Addi

What Addi does

Addi (legal name Adelante Soluciones Financieras S.A.S.) is a Colombian fintech founded in 2018 in Bogotá that delivers Buy Now Pay Later (BNPL) credit and adjacent banking services to Latin American consumers and merchants. The company addresses a structural credit gap: roughly 70% of Colombians lack access to traditional credit cards, leaving a large underbanked population reliant on alternative installment financing. Addi's consumer product suite includes Cupo, a revolving pre-approved credit line paid in 1–6 installments with 0% interest promotional options for eligible users, and Crédito Grande, a larger-ticket product with 6–24 month terms. Distribution spans the Addi mobile app and web marketplace, in-store WhatsApp payment links at point of sale, and an e-commerce widget/checkout that merchants embed in their online stores.

On the technology side, Addi runs a JVM-based stack (Java, Kotlin, Scala) on cloud-native infrastructure with PostgreSQL, Redis, and Apache Kafka, supporting real-time credit decisioning, transaction processing, and event streaming. The platform uses AI/ML for credit scoring, fraud detection, automated approvals, and personalization, drawing on non-traditional data to underwrite thin-file consumers. The company monetizes through interest income on originated loans, merchant transaction fees (MDR), marketplace commissions, and optional credit insurance and add-on services, with reported interest rates ranging from 0% promotional to 28.69% standard and up to 62% effective annual rate on small consumer loans.

Commercially, Addi operates a two-sided network serving 3M+ consumers and 26,000–35,000 merchants across Colombia, Brazil, and Mexico, with enterprise anchors including Alkosto, Arturo Calle, Exito, Adidas, and Claro. In 2025 the company surpassed $200M in ARR and achieved four consecutive profitable quarters, supported by a $700M reported valuation and over $680M in cumulative debt commitments from tier-1 lenders including J.P. Morgan, Citi, Goldman Sachs, Victory Park Capital, Neuberger Berman, Fasanara Capital, and BBVA Spark. In April 2026 Addi received authorization from Colombia's Superfinanciera to operate as a regulated financing company (compañía de financiamiento), a regulatory milestone that broadens its permitted product set and funding access. Equity backers include Andreessen Horowitz, GIC, SoftBank, Greycroft, Monashees, Union Square Ventures, GGV Capital, Quona Capital, and Village Global.

Name

Addi

Legal name

Adelante Soluciones Financieras S.A.S.

Website

https://co.addi.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Addi is a Colombian BNPL fintech providing installment credit to underbanked Latin American consumers through a two-sided network of 3M+ users and 26,000–35,000 merchants across Colombia, Brazil, and Mexico, generating $200M+ ARR in 2025.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Sales Financing (52222), Sales Financing (522220), Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), In-Store / In-Person BNPL (POS) (FSAKACAB), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Buy Now, Pay Later (BNPL) (CRAFALAD)

Keywords

• Buy now pay later
• Consumer credit
• Point-of-sale financing
• Installment lending
• Merchant payments

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Consumer Credit: Addi earns interest income from the consumer loans it originates. Consumers pay for their purchases in installments, and Addi charges interest on these credit facilities. The interest rates vary based on credit profile and loan terms, generating recurring interest income over the life of each loan.
2. Merchant Transaction Fees: Addi charges merchants a fee for each transaction processed through its BNPL platform. This merchant discount rate (MDR) or transaction fee represents a key revenue stream, as merchants pay Addi to offer financing options at checkout to attract more customers and increase conversion rates.
3. Marketplace Commission: Addi operates as a marketplace connecting consumers seeking credit with merchant partners, earning commissions on facilitated transactions between the two parties.
4. Optional Credit Insurance and Add-on Services: Addi offers optional credit insurance and additional financial services to consumers, generating supplementary revenue from service charges on top of core financing products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Addi is a Buy Now Pay Later (BNPL) and consumer credit platform that offers installment financing to consumers at point of sale, both in physical retail stores and e-commerce. It operates a two-sided network connecting consumers with merchant partners, providing instant credit decisions, installment loans (1-24 months), and integrated checkout via mobile app, web, and merchant POS systems across Colombia and Brazil.

Product overview

Addi operates as a unified commerce and credit platform in Colombia, combining consumer financing with merchant services. The core product portfolio includes two credit products: Cupo (installment credit for everyday purchases in 1-6 installments with 0% interest options) and Crédito Grande (higher-value credit for larger purchases in 6-24 installments). These are delivered through multiple channels: the Addi App (mobile application with integrated marketplace), physical store point-of-sale (sending WhatsApp payment links), and e-commerce via Addi's widget/checkout integration. For merchants, Addi provides the Portal Addi platform for sales management, analytics, and reporting. The platform serves over 3 million customers and 35,000+ merchants, offering digital credit approvals without requiring credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Cupo A pre-approved credit limit that allows customers to make purchases at participating merchants and pay in 1-6 installments. Eligible customers can access 0% interest promotions, and each payment frees up the credit limit for continued purchasing. Targeted at underbanked Latin American consumers who lack credit card access.
• Crédito Grande Higher-value credit product for larger purchases, allowing customers to pay in 6-24 installments. Designed for customers whose regular Cupo is insufficient for bigger purchases, addressing financing needs for furniture, appliances, and other high-ticket retail items.
• Addi App Mobile application enabling customers to manage their credit, make purchases through the Addi marketplace, track transactions, and pay installments. Features include credit approval in minutes, marketplace access, and personalized offers.
• Portal Addi (Merchant Portal) Merchant dashboard for partners to manage sales, view analytics, process payments, generate payment links, and track performance. Includes reporting tools and integration capabilities for e-commerce. Targeted at Addi's 26,000-35,000 merchant partners across Colombia and Brazil.
• Addi Widget and Checkout Integration E-commerce widget and checkout solution that merchants embed in their websites and social media platforms, enabling installment payment functionality at point of sale for online consumers.
• Addi Marketplace In-app and web marketplace allowing users to browse and purchase products from partner brands using their Addi credit. Offers exclusive deals and installment payment options including 3-installment interest-free promotions.

Quantifiable outcome

• 62% of Addi transactions are processed at 0% interest rate
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• AlkostocoreChannel Partner/ Reseller/ DistributorAlkosto is a major Colombian furniture and home goods retailer that offers Addi's BNPL financing to customers at checkout, serving as a key merchant partner.
• Arturo CallecoreChannel Partner/ Reseller/ DistributorArturo Calle is a leading Colombian apparel retailer offering Addi's BNPL financing options to customers for clothing and fashion purchases.
• ExitocoreChannel Partner/ Reseller/ DistributorExito is a major Colombian retail chain offering Addi BNPL financing at checkout for consumer goods purchases.
• AdidasmajorChannel Partner/ Reseller/ DistributorAdidas offers Addi financing options at its Latin American retail locations and e-commerce platforms, enabling customers to purchase sports apparel and equipment on installment plans.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Klarna: Global BNPL leader with installment payments at checkout across thousands of merchants; comparable in core product (merchant-integrated BNPL) but operates at much larger scale and in developed markets.
• Affirm: US-listed BNPL company offering pay-over-time financing at checkout and merchant-integrated payments; similar product mechanics and consumer credit focus but operating in mature North American credit markets.
• Afterpay (Block): Global pay-in-4 BNPL platform owned by Block (Square), offering merchant-integrated installment payments comparable to Addi's online checkout product but serving developed markets.
• Mercado Pago: Latin America's largest digital wallet and payments platform owned by Mercado Libre, offering installment payments (cuotas) across merchants; competing overlap in Brazil/Colombia and in Mexico with broader fintech capabilities.
• NuPay (Nubank): Brazil's largest digital bank offering BNPL-like installment features through NuPay to its 90M+ customer base; competing overlap in the Brazilian market where Addi is actively expanding.
• Banco Inter: Brazilian digital bank offering consumer credit and installment products to a large retail customer base, providing competitive overlap with Addi's Brazil expansion and broader consumer credit offerings.

Direct peers

• Kueski: Mexico's largest BNPL provider serving underbanked consumers with point-of-sale and online credit, directly comparable to Addi's underbanked-focused BNPL model in a neighboring Latin American market.
• Nelo: Mexico-based BNPL fintech offering credit at checkout for online merchants, comparable to Addi in product structure and target underbanked consumer segment; Addi explicitly named Nelo as a Mexico expansion competitor.
• Aplazo: Mexico-based BNPL platform offering installment payments at merchant checkout with a similar focus on emerging-market consumers and credit-invisible populations, overlapping with Addi's core value proposition.

Emerging players

• Sezzle: US-based BNPL platform with focus on responsible lending to credit-challenged consumers, comparable to Addi's underbanked consumer positioning and interest-free installment product structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/addicol
• Instagraminstagram.com/addi
• Xx.com/Addi_col
• Facebookfacebook.com/addicol

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds23 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addi