Kueski
- Company typePrivate
- Founded2012
- HeadquartersGuadalajara, Mexico
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Kueski firmographics
Firmographics- Name
- Kueski
- Legal name
- Kueski, S.A.P.I. de C.V., SOFOM, E.N.R.
- Website
- https://kueski.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Kueski industry classification
Industry- Product category
- Consumer Lending / Buy Now Pay Later
- NAICS
- Sales Financing (522220), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Loan Brokers (6163)
- akta.pro primary industry
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
- akta.pro secondary industries
- Buy Now, Pay Later (BNPL) (CRAFALAD), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)
Keywords
Where Kueski is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Kueski business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Personal loan interest income: Kueski generates revenue primarily through interest charged on personal loans ranging from $200 to $26,000 MXN, with APR ranging from 0% to 486% and repayment periods of 99-180 days in 1-12 installments.
- Kueski Pay merchant transaction fees: Kueski Pay generates revenue through merchant transaction fees when consumers use the BNPL service at partner retail locations, both online and in physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personal loans from $200 to $26,000 MXN |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Kueski product offering
Product offeringCore offering
Kueski provides 100% digital personal loans ranging from $200 to $26,000 MXN with repayment periods of 99–180 days and APR from 0% to 486%, targeted at Mexican consumers without traditional credit history or bank accounts. Through Kueski Pay, the company also offers a Buy Now Pay Later (BNPL) service enabling installment purchases at online and physical merchant partners in bi-weekly payments. All products are accessed through a mobile app and web platform using proprietary AI-driven alternative credit scoring for instant loan decisions in minutes.
Product overview
Kueski is a Mexican fintech company operating as a SOFOM (Sociedad Financiera de Objeto Múltiple) that offers a dual-core product portfolio: (1) Kueski Pay, a Buy Now Pay Later (BNPL) service enabling installment purchases at participating merchants both online and in-store, and (2) Préstamos Personales Kueski, personal loans ranging from $200 to $26,000 pesos without requiring collateral or credit history. The products share a unified mobile app and web platform, use alternative data and AI-driven credit assessment for financial inclusion of underbanked populations, and are available 100% digitally with same-day approval. Supporting tools include financial calculators and city-specific payment location services.
Differentiator
Problem solved
Functional benefit
Brands
- Kueski Pay: Buy Now, Pay Later (BNPL) payment method allowing purchases in installments at participating merchants without credit cards.
Products and services
- Kueski Pay
Quantifiable outcome
- Over 40 million loans disbursed since founding in 2012
- +7 more outcomes
Companies that use Kueski
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Kueski technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
Kueski partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- dLocalcoreKueski and dLocal partnered to expand the Buy Now, Pay Later financial model across merchants in Mexico. dLocal is a cross-border payment infrastructure company that launched BNPL Fuse at Money20/20 USA, a platform centralizing access to multiple BNPL providers through a single API, serving emerging markets in Latin America, Africa, the Middle East, and Asia.
- BBVA OpenpaycoreKueski Pay has integrations with BBVA's Openpay, enabling embedded BNPL capabilities through BBVA's payment infrastructure and reaching BBVA's merchant customer base in Mexico.
- Amazon MexicocoreKueski Pay is integrated with Amazon Mexico, enabling Amazon customers to use Kueski Pay's BNPL service for purchases on the e-commerce platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Kueski competitors and assessment
Company assessmentDirect peers
- Aplazo: A Mexican BNPL platform offering installment payments at physical and online merchants, directly competing with Kueski Pay in the same Mexican consumer and merchant segments.
- Addi: Colombian-origin BNPL platform expanding across Latin America (Brazil, Mexico), targeting the same underbanked e-commerce consumer profile as Kueski Pay with installment-based credit.
Broad incumbents
- Mercado Pago: The payments and consumer-credit arm of Mercado Libre, offering installments and BNPL options to Mexican e-commerce consumers — overlapping with Kueski Pay at merchant checkout and personal loans at scale.
- Nubank (NuPay / NuMexico): Latin America's largest digital bank, now expanding into Mexico with credit cards and installment products — competing for the same underbanked consumer segment Kueski targets.
- Klarna: Global BNPL leader whose product mechanics (pay-in-installments at online checkout) mirror Kueski Pay; Klarna has signaled LatAm expansion interest, making it a comparable benchmark for unit economics and scale.
- Affirm: US-listed BNPL and consumer-credit platform with a longer-term installment product analogous to Kueski Pay's biweekly model; useful comparable for product breadth, merchant integration depth, and regulatory positioning.
- Afterpay (Block): Pay-in-4 BNPL pioneer now part of Block; operates a global merchant network comparable in shape to Kueski Pay's Amazon Mexico / Openpay integrations.
Emerging players
- Klar: Mexican digital bank offering personal loans and credit lines to underbanked consumers; competes with Kueski's Préstamos Personales on similar thin-file underwriting, though with a deposit-product angle.
- Sezzle: North American BNPL provider with a pay-in-4 and longer-duration installment product structurally similar to Kueski Pay; relevant peer for product roadmap and risk management benchmarking.
Regional players
- Creditas: Brazilian fintech offering secured consumer loans and BNPL-style products to underbanked Latin American consumers; useful regional comparable for alternative-data underwriting and Brazil-LatAm expansion thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kueski social profiles
Digital presenceKueski compliance and trust
Trust signalCompliance4 records
Kueski financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kueski leadership team
Management profileNumber of profiles
Profiles11 records
Kueski funding detail
Funding detailFunding overview
Funding rounds10 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kueski M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kueski
What does Kueski do?
Kueski provides 100% digital personal loans ranging from $200 to $26,000 MXN with repayment periods of 99–180 days and APR from 0% to 486%, targeted at Mexican consumers without traditional credit history or bank accounts. Through Kueski Pay, the company also offers a Buy Now Pay Later (BNPL) service enabling installment purchases at online and physical merchant partners in bi-weekly payments. All products are accessed through a mobile app and web platform using proprietary AI-driven alternative credit scoring for instant loan decisions in minutes.
Is Kueski a public or private company?
Kueski is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kueski founded?
Kueski was founded in 2012. It employs 501 to 1,000 people.
Where is Kueski based?
Kueski is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Kueski make money?
Two revenue lines are on record. Personal loan interest income is the primary driver. The others are kueski Pay merchant transaction fees.
Who are Kueski's main competitors?
Direct peers on record are Aplazo and Addi. Broad incumbents are Mercado Pago, Nubank (NuPay / NuMexico), Klarna, Affirm and Afterpay (Block). Emerging players are Klar and Sezzle. Creditas is listed as a regional player.
Does Kueski have an API?
No public API is recorded for Kueski.
What industry is Kueski in?
Kueski's product category is Consumer Lending / Buy Now Pay Later. Its primary akta.pro industry code is BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms, with a secondary code of CRAFALAD, Buy Now, Pay Later (BNPL). Its NAICS code is 522220 and its SIC code is 6141.