Asian Paints
Asian Paints Limited is India's largest paint manufacturer offering decorative paints, industrial coatings, waterproofing, and home interior solutions through subsidiaries including Beautiful Homes, Bathsense, Sleek Kitchens, and Whiteteak. It serves residential consumers, contractors, architects, and B2B clients across India and eight international markets.
- Company typePublic
- Founded1942
- HeadquartersMumbai, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Asian Paints does
Asian Paints Limited is India's largest paint manufacturer, founded in 1942 and headquartered in Mumbai, with consolidated FY26 revenue of ₹35,516 crore (~$3.7 billion), up 5.1% year-on-year. The company operates across decorative paints (interior and exterior wall paints, textures, waterproofing, wood finishes, metal paints, adhesives, wallpapers), industrial coatings (via the 2017 PPG Asian Paints and Asian Paints PPG joint ventures covering automotive, marine, protective, performance, and powder coatings, plus the Penta industrial paints division), and an expanding home interiors stack built around the Beautiful Homes platform, which includes Sleek Kitchens, Sleek Wardrobes, Weatherseal doors and windows, Whiteteak lighting and furniture, Arazzo premium furniture, and Bathsense (with Royale, Canvas, Bespoke, and Ess Ess sub-brands) for bathware.
The company sells primarily through one-time product purchases distributed via an extensive pan-India dealer and distributor network, company-owned and franchise retail stores, an e-commerce website with colour visualization and budget tools, a contractor finder platform, and the APassure B2B channel for large project developers, supplemented by professional services revenue from the Beautiful Homes Painting Service, waterproofing execution, and interior design solutions. Pricing is tiered from economy to premium and is set through dealers rather than disclosed publicly. Customer segments are horizontal, covering residential consumers, professional painters and contractors, architects and interior designers (through the Deco Pro program), and large B2B users.
Technology investment centers on AI-driven demand prediction and inventory management that the company reports reduced distribution costs to 3% of sales from a historical 30-40%, alongside an image-based Colour Visualizer accessible via web and mobile app. The brand is anchored by the "Har Ghar Kuch Kehta Hai" philosophy and the ColourNext annual colour forecast, operating since 2003, with the 2026 Colour of the Year announced as Moonlit Silk. Operations span India and international markets including Singapore, Bangladesh, Sri Lanka, Nepal, UAE, Egypt, Ethiopia, and Fiji, with management guiding to 8-10% volume growth and 18-20% EBITDA margin for FY27.
Asian Paints firmographics
Firmographics- Name
- Asian Paints
- Legal name
- Asian Paints Limited
- Website
- https://asianpaints.com
- Company type
- Public
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Asian Paints Limited is India's largest paint manufacturer offering decorative paints, industrial coatings, waterproofing, and home interior solutions through subsidiaries including Beautiful Homes, Bathsense, Sleek Kitchens, and Whiteteak. It serves residential consumers, contractors, architects, and B2B clients across India and eight international markets.
- Ownership category
- akta.pro rank
Asian Paints industry classification
Industry- Product category
- Decorative Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Painting and Wall Covering Contractors (23832)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMADAKAA)
- akta.pro secondary industries
- Architectural & Decorative Coatings (IMAEAGAA), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
Keywords
Where Asian Paints is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Asian Paints business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Decorative Paints Sales: Revenue from sale of interior and exterior wall paints, textures, wood finishes, metal paints, undercoats, and adhesives for residential and commercial applications.
- Industrial Coatings: Revenue from industrial coatings including automotive, protective, and powder coatings through PPG partnerships (PPG Asian Paints for automotive/marine/speciality coatings and Asian Paints PPG for protective/performance coatings).
- Home Services: Revenue from professional painting services (BHPS - Beautiful Homes Painting Service), waterproofing solutions, and interior design solutions through the Beautiful Homes platform.
- Home Interior Products and Services: Revenue from modular kitchens, wardrobes, bathware, furnishings, furniture, and related interior design services through Beautiful Homes platform.
- Bath Products: Revenue from Bathsense bath products including faucets, fittings, showering systems, sanware, vanities, and related products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy Segment - Anti-Damp Products |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Asian Paints product offering
Product offeringCore offering
Asian Paints manufactures and sells decorative paints (interior wall paints, exterior wall paints, wood finishes, metal/enamel paints, textures, wallpapers), waterproofing products, and industrial coatings across India and international markets. The company also provides home interior solutions through its Beautiful Homes platform (modular kitchens, wardrobes, uPVC doors and windows, lighting, furniture) and bath products through Bathsense, complemented by professional painting, waterproofing, and interior design services.
Product overview
Asian Paints is India's largest paint company offering a comprehensive portfolio of decorative paints, industrial coatings, and home interior solutions. The core product offerings include interior wall paints (such as Royale Glitz, Apcolite All Protek Shyne), exterior wall paints (Apex Ultima Protek), waterproofing products, textures (Royale Play), and wallpapers. Beyond paints, the company has diversified into home interiors through its Beautiful Homes platform offering modular kitchens (Sleek Kitchens), wardrobes (Sleek Wardrobes), uPVC doors and windows (Weatherseal), bathware (Bathsense), furnishings, lighting (White Teak), and furniture. The company operates through multiple divisions including joint ventures with PPG Industries for automotive, marine, protective and powder coatings, and the Penta industrial coatings division. The portfolio is complemented by professional services including painting, interior design, and waterproofing solutions, supported by digital tools like colour visualizers and budget calculators.
Differentiator
Problem solved
Functional benefit
Brands
- Sleek Kitchens: Modular kitchen solutions and design services under the Beautiful Homes platform
- Bathsense
- Deco Pro
- Asian Paints PPG
- Penta
- Beautiful Homes
- Whiteteak
- Ess Ess
- Royale
- Arazzo
Products and services
- Interior Wall Paints Paint products designed for interior walls, available in plain, texture, and premium finishes. Featured products include Royale Glitz and Apcolite All Protek Shyne. Targeted at homeowners and interior designers seeking aesthetic wall finishes.
- Exterior Wall Paints Weather-resistant paint products designed for exterior walls. Featured products include Apex Ultima Protek. Targeted at homeowners and developers requiring durable exterior coatings.
- Waterproofing Products Comprehensive waterproofing solutions covering bathrooms, terraces, tanks, cracks and joints, interiors, tiling, and exteriors. Targeted at homeowners and builders requiring building protection against water damage.
- Wood Finishes Paints and finishes designed for wood surfaces for both interior and exterior applications. Targeted at homeowners and carpenters seeking protective and aesthetic wood coatings.
- Metal Paints (Enamel) Paints designed for metal surfaces providing protection and aesthetic finish. Targeted at homeowners and industrial users requiring durable metal coatings.
- Wallpapers Wall covering products including designer wallpapers available in various styles and patterns. Targeted at homeowners and interior designers seeking decorative wall treatments.
- Royale Play Textures Interior wall texture paints offering decorative finishes for walls. Targeted at homeowners and designers seeking specialty wall textures.
- Royale Designer Palette Designer colour palette collection created in collaboration with Sabyasachi for aesthetic interiors. Targeted at premium-segment homeowners seeking designer-curated colours.
- Colour of the Year 2026 - Moonlit Silk Annual colour-forecast product line. Moonlit Silk (colour code 7809) represents 'slow joy' and quiet warmth. Customers can specify this colour across the company's interior and exterior paint portfolio.
- Asian Paints Safe Painting Service Professional painting services with expert supervision, on-time completion guarantee, and quality assurance. Targeted at homeowners requiring end-to-end painting application.
- Interior Design Solutions End-to-end interior design services including modular kitchens, wardrobes, and complete home interior solutions delivered through the Beautiful Homes platform. Targeted at homeowners undertaking home renovation or interior fit-outs.
- Waterproofing Solutions Service Professional waterproofing services for comprehensive building protection against water damage. Targeted at homeowners and commercial property owners.
- Sleek Kitchens Modular kitchen solutions under the Beautiful Homes platform featuring custom designs, engineered-to-order products, and 10-year warranty. Targeted at homeowners undertaking kitchen renovations.
- Sleek Wardrobes Customizable modular wardrobe solutions available through Beautiful Homes with various styles and configurations. Targeted at homeowners fitting out bedrooms.
- Weatherseal Doors and Windows uPVC and aluminium doors and windows with sound insulation, energy efficiency, and durability for residential applications. Targeted at homeowners and builders.
- Bathsense Bath Products Bathroom products brand offering faucets and fittings, showering systems, sanitary ware and flushing, vanities, kitchen sinks, and bathroom essentials. Includes sub-brands Royale, Bathsense Canvas, Bathsense Bespoke, and Ess Ess. Targeted at homeowners and builders renovating bathrooms.
- White Teak Lighting and Furniture Lighting and furniture brand under Beautiful Homes offering stylish lighting solutions and furniture for every room. Targeted at homeowners seeking premium decorative lighting and furnishings.
- Arazzo Furniture Premium modular furniture collection offered through Beautiful Homes featuring flawlessly designed and precision-crafted pieces. Targeted at premium-segment homeowners seeking designer furniture.
- Deco Pro Professional services platform for architects and interior designers providing specialized paint and coating solutions. Targeted at architecture and interior design professionals specifying paints for projects.
- Asian Paints PPG Automotive, Marine and Speciality Coatings Joint venture with PPG Industries for automotive, marine, and speciality coating solutions. Targeted at OEMs, automotive refinish, and industrial marine customers.
- Asian Paints PPG Protective, Performance and Powder Coatings Joint venture with PPG Industries for protective coatings, performance coatings, and powder coatings. Targeted at industrial and infrastructure customers requiring heavy-duty protective coatings.
- Asian Paints Penta Industrial Coatings Industrial and specialty paints division for various commercial and industrial applications. Targeted at industrial customers requiring specialised coatings outside automotive and protective segments.
Quantifiable outcome
- Reduced distribution costs to 3% of sales from 30-40% through AI-driven demand prediction and inventory management
- +3 more outcomes
Companies that use Asian Paints
Customer profileSegments4 records
Ideal customer profiles4 records
Asian Paints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Asian Paints partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PPG IndustriescorePPG Industries operates as Asian Paints' licensing partner for automotive, marine, and speciality coatings under the PPG Asian Paints brand, and for protective, performance, and powder coatings under the Asian Paints PPG brand. The partnership enables Asian Paints to offer industrial coatings through established PPG technology and global expertise.
- McCann IndiaminorMcCann India partnered with Asian Paints to create the Anti-Damp Technology campaign for Ace and Tractor Emulsions product lines, featuring humorous storytelling with a mischievous water mark character.
- Next Narrative and Lumos StudiosminorNext Narrative and Lumos Studios partnered with Asian Paints to create the Father's Day campaign film featuring Indian sprinter Gurindervir Singh, under the 'Har Ghar Kuch Kehta Hai' philosophy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Asian Paints competitors and assessment
Company assessmentEmerging players
- Indigo Paints: Smaller but fast-growing Indian listed paint brand differentiating through designer finishes, regional play, and selective retail expansion. Overlaps with Asian Paints in decorative interiors and tier-2/3 markets.
- Grasim Industries (Birla Opus Paints): Aditya Birla Group's paints venture (Birla Opus) is a high-investment new entrant that has rapidly built capacity and distribution in decorative paints, identified by Asian Paints' CEO as a heightened competitive threat.
- JSW Paints: Backed by the JSW Group, JSW Paints is one of the newer aggressive entrants scaling pan-India paint manufacturing and dealer presence, putting direct pressure on established players like Asian Paints.
Direct peers
- Berger Paints India: Second-largest listed decorative and industrial paint manufacturer in India. Directly competes with Asian Paints across interior/exterior paints, putty, and industrial coatings, sharing similar dealer networks and product tiers.
- Kansai Nerolac Paints: Major Indian paint player, historically strong in industrial and automotive coatings through Kansai Paint (Japan) parentage. Competes directly with Asian Paints in decorative and is named alongside it as a top-three Indian paint brand.
- Akzo Nobel India (Dulux): Indian arm of Akzo Nobel, marketing Dulux paints. Competes in premium decorative and industrial coatings segments with overlapping dealer presence and category positioning to Asian Paints' Royale/Apex lines.
- Nippon Paint India: Subsidiary of Nippon Paint Holdings (Japan), focused on decorative paints with growing Indian distribution. Competes with Asian Paints in the mid-tier and premium interior/exterior emulsions segments.
Broad incumbents
- PPG Industries: Global coatings leader and Asian Paints' JV partner for automotive, marine, protective, and powder coatings. Comparable in industrial coatings scale and a direct peer in the industrial vertical Asian Paints accesses through PPG Asian Paints.
- Sherwin-Williams: World's largest paint and coatings company. Compares as a global incumbent across architectural and industrial coatings with Asian Paints, both in product breadth and in operating leverage from large distribution networks.
Others
- Pidilite Industries: Indian adhesives and construction chemicals major (Fevicol). Adjacent rather than directly competitive, but converges with Asian Paints in waterproofing, tile-fixing, and home-improvement retail channels in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Asian Paints social profiles
Digital presenceAsian Paints compliance and trust
Trust signalCompliance2 records
Asian Paints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asian Paints leadership team
Management profileNumber of profiles
Profiles4 records
Asian Paints subsidiaries and ownership
Company hierarchySubsidiaries8 records
Asian Paints funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asian Paints M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asian Paints
What does Asian Paints do?
Asian Paints manufactures and sells decorative paints (interior wall paints, exterior wall paints, wood finishes, metal/enamel paints, textures, wallpapers), waterproofing products, and industrial coatings across India and international markets. The company also provides home interior solutions through its Beautiful Homes platform (modular kitchens, wardrobes, uPVC doors and windows, lighting, furniture) and bath products through Bathsense, complemented by professional painting, waterproofing, and interior design services.
Is Asian Paints a public or private company?
Asian Paints is a public company. It is classified as public and is currently operating.
When was Asian Paints founded?
Asian Paints was founded in 1942. It employs 5,001 to 10,000 people.
Where is Asian Paints based?
Asian Paints is headquartered in Mumbai, India, in the Asia region.
How does Asian Paints make money?
Five revenue lines are on record. Decorative Paints Sales are the primary driver. The others are industrial Coatings, home Services, home Interior Products and Services and bath Products.
Who are Asian Paints's main competitors?
Emerging players on record are Indigo Paints, Grasim Industries (Birla Opus Paints) and JSW Paints. Direct peers are Berger Paints India, Kansai Nerolac Paints, Akzo Nobel India (Dulux) and Nippon Paint India. Broad incumbents are PPG Industries and Sherwin-Williams. Pidilite Industries is listed as an others.
Does Asian Paints have an API?
No public API is recorded for Asian Paints.
What industry is Asian Paints in?
Asian Paints's product category is Decorative Paints and Coatings. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints, with a secondary code of IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 325510 and its SIC code is 2851.