Yup
Yup is a Web3 social aggregation platform that unifies Twitter/X, Farcaster, Lens, and Bluesky into one app for cross-platform posting, engagement, and curation, rewarding users via the YUP token. The company was acquired by thirdweb.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Yup does
Yup is a decentralized social aggregation platform that unifies multiple social networks—Twitter/X, Farcaster, Lens, and Bluesky—into a single interface for cross-platform posting, engagement, and notification management. Founded in 2019 and headquartered in New York (operating as YUPIO INC), the company ships the Yup App across iOS, Android, and web (app.yup.io), with features including crosspost, crossfollow, native actions (comment, like, and repost across platforms), aggregated notifications, and customizable feeds that explicitly prioritize human curation over algorithmic recommendations. The platform is anchored by the YUP token, a native cryptocurrency that rewards content curators based on cross-platform influence.
The business model is freemium: core aggregation and crossposting services are offered free to users, with the YUP token serving as the primary monetization/coordination mechanism. No subscription tiers, advertising revenue, or enterprise pricing have been disclosed. The target customer is the Web3-native social user and content creator maintaining presence across multiple decentralized and traditional social platforms. Go-to-market is product-led, relying on app store discoverability, an active Discord community, the Wonderverse quests platform, and a Mirror.xyz blog for thought leadership; no enterprise sales motion has been detected.
Yup is venture-backed and privately held. It raised a $3.5M seed round in October 2021 led by Distributed Global with participation from Dapper Labs, Balaji Srinivasan, and LD Capital, followed by an undisclosed round in July 2024 led by Nascent with IDEO CoLab Ventures and Dan Romero (co-founder of Farcaster). The company currently operates with 51-100 employees and no publicly disclosed revenue. Most recently, Yup was acquired by thirdweb, as announced on the Yup homepage and on the thirdweb corporate blog.
Yup firmographics
Firmographics- Name
- Yup
- Legal name
- YUPIO INC
- Website
- https://yup.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yup is a Web3 social aggregation platform that unifies Twitter/X, Farcaster, Lens, and Bluesky into one app for cross-platform posting, engagement, and curation, rewarding users via the YUP token. The company was acquired by thirdweb.
- Ownership category
- akta.pro rank
Yup industry classification
Industry- Product category
- Social Media Aggregation Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
- akta.pro secondary industry
- Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG)
Keywords
Where Yup is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Yup business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- YUP Token: Native cryptocurrency token enabling content curation rewards. Users earn tokens based on their influence and quality of content curation across platforms.
- Platform Services: Core social aggregation and crossposting services appear to be free for users; revenue generation model not explicitly disclosed
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Yup product offering
Product offeringCore offering
Yup is a decentralized social aggregation platform that lets users connect with friends and manage their presence across Twitter/X, Farcaster, Lens, and Bluesky from a single app. It provides native cross-platform posting, commenting, liking, reposting, and aggregated notifications, supported by the YUP cryptocurrency token, which rewards users for content curation influence. The app is available on iOS, Android, and web as a free consumer product.
Product overview
Yup is a decentralized social all-in-one platform designed as a unified gateway to multiple social networks. The core offering consists of the Yup App (available as web and mobile applications for iOS and Android) that aggregates social feeds from Twitter, Farcaster, Lens, and Bluesky, enabling users to post, comment, like, and repost across all platforms from a single interface. The platform also includes the YUP Token, a cryptocurrency token that rewards content curators based on their influence. Yup positions itself as an alternative to algorithm-driven feeds by emphasizing human curation and offering customizable feeds.
Differentiator
Problem solved
Functional benefit
Products and services
- Yup App (Web Application)
- Yup Mobile App (iOS and Android)
- YUP Token
Quantifiable outcome
- Token-based earning system enables content curators to monetize their influence across platforms
Companies that use Yup
Customer profileSegments3 records
Ideal customer profiles2 records
Yup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Yup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- SeedClubminorEcosystem partner featured in logo section. SeedClub is a Web3 accelerator focused on social tokens and creator economy projects.
- KernelminorEcosystem partner featured in logo section. Kernel is a Web3 learning community and accelerator for builders.
- LaunchhouseminorEcosystem partner featured in logo section. Launchhouse is an accelerator program for early-stage startups.
- Palm Tree CrewminorEcosystem partner featured in logo section. Palm Tree Crew is a Web3 community and investment DAO.
- EnvisionminorEcosystem partner featured in logo section. Envision is a student-led accelerator focused on Web3 projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yup competitors and assessment
Company assessmentDirect peers
- Phaver: Phaver is a Web3 social aggregator that lets users earn token rewards for curating content across Farcaster, Lens, and other decentralized networks. It is the closest direct competitor to Yup, sharing the same curation-rewards + cross-protocol aggregation thesis.
- Buffer: Buffer is a mainstream cross-platform social media management tool that enables scheduling and posting to Twitter/X, LinkedIn, Facebook, and other networks. It overlaps with Yup on the cross-posting and unified social workflow use case, though Buffer is Web2-focused.
- Hootsuite: Hootsuite is an established social media management platform supporting multi-network posting, monitoring, and analytics. Comparable to Yup on the aggregation and multi-platform management dimension at a larger, more enterprise scale.
- Sprout Social: Sprout Social provides social media management, scheduling, and engagement tools across multiple networks. It competes with Yup's cross-platform posting and unified inbox value proposition, primarily serving SMB and enterprise customers.
Broad incumbents
- Farcaster: Farcaster is a decentralized social protocol that Yup integrates with and on top of which Yup could become a primary client. It is a partner/incumbent rather than pure competitor because Yup's front-end depends on Farcaster's protocol, but Farcaster's official clients (Warpcast) overlap with Yup's user experience.
- Lens Protocol: Lens Protocol is a decentralized social graph that Yup integrates with for cross-platform posting. As a foundational Web3 social layer, it both enables Yup (via integration) and competes with it via its own front-ends (e.g., Orb, Lenster).
- Bluesky: Bluesky is a decentralized social network built on the AT Protocol that Yup aggregates. It is both an integration partner and a competitor because Bluesky's own native client competes for the same cross-platform social user.
Emerging players
- Warpcast: Warpcast is the leading native client for the Farcaster decentralized social protocol. It is an emerging player with partial overlap to Yup, particularly around Farcaster-native users, but lacks Yup's multi-protocol aggregation.
- Crossbell: Crossbell is a Web3-native, user-owned social platform with a focus on content monetization and data sovereignty. Comparable to Yup on the open social / creator monetization thesis, but narrower in protocol coverage.
Others
- thirdweb: thirdweb is a Web3 developer platform that recently acquired Yup. While not a peer in the traditional sense, it is the acquirer and now steward of Yup's roadmap, and its broader developer-tooling ecosystem provides the distribution and infrastructure context for Yup's future.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Yup social profiles
Digital presenceYup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yup leadership team
Management profileNumber of profiles
Profiles2 records
Yup funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yup
What does Yup do?
Yup is a decentralized social aggregation platform that lets users connect with friends and manage their presence across Twitter/X, Farcaster, Lens, and Bluesky from a single app. It provides native cross-platform posting, commenting, liking, reposting, and aggregated notifications, supported by the YUP cryptocurrency token, which rewards users for content curation influence. The app is available on iOS, Android, and web as a free consumer product.
Is Yup a public or private company?
Yup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yup founded?
Yup was founded in 2019. It employs 51 to 100 people.
Where is Yup based?
Yup is headquartered in New York, United States, in the North America region.
How does Yup make money?
Two revenue lines are on record. YUP Token is the primary driver. The others are platform Services.
Who are Yup's main competitors?
Direct peers on record are Phaver, Buffer, Hootsuite and Sprout Social. Broad incumbents are Farcaster, Lens Protocol and Bluesky. Emerging players are Warpcast and Crossbell. thirdweb is listed as an others.
Does Yup have an API?
No public API is recorded for Yup.
What industry is Yup in?
Yup's product category is Social Media Aggregation Platform. Its primary akta.pro industry code is BPAMAJAI, Content Aggregation, Curation & RSS Platforms, with a secondary code of MPACAHAG, Short-Form Video Discovery, Curation & Aggregation Platforms. Its NAICS code is 5162 and its SIC code is 7370.