Tally Health
Tally Health is a direct-to-consumer longevity company selling at-home epigenetic age testing (TallyAge™) and a portfolio of six pro-longevity supplements to health-conscious adult consumers via its e-commerce site, app, and a luxury partnership with Pvolve.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tally Health does
Tally Health is a New York-based direct-to-consumer longevity company that sells at-home epigenetic age testing and a portfolio of pro-longevity dietary supplements to health-conscious individual consumers. The company's core product, the TallyAge™ Test, is an at-home cheek swab kit that analyzes DNA methylation patterns to estimate biological age and track how lifestyle interventions affect cellular aging over time. The company claims the test was developed from the world's most comprehensive DNA methylation dataset of adult cheek cells, an advantage now reinforced through the company's April 2026 acquisition by Infinite Epigenetics, parent of TruDiagnostic. Following the acquisition, Tally Health operates as a standalone consumer brand while gaining access to parent-company CLIA-certified laboratory capabilities and expanded proprietary datasets.
The supplement portfolio consists of six products—Vitality, Amplify, Restore, Sharpen, NAD+, and Defend—each formulated to target a specific aging pathway (foundational longevity, metabolism/energy, sleep, cognition, NAD+ support, and immunity), with retail pricing from $59 to $84 per bottle and approximately 15% subscription discounts. The Tally Health Membership SKU bundles bi-annual TallyAge testing with monthly Vitality supplements and personalized action plans to drive recurring engagement. Distribution is primarily through the company's own e-commerce storefront and mobile app, supplemented by a flagship co-branded luxury program with Pvolve called The Longevity Formula priced at $5,900 for a six-month integrated fitness-plus-longevity experience.
Tally Health was co-founded by Dr. David Sinclair (Harvard geneticist) and Whitney Casey, and is led by CEO Melanie Goldey. The company raised a $10 million Series A in April 2023 led by Forerunner with participation from G9 Ventures, L Catterton, and Second Sight Ventures. Headcount is reported in the 11-50 range, consistent with a lean DTC operation. The company does not disclose revenue, and the primary customer segments are health-conscious adult consumers and HSA/FSA-eligible buyers seeking measurable, science-backed longevity interventions.
Tally Health firmographics
Firmographics- Name
- Tally Health
- Legal name
- Tally Health
- Website
- https://tallyhealth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Tally Health is a direct-to-consumer longevity company selling at-home epigenetic age testing (TallyAge™) and a portfolio of six pro-longevity supplements to health-conscious adult consumers via its e-commerce site, app, and a luxury partnership with Pvolve.
- Ownership category
- akta.pro rank
Tally Health industry classification
Industry- Product category
- Consumer Longevity Diagnostics
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industry
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where Tally Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Tally Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations
Revenue model
- Subscription Supplements: Monthly subscription model for pro-longevity supplements including Vitality, Amplify, NAD+, Restore, Sharpen, and Defend. Members save 15% with subscription commitment. Each supplement targets specific aging pathways such as metabolism, cognition, sleep, immunity, and cellular health.
- TallyAge™ Test Kits: One-time purchase epigenetic age testing kits for at-home cheek swab collection. Includes biometric analysis and personalized aging insights.
- Membership Program: Complete longevity toolkit combining bi-annual TallyAge testing, monthly supplements, and personalized DNA-driven insights. Provides ongoing engagement and recurring revenue.
- Luxury Partnership Program (The Longevity Formula): Premium bundled offering with Pvolve at $5,900, including 6-month supplement supply, epigenetic testing, on-demand fitness access, and personalized consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Individual supplements (one-time purchase) |
| Subscription | Monthly | Subscription supplements |
| One time/ perpetual license | Monthly | The Longevity Formula (Tally Health x Pvolve) |
| Subscription | Annual | Membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Tally Health product offering
Product offeringCore offering
Tally Health is a consumer longevity company that sells an at-home epigenetic age test (TallyAge™) using a cheek swab to measure biological age via DNA methylation analysis, alongside a line of pro-longevity supplements (Vitality, Amplify, Restore, Sharpen, NAD+, Defend) targeting cellular health, metabolism, sleep, cognition, NAD+ support, and immunity. The company bundles these into a recurring Membership with bi-annual testing and personalized action plans, and offers a $5,900 luxury partnership program with Pvolve called The Longevity Formula.
Product overview
Tally Health is a consumer-focused longevity company offering a platform of epigenetic testing and pro-longevity supplements. The core product is the TallyAge™ Test—an at-home cheek swab that measures biological age via DNA methylation analysis. The company sells six science-backed supplements (Vitality, Amplify, Restore, Sharpen, NAD⁺, and Defend) ranging from $59-$84, addressing foundational longevity, metabolism/energy, sleep, brain health, NAD+ support, and immunity. A membership program provides bi-annual TallyAge testing combined with monthly Vitality supplements and personalized action plans. Tally Health also partners with Pvolve on a luxury $5,900 longevity program combining functional fitness with cellular health optimization. The company operates as a standalone consumer brand under Infinite Epigenetics following its April 2026 acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- TallyAge: Epigenetic age testing service using DNA methylation analysis from cheek cell samples to measure biological age.
- Vitality
- NAD+
- Amplify
- Restore
- Sharpen
- Defend
Products and services
- Vitality Foundational longevity supplement targeting all 12 hallmarks of biological aging. Contains Calcium Alpha-Ketoglutarate, Trans-resveratrol, Fisetin, and Spermidine (900mcg). Promotes autophagy, maintains epigenome, removes senescent cells, and activates sirtuins. Sold individually or on subscription.
- Amplify Metabolism and energy supplement designed to boost cellular energy and optimize mitochondrial function. Contains Glycine (1,000mg), Berberine (600mg), and Coenzyme Q10 (200mg). Increases NAD+ levels, supports healthy metabolism, and boosts muscle recovery.
- Restore Sleep and longevity supplement designed to help users fall asleep and stay asleep. Contains Magnesium bisglycinate chelate complex (250mg), L-theanine, and Apigenin (50mg). Enhances sleep quality, supports restorative sleep, promotes relaxation, and helps relieve anxiety.
- Sharpen Brain health and longevity supplement supporting memory, clearer thinking, and improved focus. Contains Taurine, Choline, Vitamin B6 (1.7mg), L-methylfolate (400mcg DFE), and Vitamin B12 (2.4mcg). Supports long-term cognitive health and lowers dementia risk factors.
- NAD+ NAD+ support supplement containing 1000mg Niacinamide. Designed to elevate NAD+ levels to fuel cellular functions supporting healthy aging. Promotes mitochondrial energy production and metabolism, helps protect against oxidative stress, maintains skin health, and supports sirtuin proteins.
- Defend Immunity and longevity supplement targeting immune-related aging hallmarks. Contains Quercetin (500mg), Vitamin C (90mg), Beta-glucan (30mg), Zinc (11mg), and Vitamin D3 (1000IU). Helps address inflammaging, supports healthy immune function, and encourages healthy white blood cell activity.
- TallyAge™ Test At-home epigenetic age test using a simple painless cheek swab. Analyzes DNA methylation data from cheek cells to determine biological age and track how lifestyle impacts cellular aging over time. The TallyAge™ metric was developed from the world's most comprehensive DNA methylation dataset of adult cheek cells.
- Tally Health Membership Comprehensive longevity membership providing bi-annual TallyAge™ testing, monthly Vitality supplement delivery, and personalized action plans based on DNA and lifestyle. Includes customized recommendations for lifestyle changes and daily habits to slow aging.
- The Longevity Formula (Tally Health x Pvolve) Luxury longevity program partnership with Pvolve combining functional fitness equipment and on-demand classes with Tally Health's supplement suite, epigenetic testing, and longevity consultations. Priced at $5,900 for a comprehensive 6-month experience.
Quantifiable outcome
- Over 62% of Tally Health members lowered their epigenetic age by an average of 2+ years within 12 months
Companies that use Tally Health
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tally Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Tally Health partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Infinite EpigeneticscoreInfinite Epigenetics, parent company of TruDiagnostic, acquired Tally Health in what is described as the largest asset purchase in the epigenetic age testing space. The acquisition creates a vertically integrated platform spanning advanced epigenetic diagnostics, the world's largest private DNA methylation datasets, and personalized longevity interventions. Tally Health continues to operate as a standalone consumer brand while leveraging Infinite Epigenetics' scientific infrastructure, CLIA-certified laboratory capabilities, and data scale.
- PvolveflagshipTally Health partnered with Pvolve to launch The Longevity Formula, an exclusive luxury longevity program combining functional fitness with cellular health optimization. The $5,900 program includes Tally Health's full suite of pro-longevity supplements, epigenetic age testing, and Pvolve's resistance equipment plus on-demand fitness access. The partnership targets affluent consumers seeking integrated preventive health solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Tally Health competitors and assessment
Company assessmentDirect peers
- Elysium Health: Elysium Health is a direct peer offering consumer longevity products combining proprietary supplement formulations (e.g., Basis) with biological-age testing. Like Tally Health, it targets health-conscious affluent consumers with science-backed longevity interventions and at-home diagnostics.
- GlycanAge: GlycanAge offers a direct-to-consumer biological age test based on glycan biomarkers, competing head-to-head with TallyAge™ for consumers seeking measurable longevity insights. Both companies position around scientific credibility and personalized action plans derived from biological age results.
- InsideTracker: InsideTracker is a direct peer providing at-home biomarker blood testing with personalized longevity and performance recommendations. Both companies combine diagnostic testing with supplement and lifestyle interventions targeting health-conscious consumers.
- Novos: Novos offers longevity-focused supplement formulations backed by longevity science, targeting the same health-conscious, science-driven consumer as Tally Health. Both brands compete in the 'science-backed longevity stack' category with peer-reviewed ingredient selection.
Broad incumbents
- TruDiagnostic: TruDiagnostic is the parent of Tally Health's acquirer (Infinite Epigenetics) and a leading epigenetic age testing laboratory. It provides biological age tests directly to consumers and practitioners, overlapping with TallyAge™ on the diagnostic side while operating at greater scale and with more clinical/research orientation.
- Thorne: Thorne (acquired by Nestlé Health Science) is a broad incumbent in premium supplements with an expanding at-home testing portfolio. It overlaps with Tally Health across the science-backed supplement line and is moving into biological age testing, competing for the same premium consumer.
- AG1 (Athletic Greens): AG1 is a broad incumbent in daily wellness supplements with a strong subscription model and direct-to-consumer brand presence. It competes with Tally Health for the health-conscious consumer supplement dollar, though without the diagnostic testing component.
Emerging players
- Viome: Viome offers at-home microbiome and transcriptomic testing with personalized nutrition and supplement recommendations. It overlaps with Tally Health on the at-home diagnostics plus personalized supplement business model, though focused on microbiome rather than epigenetic biomarkers.
- Fountain Life: Fountain Life operates premium longevity and preventive health centers combining advanced diagnostics with personalized interventions. It overlaps with Tally Health's higher-end positioning (similar to the Pvolve partnership tier) and provides an alternative path for affluent consumers seeking integrated longevity programs.
- Marek Health: Marek Health offers at-home biomarker and hormone testing with personalized supplement and peptide protocols. It competes with Tally Health for health-optimization-oriented consumers, particularly in the personalized supplement and longevity intervention category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tally Health social profiles
Digital presenceTally Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tally Health leadership team
Management profileNumber of profiles
Profiles4 records
Tally Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tally Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tally Health
What does Tally Health do?
Tally Health is a consumer longevity company that sells an at-home epigenetic age test (TallyAge™) using a cheek swab to measure biological age via DNA methylation analysis, alongside a line of pro-longevity supplements (Vitality, Amplify, Restore, Sharpen, NAD+, Defend) targeting cellular health, metabolism, sleep, cognition, NAD+ support, and immunity. The company bundles these into a recurring Membership with bi-annual testing and personalized action plans, and offers a $5,900 luxury partnership program with Pvolve called The Longevity Formula.
Is Tally Health a public or private company?
Tally Health is a private company. It is classified as corporate owned and is currently acquired.
When was Tally Health founded?
Tally Health was founded in 2022. It employs 11 to 50 people.
Where is Tally Health based?
Tally Health is headquartered in New York, United States, in the North America region.
How does Tally Health make money?
Four revenue lines are on record. Subscription Supplements are the primary driver. The others are tallyAge™ Test Kits, membership Program and luxury Partnership Program (The Longevity Formula).
Who are Tally Health's main competitors?
Direct peers on record are Elysium Health, GlycanAge, InsideTracker and Novos. Broad incumbents are TruDiagnostic, Thorne and AG1 (Athletic Greens). Emerging players are Viome, Fountain Life and Marek Health.
Does Tally Health have an API?
No public API is recorded for Tally Health.
What industry is Tally Health in?
Tally Health's product category is Consumer Longevity Diagnostics. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching. Its NAICS code is 812191.