Autograph
Autograph is a US consumer platform co-founded by Tom Brady that operates a mobile fandom app offering team chat rooms, daily pick'em games, no-fee ticketing, affiliate merchandise, and—since its January 2025 merger with Future.co—AI-assisted and premium fitness coaching for individual sports and entertainment fans.
- Company typePrivate
- Founded2021
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Autograph does
Autograph (legal entity LFG NFTs Corp.) is a US-based consumer platform founded in April 2021 by Tom Brady, Dillon Rosenblatt (CEO), and Richard Rosenblatt (Co-Chairman) that originally launched as an NFT marketplace enabling sports and entertainment celebrities to sell digital collectibles directly to fans. Over time the company has repositioned from a pure NFT origin toward a broader fan engagement and digital collectibles platform built around a mobile app (iOS/Android), offering team-specific chat rooms with live game data, daily pick'em games (Picks), a season-long Survivor League, no-fee ticketing through a 'True Fan Pricing' marketplace, affiliate merchandise commerce (with Fanatics as lead partner), commemorative digital tickets, and video podcast content (Autograph Presents: Get Minted). A coin-based reward system ties these modules together, gating features on engagement activity.
In January 2025 Autograph merged with Future.co, adding AI-assisted and premium human fitness coaching (Future Pro at $199/month) as a new vertical under the Autograph umbrella, with Future CEO Rishi Mandal joining the board. The platform is supported by approximately $205 million in disclosed venture funding (a $35M Series A in July 2021 led by 01 Advisors and Velvet Sea Ventures, and a $170M Series B in January 2022 co-led by Andreessen Horowitz and Kleiner Perkins with participation from Lightspeed, Balius Partners, and Private Ventures Group), implying a post-money valuation of approximately $1 billion at the Series B.
The business model spans four revenue streams: historical NFT transaction fees, affiliate referral commissions on merchandise (Fanatics), ticketing transaction economics, and now recurring subscription revenue from Future Pro coaching. End customers are individual US-based sports fans (NFL, NBA, MLB, college sports), entertainment fans (e.g., The Weeknd collector base), and post-merger fitness enthusiasts. The company is headquartered in Los Angeles/Santa Monica, operates with 51–100 employees, and announced the discontinuation of its main Sports Fandom consumer app on May 29, 2025, reflecting a material product restructuring as it leans into the Future.co integration.
Autograph firmographics
Firmographics- Name
- Autograph
- Legal name
- LFG NFTs Corp.
- Website
- https://autograph.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Autograph is a US consumer platform co-founded by Tom Brady that operates a mobile fandom app offering team chat rooms, daily pick'em games, no-fee ticketing, affiliate merchandise, and—since its January 2025 merger with Future.co—AI-assisted and premium fitness coaching for individual sports and entertainment fans.
- Ownership category
- akta.pro rank
Autograph industry classification
Industry- Product category
- Sports & Entertainment Digital Collectibles
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro industry
- Sports NFTs & Collectibles MarketplacesDigital Sports Collectibles Retail (NFTs)Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise RetailFan Membership, Subscriptions & Patronage PlatformsMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator PlatformsSports Memorabilia & Autographs RetailConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail
Keywords
Where Autograph is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Autograph business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- NFT Sales: Historical primary revenue from NFT minting and sales, allowing celebrities to sell digital collectibles to fans. Platform launched April 2021 and saw significant growth.
- Affiliate Commerce: Commission revenue from affiliate partnerships with Fanatics for officially licensed merchandise. Users earn coins for purchases which can be redeemed for app rewards.
- Ticket Sales: No-fee ticket sales platform for sports events. Revenue likely derived from transaction processing or volume-based arrangements with ticketing partners.
- Fitness Coaching (Post-Merger): Following merger with Future.co, the company offers premium fitness coaching services including Future Pro at premium pricing alongside AI-powered free tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Affiliate Shop Coins |
| Freemium | Pay-as-you-go | Picks Game Access |
| Subscription | Monthly | Future Pro Fitness Coaching |
| Transaction based/ take rate | Pay-as-you-go | No-Fee Ticketing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Autograph product offering
Product offeringCore offering
Autograph is a fandom platform co-founded by Tom Brady that initially launched as an NFT marketplace enabling sports and entertainment celebrities to sell digital collectibles directly to fans. Following its January 2025 merger with Future.co, the platform has expanded into AI-powered premium fitness coaching alongside fan engagement modules including team chat rooms, daily prediction games, no-fee sports ticketing, and affiliate merchandise sales. The platform monetizes through transaction fees on NFTs and tickets, affiliate commissions, and premium coaching subscriptions.
Product overview
Autograph is a unified fandom platform co-founded by Tom Brady that operates as a platform-plus-modules architecture. The core offering is the Autograph App, an NFT and digital collectibles platform that launched in April 2021, enabling celebrities in sports, music, and entertainment to sell NFTs and digital collectibles to fans. In January 2025, Autograph expanded into fitness coaching through its merger with Future.co. The platform includes multiple engagement modules: Picks (daily pick'em game), Survivor League (season-long NFL picking competition), Commemorative Tickets (photo-based digital ticket creation), Team Chat Rooms (exclusive fan communities), True Fan Pricing (no-fee ticket marketplace), Fan Q&A Shows (interactive video content), and Affiliate Shops (merchandise marketplace). The platform rewards fan engagement through a coins system that unlocks features and experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Future.co: AI-powered fitness coaching platform merged into Autograph suite of products and services
Products and services
- Autograph App The Autograph App is the core fandom and digital collectibles mobile application available on iOS and Android, where sports and entertainment fans can access celebrity NFT drops, team chat rooms, daily prediction games, no-fee ticketing, and affiliate merchandise purchases through a single platform. The app is targeted at individual sports and entertainment fans seeking unique access and rewards for their fandom.
- True Fan Pricing (No-Fee Ticket Marketplace)
Quantifiable outcome
- No-fee ticketing provides price transparency and savings for fans
- +1 more outcomes
Companies that use Autograph
Customer profileSegments3 records
Ideal customer profiles3 records
Autograph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Autograph partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Future.coflagshipMerger announced January 23, 2025 to combine Autograph's fan engagement platform with Future's fitness coaching services. Future CEO Rishi Mandal joins Autograph's board. Aims to provide scalable, hyper-personalized training to millions.
- FanaticscoreFirst affiliate partner for Autograph's merchandise shop. Fanatics provides officially licensed gear for all major sports teams. Users earn coins for purchases through the affiliate program.
- Varsity CoolersminorPartnership to bring Michigan-themed coolers to the Autograph Michigan Fan Store. Includes 10% discount code MAIZENBLUE10 for Michigan duffle and backpack coolers.
- Underground PrintingminorLocal Michigan retailer providing officially licensed college merchandise for Autograph's Michigan Fan Store. Founded by University of Michigan alumni in 2001, now with stores across multiple college campuses.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Autograph competitors and assessment
Company assessmentBroad incumbents
- Peloton: Subscription-based connected fitness platform with premium coaching tiers. Comparable to Autograph's Future Pro $199/month coaching offering in the personalized fitness subscription category post-Future merger.
- Ticketmaster: Dominant sports and entertainment ticketing marketplace. Autograph's no-fee True Fan Pricing product directly challenges Ticketmaster's fee-heavy model, making it a key competitive incumbent in the ticketing vertical.
- Discord: Community-driven chat platform with sports team servers and live engagement features. Comparable to Autograph's team-specific chat rooms with live game data, polls, and threaded fan conversations.
Direct peers
- DraftKings: Operates a major sports prediction and daily fantasy platform with cash entry contests and pick'em style games. Directly comparable to Autograph's Picks daily pick'em and Survivor League modules in serving sports fans with prediction-based engagement and monetization.
- FanDuel: Leading sportsbook and daily fantasy operator offering pick'em, survivor-style contests, and free-to-play prediction games. Comparable in targeting the same sports-fan consumer with prediction mechanics, gamification, and rewards-based engagement.
- Dapper Labs (NBA Top Shot): Operator of NBA Top Shot and other sports NFT marketplaces built on blockchain. Directly competes with Autograph's core NFT marketplace offering licensed sports digital collectibles to fan collectors.
- Sorare: NFT-based fantasy sports platform combining digital collectible cards with fantasy gameplay. Closely comparable to Autograph's blend of NFTs, prediction/gamification, and sports fan community engagement.
- Candy Digital: Sports and entertainment NFT platform with official MLB and other league partnerships. Directly comparable as a competitor in licensed sports digital collectibles and authenticated memorabilia drops.
Emerging players
- PrizePicks: Fast-growing daily fantasy and pick'em operator with simple over/under and power-play formats. Comparable to Autograph's Picks daily pick'em product in targeting casual sports fans with low-friction prediction mechanics.
Regional players
- Strava: Subscription fitness tracking and social platform serving athletes with community-driven training features. Comparable to Autograph's Future integration in the fitness coaching and tracking subscription category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Autograph social profiles
Digital presenceAutograph financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autograph leadership team
Management profileNumber of profiles
Profiles7 records
Autograph subsidiaries and ownership
Company hierarchySubsidiaries1 record
Autograph funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autograph M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autograph
What does Autograph do?
Autograph is a fandom platform co-founded by Tom Brady that initially launched as an NFT marketplace enabling sports and entertainment celebrities to sell digital collectibles directly to fans. Following its January 2025 merger with Future.co, the platform has expanded into AI-powered premium fitness coaching alongside fan engagement modules including team chat rooms, daily prediction games, no-fee sports ticketing, and affiliate merchandise sales. The platform monetizes through transaction fees on NFTs and tickets, affiliate commissions, and premium coaching subscriptions.
Is Autograph a public or private company?
Autograph is a private company. It is classified as venture growth investor backed and is currently operating.
When was Autograph founded?
Autograph was founded in 2021. It employs 51 to 100 people.
Where is Autograph based?
Autograph is headquartered in Santa Monica, United States, in the North America region.
How does Autograph make money?
Four revenue lines are on record. NFT Sales are the primary driver. The others are affiliate Commerce, ticket Sales and fitness Coaching (Post-Merger).
Who are Autograph's main competitors?
Broad incumbents on record are Peloton, Ticketmaster and Discord. Direct peers are DraftKings, FanDuel, Dapper Labs (NBA Top Shot), Sorare and Candy Digital. PrizePicks is listed as an emerging player. Strava is listed as a regional player.
Does Autograph have an API?
No public API is recorded for Autograph.
What industry is Autograph in?
Autograph's product category is Sports & Entertainment Digital Collectibles. Its primary akta.pro industry code is FSADANAH, Sports NFTs & Collectibles Marketplaces, with a secondary code of CRAMAOAK, Digital Sports Collectibles Retail (NFTs). Its NAICS code is 45912 and its SIC code is 5945.