August Robotics
August Robotics builds autonomous robotic fleets — Lionel for exhibition and industrial floor marking, and IRON-X (DeWalt-branded) for hyperscale data center concrete drilling — on a shared AI-driven platform, serving exhibition venues, contractors, and hyperscalers globally.
- Company typePrivate
- Founded2019
- HeadquartersSha Tin, Hong Kong SAR China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What August Robotics does
August Robotics Limited is a Hong Kong-headquartered, venture-backed robotics company that develops and deploys autonomous robotic fleets for exhibitions, industrial fit-out, and construction. Its flagship product, Lionel, is an autonomous floor-marking robot used by convention centers, exhibition contractors, and specialty flooring companies to translate CAD layouts into precise painted booth and rig markings, achieving ±5 mm accuracy at up to 90 marks per hour and operating 24/7 through swappable batteries; the Lionel PX upgrade introduced a pixel-based paint mechanism that materially improves drying time, throughput, and line resolution. The company has extended the same modular platform into construction via the IRON-X downward drilling robot, developed and branded in partnership with DeWalt (Stanley Black & Decker), which drills precise concrete holes for hyperscale data centers up to 10x faster than manual methods at 99.97% accuracy across 90,000+ holes.
The underlying technology is a modular, proprietary robotics platform that powers every SKU, sharing a fleet-capable architecture, an in-house AI localization stack that does not require total stations, a cloud-based tablet control interface, and 6-week iteration cycles. Supporting features include snake-path workflow optimization, automatic workload distribution via Map Server, AI-assisted dust and quality monitoring, and native integration with EXPOCAD for exhibition design files.
August Robotics generates revenue through four streams: operated floor-marking services, Lionel fleet leasing (subscription/annual), one-time Lionel hardware sales, and project-based deployment of drilling robots through its DeWalt OEM partnership. Distribution is hybrid — direct sales from offices in Hong Kong, Las Vegas, Düsseldorf, and Shenzhen, plus regional channel partners (ACOB in Mexico/LatAm, COEX in South Korea, Emerald Carpets in the US) and an OEM co-branded go-to-market with DeWalt for the US and Europe. Cumulative outcomes include 240 million+ square feet marked, 1 million+ marks painted, 3,300+ halls, 78,000+ labor hours saved for customers, and 90,000+ holes drilled at hyperscaler data center sites. The company raised a $30 million Series B in May 2026 led by Big Pi Ventures, with participation from Blackbird, Skip Capital, Tanarra, Future Family Office, and GS Futures.
August Robotics firmographics
Firmographics- Name
- August Robotics
- Legal name
- August Robotics Limited
- Website
- https://augustrobotics.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- August Robotics builds autonomous robotic fleets — Lionel for exhibition and industrial floor marking, and IRON-X (DeWalt-branded) for hyperscale data center concrete drilling — on a shared AI-driven platform, serving exhibition venues, contractors, and hyperscalers globally.
- Ownership category
- akta.pro rank
August Robotics industry classification
Industry- Product category
- Construction Robotics
- NAICS
- Construction Machinery Manufacturing (333120)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Construction & Mining Robotics (HDAAAIAE)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Service & Hospitality Robots (HDAAAIAB)
Keywords
Where August Robotics is headquartered
LocationHeadquarters
- HQ city
- Sha Tin
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
August Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Operated Marking Service: August Robotics team visits the customer's site and performs the floor marking for them; customer sends CAD plans and receives a quote; turnkey service option
- Lionel Fleet Leasing: Customer leases a Lionel robot fleet for unlimited on-demand floor marking; training and ongoing support included; subscription-style recurring engagement
- Robot Purchase: One-time purchase of a Lionel fleet for full flexibility and own operations; includes in-person training by qualified field technician, online training videos, and 24/7 technical support; option to engage an August Robotics-qualified engineer to operate on-site
- Construction Drilling Robot Deployment (DeWalt/IRON-X): Autonomous drilling robots deployed via strategic partnership with DeWalt (Stanley Black & Decker) for hyperscale data center construction projects in the US and Europe; project-based deployments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Service: August Robotics operates marking on customer site |
| Subscription | Annual | Leasing: Lionel fleet for unlimited on-demand floor marking |
| One time/ perpetual license | Pay-as-you-go | Purchase: Own Lionel fleet for full flexibility |
| One time/ perpetual license | Other | Drilling Robot Package |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
August Robotics product offering
Product offeringCore offering
August Robotics designs, manufactures, and commercializes autonomous robotic systems built on a modular proprietary platform. Its flagship product, the Lionel floor marking robot, automates exhibition and industrial fit-out layout marking by ingesting CAD plans and autonomously painting booth corners, mounting points, and rigging points. The platform has been extended into the IRON-X (DeWALT-branded) downward concrete drilling robot for hyperscale data center construction. The company sells hardware, leases fleets, and offers operated on-site marking and drilling services.
Product overview
August Robotics offers a modular platform-plus-products architecture rather than a single monolithic product. The proprietary August Robotics Platform underpins every robot the company builds (modular systems, fleet capability, and in-house precise localization), and on top of it the company delivers a portfolio of commercial robotic solutions. Its flagship product is Lionel, an autonomous floor marking robot with variants and modules (including the Lionel PX pixel-based paint upgrade) used for two main applications: Exhibition Floor Marking for trade shows and MICE venues, and Industrial Layout / Fit-Out Marking for data centers, factories, warehouses and distribution centers. Beyond marking, August Robotics has extended the platform into construction through the DEWALT-branded August Robotics downward drilling robot (IRON-X), a fleet-capable autonomous downward concrete drilling system for hyperscale data centers, built on DEWALT SDS Max rotary hammer technology. Earlier products on the platform include Diego, a UV-C autonomous disinfection robot built during the pandemic.
Differentiator
Problem solved
Functional benefit
Brands
- Lionel: Autonomous floor marking robot product line used for exhibitions, industrial fit-out, and construction layout marking; includes the Lionel PX paint mechanism variant and operates on the August Robotics Platform.
- Diego
Products and services
- Lionel Autonomous Floor Marking Robot Autonomous robotic floor marking system that ingests DWG/DXF or CSV plans via a Windows tablet interface and autonomously paints booth corners, booth numbers, mounting points, electrical layouts, and rigging points on concrete, carpet, tile, and dusty surfaces with ±5 mm accuracy at up to 90 marks per hour, with fleet coordination via Map Server and snake-path optimization.
- IRON-X / DeWALT Downward Drilling Robot World's first downward drilling, fleet-capable autonomous robot co-developed with DeWalt (Stanley Black & Decker). Drills concrete up to 10x faster than handheld methods with 1/8 inch hole location accuracy and max 1 degree hole drift; supports 1/2 inch to 1-1/2 inch diameter holes up to 14 inches deep with SDS Max rebar cutting, AI-assisted dust monitoring and automated vacuum extraction. Each package includes 1 robot, 1 base station, and 1 tablet.
- Exhibition Floor Marking Service Lionel-based automated floor marking service for exhibitions, trade shows, and MICE venues. Trusted by major venues and contractors globally; provides rapid, high-accuracy marking with overnight operation, removes single-use materials, and enables fully remote monitoring with no on-site staff required.
- Industrial Layout / Fit-Out Marking Service Lionel-based fit-out marking service for industrial and commercial projects including data centers (server racks, power and cooling, raised floors, cable trays), logistics (racking, conveyors, loading zones), and factories (assembly lines, cranes, MEP, safety zones). Delivers ±1/8 inch accuracy, 80 marks per hour per robot, with 10-hour swappable batteries for 24/7 operation.
- Operated Marking Service Turnkey service in which the August Robotics team visits the customer's site and performs the floor marking. The customer sends CAD plans and receives a quote; August Robotics deploys its own operators and Lionel robots to deliver the marking without the customer needing to operate the equipment.
- Lionel Fleet Leasing Annual subscription-style leasing of a Lionel fleet for unlimited on-demand floor marking. The customer operates the robots themselves with training and ongoing support included as part of the recurring engagement.
Quantifiable outcome
- 10x faster drilling vs traditional methods (compresses 7-week drilling scope to ~7 days)
- +11 more outcomes
Companies that use August Robotics
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
August Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature12 records
August Robotics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Stanley Black & Decker (DeWalt)flagshipStrategic co-development partnership to build the world's first fleet-capable downward concrete drilling robot, marketed under the DeWALT brand. August Robotics provides the autonomous drilling platform and AI; DeWalt provides SDS Max hammer drill technology and brand distribution. Robots have been piloted with a leading hyperscaler across 10 data center projects, achieving 99.97% accuracy over 90,000+ holes and saving 80 weeks of construction time. Solution to be commercially available mid-2026 to DeWalt commercial customers in the US and Europe.
- ACOBcoreStrategic distribution partnership to launch Lionel in Mexico and Latin America. ACOB brings deep expertise in exhibition automation (robotic turnstiles, self-registration stations, printing totems). ACOB founders Jorge Flores and Rubén Carrasco and VP José Navarro lead ACOB Robotics market development across the region.
- COEXcoreStrategic partnership with COEX, Korea's leading convention center, to launch Mapro (Lionel-branded) floor marking robots across the South Korean exhibition industry. Reduces error margins from 50-100 cm to ±0.5 cm and alleviates nighttime labor burden.
- Leipzig MessecoreSuccessful launch of Lionel Lease offering in partnership with Leipzig Messe, a renowned German exhibition venue. Enables Leipzig Messe to operate their own Lionel floor marking robots in-house.
- Emerald CarpetscoreOfficial US partnership for integrated custom carpet inlay floor marking service delivery. Emerald Carpets' team uses Lionel to mark booth and corridor layouts 10x faster, with CAD-aligned precision and reduced material waste.
- DB Schenkercore5-year logistics and delivery partnership enabling DB Schenker to distribute Lionel robots to global customers. Referenced via co-branded "DB Schenker and August Robotics - 5 years delivering robots to the world" video.
- EXPOCADcoreNative integration with EXPOCAD (the exhibition industry's premiere event layout design tool) developed in conjunction with August Robotics engineers. Enables instant creation of robotic floor marking maps directly from event layouts, with updates propagated automatically.
- Amazon Web Services (AWS)coreCloud infrastructure hosting and services subprocessor for August Robotics, based in the United States
Scale indicators16 records
Recent moves8 records
Expansion highlights7 records
August Robotics competitors and assessment
Company assessmentDirect peers
- Dusty Robotics: Dusty Robotics builds autonomous floor layout robots (FieldPrinter) that print CAD-based layouts on concrete decks, directly competing with August Robotics' Lionel in the construction layout marking segment. Both target MEP, drywall, and electrical contractors seeking sub-millimeter layout accuracy at scale.
- HP SitePrint: HP's SitePrint is an autonomous construction layout robot that prints site layouts directly onto concrete floors, overlapping directly with Lionel's industrial fit-out and construction floor marking use cases. Backed by HP's global distribution, it is a closely comparable alternative for contractors evaluating layout automation.
- Built Robotics: Built Robotics retrofits heavy construction equipment (excavators, dozers) with autonomous control systems for earthmoving and site preparation. It is comparable to August Robotics as a peer in autonomous construction robotics targeting the same labor-shortage problem on job sites, albeit in a different workflow category.
Broad incumbents
- Hilti (Jaibot): Hilti's Jaibot is a semi-autonomous ceiling-drilling robot for MEP installation, addressing the same construction skilled-labor shortage as August Robotics' IRON-X drilling robot. Hilti is a global construction tools incumbent with an extensive direct sales force and contractor channel, making it a broader incumbent competitor in autonomous drilling.
- Trimble (Construction Layout Solutions): Trimble provides robotic total stations, layout instruments, and construction software used by MEP and general contractors. It is comparable as a broader incumbent serving construction layout workflows where August Robotics' Lionel and IRON-X compete, and supplies the total-station workflow that August Robotics explicitly bypasses with its proprietary localization.
- Leica Geosystems (Hexagon): Leica Geosystems provides high-precision positioning, total stations, and layout tools for construction. It is comparable as a broader incumbent in the construction layout and positioning ecosystem that August Robotics' proprietary localization directly challenges.
- Boston Dynamics: Boston Dynamics develops advanced mobile manipulation and humanoid robots (Spot, Atlas) and has publicly explored construction site applications. It is a broader robotics incumbent exploring adjacent use cases in unstructured construction environments where August Robotics operates.
Emerging players
- Kewazo: Kewazo builds autonomous construction robots for on-site material handling and façade work. It is comparable as an emerging construction robotics startup addressing labor shortages in physical on-site workflows adjacent to August Robotics' drilling and marking use cases.
- Okibo: Okibo develops autonomous interior construction robots for drywall sanding and finishing. It is comparable as an emerging player in autonomous construction robotics serving the same contractor end-market and skilled-labor shortage thesis as August Robotics.
- Canvas (Construction Robotics): Canvas builds robotic drywall finishing systems for commercial construction. It is comparable as an emerging construction robotics startup applying autonomy to a specific on-site trade workflow, sharing the same labor-shortage-driven thesis as August Robotics' construction drilling robots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
August Robotics social profiles
Digital presenceAugust Robotics compliance and trust
Trust signalCompliance2 records
August Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
August Robotics leadership team
Management profileNumber of profiles
Profiles8 records
August Robotics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
August Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about August Robotics
What does August Robotics do?
August Robotics designs, manufactures, and commercializes autonomous robotic systems built on a modular proprietary platform. Its flagship product, the Lionel floor marking robot, automates exhibition and industrial fit-out layout marking by ingesting CAD plans and autonomously painting booth corners, mounting points, and rigging points. The platform has been extended into the IRON-X (DeWALT-branded) downward concrete drilling robot for hyperscale data center construction. The company sells hardware, leases fleets, and offers operated on-site marking and drilling services.
Is August Robotics a public or private company?
August Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was August Robotics founded?
August Robotics was founded in 2019. It employs 101 to 250 people.
Where is August Robotics based?
August Robotics is headquartered in Sha Tin, Hong Kong SAR China, in the Asia region.
How does August Robotics make money?
Four revenue lines are on record. Operated Marking Service is the primary driver. The others are lionel Fleet Leasing, robot Purchase and construction Drilling Robot Deployment (DeWalt/IRON-X).
Who are August Robotics's main competitors?
Direct peers on record are Dusty Robotics, HP SitePrint and Built Robotics. Broad incumbents are Hilti (Jaibot), Trimble (Construction Layout Solutions), Leica Geosystems (Hexagon) and Boston Dynamics. Emerging players are Kewazo, Okibo and Canvas (Construction Robotics).
Does August Robotics have an API?
Yes. August Robotics references internal applications and APIs within its Vulnerability Disclosure Policy, indicating APIs exist for its robot platforms. The APIs are referenced in scope of security testing along with *.augustrobotics.com subdomains and robot firmware/software. No public documentation URL, SDK details, authentication method, or developer portal is publicly disclosed.
What industry is August Robotics in?
August Robotics's product category is Construction Robotics. Its primary akta.pro industry code is HDAAAIAE, Construction & Mining Robotics, with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 333120 and its SIC code is 3530.