Stanley Black & Decker

What Stanley Black & Decker does

Stanley Black & Decker is a 183-year-old publicly traded (NYSE: SWK) diversified industrial manufacturer headquartered in New Britain, Connecticut, operating across three core business segments: Tools & Outdoor (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN, Cub Cadet, Hustler, Troy-Bilt), Engineered Fastening (specialty fasteners and assembly technologies for automotive, aerospace, and industrial markets, with 21-23 billion fasteners produced annually and ~90% penetration in European and North American car assembly), and Industrial Solutions (CribMaster tool vending, inventory management, and MSUITE construction technology software). The company operates 100+ manufacturing facilities (50 in the U.S.), employs 43,500-50,000 people globally, and sells products in 180+ countries primarily through anchor retail partners Home Depot, Lowe's, and Ace Hardware, supplemented by 1,400+ Hustler dealers, industrial distributors, and direct OEM/enterprise sales.

Underlying technology centers on proprietary battery platforms (DEWALT 20V MAX, 60V MAX, FLEXVOLT automatic voltage switching, POWERSTACK pouch cell, POWERSHIFT cordless concrete equipment), safety systems (DEWALT PERFORM & PROTECT with AntiRotation E-CLUTCH, Kickback Brake, SHOCK), and a growing construction technology suite integrating MSUITE management software, TOOL CONNECT Bluetooth tool tracking, LENOX 360 connected bandsaw monitoring, and AI-powered Converge concrete curing sensors. The company invests heavily in innovation, filing 1,000+ patents and launching 1,000+ new products (including 45 world-firsts) annually.

Revenue is generated primarily through hardware unit sales spanning a price spectrum from sub-$50 entry-level consumer tools to $500+ professional-grade equipment, supplemented by recurring software and managed services (CribMaster, MSUITE, Stanley Black & Decker University training). In April 2026 the company divested its Consolidated Aerospace Manufacturing (CAM) business to Howmet Aerospace for $1.8 billion (~$1.6B net proceeds) to reduce debt and refocus on the higher-return core Tools & Outdoor and Engineered Fastening businesses, while continuing periodic 3-5% pricing actions to offset cost inflation. The company maintains Dividend King status with 58 consecutive years of dividend increases (3.8-4.4% yield).

Name

Stanley Black & Decker

Legal name

Stanley Black & Decker, Inc.

Website

https://stanleyblackanddecker.com

Company type

Public

Founded year

1843

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Stanley Black & Decker (NYSE: SWK) is a 183-year-old industrial manufacturer of professional and consumer tools, outdoor power equipment, and engineered fastening systems, operating iconic brands (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER) sold in 180+ countries through major retailers and industrial channels.

Ownership category

akta.pro rank

Product category

Hand and Power Tools

NAICS

Saw Blade and Handtool Manufacturing (332216), Power-Driven Handtool Manufacturing (333991)

SIC

Cutlery, Handtools & General Hardware (3420), Bolts, Nuts, Screws, Rivets & Washers (3452)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Power tools manufacturing
• Engineered fastening systems
• Hand tools brands
• Outdoor power equipment
• Industrial storage solutions

Headquarters

HQ city

New Britain

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tools and Accessories: Sale of hand tools, power tools, power tool accessories, and storage solutions under DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN brands. Core business driving majority of company revenue.
2. Outdoor Power Equipment: Sale of lawn mowers, riding mowers, zero-turn mowers, snow blowers, hedge trimmers, and related outdoor equipment under Cub Cadet, Hustler, Troy-Bilt, DEWALT, CRAFTSMAN brands.
3. Engineered Fastening Solutions: Highly engineered fastening systems and assembly solutions for automotive (90% of cars in Europe/North America use their fasteners), aerospace, electronics, solar, and industrial applications. Includes blind fasteners, structural rivets, welding studs, and assembly technologies.
4. Industrial and Manufacturing Solutions: CribMaster intelligent inventory management and tool vending solutions, Vidmar and LISTA storage solutions, and manufacturing equipment for MRO and point-of-use dispensing.
5. Professional Services: Services including Stanley Black & Decker University training programs for commercial applications of tools, and various support services for industrial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Stanley Black & Decker designs, manufactures, and sells hand tools, power tools, outdoor power equipment, and engineered fastening systems under iconic brands including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN, Cub Cadet, Hustler, Troy-Bilt, STANLEY Engineered Fastening, and CribMaster. The company also offers digital construction technology through MSUITE, TOOL CONNECT, and Converge-powered AI concrete sensors. Products are sold in 180+ countries through major retail channels and direct industrial sales.

Product overview

Stanley Black & Decker operates as a diversified industrial company with three primary business segments: Tools & Outdoor (hand tools, power tools, outdoor power equipment), Engineered Fastening (specialty fasteners for automotive/aerospace/industrial), and Industrial Solutions (tool vending, inventory management, manufacturing solutions). The portfolio includes multiple core brands (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN) serving professionals and consumers, outdoor brands (Cub Cadet, Hustler, Troy-Bilt), and industrial brands (STANLEY Engineered Fastening, CribMaster). Key product innovations include DEWALT POWERSHIFT cordless concrete equipment system, DEWALT POWERSTACK pouch cell battery technology, DEWALT PERFORM & PROTECT safety line, and the DEWALT Construction Technology Suite (MSUITE software, TOOL CONNECT, Converge AI sensors). The company generates 1,000+ new products annually including 45 'world's firsts' and sells 50 tools every second globally.

Differentiator

Problem solved

Functional benefit

Brands

• DEWALT: Professional power tools, hand tools, accessories, and outdoor power equipment designed for construction and industrial applications
• CRAFTSMAN
• STANLEY
• BLACK+DECKER
• LENOX
• IRWIN
• Cub Cadet
• Hustler
• Troy-Bilt
• STANLEY Engineered Fastening
• CribMaster
• MAC TOOLS
• BOSTITCH
• FACOM
• PROTO

Products and services

• DEWALT Professional-grade power tools, hand tools, accessories, and outdoor power equipment designed for construction, manufacturing, and trades professionals. Includes 20V MAX and 60V MAX cordless systems.
• CRAFTSMAN Hand tools, power tools, and outdoor equipment brand for homeowners, home builders, auto enthusiasts, and mechanics. Features V-Series automotive specialty tools and V20 cordless platform.
• STANLEY Iconic hand tools and tape measures brand, world's #1 maker of tape measures selling 40M units annually. Includes Anti-Vibe hammers, PowerLock tape measures, and full line of professional hand tools.
• BLACK+DECKER Power tools, outdoor yard care equipment, and home products. Leading brand in North America for corded/cordless power equipment and cordless hand vacuums.
• LENOX Cutting tools, band saw blades, and hand tools for contractors, carpenters, metal fabricators, and tradespeople. Features LENOX 360 connected monitoring system.
• IRWIN Specialty hand tools and power tool accessories including Vise-Grip locking pliers, Quick-Grip bar clamps, Strait-line tape measures, and SPEEDBOR auger bits.
• Cub Cadet Outdoor power equipment for residential and professional landscapers. Offers zero-turn riders, lawn tractors, electric mowers, snowblowers, and utility vehicles with Ultima Series featuring Synchro-Steer technology.
• Hustler Commercial and residential zero-turn mowers for professional landscapers. World originator of twin-lever zero-turn mower technology with 1,400+ dealers.
• Troy-Bilt Outdoor power equipment including riding/walk-behind mowers, tillers, snow blowers, and lawn tools featuring TriAction cutting system and InStep rear wheel drive.
• STANLEY Engineered Fastening Engineered fastening solutions for automotive, aerospace, solar, and general industrial markets. Produces 23 billion fasteners annually with 90% of cars in Europe and North America using their fasteners. Includes brands Avdel, Integra, NELSON, Optia, POP, STANLEY Assembly Technologies, Tucker.
• CribMaster Software-driven tool vending and inventory management solutions with 12,000+ installations in 36+ countries. Features low-touch tool vending, RFID-enabled automated toolrooms, FlexSense bin sensors, and mobile app for remote operations.
• DEWALT POWERSHIFT Cordless Equipment System Groundbreaking gasless/cordless concrete equipment system providing power, runtime, and ergonomics for concrete professionals. 60% less CO2 emissions during use vs gas-powered equipment.
• DEWALT POWERSTACK Pouch Cell Battery World's first pouch cell battery technology for construction industry. Delivers 50% more power and 2x lifespan in 25% more compact and 15% lighter package than conventional cordless batteries.
• MAC TOOLS Professional automotive and industrial tools for technicians and mechanics, distributed through a mobile franchise network.
• BOSTITCH Pneumatic nailers, staplers, and cordless fastening tools for construction and industrial fastening applications.
• FACOM Professional hand tools for industrial and automotive applications, primarily serving the European market.
• CRAFTSMAN V20 ADVANCED Batteries CRAFTSMAN V20 ADVANCED Batteries with tabless cell technology delivering up to 3X the power and runtime compared to previous 2Ah battery. Compatible with over 100 existing CRAFTSMAN V20 tools.

Quantifiable outcome

• 60% fewer CO2e emissions during use with DEWALT POWERSHIFT vs gas-powered equipment
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• SkillsUSAcoreStrategic or Co-development Partner · 1 September 2026DEWALT named premium partner and tools sponsor for SkillsUSA and WorldSkills International, backing American competitors (Charles Goede for Plumbing, Tristan Coates for Carpentry) at the 2026 WorldSkills Competition in Shanghai.
• August RoboticscoreStrategic or Co-development Partner · 21 May 2026August Robotics deployed its autonomous drilling robots through a strategic partnership with Stanley Black & Decker's DEWALT brand in the United States and Europe. The DEWALT IRON-X robots have been deployed across hyperscaler data center construction sites in the Carolinas, demonstrating 99.97% positional accuracy across 100,000 holes drilled.
• WorldSkills InternationalcoreStrategic or Co-development PartnerPremier platinum sponsor of WorldSkills, supporting the world's premier skilled trades competition. DEWALT provides tools and resources to competitors representing the USA. 1.2M+ students engaged and 5,500 young tradespeople empowered since 2013 through WorldSkills partnership.
• DEWALT Trades Scholarship PartnersminorStrategic or Co-development PartnerDEWALT awards $200,000 in scholarships to 40 students annually through its Grow the Trades program, with recipients studying critical trades including electrical, carpentry, construction, HVAC, and welding.
• ACE Mentor Program of AmericaminorStrategic or Co-development PartnerNo-cost after-school program connecting students with construction industry experts. DEWALT support enables Trades Days providing mentorship opportunities and hands-on projects.
• mikeroweWORKS FoundationminorStrategic or Co-development PartnerWork Ethic Scholarship Program helps people train for skilled jobs. DEWALT funding contributed to $2.5 million in scholarships for 300+ students in trade schools.
• International Training Institute (ITI)minorStrategic or Co-development PartnerSupports apprenticeship training for sheet metal workers in US and Canada. DEWALT support enables SMART Heroes Program providing free training to U.S. military prior to discharge.
• Helmets to HardhatsminorStrategic or Co-development PartnerConnects transitioning military service members and veterans to skilled training and construction careers. DEWALT support helps connect 15,000 veterans to apprenticeship programs.
• AGC Construction Education FoundationminorStrategic or Co-development PartnerProvides scholarships to students committed to construction industry. Awards 150 scholarships annually with DEWALT funding support.
• Home Builders Institute (HBI)coreStrategic or Co-development PartnerDEWALT supports three vocational academies in Houston, Charlotte, and Orlando with training tools and toolkits. Partnership spans 50+ years of educating individuals for building industry careers.
• Girl Scouts of the USAminorStrategic or Co-development Partner$1.3 million investment to develop nine Maker Badges for Daisies, Brownies, and Juniors to inspire girls to become makers and tradespeople.
• Joe Gibbs RacingcoreGTM or Marketing PartnerNASCAR team and promotional vehicle for DEWALT, CRAFTSMAN, and MAC TOOLS brands. Features Christopher Bell driving the No. 20 Toyota Camry.
• McLaren RacingcoreGTM or Marketing PartnerFormula 1 partnership with STANLEY brand. Finding sponsorship partner with passion and persistence for extreme innovation.
• CRAFTSMAN NASCAR Truck SeriescoreGTM or Marketing PartnerTitle sponsor of NASCAR Truck Series. CRAFTSMAN brand return as title sponsor for premier truck racing competition.
• Kalitta MotorsportsminorGTM or Marketing PartnerNHRA Drag Racing Team partnership with MAC Tools for two decades.
• FC Barcelona (Men and Women)coreGTM or Marketing PartnerOfficial partner of FC Barcelona men's and women's football clubs with STANLEY brand affiliation. Breaking the bias with women's team sponsorship.
• American Red CrossminorStrategic or Co-development Partner$250,000 committed in 2024 to Red Cross Disaster Responder Program supporting recovery from earthquakes, storms, wildfires, and humanitarian crises.
• Habitat for Humanity InternationalminorStrategic or Co-development PartnerLong-term relationship supporting home construction builds, neighborhood renovations, and Carter Work Project.
• ToolBank USAminorStrategic or Co-development PartnerPartnership with ToolBank USA to provide tools to nonprofits. Reached milestone of 1,000th tool type (DEWALT TOUGHSERIES Construction Jack).
• Mission, Texas Economic DevelopmentminorOthersManufacturing facility expansion in Mission, Texas with over $4 million investment creating nearly 100 new jobs.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Customer concentration

• Xx.com/StanleyBlkDeckr
• YouTubeyoutube.com//user/StanleyBlackDecker
• Facebookfacebook.com/stanleyblackanddecker
• LinkedInlinkedin.com/company/stanley-black-decker-inc
• Instagraminstagram.com/stanleyblackdecker

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries18 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A50 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley Black & Decker