The SpringHill Company

What The SpringHill Company does

The SpringHill Company is a privately held, celebrity-founded entertainment and media enterprise headquartered in Los Angeles, incorporated in 2020 and controlled by LeBron James and Maverick Carter. The company operates three principal brands — SpringHill Entertainment, Uninterrupted, and The Robot Company — and is structured as a diversified content studio spanning film, television, digital video, podcasts, live events, consumer products, and brand consulting. Its revenue mechanics are characteristic of an integrated entertainment studio: it develops and produces original IP (e.g., the Starting 5 docuseries on Netflix, 106 & Sports on BET, and the Mind The Game podcast on YouTube), licenses that IP to tier-1 distribution platforms, and monetizes the underlying celebrity and athlete equity through brand partnerships, consumer products, and live experiences.

The business is funded primarily by a single minority-stake capital event: in October 2021, RedBird Capital Partners led a $100 million investment at a $725 million post-money valuation, with Nike, Fenway Sports Group, and Epic Games participating as strategic investors — each aligned with one of the company's vertical extensions (consumer products, sports IP, and gaming, respectively). SpringHill does not publicly disclose revenue, and its go-to-market is concentrated in the Entertainment and Media Industry, where it serves platform partners, brand clients, and global audiences seeking celebrity-driven content with built-in engagement. Geographic expansion is signaled through an EVP of International role and explicit use-of-funds language around global growth, though no international office locations or operating geographies are publicly disclosed.

Name

The SpringHill Company

Legal name

SpringHill Company

Website

https://springhillcompany.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

The SpringHill Company is a Los Angeles-based, privately held entertainment and media enterprise founded by LeBron James and Maverick Carter in 2020, operating as a diversified content studio across film, television, gaming, consumer products, live events, and brand consulting for tier-1 distribution partners and global brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

The SpringHill Company is a diversified entertainment and media enterprise that develops, produces, and distributes content across film, television, video games, consumer products, and live events. The company also provides brand consulting services to major entertainment and media partners, leveraging celebrity-driven IP and audience reach anchored by founder LeBron James.

Product overview

The SpringHill Company is an entertainment company founded by LeBron James and Maverick Carter. The company operates as a diversified content and media enterprise focused on film, television, digital content, brand consulting, live events, and consumer products. Key productions include the docuseries "Starting 5" (streaming on Netflix) and the BET show "106 & Sports" (co-hosted with Cam Newton). The company also develops original programming and partnerships with major entertainment and media companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Development and production of film content as part of the company's diversified entertainment portfolio, for distribution through major entertainment and media partners.
• TV Production Development and production of television content for broadcast networks and streaming platforms, including co-produced shows like '106 & Sports' on BET.
• Video Game Development Development of video game content as part of the company's diversified entertainment portfolio, with strategic backing from Epic Games.
• Live Events Production and execution of live events as part of the company's diversified entertainment portfolio, leveraging celebrity-driven IP and audience engagement.
• Consumer Products Development and sale of consumer products tied to the company's celebrity-driven IP and entertainment portfolio.
• Brand Consulting Services Brand consulting services provided to major entertainment and media companies, leveraging the founders' celebrity status and built-in audience engagement to develop celebrity-driven content and partnerships.
• 106 & Sports A sports and entertainment television show produced for BET and co-hosted with Cam Newton, leveraging The SpringHill Company's celebrity-driven content model.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hello Sunshine: Reese Witherspoon's celebrity-led media company producing film, TV, and digital content with a similar brand-driven, IP-building model. Closest structural analogue to SpringHill in the celebrity-founded entertainment space.
• Higher Ground Productions: Barack and Michelle Obama's production company producing film, TV, and documentary content with premium platform distribution. Mirrors SpringHill's model of leveraging high-profile founders to secure flagship streaming deals.
• Harpo Productions: Oprah Winfrey's media and production company spanning television, film, and digital content with associated consumer products. Comparable to SpringHill in celebrity-driven IP development across multiple verticals.
• Macro: Charles D. King's entertainment company producing film, TV, and branded content with a focus on culturally resonant stories. Operates in the same premium content production lane as SpringHill with similar distribution ambitions.
• ARRAY: Ava DuVernay's production and distribution company focused on film, TV, and theatrical content. Direct competitor for premium platform deals and audience-driven storytelling slots.
• Range Media Partners: Talent management and content production company representing artists and producing premium content. Comparable to SpringHill's combined talent representation (Uninterrupted) and content production model.
• Fulwell Entertainment: UK-based entertainment company producing film, documentaries, live events, and digital content including 'Starting 5' on Netflix. Closely associated with SpringHill and now part of its corporate footprint, comparable across film/TV/live verticals.

Emerging players

• Maven Films: Independent production company developing film and TV content with premium platform partners. Operates in the same independent production lane as SpringHill Entertainment with a smaller scale and slate.
• Athletes First Partners: Athlete representation and content production firm overlapping with SpringHill's Uninterrupted unit on athlete-driven storytelling and brand-building for high-profile sports talent.

Others

• Uninterrupted (original): LeBron James and Maverick Carter's athlete-focused digital media platform, now part of The SpringHill Company. Functions as an internal content vertical but originated as a stand-alone comparable in athlete-driven media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The SpringHill Company