What Maev does

Maev is a direct-to-consumer subscription pet food company specializing in human-grade, flash-frozen raw dog food, founded in 2019 by MIT engineer Katie Spies and headquartered in New York with operations in Austin. The company sells pre-portioned, USDA-certified raw meals under multiple targeted formulas (Whole Health, Digestion, Mobility, Coat, Calming), complemented by a Puppy Formula, Daily Supplement Bars (MaevMulti blend), Beef Bone Broth cubes, and single-ingredient Freeze-Dried Treats. A quiz-based personalization system generates portion and formula recommendations per dog, and products are shipped frozen nationwide via recurring subscriptions (delivery every 2–10 weeks) through a self-serve customer portal on meetmaev.com (Shopify) and, since February 2025, the Chewy marketplace.

Maev's product technology combines flash-freezing preservation (to maintain nutritional integrity without artificial preservatives) with PhD-veterinarian-formulated recipes backed by peer-reviewed research, and a proprietary multi-pathogen safety process (E. coli, Salmonella, Listeria, APC testing) at USDA-inspected facilities. The company holds USDA, FDA, AAFCO, and SQF Level 3 certifications and was awarded the Clean Label Project 'Clean 16' distinction. Brand differentiation is reinforced by clinical survey outcomes (87% of members report health improvements, n=845; 91% see visible benefits within 30 days, n=1,416) and high social proof (10,000+ reviews at 4.9 stars).

The business model is a recurring subscription engine anchored by premium pricing ($199/20lb bag subscription versus $229 one-time), supplemented by upsell add-ons (supplement bars, bone broth, treats) and a multi-tier rewards program (Bronze 2% / Silver 4% / Gold 5% cashback) with a $40 referral incentive. Go-to-market combines product-led growth (quiz-driven onboarding), community-led content via MaevWorld, organic social on Instagram and TikTok, performance marketing, and flagship athlete partnerships (Christen Press, Tobin Heath, Jessica Pegula, Rumer Willis). The company has raised $19M in disclosed funding ($9M seed in 2021 led by Springdale Ventures with VMG Partners participation; $10M Series A in 2022 led by VMG Partners) and was recognized by Inc. Magazine in 2024 for reaching $11.7M in revenue as a fastest-growing company.

Name

Maev

Legal name

Maev, Inc.

Website

https://meetmaev.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Maev is a direct-to-consumer subscription pet food brand founded in 2019 that delivers human-grade, flash-frozen raw dog food with personalized portioning and targeted health formulas to US pet parents via its own website and Chewy.

Ownership category

akta.pro rank

Product category

Raw Dog Food (Premium Pet Nutrition)

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Raw dog food
• Pet nutrition subscription
• Human-grade pet food
• Frozen dog food delivery
• Premium pet care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Subscription-based Raw Dog Food: Maev's primary revenue stream is recurring subscription sales of human-grade raw frozen dog food. Customers select a protein, targeted formula, and delivery frequency (every 2-10 weeks), with the subscription auto-charging on a scheduled cadence. Subscriptions can be paused, skipped, or cancelled at any time through the customer portal.
2. Supplementary Products (Supplement Bars, Bone Broth, Treats): Maev sells complementary add-on products including Daily Supplement Bars (30 individually wrapped bars per box), Beef Bone Broth, and Freeze-Dried Treats. These can be added to subscription orders or purchased as one-time add-ons, driving per-order upsell revenue.
3. One-Time Product Purchases: Products are also available for one-time purchase (non-subscription) at a higher per-unit price, accommodating customers who want to try the product before committing to a subscription.
4. Referral and Rewards Program: Maev operates a multi-tiered loyalty rewards program (Bronze, Silver, Gold) where customers earn cashback points on every purchase. Referral incentives provide $40 in points when a referred friend makes their first purchase. Points can be redeemed against future subscription orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Maev sells human-grade, flash-frozen raw dog food and complementary supplements directly to consumers via a subscription-based e-commerce model. Customers complete a dog health quiz to receive personalized portion recommendations and select targeted formulas (Whole Health, Digestion, Mobility, Coat, Calming) along with add-ons like Daily Supplement Bars, Beef Bone Broth, and Freeze-Dried Treats. Products ship frozen nationwide within the continental United States, with one-time purchase options also available.

Product overview

Maev is a direct-to-consumer pet food company offering a subscription-based system of human-grade raw dog food products. The core offering consists of Whole Ingredient Raw Food available in beef, chicken, and limited-edition lamb proteins, formulated with targeted health support formulas (Whole Health, Digestion, Mobility, Coat, Calming). The product system is complemented by Daily Supplement Bars, Beef Bone Broth, and Freeze Dried Treats, all designed to work together as a complete raw nutrition system. Products are shipped frozen nationwide via subscription, with customers building personalized nutrition plans based on their dog's profile through an online quiz. The company launched in 2020 and serves the growing premium/pet health market through its own website and retail partners like Chewy.

Differentiator

Problem solved

Functional benefit

Brands

• MaevWorld: A community platform for dog people curated by Maev, featuring lifestyle content and educational resources about dog nutrition and care.

Products and services

• Whole Ingredient Raw Food Human-grade, protein-rich raw dog food made with whole ingredients, flash-frozen to preserve nutrients. Available in targeted formulas (Whole Health, Digestion, Mobility, Coat, Calming) for individual dog owners seeking premium daily nutrition.
• Puppy Formula Human-grade raw food specifically formulated for puppies. Balanced and complete nutrition topped with supplements supporting digestive health, cognition, vision, and bone and muscle growth. Made with USDA chicken, colostrum, probiotics, and chicory root. For puppy owners seeking early-development nutrition.
• Daily Supplement Bars Shelf-stable supplement bars designed for daily feeding. PhD vet-formulated with scientifically studied ingredients including L-Theanine for calming, Glucosamine for mobility, Probiotics for digestion, and Omega-3 Fatty acids for hydration and coat health. Available in 30-bar boxes across four variants (Weight & Digestion, Calming, Mobility, Coat).
• Beef Bone Broth Frozen beef bone broth cubes packed with collagen and amino acids. No preservatives added, shipped monthly in jars of 3 or 6. Can be served as a food topper or standalone treat. Recommended 1 tablespoon per 10 lbs of dog weight daily.
• Freeze Dried Treats Single-ingredient freeze-dried treats for dogs. Made from human-grade ingredients with no additives or preservatives, starting at $19 per package.
• Maev Bundles Curated product bundles combining raw food with supplement bars and bone broth at discounted prices, designed to provide comprehensive nutrition and value for dog owners.
• New Zealand Grass-Fed Lamb Recipe Limited-edition protein made from 100% human-grade New Zealand grass-fed lamb, available exclusively online. Targets dogs with sensitivities, offering high digestibility and nutritional benefits including iron, zinc, and fatty acids.

Quantifiable outcome

• 87% of dog parents saw health improvements when feeding Maev (based on survey, n=845)
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Christen Press (USWNT Soccer Star)flagshipGTM or Marketing Partner · 13 February 2026Christen Press, retired US Women's National Team soccer star, was featured in Maev's 'The Home Team' campaign alongside Tobin Heath. The partnership centers on Press's identity as a dog parent (with her dog Bob) rather than her sports career. The integrated campaign includes product bundles, podcast integrations, and creator-led social and digital content.
• Tobin Heath (USWNT Soccer Star)flagshipGTM or Marketing Partner · 10 February 2026Tobin Heath, retired US Women's National Team soccer star, partnered with Maev in 'The Home Team' campaign — her first major brand partnership since retiring from professional soccer. The campaign represents a shift toward value-driven, long-term partnerships focused on personal identity beyond sports, with a product bundle named after her dog, Bob.
• Jessica Pegula (Professional Tennis Star)flagshipGTM or Marketing Partner · 18 February 2025Jessica Pegula, professional tennis star, partnered with Maev to champion human-grade raw nutrition for dogs. The partnership featured product integrations and content designed to reach her substantial athletic and lifestyle fanbase with Maev's nutritional messaging.
• PhD Veterinary NutritionistscoreStrategic or Co-development PartnerMaev works with a team of PhD veterinary nutritionists to formulate all products, ensuring complete and balanced nutrition based on clinical studies and published research. This partnership underpins the brand's scientific credibility and formulation expertise.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Farmer's Dog: The leading DTC fresh, human-grade dog food subscription brand. Closest direct competitor to Maev with a similar personalized quiz, subscription model, and premium positioning, but sells fresh (not frozen) meals.
• Ollie: DTC fresh dog food subscription with personalized portioning and human-grade ingredients. Direct competitor sharing Maev's target customer (millennial pet parents) and value proposition, though Ollie's meals are fresh rather than frozen raw.
• Spot & Tango: Premium DTC dog food subscription offering both fresh and UnKibble (freeze-dried raw) formats. Direct competitor in the personalized, human-grade dog food subscription space, sharing Maev's overlap in the freeze-dried segment.
• Open Farm: Premium pet food brand with strong sustainability and traceability positioning across kibble, raw, and treats. Comparable to Maev in targeting ethically-minded, premium-paying pet parents with certified ingredients.
• Stella & Chewy's: Long-established raw and freeze-dried dog food brand available across DTC and retail. Direct competitor in the frozen raw and freeze-dried pet food category that Maev is positioned to disrupt.
• Primal Pet Foods: Pioneer in frozen raw and freeze-dried pet food with broad retail distribution. Direct competitor in the raw pet food category, sharing Maev's human-grade ingredient sourcing philosophy.
• Just Food For Dogs: Fresh, human-grade dog food available through DTC subscriptions, retail kitchens, and veterinary channels. Comparable premium positioning and human-grade certification with overlapping target customers.
• Pet Plate: DTC fresh dog food subscription with personalized plans and veterinary nutritionist formulation. Direct competitor sharing Maev's quiz-driven onboarding and subscription delivery model.
• Vital Essentials: Raw and freeze-dried pet food brand with broad retail and DTC presence. Comparable frozen raw and freeze-dried product categories with overlapping ingredient-quality positioning.

Broad incumbents

• Freshpet: Public, scaled refrigerated fresh pet food brand with broad retail distribution across grocery and mass channels. A larger incumbent adjacent to Maev's refrigerated/fresh-ingredient positioning but operating in mass-market rather than premium DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/meetmaev
• TikToktiktok.com/@meetmaev
• Xx.com/meetmaev

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maev