's No Moon technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
That's No Moon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Smilegate EntertainmentcoreSmilegate partnered with That's No Moon to expand the Crossfire IP, which has accumulated over 1 billion registered players since its 2007 release. That's No Moon is developing a new AAA Crossfire spinoff - a single-player, narrative-driven tactical action adventure game.
- Amazon (Secret Level)minorThat's No Moon's talented team supported peers in the industry with performance capture for three Secret Level episodes on Amazon Prime Video.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
That's No Moon competitors and assessment
Company assessmentBroad incumbents
- Naughty Dog: Sony-owned narrative AAA studio behind The Last of Us and Uncharted; draws from the same talent pool (Kurosaki, multiple That's No Moon employees) and competes for the same narrative-driven AAA single-player audience.
- Santa Monica Studio: Sony-owned developer of God of War; staffed by many of the same veterans that founded That's No Moon and targets the same premium narrative AAA segment on PlayStation 5.
- Bungie: Sony-owned AAA developer of Destiny and Halo; shares talent lineage with That's No Moon and competes in the same high-fidelity shooter/action category on console and PC.
Direct peers
- Obsidian Entertainment: Microsoft-owned narrative-driven RPG developer (The Outer Worlds, Pentiment); closely comparable as a private-equity-stage narrative AAA studio with cross-platform ambitions and an emphasis on storytelling as differentiator.
- Crystal Dynamics: Independent narrative-action AAA studio behind Tomb Raider and Marvel's Avengers; comparable as a mid-sized, narrative-focused AAA developer working on licensed/external IP across console and PC.
- Infinity Ward: Activision-owned developer of Call of Duty; directly comparable as a studio with cover-shooter expertise that shares talent lineage with That's No Moon and competes in the same cover-shooter genre.
- Respawn Entertainment: EA-owned developer of Apex Legends, Titanfall, and Star Wars Jedi; comparable as an AAA shooter studio that has successfully blended narrative single-player with broader franchise IP.
- Ninja Theory: Microsoft-owned developer of Hellblade and DmC; comparable as a smaller AAA studio focused on narrative-driven action experiences using Unreal Engine and motion capture technology.
- Dontnod Entertainment: French narrative-driven game developer (Life is Strange, Tell Me Why); comparable as a narrative-first studio developing premium single-player titles across console and PC.
- Haven Studios: Sony-acquired Montreal studio founded by Jade Raymond; comparable as a recent, privately-built AAA narrative studio backed by a strategic platform holder with multi-year development runway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
That's No Moon social profiles
Digital presenceThat's No Moon financial estimates
Financial estimateRevenue estimate
Valuation estimate
That's No Moon leadership team
Management profileNumber of profiles
Profiles5 records
That's No Moon funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
That's No Moon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about That's No Moon
What does That's No Moon do?
That's No Moon is an independent AAA game development studio that creates narrative-driven, single-player video games. Its debut title, Crossfire, is a tactical action adventure built on Unreal Engine 5 that reimagines Smilegate's multiplayer Crossfire franchise as a character-driven experience with a proprietary Adaptive Cover system, planned for release on PS5, Xbox Series X/S, and PC.
Is That's No Moon a public or private company?
That's No Moon is a private company. It is classified as corporate owned and is currently operating.
When was That's No Moon founded?
That's No Moon was founded in 2021. It employs 101 to 250 people.
Where is That's No Moon based?
That's No Moon is headquartered in Los Angeles, United States, in the North America region.
How does That's No Moon make money?
Three revenue lines are on record. Game Sales are the primary driver. The others are IP Licensing and performance Capture Services.
Who are That's No Moon's main competitors?
Broad incumbents on record are Naughty Dog, Santa Monica Studio and Bungie. Direct peers are Obsidian Entertainment, Crystal Dynamics, Infinity Ward, Respawn Entertainment, Ninja Theory, Dontnod Entertainment and Haven Studios.
Does That's No Moon have an API?
No public API is recorded for That's No Moon.
What industry is That's No Moon in?
That's No Moon's product category is AAA Video Game Development. Its primary akta.pro industry code is MPAFAFAA, Game Engines (General-Purpose & Real-Time 3D), with a secondary code of MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site). Its SIC code is 7990.