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ITC

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uuid0000bux

Namestring
ITC
Legal namestring
ITC Limited
Company typeenum
Public
Founded yearint
1910
Descriptiontext

ITC Limited is a diversified Indian conglomerate headquartered in Kolkata, originally incorporated in 1910 as the Imperial Tobacco Company of India and now publicly listed on the NSE and BSE. The company operates across six business segments: FMCG (including cigarettes, packaged foods, personal care, education and stationery, agarbattis, and safety matches), Paperboards and Specialty Papers, Packaging and Printing, Agri Business, Information Technology through ITC Infotech, and Hotels through ITC Hotels. Its portfolio of 25+ mother brands, including Aashirvaad, Sunfeast, Fiama, Bingo!, Classmate, Vivel, Savlon, Engage, Candyman, and Nimyle, reaches over 26 crore Indian households and exports to nearly 100 countries.

The company's revenue model is anchored by cigarettes, which contribute 41% of net turnover and 82% of EBITDA, while the balance comes from non-tobacco FMCG, paperboards, packaging, agri-business, IT services, and hospitality. Distribution spans 2.9 million outlets across traditional kirana, modern trade, e-commerce, and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), with quick commerce now accounting for 60-75% of online FMCG sales in FY26. Underlying technology platforms include e-Choupal for agri sourcing, ITCMAARS as a phygital agri-ecosystem serving 12 lakh+ farmers across 17 states, AI-driven climate risk assessment at 140 sites covering 20+ climate metrics, and ITC FoodTech. FY26 gross revenue was Rs 80,867 crore with EBITDA of Rs 25,208 crore, and Q4 FY26 consolidated revenue grew 17% YoY.

ITC has been executing an 'ITC Next' diversification strategy, with recent acquisitions including Sresta Natural Bioproducts (24 Mantra Organic) for Rs 472.5 crore in April 2025, a 73.5% stake in Mother Sparsh Baby Care for Rs 81 crore in April 2025, Yoga Bar/Sproutlife Foods becoming a subsidiary in April 2026, and Century Pulp & Paper in March 2025. New product launches in 2026 (Ultra Mintz premium mints, ITC Classic 75mm variant, Right Shift, Baked Creations, Dermafique) target premiumization and age-specific consumer segments. B2B customers span QSR chains, FMCG packaging clients across food and beverage, liquor, consumer electronics, automobiles, and pharmaceuticals, plus enterprise IT clients via ITC Infotech. Sustainability credentials (carbon, water, and waste-positive operations, multiple platinum-rated green buildings, and Climate Smart Agriculture at scale) reinforce the conglomerate's positioning with regulators and ESG-focused capital.

Short descriptiontext

ITC Limited is a diversified Indian conglomerate operating across FMCG, paperboards and packaging, agri-business, IT services, and hotels, serving 26 crore households through 25+ mother brands spanning cigarettes, packaged foods, personal care, and stationery products.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersKolkata, India
HQ citystring
Kolkata
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices13 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
FMCG conglomerate, packaged foods, paperboards packaging, agri-business services, cigarette manufacturing
Industry1 code
1Food & Beverage DTC
CodeCRAFACADPrimaryYes
NAICS code1 code
  • Food and Beverage Retailers445
SIC code1 code
  • Food And Kindred Products2000
Product category
Diversified FMCG Conglomerate
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model6 records
1FMCG (Including Cigarettes)
TypeOne Time License
Description

ITC's largest segment including cigarettes (accounting for 41% of net turnover and 82% of EBITDA), packaged foods, personal care, education & stationery, agarbattis, and safety matches. The company has 25 vibrant mother brands reaching over 26 crore households.

itcportal.com
2Paperboards & Specialty Papers
TypeOne Time License
Description

Manufacturing of packaging and graphic boards along with specialty papers serving various industries including food & beverage, personal care, cigarette, liquor, QSR and consumer goods

itcportal.com
3Packaging & Printing
TypeOne Time License
Description

Largest value-added converter of paperboard packaging in South Asia, converting over 1,00,000 tonnes of paper, paperboard and laminates per annum

itcportal.com
4Agri Business
TypeOne Time License
Description

One of India's largest integrated agri business enterprises with presence across every node of the agri value chain including spices, ILTD, ITCMAARS, and Mission Millets

itcportal.com
5Information Technology (ITC Infotech)
TypeProfessional Services
Description

Global technology services and solutions provider led by business and technology consulting, serving clients across industries

itcportal.com
6Hotels (ITC Hotels)
TypeOne Time License
Description

Hospitality business operated through ITC Hotels brand, with properties under multiple brands including Marriott partnership

itcportal.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details2 tiers
1Gold Flake cigarette pack at Rs 115, expected to rise to Rs 125
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Mid-sized Gold Flake pack prices expected to increase 8-10% to offset higher taxation costs. Premium 75mm Classic cigarette priced at Rs 17 per stick.

etnownews.com
2Ultra Mintz premium sugar-free mints at Rs 150
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Premium sugar-free mint launched in two variants - Strong Peppermint and Sensational Strawberry, distributed through quick-commerce platforms and select retail stores.

passionateinmarketing.com
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 20 records shown
1Aashirvaad
Description

Wheat flour and packaged foods brand

itcportal.com
+19 more records
Core offering1 text field

ITC Limited is a diversified Indian conglomerate that manufactures and sells branded consumer products (cigarettes, packaged foods, personal care, stationery, agarbattis, safety matches), paperboards and specialty papers, value-added packaging, agri commodities and spices, and provides IT services through ITC Infotech and hospitality through ITC Hotels. The company's portfolio of 25 mother brands reaches over 26 crore households through an extensive distribution network of 2.9 million outlets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 740 basis points FMCG margin improvement achieved between FY17 and FY26
+4 more records
Product overview1 text field

ITC is a diversified Indian conglomerate with a FMCG portfolio of 25 mother brands reaching over 26 crore households. The product portfolio spans: (1) Packaged Foods under Aashirvaad (staples, spices), Sunfeast (biscuits, baked goods), Bingo! (snacks), B Natural (beverages), Candyman and Fabelle (confectionery); (2) Personal Care under Fiama, Vivel, Savlon, Engage, Dermafique, and Nimyle; (3) Education & Stationery under Classmate; (4) Agarbatti and Matches under Mangaldeep; (5) Nutrition brands including Right Shift, Yoga Bar, and Baked Creations targeting health-conscious segments; (6) Technology services through ITC Infotech; (7) Paperboards, Specialty Papers, and Packaging solutions for external customers; (8) Agri-business with ITC Spices, ILTD, and agri-tech platform ITCMAARS. The portfolio is structured as a multi-brand FMCG ecosystem complemented by B2B packaging/paperboard solutions and digital agri-services.

Product and service29 records
1Aashirvaad
CategoryPackaged Foods - Staples
Description

Wheat flour and packaged food staples brand offering multigrain atta, spices, and ready-to-eat offerings for Indian households.

2Sunfeast
CategoryPackaged Foods - Bakery
Description

Biscuit and bakery brand including Dark Fantasy, Mom's Magic, and Sunfeast Smoothies.

3Bingo!
CategoryPackaged Foods - Snacks
Description

Snack foods brand featuring chips and namkeen variants including Bingo! Kitchen Style traditional South Indian namkeens.

4B Natural
CategoryPackaged Foods - Beverages
Description

Fruit juice and beverage brand targeting health-conscious consumers.

5Fiama
CategoryPersonal Care
Description

Personal care brand offering gel bars and bathing products positioned for young consumers seeking premium bathing experiences.

6Vivel
CategoryPersonal Care
Description

Personal care brand offering soaps, body washes and skincare products.

7Savlon
CategoryPersonal Care - Hygiene
Description

Antiseptic and hygiene care brand offering soaps, handwashes and disinfectants.

8Engage
CategoryPersonal Care - Fragrances
Description

Personal care brand offering deodorants and fragrances.

9Dermafique
CategoryPersonal Care - Skincare
Description

Premium skincare brand offering science-backed dermatological products.

10Nimyle
CategoryPersonal Care - Hygiene
Description

Vegetable and fruit wash product for everyday food hygiene.

11Candyman
CategoryPackaged Foods - Confectionery
Description

Confectionery brand offering chocolates and soft chews with marketing campaigns targeting younger consumers.

12Fabelle
CategoryPackaged Foods - Confectionery (Premium)
Description

Premium chocolate brand positioned in the luxury confectionery segment.

13ITC Cigarettes
CategoryTobacco/Cigarettes
Description

Cigarette business including brands like Classic, Gold Flake, and others. Cigarettes account for 41% of net turnover and 82% of EBITDA for ITC.

14Ultra Mintz
CategoryPackaged Foods - Confectionery
Description

Premium sugar-free mints launched in two variants - Strong Peppermint and Sensational Strawberry, distributed through quick-commerce platforms and select retail stores.

15Classmate
CategoryEducation and Stationery
Description

Education and stationery brand offering notebooks, pens, and educational supplies.

16Mangaldeep
CategoryDevotional Products
Description

Agarbatti (incense sticks) and devotional products brand with digital app for puja services.

17Right Shift
CategoryPackaged Foods - Nutrition/Health
Description

Nutrition brand targeting health-conscious consumers with protein and fiber-rich products including biscuits and upcoming protein shakes, specifically designed for the 40+ cohort.

18Baked Creations
CategoryPackaged Foods - Bakery
Description

Freshly baked products with short shelf life, positioned in premium health biscuit segment on quick commerce platforms.

19Yoga Bar
CategoryPackaged Foods - Nutrition/Health
Description

Health-focused snack bar brand (acquired by ITC) targeting nutrition-conscious consumers with protein-rich formulations.

2024 Mantra Organic
21Mother Sparsh Baby Care
22ITC Paperboards & Specialty Papers
CategoryPaperboards and Specialty Papers
Description

Manufacturing of packaging and graphic boards along with specialty papers serving various industries.

23ITC Packaging and Printing Business
CategoryPackaging and Printing
Description

Sustainable packaging solutions offering carton packaging, flexibles, tobacco packaging, corrugated/rigid boxes, QSR packaging, and adhesive labels using offset, flexo, and gravure technologies. Largest value-added converter of paperboard packaging in South Asia converting over 1,00,000 tonnes per annum.

24ITC Spices
CategoryAgri Business - Spices
Description

Spices and spice products brand under the agri-business division.

25ITCMAARS
CategoryAgri Business - Digital Services
Description

Phygital (physical + digital) ecosystem providing agri-tech solutions to farmers including climate advisories and market access.

26ITC Infotech
CategoryInformation Technology Services
Description

Technology services and solutions provider offering business and technology consulting, digital transformation, and industry-specific solutions to global clients.

27ITC Hotels
CategoryHospitality
Description

Hospitality business operated through ITC Hotels brand, with properties under multiple brands including Marriott partnership. Recognized as the World's Leading Sustainable Organization 2025.

28ITC FoodTech
CategoryFood Delivery Service
Description

Food tech service born from opportunity to deliver quality food at home conveniently with speed.

29e-Choupal
CategoryAgri Business - Digital Platform
Description

Digital platform for agri sourcing connecting with farmers across India.

Scale indicator15 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-04-18
Description

ITC acquired a 73.5% stake in Mother Sparsh Baby Care Private Limited, a natural baby care brand, for ₹81 crore, increasing total investment to ₹126 crore. The acquisition strengthens ITC's presence in the natural personal care category as part of its 'ITC Next' strategy.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-04-17
Description

ITC acquired Sresta Natural Bioproducts for Rs 472.5 crore to expand its presence in the organic products market. The deal includes upfront payment and performance-based payment schedule, focusing on both Indian and international markets including the US. Sresta owns the 24 Mantra Organic brand.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-01-17
Description

ITC planned to acquire a 47.5% stake in Sproutlife Foods Private Limited (maker of Yoga Bar) over three to four years as part of strategy to strengthen position in nutrition-led healthy foods market. Yoga Bar became an ITC subsidiary in April 2026.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

ITC participates in ONDC's DigiDukaan initiative to digitize B2B procurement for India's kirana stores. The initiative has onboarded 10,000+ retailers and 35 brands in Hyderabad, expanding to Jaipur, Mumbai, Bengaluru, and Delhi-NCR. DPIIT and ONDC convened CPG Roundtable where ITC expressed interest as founding partner.

5Various FMCG Companies (Quick Commerce)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

ITC works with quick commerce platforms Blinkit, Zepto, and Swiggy Instamart which have become the dominant digital sales channel, accounting for 60-75% of ITC's online FMCG sales in FY26 with 70-100% YoY growth.

itcportal.com
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

ITC Packaging provides plastic-free packaging solutions for Quick Service Restaurant chains, addressing kitchen-to-consumer pain points with clamshell and tub & lid formats with Germ Free technology focused on consumer health and safety.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

ITC Hotels operates under multiple brands including Marriott partnership, offering luxury and premium hospitality services across India.

8Educational Institutions (DBS Global University)
Strategic tierMinorTypeOthers
Description

ITC participates in campus recruitment at educational institutions including DBS Global University where the company was among recruiters across IT, FMCG, cement, construction materials, banking, consulting, and manufacturing sectors.

tribuneindia.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

ITC collaborates with Forest Department, educational institutions, and NGOs for environmental activities including afforestation drives, plastic waste removal, and climate change awareness programs on World Environment Day.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Comparable in personal care, health-and-wellness, and natural/organic FMCG; overlaps with ITC's Fiama, Vivel, and the 24 Mantra Organic positioning.

TypeDirect peer
Description

India's largest listed FMCG company with comparable portfolio depth (personal care, foods, home care) and similar national distribution; the primary benchmark for ITC's non-cigarette FMCG business.

TypeDirect peer
Description

Direct peer in packaged foods, beverages, and nutrition; overlaps with ITC's Aashirvaad, Sunfeast, B Natural, and Maggi-equivalent staples categories.

TypeDirect peer
Description

Direct competitor in biscuits and bakery (vs. ITC's Sunfeast, Dark Fantasy, Baked Creations) and adjacent dairy-adjacent categories; closest pure-play comp for ITC's biscuits segment.

TypeDirect peer
Description

Closest listed peer in Indian cigarettes and tobacco — directly comparable on regulatory exposure, pricing strategy, and category economics relative to ITC's cigarette franchise.

TypeBroad incumbent
Description

Comparable diversified FMCG-staples-and-beverages conglomerate (Tata Tea, Tata Salt, Tata Coffee, Capital Foods); similar India-centric consumer foods distribution story.

TypeBroad incumbent
Description

Listed peer in personal care and edible oils (Parachute, Saffola) — overlaps with ITC's Vivel/Fiama portfolio and shares a similar mass-premium positioning.

TypeDirect peer
Description

Pure-play Indian cigarette company (Charms, Charminar) — directly comparable to ITC's tobacco segment on volume/pricing dynamics and excise exposure.

TypeBroad incumbent
Description

Comparable large-cap Indian conglomerate with diversified consumer-facing businesses, strong distribution, and similar focus on premiumization and brand-building at national scale.

TypeBroad incumbent
Description

Comparable Indian consumer-specialty incumbent (Fevicol, Fevikwik) with similar strengths in brand-led pricing power, deep retail reach, and an expanding adjacencies playbook.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles17 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries7 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment7 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ITC

Diversified FMCG Conglomerateitcportal.com

ITC Limited is a diversified Indian conglomerate operating across FMCG, paperboards and packaging, agri-business, IT services, and hotels, serving 26 crore households through 25+ mother brands spanning cigarettes, packaged foods, personal care, and stationery products.

What ITC does

ITC Limited is a diversified Indian conglomerate headquartered in Kolkata, originally incorporated in 1910 as the Imperial Tobacco Company of India and now publicly listed on the NSE and BSE. The company operates across six business segments: FMCG (including cigarettes, packaged foods, personal care, education and stationery, agarbattis, and safety matches), Paperboards and Specialty Papers, Packaging and Printing, Agri Business, Information Technology through ITC Infotech, and Hotels through ITC Hotels. Its portfolio of 25+ mother brands, including Aashirvaad, Sunfeast, Fiama, Bingo!, Classmate, Vivel, Savlon, Engage, Candyman, and Nimyle, reaches over 26 crore Indian households and exports to nearly 100 countries.

The company's revenue model is anchored by cigarettes, which contribute 41% of net turnover and 82% of EBITDA, while the balance comes from non-tobacco FMCG, paperboards, packaging, agri-business, IT services, and hospitality. Distribution spans 2.9 million outlets across traditional kirana, modern trade, e-commerce, and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), with quick commerce now accounting for 60-75% of online FMCG sales in FY26. Underlying technology platforms include e-Choupal for agri sourcing, ITCMAARS as a phygital agri-ecosystem serving 12 lakh+ farmers across 17 states, AI-driven climate risk assessment at 140 sites covering 20+ climate metrics, and ITC FoodTech. FY26 gross revenue was Rs 80,867 crore with EBITDA of Rs 25,208 crore, and Q4 FY26 consolidated revenue grew 17% YoY.

ITC has been executing an 'ITC Next' diversification strategy, with recent acquisitions including Sresta Natural Bioproducts (24 Mantra Organic) for Rs 472.5 crore in April 2025, a 73.5% stake in Mother Sparsh Baby Care for Rs 81 crore in April 2025, Yoga Bar/Sproutlife Foods becoming a subsidiary in April 2026, and Century Pulp & Paper in March 2025. New product launches in 2026 (Ultra Mintz premium mints, ITC Classic 75mm variant, Right Shift, Baked Creations, Dermafique) target premiumization and age-specific consumer segments. B2B customers span QSR chains, FMCG packaging clients across food and beverage, liquor, consumer electronics, automobiles, and pharmaceuticals, plus enterprise IT clients via ITC Infotech. Sustainability credentials (carbon, water, and waste-positive operations, multiple platinum-rated green buildings, and Climate Smart Agriculture at scale) reinforce the conglomerate's positioning with regulators and ESG-focused capital.

ITC firmographics

Firmographics
Name
ITC
Legal name
ITC Limited
Website
http://www.itcportal.com
Company type
Public
Founded year
1910
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
ITC Limited is a diversified Indian conglomerate operating across FMCG, paperboards and packaging, agri-business, IT services, and hotels, serving 26 crore households through 25+ mother brands spanning cigarettes, packaged foods, personal care, and stationery products.
Ownership category
akta.pro rank

ITC industry classification

Industry
Product category
Diversified FMCG Conglomerate
NAICS
Food and Beverage Retailers (445)
SIC
Food And Kindred Products (2000)
akta.pro primary industry
Food & Beverage DTC (CRAFACAD)

Keywords

  • FMCG conglomerate
  • Packaged foods
  • Paperboards packaging
  • Agri-business services
  • Cigarette manufacturing

Where ITC is headquartered

Location

Headquarters

HQ city
Kolkata
HQ country
India
HQ region
Asia

Offices13 records

Markets served

ITC business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. FMCG (Including Cigarettes): ITC's largest segment including cigarettes (accounting for 41% of net turnover and 82% of EBITDA), packaged foods, personal care, education & stationery, agarbattis, and safety matches. The company has 25 vibrant mother brands reaching over 26 crore households.
  2. Paperboards & Specialty Papers: Manufacturing of packaging and graphic boards along with specialty papers serving various industries including food & beverage, personal care, cigarette, liquor, QSR and consumer goods
  3. Packaging & Printing: Largest value-added converter of paperboard packaging in South Asia, converting over 1,00,000 tonnes of paper, paperboard and laminates per annum
  4. Agri Business: One of India's largest integrated agri business enterprises with presence across every node of the agri value chain including spices, ILTD, ITCMAARS, and Mission Millets
  5. Information Technology (ITC Infotech): Global technology services and solutions provider led by business and technology consulting, serving clients across industries
  6. Hotels (ITC Hotels): Hospitality business operated through ITC Hotels brand, with properties under multiple brands including Marriott partnership

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goGold Flake cigarette pack at Rs 115, expected to rise to Rs 125
Unit PricingPay-as-you-goUltra Mintz premium sugar-free mints at Rs 150

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

ITC product offering

Product offering

Core offering

ITC Limited is a diversified Indian conglomerate that manufactures and sells branded consumer products (cigarettes, packaged foods, personal care, stationery, agarbattis, safety matches), paperboards and specialty papers, value-added packaging, agri commodities and spices, and provides IT services through ITC Infotech and hospitality through ITC Hotels. The company's portfolio of 25 mother brands reaches over 26 crore households through an extensive distribution network of 2.9 million outlets.

Product overview

ITC is a diversified Indian conglomerate with a FMCG portfolio of 25 mother brands reaching over 26 crore households. The product portfolio spans: (1) Packaged Foods under Aashirvaad (staples, spices), Sunfeast (biscuits, baked goods), Bingo! (snacks), B Natural (beverages), Candyman and Fabelle (confectionery); (2) Personal Care under Fiama, Vivel, Savlon, Engage, Dermafique, and Nimyle; (3) Education & Stationery under Classmate; (4) Agarbatti and Matches under Mangaldeep; (5) Nutrition brands including Right Shift, Yoga Bar, and Baked Creations targeting health-conscious segments; (6) Technology services through ITC Infotech; (7) Paperboards, Specialty Papers, and Packaging solutions for external customers; (8) Agri-business with ITC Spices, ILTD, and agri-tech platform ITCMAARS. The portfolio is structured as a multi-brand FMCG ecosystem complemented by B2B packaging/paperboard solutions and digital agri-services.

Differentiator

Problem solved

Functional benefit

Brands

  • Aashirvaad: Wheat flour and packaged foods brand
  • Sunfeast
  • Bingo!
  • YiPpEe!
  • Kitchens of India
  • B Natural
  • Fiama
  • Vivel
  • Savlon
  • Nimyle
  • Classmate
  • Mangaldeep
  • Candyman
  • Dark Fantasy
  • Right Shift
  • 24 Mantra Organic
  • Yoga Bar
  • Mother Sparsh
  • ITC Infotech
  • ITC Hotels

Products and services

  • Aashirvaad Wheat flour and packaged food staples brand offering multigrain atta, spices, and ready-to-eat offerings for Indian households.
  • Sunfeast Biscuit and bakery brand including Dark Fantasy, Mom's Magic, and Sunfeast Smoothies.
  • Bingo! Snack foods brand featuring chips and namkeen variants including Bingo! Kitchen Style traditional South Indian namkeens.
  • B Natural Fruit juice and beverage brand targeting health-conscious consumers.
  • Fiama Personal care brand offering gel bars and bathing products positioned for young consumers seeking premium bathing experiences.
  • Vivel Personal care brand offering soaps, body washes and skincare products.
  • Savlon Antiseptic and hygiene care brand offering soaps, handwashes and disinfectants.
  • Engage Personal care brand offering deodorants and fragrances.
  • Dermafique Premium skincare brand offering science-backed dermatological products.
  • Nimyle Vegetable and fruit wash product for everyday food hygiene.
  • Candyman Confectionery brand offering chocolates and soft chews with marketing campaigns targeting younger consumers.
  • Fabelle Premium chocolate brand positioned in the luxury confectionery segment.
  • ITC Cigarettes Cigarette business including brands like Classic, Gold Flake, and others. Cigarettes account for 41% of net turnover and 82% of EBITDA for ITC.
  • Ultra Mintz Premium sugar-free mints launched in two variants - Strong Peppermint and Sensational Strawberry, distributed through quick-commerce platforms and select retail stores.
  • Classmate Education and stationery brand offering notebooks, pens, and educational supplies.
  • Mangaldeep Agarbatti (incense sticks) and devotional products brand with digital app for puja services.
  • Right Shift Nutrition brand targeting health-conscious consumers with protein and fiber-rich products including biscuits and upcoming protein shakes, specifically designed for the 40+ cohort.
  • Baked Creations Freshly baked products with short shelf life, positioned in premium health biscuit segment on quick commerce platforms.
  • Yoga Bar Health-focused snack bar brand (acquired by ITC) targeting nutrition-conscious consumers with protein-rich formulations.
  • 24 Mantra Organic
  • Mother Sparsh Baby Care
  • ITC Paperboards & Specialty Papers Manufacturing of packaging and graphic boards along with specialty papers serving various industries.
  • ITC Packaging and Printing Business Sustainable packaging solutions offering carton packaging, flexibles, tobacco packaging, corrugated/rigid boxes, QSR packaging, and adhesive labels using offset, flexo, and gravure technologies. Largest value-added converter of paperboard packaging in South Asia converting over 1,00,000 tonnes per annum.
  • ITC Spices Spices and spice products brand under the agri-business division.
  • ITCMAARS Phygital (physical + digital) ecosystem providing agri-tech solutions to farmers including climate advisories and market access.
  • ITC Infotech Technology services and solutions provider offering business and technology consulting, digital transformation, and industry-specific solutions to global clients.
  • ITC Hotels Hospitality business operated through ITC Hotels brand, with properties under multiple brands including Marriott partnership. Recognized as the World's Leading Sustainable Organization 2025.
  • ITC FoodTech Food tech service born from opportunity to deliver quality food at home conveniently with speed.
  • e-Choupal Digital platform for agri sourcing connecting with farmers across India.

Quantifiable outcome

  • 740 basis points FMCG margin improvement achieved between FY17 and FY26
  • +4 more outcomes

Companies that use ITC

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

ITC technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

ITC partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

  • Mother Sparsh Baby Care Private LimitedcoreStrategic or Co-development Partner · 18 April 2025ITC acquired a 73.5% stake in Mother Sparsh Baby Care Private Limited, a natural baby care brand, for ₹81 crore, increasing total investment to ₹126 crore. The acquisition strengthens ITC's presence in the natural personal care category as part of its 'ITC Next' strategy.
  • Sresta Natural Bioproducts Private LimitedcoreStrategic or Co-development Partner · 17 April 2025ITC acquired Sresta Natural Bioproducts for Rs 472.5 crore to expand its presence in the organic products market. The deal includes upfront payment and performance-based payment schedule, focusing on both Indian and international markets including the US. Sresta owns the 24 Mantra Organic brand.
  • Sproutlife Foods Private Limited (Yoga Bar)coreStrategic or Co-development Partner · 17 January 2023ITC planned to acquire a 47.5% stake in Sproutlife Foods Private Limited (maker of Yoga Bar) over three to four years as part of strategy to strengthen position in nutrition-led healthy foods market. Yoga Bar became an ITC subsidiary in April 2026.
  • ONDC (Open Network for Digital Commerce)coreStrategic or Co-development PartnerITC participates in ONDC's DigiDukaan initiative to digitize B2B procurement for India's kirana stores. The initiative has onboarded 10,000+ retailers and 35 brands in Hyderabad, expanding to Jaipur, Mumbai, Bengaluru, and Delhi-NCR. DPIIT and ONDC convened CPG Roundtable where ITC expressed interest as founding partner.
  • Various FMCG Companies (Quick Commerce)coreChannel Partner/ Reseller/ DistributorITC works with quick commerce platforms Blinkit, Zepto, and Swiggy Instamart which have become the dominant digital sales channel, accounting for 60-75% of ITC's online FMCG sales in FY26 with 70-100% YoY growth.
  • QSR ChainsminorChannel Partner/ Reseller/ DistributorITC Packaging provides plastic-free packaging solutions for Quick Service Restaurant chains, addressing kitchen-to-consumer pain points with clamshell and tub & lid formats with Germ Free technology focused on consumer health and safety.
  • Marriott International (ITC Hotels)coreStrategic or Co-development PartnerITC Hotels operates under multiple brands including Marriott partnership, offering luxury and premium hospitality services across India.
  • Educational Institutions (DBS Global University)minorOthersITC participates in campus recruitment at educational institutions including DBS Global University where the company was among recruiters across IT, FMCG, cement, construction materials, banking, consulting, and manufacturing sectors.
  • Forest Department and NGOsminorStrategic or Co-development PartnerITC collaborates with Forest Department, educational institutions, and NGOs for environmental activities including afforestation drives, plastic waste removal, and climate change awareness programs on World Environment Day.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

ITC competitors and assessment

Company assessment

Direct peers

  • Dabur India: Comparable in personal care, health-and-wellness, and natural/organic FMCG; overlaps with ITC's Fiama, Vivel, and the 24 Mantra Organic positioning.
  • Hindustan Unilever: India's largest listed FMCG company with comparable portfolio depth (personal care, foods, home care) and similar national distribution; the primary benchmark for ITC's non-cigarette FMCG business.
  • Nestlé India: Direct peer in packaged foods, beverages, and nutrition; overlaps with ITC's Aashirvaad, Sunfeast, B Natural, and Maggi-equivalent staples categories.
  • Britannia Industries: Direct competitor in biscuits and bakery (vs. ITC's Sunfeast, Dark Fantasy, Baked Creations) and adjacent dairy-adjacent categories; closest pure-play comp for ITC's biscuits segment.
  • Godfrey Phillips India: Closest listed peer in Indian cigarettes and tobacco — directly comparable on regulatory exposure, pricing strategy, and category economics relative to ITC's cigarette franchise.
  • VST Industries: Pure-play Indian cigarette company (Charms, Charminar) — directly comparable to ITC's tobacco segment on volume/pricing dynamics and excise exposure.

Broad incumbents

  • Tata Consumer Products: Comparable diversified FMCG-staples-and-beverages conglomerate (Tata Tea, Tata Salt, Tata Coffee, Capital Foods); similar India-centric consumer foods distribution story.
  • Marico: Listed peer in personal care and edible oils (Parachute, Saffola) — overlaps with ITC's Vivel/Fiama portfolio and shares a similar mass-premium positioning.
  • Asian Paints: Comparable large-cap Indian conglomerate with diversified consumer-facing businesses, strong distribution, and similar focus on premiumization and brand-building at national scale.
  • Pidilite Industries: Comparable Indian consumer-specialty incumbent (Fevicol, Fevikwik) with similar strengths in brand-led pricing power, deep retail reach, and an expanding adjacencies playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

ITC social profiles

Digital presence

ITC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ITC leadership team

Management profile

Number of profiles

Profiles17 records

ITC subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

ITC funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ITC M&A and investment

M&A and investment

M&A7 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITC

What does ITC do?

ITC Limited is a diversified Indian conglomerate that manufactures and sells branded consumer products (cigarettes, packaged foods, personal care, stationery, agarbattis, safety matches), paperboards and specialty papers, value-added packaging, agri commodities and spices, and provides IT services through ITC Infotech and hospitality through ITC Hotels. The company's portfolio of 25 mother brands reaches over 26 crore households through an extensive distribution network of 2.9 million outlets.

Is ITC a public or private company?

ITC is a public company. It is classified as public and is currently operating.

When was ITC founded?

ITC was founded in 1910. It employs 5,001 to 10,000 people.

Where is ITC based?

ITC is headquartered in Kolkata, India, in the Asia region.

How does ITC make money?

Six revenue lines are on record. FMCG (Including Cigarettes) is the primary driver. The others are paperboards & Specialty Papers, packaging & Printing, agri Business, information Technology (ITC Infotech) and hotels (ITC Hotels).

Who are ITC's main competitors?

Direct peers on record are Dabur India, Hindustan Unilever, Nestlé India, Britannia Industries, Godfrey Phillips India and VST Industries. Broad incumbents are Tata Consumer Products, Marico, Asian Paints and Pidilite Industries.

Does ITC have an API?

No public API is recorded for ITC.

What industry is ITC in?

ITC's product category is Diversified FMCG Conglomerate. Its primary akta.pro industry code is CRAFACAD, Food & Beverage DTC. Its NAICS code is 445 and its SIC code is 2000.

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The Times of IndiaDFM Foods sale: EQT, Emami, Balaji Wafers join ITC, TPG in ₹5,500 crore raceNon-binding bids for DFM Foods are expected by end of October, with Advent International expecting to close the sale by December. The deal is likely valued at ₹5,000-5,500 crore, with EQT, Emami, Balaji Wafers, ITC, and TPG among bidders. DFM Foods reported net sales of ₹916 crore for 2025-26.MintTop 3 stock picks by Vaishali Parekh: ITC, MRPL, KEI Industries | Target, stop-loss, Nifty, Bank Nifty outlook | Stock Market NewsVaishali Parekh recommended buying ITC, MRPL, and KEI Industries, with specific entry, target, and stop-loss levels. She sees Nifty 50 support at 22,200-22,300 and resistance at 22,800-23,000, while Bank Nifty support is at 53,800 with targets at 55,280 and 55,900.CNBCTV18ITC shares jump as Citi turns bullish after 34% fall; Here's why - CNBC TV18Citi upgraded ITC to Buy from Sell and raised its target to ₹300, sending shares up nearly 5% on Monday. The upgrade follows a 34% year-to-date correction, with Citi expecting cigarette profitability to improve sequentially through FY27 despite near-term volume pressure.CNBCTV18Sensex rises 473 points, Nifty snaps 4-day losing streak: 5 reasons why stock market rose today - CNBC TV18On Monday, the Sensex rose 473 points to 72,383 and the Nifty gained 134 points to 22,556, ending a four-session losing streak. Heavyweights like ITC and ICICI Bank led gains, while IT stocks and HDFC Bank fell. Market breadth remained weak with an advance-decline ratio of 1:1.MintITC, Godfrey Phillips, VST: What analysts expect from cigarette stocks in Q2 after new tax regime | Best stock to buy? | Stock Market NewsIndian tobacco firms ITC, Godfrey Phillips, and VST saw Q1 FY27 net profit drops from higher taxes. Analysts expect sequential margin improvement in Q2 as price increases pass through. ITC is preferred for long-term investors due to diversification.Zee BusinessITC share price: Stock jumps 3% as Citi upgrades to Buy from Sell, check target priceCiti upgraded ITC to Buy from Sell and raised its target to Rs 300, sending shares up nearly 3% to Rs 261.85. The brokerage expects cigarette earnings to recover from FY28, having already passed 75% of the tax increase through price hikes.Business StandardITC jumps 3% as Citi upgrades rating, target. What prompted bullish view?Citi upgraded ITC to BUY from SELL, raising its price target to ₹300, and ITC shares rose nearly 3% in intraday trading. The rating change comes despite near-term cigarette tax headwinds, with Citi expecting FY27 EBIT to fall 23% but forecasting recovery from FY28. ITC shares have lost 35% over the past year.The Times of IndiaMarket wrap: ITC, BSE, HCL Tech, Asian Paints top gainers and losers on Nifty and Sensex on MondayThe Nifty 50 rose 0.60% to 22,555.75 and the Sensex gained 0.66% to 72,382.47 on Monday. Sectoral gains led by FMCG and consumer durables, while healthcare and pharma fell nearly 1%. Technical analysis suggests a sustained move above 22,600 could extend the recovery toward 22,800.Mint35% dip in one year! ITC shares rise on better Q2 results buzz; experts give buy tag? Target price, stop-loss | Stock Market NewsITC shares rose up to 3% on better Q2 results buzz, despite a 35% one-year correction. Analysts expect improved margins from falling tobacco prices and target ₹274 per share ahead of the Q2 results announcement.Financial ExpressSensex Today | Nifty 50 | Stock Market Today 5th October 2026: Sensex, Nifty off early highs; ITC rises over 3%, HCLTech worst hitIndian benchmark indices closed higher on Monday, with the Nifty at 22,474 points (up 0.2%) and the Sensex at 72,104 points (up 0.3%). ITC led the Nifty 50 with a 3.2% gain, while HCL Technology fell 3%. Asian markets were mostly higher, but US bond yields rose to a 20-year high.