BUX
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What BUX does
BUX B.V. is a European mobile-first neobroker headquartered in Amsterdam, founded in 2014 and operating across eight markets (Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland) with over one million users. Since July 2024 it has been a wholly owned subsidiary of ABN AMRO Bank N.V., acquired for approximately €68 million, while continuing to operate as a separate entity under the BUX brand with an independent AFM license and customer money held at ABN AMRO Clearing Bank under the Dutch Deposit Guarantee Scheme up to €100,000. The platform offers access to stocks, ETFs, fractional shares, and cryptocurrencies via three subscription tiers — BUX Basic (free), BUX Plus (€2.99/month), and BUX Prime (€7.99/month) — with automated BUX Investment Plans (thematic, Prime/expert-built, and custom fractional portfolios) as the core engagement mechanic.
The product architecture layers a minimum-investment threshold of €10, interest on uninvested cash (1.50%–2.00% depending on tier), and partner-enabled products including J.P. Morgan Asset Management active ETFs (via BUX Prime Investment Plans), State Street SPDR ETFs, BlackRock iBonds, and PrimaryBid IPO allocations. Distribution is product-led and direct-to-consumer through iOS/Android apps (4.6 App Store rating on 11K+ reviews) and a localized web platform across multiple languages.
The revenue model combines recurring subscription fees, interest spread on uninvested customer cash balances, and per-trade transaction commissions. Historical growth was funded by roughly $116 million across seven disclosed venture rounds (2014–2021) with backing from ABN AMRO Ventures, Tencent, Prosus Ventures, HV Capital, Optiver, and others; the business was previously fined €1.6M by the AFM in 2023 for inducements-b violations, discontinued paid referrals in April 2023, divested its UK FCA-licensed subsidiary BUX Financial Services in July 2024, and acquired Ninety Free's Spanish brokerage arm in December 2022 to expand Iberian presence.
BUX firmographics
Firmographics- Name
- BUX
- Legal name
- BUX B.V.
- Website
- https://getbux.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
BUX industry classification
Industry- Product category
- Retail Investment Brokerage
- NAICS
- Securities and Commodity Exchanges (5232), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)
- akta.pro secondary industries
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA), Fiat On/Off-Ramps & Payment Rails (Exchange-Operated) (FSADAAAF)
Keywords
Where BUX is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BUX business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Fees: Monthly subscription fees from tiered account structure: BUX Prime (€7.99/month), BUX Plus (€2.99/month), BUX Basic (€0/month)
- Interest on Cash: Interest earned on uninvested cash held in customer accounts, with BUX Plus offering 1.75% and BUX Prime offering up to 2.00% interest
- Trading Commissions: Low transaction fees on trades, with BUX Prime offering lowest trading commissions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BUX Prime: €7.99/month with lowest fees and up to 2.00% interest on cash |
| Subscription | Monthly | BUX Plus: €2.99/month with 1.75% interest on cash |
| Subscription | Monthly | BUX Basic: €0 monthly service fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BUX product offering
Product offeringCore offering
BUX operates a mobile-first neobroker platform that enables retail investors across 8 European markets to trade stocks, ETFs, fractional shares, and cryptocurrencies starting from a €10 minimum. The platform combines automated Investment Plans (thematic, expert-built, and custom portfolios), tiered subscription accounts (BUX Basic free, BUX Plus €2.99/month, BUX Prime €7.99/month), interest on uninvested cash, and access to IPOs and active ETF portfolios through partnerships with J.P. Morgan Asset Management, BlackRock, and PrimaryBid.
Product overview
BUX is a European neobroker and subsidiary of ABN AMRO offering a multi-tiered mobile investment platform. The product architecture consists of three subscription tiers: BUX Basic (free, core investing), BUX Plus (€2.99/month with interest on cash), and BUX Prime (€7.99/month with premium features and highest interest rates). The unified platform provides access to stocks, ETFs, cryptocurrencies, and fractional investing, supported by automated Investment Plans including Thematic Plans, expert-built Prime Plans (via J.P. Morgan Asset Management partnership), and custom portfolio building. Key features include interest on uninvested cash (up to 2.00%), IPO access via PrimaryBid partnership, stock lending, and iBonds ETFs through BlackRock. The platform is available across eight European markets (Netherlands, Belgium, France, Germany, Spain, Italy, Austria, Ireland).
Differentiator
Problem solved
Functional benefit
Products and services
- BUX Investment Plan Automated investment offering letting users put investing on autopilot, with Thematic Plans based on personal interests, Prime Plans designed by experts, and custom plans built using fractional shares and ETFs. Minimum investment starts from €10.
- BUX Crypto Commission-free cryptocurrency investing platform built into BUX, allowing users to trade cryptocurrencies easily without per-trade fees. Launched in 2020 as the first Dutch cryptocurrency investing platform with zero-commission trading.
- BUX Prime Investment Plans Europe's first self-directed active ETF portfolios, built in partnership with J.P. Morgan Asset Management. Pre-built multi-asset portfolios combine J.P. Morgan's active ETFs and aim to beat the market, made available to retail investors at no extra portfolio cost within the BUX Prime subscription.
Quantifiable outcome
- 1+ million users across Europe
- +2 more outcomes
Companies that use BUX
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
BUX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BUX partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- J.P. Morgan Asset ManagementflagshipBUX launched Europe's first self-directed active ETF portfolios through BUX Prime Investment Plans, combining J.P. Morgan Asset Management's active ETFs in pre-built multi-asset portfolios. This first-of-its-kind solution makes actively managed multi-asset ETF portfolios available to retail investors in automated, self-directed Plans across 8 European markets.
- State Street Global Advisors (SSGA)coreBUX partnered with State Street Global Advisors to provide clients across Europe access to SSGA SPDR ETFs as well as educational content on investments. This partnership enables BUX clients to build cost-effective portfolios across different asset classes with a minimum investment of just €10 per ETF.
- PrimaryBidcoreBUX became the first pan-European partner to adopt PrimaryBid's innovative capital markets platform, providing retail investors in Belgium and Netherlands with access to IPOs and other regulated fundraises previously only available to institutional investors. Supported by ABN AMRO, this partnership democratizes access to primary market offerings.
- Ninety FreeminorBUX acquired the retail brokerage arm of Spanish neobroker Ninety Free to expand its presence in Spain. The deal allowed BUX to offer a broader range of investment services including access to stocks, ETFs, cryptocurrencies, and fractional investing.
- TikkieminorBUX and Tikkie partnership allows users to start investing in seconds through TikKie's popular payment platform integration with BUX Zero app.
- BlockportminorBUX acquired Blockport, a European social cryptocurrency investment platform. This acquisition expanded BUX's service offerings and continued its diversification into cryptocurrency investing.
- ABN AMRO Clearing BankcoreABN AMRO Clearing Bank holds customer money on a trading account, providing protection up to €100,000 under the Dutch Deposit Guarantee Scheme (DGS). This partnership enables BUX's money account protection and fractional investing capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BUX competitors and assessment
Company assessmentBroad incumbents
- Interactive Brokers: US-headquartered global broker serving active retail and institutional investors across European markets. Comparable on multi-asset brokerage (stocks, ETFs, fractional) but targets a more sophisticated trader demographic and lacks BUX's automated plan / neobroker UX layer.
- Plus500: London-listed CFD and retail trading platform operating across Europe. Comparable as a publicly-listed European retail broker, but focused on leveraged CFDs rather than the long-term wealth-building investment plans that anchor BUX.
- Flatex (flatexDEGIRO): German-headquartered online broker (parent of DEGIRO) operating across European retail markets with stocks, ETFs, and savings plans. Comparable on the savings-plan and ETF-led retail model in BUX's DACH markets, but a much larger incumbent with broader regulatory licenses.
- Revolut: London-headquartered neobank with 40M+ users offering stocks, ETFs, and crypto trading alongside banking. Comparable on European retail reach and multi-asset investing, but operates as a much broader financial super-app with banking as the primary wedge rather than neobroker specialization.
- DEGIRO: Amsterdam-headquartered low-cost European retail broker (now part of flatexDEGIRO) offering stocks, ETFs, and derivatives across 18 European countries. Broader, more established incumbent serving similar DIY retail investors but with a wider product range and longer operating history than BUX.
Direct peers
- Trade Republic: Berlin-based European neobroker offering zero-commission stock/ETF investing, savings plans, and crypto across 17+ European markets. Directly comparable product-led growth model, mobile-first platform, and subscription/pricing tier overlap with BUX — both target mass-market retail investors in core Western European geographies.
- Robinhood: US-listed neobroker that pioneered zero-commission trading, fractional shares, and automated investing for retail users. Closest analog on business model, product-led growth, and target demographic, though operating in the US rather than Europe and offering crypto via different regulatory frameworks.
- eToro: Multi-asset retail platform with stocks, ETFs, and crypto, plus social/copy-trading features. Directly comparable multi-asset offering and European retail focus, though eToro operates at significantly larger global scale than BUX.
- Scalable Capital: Munich-based European neobroker with a multi-tier subscription model (Free, Prime, Club) and access to stocks, ETFs, and crypto. Closest direct peer on subscription tiering, automated investment plans, and DACH market overlap with BUX's German footprint.
Emerging players
- Lightyear: London-based European neobroker offering multi-currency investing across 24+ markets with a mobile-first platform. Compares as a newer, smaller European neobroker with overlapping geographic ambitions but fewer product extensions (less mature on automated plans and crypto).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BUX social profiles
Digital presenceBUX compliance and trust
Trust signalCompliance4 records
BUX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUX leadership team
Management profileNumber of profiles
Profiles9 records
BUX subsidiaries and ownership
Company hierarchySubsidiaries2 records
BUX funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUX M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUX
What does BUX do?
BUX operates a mobile-first neobroker platform that enables retail investors across 8 European markets to trade stocks, ETFs, fractional shares, and cryptocurrencies starting from a €10 minimum. The platform combines automated Investment Plans (thematic, expert-built, and custom portfolios), tiered subscription accounts (BUX Basic free, BUX Plus €2.99/month, BUX Prime €7.99/month), interest on uninvested cash, and access to IPOs and active ETF portfolios through partnerships with J.P. Morgan Asset Management, BlackRock, and PrimaryBid.
Is BUX a public or private company?
BUX is a private company. It is classified as corporate owned and is currently operating.
When was BUX founded?
BUX was founded in 2014. It employs 51 to 100 people.
Where is BUX based?
BUX is headquartered in Amsterdam, Netherlands, in the Europe region.
How does BUX make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are interest on Cash and trading Commissions.
Who are BUX's main competitors?
Broad incumbents on record are Interactive Brokers, Plus500, Flatex (flatexDEGIRO), Revolut and DEGIRO. Direct peers are Trade Republic, Robinhood, eToro and Scalable Capital. Lightyear is listed as an emerging player.
Does BUX have an API?
No public API is recorded for BUX.
What industry is BUX in?
BUX's product category is Retail Investment Brokerage. Its primary akta.pro industry code is FSADAAAB, Retail Crypto Brokerages (Simple Buy/Sell), with a secondary code of FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine). Its NAICS code is 5232 and its SIC code is 6200.