Sprout Social
Sprout Social is a publicly traded, AI-powered social media management and intelligence platform serving enterprise organizations, agencies, and SMBs with publishing, engagement, analytics, listening, and influencer marketing capabilities across 15+ social networks.
- Company typePublic
- Founded2010
- HeadquartersChicago, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Sprout Social does
Sprout Social, Inc. (NASDAQ: SPT) is a publicly traded, Chicago-headquartered software company founded in 2010 that provides an AI-powered Social Intelligence Platform for businesses to publish, engage, analyze, and listen across social networks. Its core product unifies Publishing, Engagement (Smart Inbox), Analytics, and Listening modules, supplemented by Premium Analytics and Employee Advocacy add-ons, a Bot Builder, Review Management, and Social CRM functionality. The platform's proprietary Trellis AI agent, NewsWhip predictive media intelligence (acquired June 2026 for €47M), and Repustate NLP/sentiment capabilities (acquired January 2023 for $8.4M) process over 1 billion social messages daily, supporting capabilities such as AI-generated conversation summaries, optimal send-time recommendations, anomaly detection via message-spike alerts, and brand-fit scoring for influencer campaigns. The company serves enterprise organizations, agencies, and SMBs with documented customers including Honda, Salesforce, Superhuman, Trip.com, Cadillac F1, Canva, HP, Campbell's, Lemonade, and Purdue University.
Sprout operates a SaaS subscription revenue model priced per seat on tiered plans ranging from $79/seat/month (Essentials, monthly billing) to $199 (Standard), $299 (Professional), and $399 (Advanced) per seat/month on annual billing, plus custom-priced multi-year Enterprise contracts. Additional revenue streams include Premium Analytics and Listening add-ons, the standalone Influencer Marketing platform (acquired via Tagger Media for $140M in August 2023) with transaction-fee revenue from creator payments through the Lumanu integration, and Professional Services. The go-to-market is hybrid: enterprise field sales with white-glove onboarding for large organizations, plus self-serve 30-day free trials with transparent per-seat pricing for SMBs and mid-market. Reported Q1 2026 revenue was $121.5 million (11.2% YoY growth), Q4 2025 revenue was $120.9 million (12.9% YoY), and FY2026 guidance is $490.2-495.2 million (approximately 8% YoY). Sprout employs 1,001-5,000 people across offices in Chicago, Seattle, Dublin, and Kraków, and reported a 38% YoY increase in cash flow from operations in Q1 2026 alongside a $50 million share buyback program.
Sprout Social firmographics
Firmographics- Name
- Sprout Social
- Legal name
- Sprout Social, Inc.
- Website
- https://sproutsocial.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sprout Social is a publicly traded, AI-powered social media management and intelligence platform serving enterprise organizations, agencies, and SMBs with publishing, engagement, analytics, listening, and influencer marketing capabilities across 15+ social networks.
- Ownership category
- akta.pro rank
Sprout Social industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social CRM & Community Engagement Platforms (HDAEAFAF)
- akta.pro secondary industries
- PR, Reputation Management & Earned Media Platforms (BPAMALAO), Paid Social Advertising (BPAFACAB), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Sprout Social is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sprout Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Social Media Management Platform: Core SaaS subscription revenue from the social media management platform, priced per seat with tiered plans (Standard, Professional, Advanced, Enterprise). Revenue is recurring with annual or multi-year contract options. The company reports Q1 2026 revenue of $121.5 million, up 11.2% year-over-year.
- Premium Add-ons: Additional revenue from optional add-ons including Premium Analytics and Social Listening features, available as individual add-ons to the Standard plan and above, as well as Employee Advocacy functionality.
- Influencer Marketing Platform: Standalone influencer marketing platform with features for creator discovery, campaign management, and payments. Available as a separate offering with no Sprout plan required, generating transaction-based revenue from creator fee payments.
- Professional Services: Consulting and implementation services including onboarding, strategic guidance, training, and business process reviews available at multiple package levels for customers seeking accelerated ROI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Entry-level plan for small teams managing a few social profiles |
| Per seat | Annual | Mid-tier plan for teams with high engagement and multiple profiles |
| Per seat | Annual | Advanced plan for cross-functional teams requiring full feature access |
| Subscription | Multi-year contract | Custom enterprise plan with white-glove service for large organizations |
| Per seat | Monthly | Basic plan for social media professionals focused on publishing workflows |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Sprout Social product offering
Product offeringCore offering
Sprout Social provides an AI-powered Social Intelligence Platform that combines social media publishing, engagement, analytics, listening, influencer marketing, and employee advocacy in a unified SaaS solution. The platform is anchored by the proprietary Trellis AI agent that converts real-time social signals into actionable business decisions and is sold primarily as tiered per-seat subscriptions (Standard, Professional, Advanced, Enterprise).
Product overview
Sprout Social offers a unified Social Intelligence Platform that combines AI-powered social media management across multiple modules: Publishing (content planning and scheduling), Engagement/Smart Inbox (customer care with AI Assist), Analytics and Premium Analytics (reporting and ROI measurement), Listening (AI-powered brand and competitor monitoring), Influencer Marketing (creator discovery and campaign management acquired via Tagger Media), Employee Advocacy (employee content sharing), and NewsWhip (predictive media intelligence acquired in 2026). The platform is anchored by Trellis AI Agent for cross-functional intelligence. Core features include Social CRM, Review Management, Bot Builder, and Guardian compliance tools. Pricing tiers include Essentials ($79/seat/month), Standard ($199), Professional ($299), Advanced ($399), and custom Enterprise plans, with add-ons for Premium Analytics and Listening.
Differentiator
Problem solved
Functional benefit
Brands
- NewsWhip by Sprout Social: Predictive media intelligence platform that monitors millions of real-time news and social signals to forecast which stories will drive attention
- Employee Advocacy by Sprout Social
- Trellis
- Trellis Studio
- Recruit
Products and services
- Sprout Social Social Intelligence Platform AI-powered unified social media management platform that turns real-time social signals into actionable business intelligence across publishing, engagement, analytics, listening, and AI-driven automation. Sold primarily as tiered per-seat subscriptions to enterprise organizations, agencies, and SMBs.
- Sprout Social Influencer Marketing End-to-end influencer campaign management platform with AI-powered creator discovery across 10M+ profiles, brand safety tools, campaign workflow automation, and performance analytics. Acquired via Tagger Media and sold to enterprise brands and agencies running creator campaigns.
- Employee Advocacy by Sprout Social
Quantifiable outcome
- 80% reduction in manual reporting time
- +8 more outcomes
Companies that use Sprout Social
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Sprout Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability11 records
Feature7 records
Sprout Social partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, secondary and minor.
- SnapchatcoreExpanded partnership enabling brands to plan, schedule, and automatically publish Stories and Spotlights directly from Sprout's platform to Snapchat. Integration was announced at Cannes Lions 2026 and enables reaching Snapchat's highly engaged younger audiences. Both companies' CMOs participated in a joint fireside chat at the event. This builds on a recent integration of Snapchat into Sprout's Influencer Marketing tools.
- LumanucoreNative integration embedding Lumanu's financial infrastructure directly into Sprout's influencer marketing platform. Enables enterprise marketing teams to pay creators within campaign workflows while finance teams gain audit-ready vendor management for compliance, tax validation across 200+ countries, and consolidated reporting. Lumanu processes over $1.5 billion in payments to more than 400,000 creators globally.
- RedditcoreExpanded partnership with Reddit to enhance brand engagement and discovery capabilities. Enables brands to authentically engage in Reddit communities and leverage AI-powered tools for community discovery. New features include tools for authentic community engagement and public subreddit engagement capabilities planned for later 2026.
- NewsWhipcoreNewsWhip, acquired by Sprout Social for €47 million, provides predictive media intelligence with patented algorithms for trend prediction. The Trellis Monitoring Agent is integrated with NewsWhip by Sprout Social, enabling real-time story monitoring and predictive alerts. NewsWhip monitors millions of real-time news and social signals to forecast engagement.
- SalesforcecoreStrategic partnership to integrate social media data into Salesforce CRM platforms. Sprout Social is Salesforce's preferred social media management solution. Deep integration enables contact and lead synchronization, social persona management, and case creation from social conversations within Salesforce environments.
- CanvacoreIntegration allowing users to import Canva designs directly into Sprout as draft posts. The Canva Draft Publisher enables streamlined publishing workflows by sending designs directly to Sprout with captions, tags, and scheduling details without downloads required.
- ZendesksecondaryIntegration with Zendesk for customer service workflows, enabling support ticket creation and customer profile synchronization directly from social conversations in Sprout's Smart Inbox.
- HubSpotsecondaryIntegration with HubSpot Service Hub enabling contact updates, support ticket management, and customer service workflow automation for HubSpot customers using Sprout.
- ShopifysecondaryIntegration enabling social commerce capabilities, product catalog imports, order data visibility, and customer purchase history within Sprout's engagement tools.
- Microsoft TeamssecondaryIntegration enabling Employee Advocacy content sharing directly to Microsoft Teams, allowing employees to access brand content within their existing workplace communication tools.
- SlacksecondaryIntegration for approval notifications, task notifications, and Employee Advocacy content distribution to Slack channels, enabling real-time social workflow alerts.
- QualifiedminorQualified's Agentic Marketing Platform customer, using Qualified's AI-powered sales development solutions alongside Sprout's social media management platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Sprout Social competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is the most direct competitor to Sprout Social, offering social media management, scheduling, and analytics across the same social networks for similar SMB and enterprise customer segments. Both compete head-to-head in publishing, engagement, and analytics with comparable pricing models.
- Sprinklr: Sprinklr is an enterprise-focused unified customer experience management platform with strong social media management, listening, and care capabilities. It directly competes with Sprout in the large enterprise segment, particularly for cross-functional social intelligence use cases similar to Sprout's Trellis AI vision.
- Buffer: Buffer is a leading social media management platform primarily serving SMBs and individual creators with publishing, engagement, and analytics features. It competes directly with Sprout's lower-tier plans and serves as a benchmark for product-led growth in the social media management category.
- Khoros: Khoros provides enterprise social media management, customer care, and community platform software with deep capabilities in moderated communities and social customer service. It competes with Sprout's enterprise tier, particularly for organizations needing community management at scale.
- Brandwatch: Brandwatch (now part of Cision) is a leading social listening and consumer intelligence platform that overlaps directly with Sprout's Listening module and Premium Analytics. It is a primary competitor in the AI-powered social intelligence category that Sprout's Trellis platform targets.
- Meltwater: Meltwater is a media monitoring and social intelligence company providing news and social listening, analytics, and influencer marketing tools. It competes with Sprout's NewsWhip and Listening offerings and represents comparable coverage in the earned media intelligence space.
- Later: Later is a social media scheduling and influencer marketing platform popular with brands and creators, particularly on Instagram and TikTok. It competes with Sprout's Publishing and Influencer Marketing modules and represents a newer generation of visually-focused social management tools.
- Agorapulse: Agorapulse is a social media management tool offering publishing, engagement, reporting, and social listening for agencies and SMBs. It is a frequent G2 competitor to Sprout and directly comparable in core publishing and inbox workflows at the mid-market price point.
Broad incumbents
- HubSpot: HubSpot is a broad CRM and marketing platform that includes social media management within its Marketing Hub. While not specialized like Sprout, its scale, bundling, and existing CRM customer base make it a meaningful competitor, particularly for mid-market buyers wanting an all-in-one platform.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing platform with social studio, advertising, and customer engagement capabilities. Although Sprout is Salesforce's preferred social media management solution, Marketing Cloud represents a broad incumbent alternative for large enterprises seeking unified marketing suites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Sprout Social social profiles
Digital presenceSprout Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprout Social leadership team
Management profileNumber of profiles
Profiles14 records
Sprout Social subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sprout Social funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprout Social M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprout Social
What does Sprout Social do?
Sprout Social provides an AI-powered Social Intelligence Platform that combines social media publishing, engagement, analytics, listening, influencer marketing, and employee advocacy in a unified SaaS solution. The platform is anchored by the proprietary Trellis AI agent that converts real-time social signals into actionable business decisions and is sold primarily as tiered per-seat subscriptions (Standard, Professional, Advanced, Enterprise).
Is Sprout Social a public or private company?
Sprout Social is a public company. It is classified as public and is currently operating.
When was Sprout Social founded?
Sprout Social was founded in 2010. It employs 1,001 to 5,000 people.
Where is Sprout Social based?
Sprout Social is headquartered in Chicago, United States, in the North America region.
How does Sprout Social make money?
Four revenue lines are on record. Subscription - Social Media Management Platform is the primary driver. The others are premium Add-ons, influencer Marketing Platform and professional Services.
Who are Sprout Social's main competitors?
Direct peers on record are Hootsuite, Sprinklr, Buffer, Khoros, Brandwatch, Meltwater, Later and Agorapulse. Broad incumbents are HubSpot and Salesforce Marketing Cloud.
Does Sprout Social have an API?
Yes. The Sprout API is available as part of the Advanced plan and above. It enables programmatic access to Sprout Social's platform for custom integrations, automation, and data synchronization. Specific API types, authentication methods, rate limits, and versioning details are not specified in the source material. Developer documentation is at sproutsocial.com/features.
What industry is Sprout Social in?
Sprout Social's product category is Social Media Management Software. Its primary akta.pro industry code is HDAEAFAF, Social CRM & Community Engagement Platforms, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 516210 and its SIC code is 7372.