Yup

What Yup does

Yup is a decentralized social aggregation platform that unifies multiple social networks—Twitter/X, Farcaster, Lens, and Bluesky—into a single interface for cross-platform posting, engagement, and notification management. Founded in 2019 and headquartered in New York (operating as YUPIO INC), the company ships the Yup App across iOS, Android, and web (app.yup.io), with features including crosspost, crossfollow, native actions (comment, like, and repost across platforms), aggregated notifications, and customizable feeds that explicitly prioritize human curation over algorithmic recommendations. The platform is anchored by the YUP token, a native cryptocurrency that rewards content curators based on cross-platform influence.

The business model is freemium: core aggregation and crossposting services are offered free to users, with the YUP token serving as the primary monetization/coordination mechanism. No subscription tiers, advertising revenue, or enterprise pricing have been disclosed. The target customer is the Web3-native social user and content creator maintaining presence across multiple decentralized and traditional social platforms. Go-to-market is product-led, relying on app store discoverability, an active Discord community, the Wonderverse quests platform, and a Mirror.xyz blog for thought leadership; no enterprise sales motion has been detected.

Yup is venture-backed and privately held. It raised a $3.5M seed round in October 2021 led by Distributed Global with participation from Dapper Labs, Balaji Srinivasan, and LD Capital, followed by an undisclosed round in July 2024 led by Nascent with IDEO CoLab Ventures and Dan Romero (co-founder of Farcaster). The company currently operates with 51-100 employees and no publicly disclosed revenue. Most recently, Yup was acquired by thirdweb, as announced on the Yup homepage and on the thirdweb corporate blog.

Name

Yup

Legal name

YUPIO INC

Website

https://yup.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Yup is a Web3 social aggregation platform that unifies Twitter/X, Farcaster, Lens, and Bluesky into one app for cross-platform posting, engagement, and curation, rewarding users via the YUP token. The company was acquired by thirdweb.

Ownership category

akta.pro rank

Product category

Social Media Aggregation Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

akta.pro secondary industry

Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG)

Keywords

• Decentralized social network
• Social media aggregation
• Cross-platform posting
• Web3 social platform
• Content curation tokens

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. YUP Token: Native cryptocurrency token enabling content curation rewards. Users earn tokens based on their influence and quality of content curation across platforms.
2. Platform Services: Core social aggregation and crossposting services appear to be free for users; revenue generation model not explicitly disclosed

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yup is a decentralized social aggregation platform that lets users connect with friends and manage their presence across Twitter/X, Farcaster, Lens, and Bluesky from a single app. It provides native cross-platform posting, commenting, liking, reposting, and aggregated notifications, supported by the YUP cryptocurrency token, which rewards users for content curation influence. The app is available on iOS, Android, and web as a free consumer product.

Product overview

Yup is a decentralized social all-in-one platform designed as a unified gateway to multiple social networks. The core offering consists of the Yup App (available as web and mobile applications for iOS and Android) that aggregates social feeds from Twitter, Farcaster, Lens, and Bluesky, enabling users to post, comment, like, and repost across all platforms from a single interface. The platform also includes the YUP Token, a cryptocurrency token that rewards content curators based on their influence. Yup positions itself as an alternative to algorithm-driven feeds by emphasizing human curation and offering customizable feeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Yup App (Web Application)
• Yup Mobile App (iOS and Android)
• YUP Token

Quantifiable outcome

• Token-based earning system enables content curators to monetize their influence across platforms

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• SeedClubminorOthersEcosystem partner featured in logo section. SeedClub is a Web3 accelerator focused on social tokens and creator economy projects.
• KernelminorOthersEcosystem partner featured in logo section. Kernel is a Web3 learning community and accelerator for builders.
• LaunchhouseminorOthersEcosystem partner featured in logo section. Launchhouse is an accelerator program for early-stage startups.
• Palm Tree CrewminorOthersEcosystem partner featured in logo section. Palm Tree Crew is a Web3 community and investment DAO.
• EnvisionminorOthersEcosystem partner featured in logo section. Envision is a student-led accelerator focused on Web3 projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phaver: Phaver is a Web3 social aggregator that lets users earn token rewards for curating content across Farcaster, Lens, and other decentralized networks. It is the closest direct competitor to Yup, sharing the same curation-rewards + cross-protocol aggregation thesis.
• Buffer: Buffer is a mainstream cross-platform social media management tool that enables scheduling and posting to Twitter/X, LinkedIn, Facebook, and other networks. It overlaps with Yup on the cross-posting and unified social workflow use case, though Buffer is Web2-focused.
• Hootsuite: Hootsuite is an established social media management platform supporting multi-network posting, monitoring, and analytics. Comparable to Yup on the aggregation and multi-platform management dimension at a larger, more enterprise scale.
• Sprout Social: Sprout Social provides social media management, scheduling, and engagement tools across multiple networks. It competes with Yup's cross-platform posting and unified inbox value proposition, primarily serving SMB and enterprise customers.

Broad incumbents

• Farcaster: Farcaster is a decentralized social protocol that Yup integrates with and on top of which Yup could become a primary client. It is a partner/incumbent rather than pure competitor because Yup's front-end depends on Farcaster's protocol, but Farcaster's official clients (Warpcast) overlap with Yup's user experience.
• Lens Protocol: Lens Protocol is a decentralized social graph that Yup integrates with for cross-platform posting. As a foundational Web3 social layer, it both enables Yup (via integration) and competes with it via its own front-ends (e.g., Orb, Lenster).
• Bluesky: Bluesky is a decentralized social network built on the AT Protocol that Yup aggregates. It is both an integration partner and a competitor because Bluesky's own native client competes for the same cross-platform social user.

Emerging players

• Warpcast: Warpcast is the leading native client for the Farcaster decentralized social protocol. It is an emerging player with partial overlap to Yup, particularly around Farcaster-native users, but lacks Yup's multi-protocol aggregation.
• Crossbell: Crossbell is a Web3-native, user-owned social platform with a focus on content monetization and data sovereignty. Comparable to Yup on the open social / creator monetization thesis, but narrower in protocol coverage.

Others

• thirdweb: thirdweb is a Web3 developer platform that recently acquired Yup. While not a peer in the traditional sense, it is the acquirer and now steward of Yup's roadmap, and its broader developer-tooling ecosystem provides the distribution and infrastructure context for Yup's future.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yup_io
• Facebookfacebook.com/yup-network
• LinkedInlinkedin.com/company/yupio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yup