Trulieve
Trulieve is a vertically integrated multi-state cannabis operator that manufactures and retails medical cannabis through 240+ dispensaries across 9 U.S. states, serving patients, veterans, and seniors with proprietary house brands and exclusive partner brands.
- Company typePublic
- Founded2016
- HeadquartersQuincy, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Trulieve does
Trulieve Cannabis Corp. is a vertically integrated multi-state cannabis operator (MSO) headquartered in Quincy, Florida, that manufactures and distributes medical cannabis products through 240+ company-owned dispensaries across nine U.S. states (Florida, Arizona, Pennsylvania, Ohio, Georgia, West Virginia, Maryland, Connecticut, and California). The company operates approximately 3.5 million square feet of DEA-registered production capacity supporting in-house cultivation, manufacturing, and lab testing, with a portfolio of proprietary house brands (Modern Flower, Cultivar, Roll One, Sweet Talk, Co2lors, Momenta, Alchemy, TruClear) alongside exclusive partner brands (Khalifa Kush, Alien Labs, Connected Cannabis, Binske, Seed Junky). Trulieve controls roughly 35% of Florida's medical marijuana market, the largest share among U.S. MSOs.
The company generates revenue primarily through direct retail sales of cannabis products (flower, concentrates, vapes, edibles, oral products, topicals) via company-owned dispensaries, supplemented by online ordering, in-store pickup, and $15 home delivery in Florida. Pricing is hybrid, combining retail transaction pricing with a four-tier loyalty program (Tru-Member through Tru-Icon, requiring up to $4,750+ annual spend) and stackable discount programs targeting veterans (20–30%), seniors, new patients, SNAP recipients, and industry employees. Distribution follows a hub-and-spoke model with Florida, Arizona, and Pennsylvania as primary markets and an expansion pipeline into Texas and Georgia. Following the April 2026 rescheduling of medical marijuana to Schedule III, Trulieve became the first U.S. cannabis company to list on the NYSE (June 2026) under ticker TRLV, registered 206 dispensaries and 3.5M sq ft of production capacity with the DEA, and is pursuing redomiciliation from British Columbia to Delaware. FY2025 revenue was approximately $1.2 billion with 60% gross margin and record $427 million adjusted EBITDA (36% margin), against a backdrop of GAAP net loss driven by Section 280E-era tax burden.
Trulieve firmographics
Firmographics- Name
- Trulieve
- Legal name
- Trulieve Cannabis Corp.
- Website
- https://trulieve.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Trulieve is a vertically integrated multi-state cannabis operator that manufactures and retails medical cannabis through 240+ dispensaries across 9 U.S. states, serving patients, veterans, and seniors with proprietary house brands and exclusive partner brands.
- Ownership category
- akta.pro rank
Trulieve industry classification
Industry- Product category
- Medical Cannabis Retail & Cultivation
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH), Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)
Keywords
Where Trulieve is headquartered
LocationHeadquarters
- HQ city
- Quincy
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Trulieve business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Cannabis Retail Sales: Revenue generated from direct retail sales of cannabis products including flower, concentrates, vapes, edibles, oral products, and topicals through company-owned dispensaries across multiple states. The company operates 240+ dispensaries and generated approximately $1.2 billion in annual revenue in 2025.
- Cultivation and Production: Revenue from vertically integrated cultivation and manufacturing operations serving retail dispensaries, including proprietary brand products sold exclusively at Trulieve locations.
- Brand Licensing and Partnerships: Revenue from partner brands (Khalifa Kush, Alien Labs, Connected Cannabis, etc.) sold exclusively at Trulieve locations in certain markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Tru-Member: Entry tier with 1 point per $1 spent and basic redemption rates |
| Hybrid | Pay-as-you-go | Tru-Insider: Mid-tier requiring $1,250+ annual spend with enhanced redemption rates |
| Hybrid | Pay-as-you-go | Tru-Elite: Premium tier requiring $2,750+ annual spend with enhanced perks |
| Hybrid | Pay-as-you-go | Tru-Icon: Top-tier requiring $4,750+ annual spend with maximum perks |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Trulieve product offering
Product offeringCore offering
Trulieve is a vertically integrated multi-state cannabis operator that cultivates, manufactures, and retails medical and adult-use cannabis products—including flower, concentrates, vapes, edibles, oral products, and topicals—through 240+ company-owned dispensaries across 9 U.S. states. The company sells its own proprietary house-brand products (Modern Flower, Cultivar, Roll One, Sweet Talk, Co2lors, Momenta, Alchemy, TruClear) and exclusive partner brands (Khalifa Kush, Alien Labs, Connected Cannabis), complemented by online ordering, in-store pickup, Florida home delivery, and a tiered rewards loyalty program.
Product overview
Trulieve is a vertically integrated multi-state cannabis operator offering medical cannabis through a network of 241 dispensaries across nine U.S. states. The company's product portfolio includes proprietary house brands (Modern Flower, Cultivar Collection, Roll One, Sweet Talk, Co2lors, Momenta, Alchemy) spanning flower, concentrates, vapes, edibles, and oral products, alongside partner brand offerings (AlienLabs, Khalifa Kush, Connected Cannabis, and others). Trulieve operates a mobile app for Florida patients enabling online ordering, pickup, and rewards management, supported by a tiered loyalty program (Trulieve Rewards) with four membership tiers. The company also provides home delivery services, patient discount programs (veteran, senior, SNAP, industry), and sustainability initiatives like the TruRecycle packaging recycling program.
Differentiator
Problem solved
Functional benefit
Brands
- Modern Flower: House cannabis flower brand with terpene-focused product selection
- Roll One
- Cultivar
- Sweet Talk
- Co2lors
- Momenta
- Alchemy
- TruClear
Products and services
- Trulieve House Brands Cannabis Products Trulieve's portfolio of proprietary in-house cannabis brands including Modern Flower (terpene-focused flower), Cultivar (premium flower), Roll One (value flower, pre-rolls, and concentrates), Sweet Talk (edibles), Co2lors (CO2 oil extracts and vapes), Momenta (balanced experiences), Alchemy (vapes), and TruClear (concentrate syringes and extracts), sold at all Trulieve dispensaries for medical and adult-use cannabis consumers.
- Partner Brand Cannabis Products Cannabis products from exclusive third-party brand partners sold exclusively at Trulieve dispensary locations, including Alien Labs, Khalifa Kush, Connected Cannabis, Binske, Black Tuna, Sunshine Cannabis, Seed Junky, and Redemption Cannabis, plus Dabstract live-resin extracts launched in Maryland in March 2026.
- Trulieve Dispensary Network (Retail Dispensary Service) Direct-to-consumer retail dispensary service across 240+ Trulieve-owned locations in 9 U.S. states (Arizona 22, Connecticut 1, Florida 170, Georgia 6, Maryland 3, Ohio 8, Pennsylvania 21, West Virginia 10, plus California), serving medical cannabis patients and adult-use customers.
- Trulieve Florida Mobile App iOS mobile application for Florida patients enabling product browsing, online ordering, in-store pickup scheduling, rewards point tracking, daily deal discovery, and medical cannabis allotment management.
- Trulieve Rewards Loyalty Program Tiered customer loyalty program with four membership tiers (Tru-Member, Tru-Insider at $1,250+ annual spend, Tru-Elite at $2,750+ annual spend, Tru-Icon at $4,750+ annual spend) offering points-per-dollar spending, escalating redemption values, birthday bonuses, refer-a-friend incentives, and tier-based exclusive perks.
- Florida Home Delivery Service Home delivery of medical cannabis products to registered patients in Florida for a $15 per-order delivery fee, bringing products directly to patient doorsteps.
- Patient Discount Programs Stackable discount programs for medical cannabis patients including new patient discounts (25–60% off first purchase), veteran discounts (20–30%), senior/wisdom discounts (10%), industry employee discounts (15–25%), SNAP recipient discounts (10%), and medical pediatric discounts (10–20%).
- TruRecycle Packaging Recycling Program Cannabis packaging recycling program allowing patients to return eligible Trulieve-branded containers for responsible recycling, having diverted over 85,000 pounds of packaging from landfills since launching in Florida in 2021.
Quantifiable outcome
- $1.2 billion annual revenue
- +6 more outcomes
Companies that use Trulieve
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Trulieve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trulieve partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and major.
- Dabstract (UCG Inc.)minorStrategic partnership launching Dabstract's award-winning Live Resin High Terpene Extract products in Maryland through Trulieve dispensaries. Products include All-in-One Devices and Universal Vape Cartridges available at select dispensaries statewide for adult-use and medical consumers.
- Redemption CannabisminorPartnership to launch Redemption Cannabis products at Trulieve dispensaries in West Virginia. Redemption, founded by Ryan Basore who served federal prison time on cannabis-related charges, reinvests a portion of every sale to support individuals and families impacted by cannabis prohibition laws.
- Smart & Safe FloridamajorPolitical committee heavily funded by Trulieve attempting to place recreational marijuana constitutional amendment on Florida ballot. Trulieve spent over $200 million on the campaign which failed to meet signature requirements. Campaign pursued legal challenges to Florida's signature verification processes.
- Blank Rome LLPminorLaw firm providing M&A, securities, and cannabis industry legal counsel. Sean Coyle served as lead U.S. counsel for Trulieve's $2.1 billion acquisition of Harvest Health & Recreation. Firm expanded West Palm Beach office with cannabis practice group hires.
- U.S. Drug Enforcement Administration (DEA)majorFollowing April 2026 rescheduling of medical marijuana to Schedule III, Trulieve filed applications to register 206 state-licensed medical marijuana retail locations with the DEA under the expedited registration pathway.
- Curaleaf HoldingsminorFellow multi-state cannabis operator. Both companies named as attractive plays in rescheduling momentum by Canaccord Genuity analyst Kenric Tyghe. Curaleaf and Trulieve ranked top two in 2026 Cannabis AI Visibility Index with combined citations.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Trulieve competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Trulieve social profiles
Digital presenceTrulieve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trulieve leadership team
Management profileNumber of profiles
Profiles15 records
Trulieve subsidiaries and ownership
Company hierarchySubsidiaries3 records
Trulieve funding detail
Funding detailFunding overview
Funding rounds9 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trulieve M&A and investment
M&A and investmentM&A7 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trulieve
What does Trulieve do?
Trulieve is a vertically integrated multi-state cannabis operator that cultivates, manufactures, and retails medical and adult-use cannabis products—including flower, concentrates, vapes, edibles, oral products, and topicals—through 240+ company-owned dispensaries across 9 U.S. states. The company sells its own proprietary house-brand products (Modern Flower, Cultivar, Roll One, Sweet Talk, Co2lors, Momenta, Alchemy, TruClear) and exclusive partner brands (Khalifa Kush, Alien Labs, Connected Cannabis), complemented by online ordering, in-store pickup, Florida home delivery, and a tiered rewards loyalty program.
Is Trulieve a public or private company?
Trulieve is a public company. It is classified as public and is currently operating.
When was Trulieve founded?
Trulieve was founded in 2016. It employs 1,001 to 5,000 people.
Where is Trulieve based?
Trulieve is headquartered in Quincy, United States, in the North America region.
How does Trulieve make money?
Three revenue lines are on record. Cannabis Retail Sales are the primary driver. The others are cultivation and Production and brand Licensing and Partnerships.
Does Trulieve have an API?
No public API is recorded for Trulieve.
What industry is Trulieve in?
Trulieve's product category is Medical Cannabis Retail & Cultivation. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAGAH, Adult-Use (Recreational) Cannabis Delivery & Online Ordering. Its NAICS code is 456 and its SIC code is 5912.