What Redemption Cannabis does

Redemption Cannabis is a privately held, multi-state cannabis brand headquartered in Lansing, Michigan's Old Town district. Founded by CEO Ryan Basore — a former medical marijuana dispensary operator who was federally prosecuted and incarcerated on cannabis charges — the company officially launched in May 2021 with a mission-driven proposition: 10% of all proceeds are donated to The Redemption Foundation, a non-profit that supports individuals and families impacted by cannabis prohibition. The brand sells premium cannabis flower, pre-rolls, live resin cartridges, disposable vapes, concentrates, and RSO (Rick Simpson Oil) across approximately six product categories with multiple strain SKUs, distributed through licensed dispensaries in Michigan, Maryland, Oklahoma, Pennsylvania, and West Virginia.

The business model combines wholesale B2B distribution via licensed dispensary networks with direct-to-consumer e-commerce on its own website. Strategic distribution anchors include a 30% ownership stake held by Driven Grow (a Michigan-based cultivator), which provides access to 72 Michigan provisioning centers, and a partnership with Trulieve that placed Redemption products in West Virginia dispensaries beginning July 11, 2025. Distribution is further supported by breeding partnerships with Altum Genetics for proprietary strains and by a content ecosystem anchored in The Smokin' Rope Podcast and active social media channels. The company is described as a "multi-million-dollar cannabis brand" with a lean team of 1-10 employees, indicating an asset-light model that relies on third-party cultivation and partner-led distribution rather than vertically integrated retail operations.

Name

Redemption Cannabis

Legal name

Redemption Cannabis

Website

https://redemptioncanna.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Redemption Cannabis is a privately held, multi-state cannabis brand headquartered in Lansing, Michigan, selling premium flower, pre-rolls, live resin vapes, concentrates, and RSO through dispensaries in MI, MD, OK, PA, and WV, with 10% of proceeds donated to a cannabis justice non-profit.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Cannabis product sales: Redemption Cannabis generates revenue through the sale of premium cannabis flower, concentrates, pre-rolls, live resin cartridges, disposable vapes, and RSO (Rick Simpson Oil) products through dispensaries across Michigan, Maryland, Oklahoma, Pennsylvania, and West Virginia.
2. Social impact donation (10% of proceeds): The company dedicates 10 percent of all proceeds to The Redemption Foundation, a non-profit that supports individuals and families impacted by cannabis prohibition laws. This is a core brand commitment rather than a revenue stream.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Redemption Cannabis is a premium cannabis brand that cultivates, manufactures, and distributes THC products including dried cannabis flower (10 strains), live resin and live crystals concentrates, 510-thread live resin cartridges, disposable live resin vapes, multiple pre-roll pack sizes, and full-spectrum RSO across multiple U.S. state markets.

Product overview

Redemption Cannabis is a cannabis brand offering a diverse portfolio of THC products across six main categories: Cannabis Flower (10 strains), Concentrates (7 live resin products), Live Resin Cartridges (5 strains), Disposable Live Resin Vapes (2 products), Pre-Rolls (4 pack sizes), and RSO (4 strains). The company differentiates itself through a social mission—donating 10% of all proceeds to support individuals and families impacted by cannabis prohibition. Products are distributed through partnerships with dispensaries across Michigan, Maryland, Oklahoma, and Pennsylvania, with recent expansion into West Virginia via Trulieve.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Flower Premium dried cannabis buds sold to adult-use and medical consumers through licensed dispensaries in multiple strains including Lemon Cherry Diesel, Stanky Leg, GoodFella, Candy Mob, Wild Cherry, Bubble Bath, Wedding Cake, Pineapple Express, Gooberry, and Mafia Funeral.
• Concentrates Live resin and live crystals/sauce concentrate products for cannabis consumers, including Candy Mob Live Resin, Wild Cherry Live Resin, Bubble Bath Live Resin, Cherry Lime Runtz Live Resin, Pineapple Express Live Resin, Mafia Funeral Live Resin, and Gooberry Live Resin.
• Live Resin Cartridges 510-thread vape cartridges filled with live resin concentrate for adult-use and medical cannabis consumers, available in Bubble Bath, Cherry Lime Runtz, Mafia Funeral, Pineapple Express, and Gooberry strains.
• Disposable Live Resin Vapes

Quantifiable outcome

• $250K donated to marijuana felons

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TrulievecoreChannel Partner/ Reseller/ Distributor · 11 July 2025Trulieve, one of the largest cannabis operators in the United States, entered into a partnership with Redemption Cannabis to launch Redemption's products at Trulieve dispensaries in West Virginia. Availability began on July 11, 2025. This marks a strategic market entry for Redemption, specifically returning to Morgantown where founder Ryan Basore was incarcerated. The partnership leverages Trulieve's established retail network across multiple states.
• The Redemption FoundationcoreOthersThe Redemption Foundation is the non-profit organization founded by Ryan Basore to which Redemption Cannabis donates 10% of all proceeds. The foundation supports individuals and families impacted by cannabis prohibition, provides financial and legal support to federal cannabis prisoners, and works to get non-violent pot prisoners released.
• Great Lakes Expungement NetworkminorOthersRyan Basore serves as president of the Great Lakes Expungement Network (GLEN), a non-profit dedicated to helping Michiganders take advantage of Michigan's 'Clean Slate' law to have past cannabis offenses expunged from their records. GLEN connects individuals with free legal support and expungement assistance.
• Pharmhouse WellnessminorGTM or Marketing PartnerPharmhouse Wellness partnered with Redemption Cannabis to host the 'Felons Feeding Families' community event, providing 100 free turkeys to families in need ahead of Thanksgiving. This joint community initiative highlights both brands' commitment to social equity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Curaleaf: One of the largest US multi-state cannabis operators with vertically integrated cultivation, processing, and dispensary operations. Overlaps with Redemption on the wholesale and dispensary retail side and represents a key competitive incumbent.
• Trulieve: Major US cannabis MSO and Redemption's West Virginia distribution partner. Operates a national dispensary and cultivation footprint that overlaps with Redemption's core go-to-market channels.
• Green Thumb Industries: Large multi-state cannabis operator with cultivation, processing, and retail operations across numerous US markets. Provides a relevant broad-incumbent benchmark for Redemption's multi-state expansion economics.
• Cresco Labs: Multi-state cannabis operator with proprietary brands and a broad dispensary network. Comparable wholesale-distribution strategy and broad-market footprint that competes for dispensary shelf space alongside Redemption's brands.

Direct peers

• Cookies: Multi-state cannabis lifestyle brand with a broad portfolio spanning flower, vapes, and concentrates, and a similar brand-building approach via founder-led narrative and dispensary partnerships. Comparable premium positioning and multi-state expansion playbook.
• Raw Garden: California-based cannabis brand specializing in live resin vape cartridges and concentrates. Redemption's live resin cartridge and disposable vape line competes directly with Raw Garden's category-leading positioning in clean, single-source extracts.
• Stiiizy: Premium cannabis vape cartridge and pod brand with multi-state retail distribution. Closely comparable product mix, hardware platform (510-thread carts, disposables), and lifestyle-brand positioning to Redemption Cannabis.
• Jeeter: Multi-state cannabis brand focused on infused pre-rolls and vape cartridges distributed through dispensary networks. Comparable B2B wholesale model, multi-state footprint, and product mix (pre-rolls and vapes) directly overlap with Redemption Cannabis's offerings.
• Wyld: Multi-state cannabis brand with broad dispensary distribution across adult-use and medical markets. Comparable brand-led growth strategy, geographic expansion cadence, and B2B wholesale distribution approach to Redemption Cannabis.
• GAGE Cannabis Co: Michigan-anchored cannabis operator and prior social-equity grant provider to Redemption's founder. Comparable Michigan-rooted cannabis brand with dispensary distribution and premium flower positioning; provides a regional anchor peer for market benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redemptioncanna
• YouTubeyoutube.com/channel/UCnWKm3l7E1hKiYNiK8rGQ_Q
• Facebookfacebook.com/redemptioncanna
• LinkedInlinkedin.com/company/redemption-canna
• Instagraminstagram.com/redemptioncanna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redemption Cannabis